5 Minutes with Leaders: Stephanie McMahon, WWE

As Chief Brand Officer, Stephanie McMahon is responsible for working with WWE’s business units to support key growth initiatives and represents WWE as its global brand ambassador.
In this short interview, recorded backstage at Leaders Week London, 2017, McMahon discusses:
- The milestone moments in the development of the WWE brand, including the creation of the WWE Network subscription service;
- The development of a ‘content ecosystem’ across various platforms;
- And finally, she elaborates on where the WWE brand is strongest and outlines key target territories.
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