I love the Eater channel, and this is hands down one of the best productions you guys have made. Great story telling, bravo on the amazing work. I'm not a big drinker, but I'll definitely be keeping an eye out for this Mezcal. I hope those farmers have lots of success.
Incredibly beautiful documentary, the hardworking people of Mexico deserve all the recognition they can get. A story about uplifting a community and bringing together family through hard work and patience warms my heart to see. Mucho amor de una chicana china en los estados unidos
Just watched an amazing Hungarian dude create world class paprika and then was served this wonderful vid. Two peas in the same pod, as it were. The energy of this guy was so incredible. An absolute delight to see someone so passionate, so committed to their art. Makes you feel pretty bloody humble TBH. As ever, Eater, you guys are amazing for delivering such niche stuff like this. I guess I'll end up watching this more than a few times, just like the rest of your stuff. Buggeration...
Mad respect for everyone involved in the process. Thank you for this video Eater I really really hope the Agua Magica team stays happy and healthy and find even more success because they really deserve it!! I wish I could get their mezcal here in Singapore!
Love Don Rojelio and his passion for the work.I wish the man ends up realizing his dream. Tequila is one of my favourite spirits now I hope I get to try his Mezcal some day soon.
This was such a joy to watch. The way they approach their craft really deserves so much more appreciation (even though I'm also not an avid drinker, like many others in the comments haha) - they elevate the process and the product to something that could easily be considered an artform. I hope they succeed in their aspirations to spread this artisanship to other farmers, distillers and later generations, and that they will always take pride and joy in what they do.
Madre mia q cantidad de trabajo para producir el mezcal... ...tendria q valer 50 euros por lo menos la botella aqui en europa....pero es la primera vez q oigo hablar de esta bebida,..a ver para cuando habra en europa tambien
Everytime i go back to Philippines always bring tequila..the one from Mexico ( from my Mexican neighbors) the tequila they sell in Philippines is different vs the one from Mexico....I want to try this mezcal next time...
Tequila can only be made in Mexico. It has a designation of origin which means it can only be labeled as tequila if it’s made in a specific part of Mexico
It would be good if these artisans get paid more for their Mezcal or have a small share in the companies they supply. Instead of celebrities starting a brand then selling it a few years later for hundreds of millions and the workers get peanuts.
Even though mezcal and tequila are produced using artisanal methods, along with avocado production, they have become the agricultural practices that have caused the most deforestation in recent years. To make matters worse, overproduction has drastically lowered prices for producers, leaving all the profits to distributors and organized crime.
very nice video, their website is a bit of a red flag as mezcal goes, a lot of branding, not a lot of info, the bottle itself seems to have very little info as well, just says ensamble, doesnt seem to mention the actual species of agave involved
great documentary, the vendors series matches high quality production with deeply interesting content, unlike the feast series which is frankly badly edited and elitist crap.
Que chingon el trabajo de ese equipo pero no mamen que oso da el broder que financio a la banda... Sacando puro termino gringo y mercantil... El we solo esta aqui para mostrar que es el "mejor" y que que bien que el esta ahi para salvar a los pobres productores... Comparando al trabajo que a visto en otros paises pero sin respetar la grandeza de esos lugares del que habla... "Burgundy" no mames hasta la doña que hace pulque en el pueblo de unos compas le llama "Bourgogne" on todo y accento correcto hahaha
I like this series a lot. I believe business insider did something similar but every single episode was so fraught with climate catastrophe doom n gloom, “ooh these poor people forced to make your food”, tons of uptalk and incessant vocal fry. Ooh and a dash of virtue signaling.
Unfortunately a very romanticized view on Mezcal production. Not every Mezcal is produced like that. Especially the larger brands that are going to be exported to the US, Europe and Asia work totally different. And this is also where the environmental problems within this economy rise. To bad that all of this isn't mentioned here...
When I saw the bottle, I wanted to buy one. When I read the marketing blurb on the label, I didn't want one. The text is so over the top, I just don't like that. But the video paints a picture of people I'd love to buy from.
it's the early Filipino's thought your ancestors on how to distill alcohol from your fermented drinks. that's why there is a place there in mexico that makes TUBA a fermented drink that is just one step away from LAMBANOG an alcoholic drink
I had no idea so much WORK went into this, thank you for this documentary
Thanks for watching!
his voice is so soothing and these guys seem like such great people.
I love the Eater channel, and this is hands down one of the best productions you guys have made. Great story telling, bravo on the amazing work. I'm not a big drinker, but I'll definitely be keeping an eye out for this Mezcal. I hope those farmers have lots of success.
Thanks for watching!
His Voice is so soothing, I can listen to him all day
Incredibly beautiful documentary, the hardworking people of Mexico deserve all the recognition they can get. A story about uplifting a community and bringing together family through hard work and patience warms my heart to see. Mucho amor de una chicana china en los estados unidos
Just watched an amazing Hungarian dude create world class paprika and then was served this wonderful vid. Two peas in the same pod, as it were. The energy of this guy was so incredible. An absolute delight to see someone so passionate, so committed to their art. Makes you feel pretty bloody humble TBH. As ever, Eater, you guys are amazing for delivering such niche stuff like this. I guess I'll end up watching this more than a few times, just like the rest of your stuff.
Buggeration...
Modern producers using lab tests and instruments, these guys know when it's ready by looking at the bubbles. Amazing.
They literally said they send it to a lab lol.
Mad respect for everyone involved in the process. Thank you for this video Eater I really really hope the Agua Magica team stays happy and healthy and find even more success because they really deserve it!! I wish I could get their mezcal here in Singapore!
Such a beautiful balance of tradition and modernity. A lot can be learned here about upscaling tradition while preserving its soul.
