385: CommandBar: Mastering Cold Emails to Grow a 7-Figure SaaS - with James Evans

James Evans is the co-founder and CEO of CommandBar, a user assistance platform that makes your software product easier to use.
Show Notes: saasclub.io/385
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00:00 Introduction and Guest Welcome
00:02 Guest's Favorite Quote and Its Impact
01:52 Introduction to CommandBar
02:20 The Problem CommandBar Solves
04:33 CommandBar's Business Size and Customer Base
05:04 Understanding CommandBar's Functionality
06:43 CommandBar's User Assistance Experiences
07:55 Introduction to Copilot
11:14 Origins of CommandBar
14:11 Acquiring the First 10 Customers
16:03 Overcoming Objections and Challenges
24:15 CommandBar's Integration and Data Access
27:14 Exploring Growth Channels and the Power of Loom Videos
28:38 The Reality of Content Marketing and Measuring Success
33:03 The Challenges of Category Creation and Market Positioning
42:46 Balancing Work and Life as a Founder
46:39 The Lightning Round: Quick-Fire Questions

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[@billy-bund]

Brilliant way to get their first few customers

[@saasclubio]

Definitely not scalable -- it took a long time to create every email. But sometimes that's what you have to do!

[@billy-bund]

You're definitely right- not scalable at all. Paul Graham would love it@@saasclubio

[@billy-bund]

@@saasclubio Music to Paul Graham’s ears!

[@christosmelissourgos2757]

I finally put a face to the voice

[@saasclubio]

😂