What is Vertical Integration? | A People's Guide to Publishing

Vertical integration. It sounds like a fancy business term, but in reality, it means keeping things in-house as much as possible to keep costs low.
This week, Joe and Elly (and special guest Bernie!) take a few minutes talk about vertical integration, why we say Microcosm is vertically integrated, and how to decide if it's right for you.
And for a fun added bonus, watch as Joe slowly drifts further and further out of frame.
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