📍 In this episode: 0:00 - Episode preview 3:00 - Key trends in MarTech Landscape 9:00 - What is driving 10X growth in MarTech over the last decade? 14:00 - Turning HubSpot into a platform: seizing an opportunity 18:00 - Key elements of a successful platform strategy 22:30 - How HubSpot’s grew its ecosystem in the last 5 years 25:00 - What is the platform mindset shift and why is it so hard? 27:30 - How to explain SaaS explosion: 500 million apps by 2023 (IDC) 32:30 - Data collaboration between companies 34:30 - Will Big Data lead to a Big Ops challenge? 36:00 - What will be the next chapter in MarTech platforms and ecosystems?
Appreciate it! And thanks for flagging this - apparently there was a glitch while rendering, which cut the last few min. Will pay attention to this in the future episodes
Thanks for having me as your guest, Roman!
It was a pleasure, Scott! Great episode. Thank you for sharing your insights
This is so nice. Thank you for sharing.
Great that you found it useful, Aveya!
📍 In this episode:
0:00 - Episode preview
3:00 - Key trends in MarTech Landscape
9:00 - What is driving 10X growth in MarTech over the last decade?
14:00 - Turning HubSpot into a platform: seizing an opportunity
18:00 - Key elements of a successful platform strategy
22:30 - How HubSpot’s grew its ecosystem in the last 5 years
25:00 - What is the platform mindset shift and why is it so hard?
27:30 - How to explain SaaS explosion: 500 million apps by 2023 (IDC)
32:30 - Data collaboration between companies
34:30 - Will Big Data lead to a Big Ops challenge?
36:00 - What will be the next chapter in MarTech platforms and ecosystems?
Great episode. The end is hard cut
Appreciate it! And thanks for flagging this - apparently there was a glitch while rendering, which cut the last few min. Will pay attention to this in the future episodes
@@PartnerInsight glad it helped. Great work
Great episode!