Incredible!! Such a special place.
@Eater.......Thanks to your entire TEAM. Always great Productions....I Always want MORE! Keep up the Great Work!
I Love This Doco! Beautiful work in getting the makers in the forefront. A well-deserved recognition. Makes me a proud Mezcal Drinker. MUCH LOVE!
This is very detailed and well elaborated. Amazing work by the Mezcal team and yourself.
Love Don Rojelio and his passion for the work.I wish the man ends up realizing his dream. Tequila is one of my favourite spirits now I hope I get to try his Mezcal some day soon.
The food processing process in this video is really impressive
Dope! Mezcal is going big.
Really interesting to learn about this process. Keep up the awesome documentary style videos!
The Korean CEO must be born in Mexico, the way he speaks sounds like a local was not expecting that.
Im not even drink alcohol but all respect to all the hard workers for the product
Just one more reason to love the Mexican people.
This was such a joy to watch. The way they approach their craft really deserves so much more appreciation (even though I'm also not an avid drinker, like many others in the comments haha) - they elevate the process and the product to something that could easily be considered an artform. I hope they succeed in their aspirations to spread this artisanship to other farmers, distillers and later generations, and that they will always take pride and joy in what they do.
15:40 that laugh is something special.
Madre mia q cantidad de trabajo para producir el mezcal... ...tendria q valer 50 euros por lo menos la botella aqui en europa....pero es la primera vez q oigo hablar de esta bebida,..a ver para cuando habra en europa tambien
Everytime i go back to Philippines always bring tequila..the one from Mexico ( from my Mexican neighbors) the tequila they sell in Philippines is different vs the one from Mexico....I want to try this mezcal next time...
Tequila can only be made in Mexico. It has a designation of origin which means it can only be labeled as tequila if it’s made in a specific part of Mexico
Very very good show. It's informative and interesting to watch. I even feel connection with the men.
That’s it, I’m buying one! Sometimes it’s good to live in San Diego where you’re among the closest to these things😂
Make a video on how Urrak and Feni are made. A local Goan liquor made from Cashews
Don Rojelio is an absolute legend.
It would be good if these artisans get paid more for their Mezcal or have a small share in the companies they supply. Instead of celebrities starting a brand then selling it a few years later for hundreds of millions and the workers get peanuts.
Even though mezcal and tequila are produced using artisanal methods, along with avocado production, they have become the agricultural practices that have caused the most deforestation in recent years. To make matters worse, overproduction has drastically lowered prices for producers, leaving all the profits to distributors and organized crime.
Don Eladio's orgin story!
He gives Don Eladio Vibes 😅
I think it’s time for the owners at the top to invest in Kawasaki Mule Pros to help these guys out and replace the actual mules.
i live an easy life.......
Cinco De mayo time
Asian ceo 👌🔥
I was about to say like, the accent does not match the face. Mans got some hella stories to tell.
@@vincentdoan8882 Mexico like the us and the rest of the americas has a large immigrant population over the decades.
Ran to the comment to say this
No way that dude is just Korean, that accent sounds native to central Mexico.
Right!!
very nice video, their website is a bit of a red flag as mezcal goes, a lot of branding, not a lot of info, the bottle itself seems to have very little info as well, just says ensamble, doesnt seem to mention the actual species of agave involved
The cartel has to be involved with this business
Reupload?
Nope, brand new!
@@eater :)! Nice
great documentary, the vendors series matches high quality production with deeply interesting content, unlike the feast series which is frankly badly edited and elitist crap.
Giant acorns
Giant pineapples 🍍
Documentaries on youtube , mostly, they don't take the time. It's sad, the thematic here is about taking time to do real thingz.
The way he pronounces "single origin" is kind of crazy
Que chingon el trabajo de ese equipo pero no mamen que oso da el broder que financio a la banda... Sacando puro termino gringo y mercantil... El we solo esta aqui para mostrar que es el "mejor" y que que bien que el esta ahi para salvar a los pobres productores... Comparando al trabajo que a visto en otros paises pero sin respetar la grandeza de esos lugares del que habla... "Burgundy" no mames hasta la doña que hace pulque en el pueblo de unos compas le llama "Bourgogne" on todo y accento correcto hahaha
I like this series a lot.
I believe business insider did something similar but every single episode was so fraught with climate catastrophe doom n gloom, “ooh these poor people forced to make your food”, tons of uptalk and incessant vocal fry. Ooh and a dash of virtue signaling.
Unfortunately a very romanticized view on Mezcal production. Not every Mezcal is produced like that. Especially the larger brands that are going to be exported to the US, Europe and Asia work totally different. And this is also where the environmental problems within this economy rise.
To bad that all of this isn't mentioned here...
When I saw the bottle, I wanted to buy one. When I read the marketing blurb on the label, I didn't want one. The text is so over the top, I just don't like that. But the video paints a picture of people I'd love to buy from.
Yeah yeah ok Karen
Wow, sorry they wanted to make their bottles look pretty, if only they had consulted you before thinking of such a thing😂
Blud mad over text, just say you lazy to read karen 😂
So "magic" is low-payed labour as always.
How do you think this famous brand stands up for decades 😅
Same as apple, google, gucci, etc
India and China are the land of "magic"
@@arc8218 My another favorite "magic" company just using child labour - th-cam.com/video/nx6DIxDFH1Y/w-d-xo.htmlsi=2NWRSUSl3BaEmE9u
You definitely didn't watch the entire video if THAT is what you got out of this
🥱
it's the early Filipino's thought your ancestors on how to distill alcohol from your fermented drinks. that's why there is a place there in mexico that makes TUBA a fermented drink that is just one step away from LAMBANOG an alcoholic drink