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- เผยแพร่เมื่อ 15 ส.ค. 2024
- Launch your own online eCommerce store in 30 seconds - mydukaan.page....
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Are you looking for inspiration on how to grow your business in a crowded market?
Look no further than Happilo, a premium gourmet brand for dry fruits and healthy snacking. Founded by Vikas D Nahar with just ₹10,000, Happilo has grown into a 500 crore revenue business, despite operating in a highly unorganized segment of the FMCG space.
In this video, we present to you Happilo’s business case study and explore how Vikas leveraged multiple pivots, creative ad campaigns, and a laser focus on brand equity to achieve success. We cover how he identified pain-points in the market, pivoted his product line to offer more variety and improved shelf-life, and entered the offline omnichannel space to build a strong retail and distribution network.
Happilo's branding strategy includes a mix of Above the Line (ATL) and Below the Line (BTL) activations. By partnering with Rajasthan Royals as a title sponsor for IPL, the brand positioned itself as a healthy alternative for guilt-free snacking for cricket fans. Happilo's Diwali campaign with Bollywood stars Sid Malhotra and Kiara Advani helped the brand tap into the movie-going audience and add XP points to the association factor in building brand equity.
By keeping brand equity at the core of their business, Happilo has been able to capture a 20% share in the organized Dry Fruits market in a short span of time. Will the brand achieve international status as a homegrown Dry Fruits brand? Will Happilo become synonymous with healthy snacking among young adults? Only time will tell.
If you're a business looking for inspiration on how to grow in a crowded market, then make sure to watch this video and learn some key insights from the industry. Hit the subscribe button and bell notifications to keep up to date with all our latest content.
Which is your favourite product from Happilo? Let us know in the comments.
Chapters ✅
0:00 - Intro
1:15 - Problems with Unorganized Dry Fruit Market
1:57 - Happilo's Birth & Founder Background
3:12 - Multiple Pivots to Achieve the Right Fit
4:28 - The Importance of Brand Equity
5:28 - Happilo's ATL and BTL Campaigns
6:51 - Happilo's Growth and Future Prospects
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🛍️ Dukaan is an easy-to-use eCommerce platform to start, run and grow your online business. 👌
You can easily launch your own online store, add products, manage inventory, accept online payments, and do much more. ✅
It’s the simplest and fastest way to take your online business to next level. 🚀
Download our app from here - mydukaan.page....
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Launch your own online eCommerce store in 30 seconds - mydukaan.page.link/start-business
Which is your favourite product from Happilo? Let us know in the comments.
Sir will u reply by mail? Or whom to contact?? I subscribed gold plan from you. Past 4 days Im trying to connect my GoDaddy domain through dukaan. Still itz in pending status. No proper customer service. Kindly reply
@dukaan I think you guys are fake you don't hav any team we should have to case on your compony payment hold and you are not giving any answer
I have take premium plan and facing issues. Raise to tech team but my problems are not resolved. Our customer support is poor. need to give call option to resolve issues of customers on priority basis.
Hello,
We regret the inconvenience caused, please share the your concern on support@mydukaan.io and our support team would be happy to assist.
All these orders have been delivered long ago but I have not received their funds till now. I am messaging again and again but no reply is coming from your side.
Same case
@@Dukaan yea the support team that you replaced with an ai
@@Dukaanu don't reply sir. Simply wasting time. How many times need to send email for ur support team, summit and neel.
All these orders have been delivered long ago but I have not received their funds till now. I am messaging again and again but no reply is coming from your side.
Bro from which website you purchased?? I lost my cash by purchasing
Can you please reply
Dukaan app mein mera ek commercial website hai
Long time no updates available...why
Please make in hindi
Ship rocket API lauched by dukaan, failed in syncing orders and statuses
Koi reply nhi aata he dukaan se support team ko bhi mail Kiya he kai baar lekin koi response nahi aaya
Sir aap Hindi me vidiyo baeye hame jyada samaj me aata he
New update plz 🙏
New update plz 🙏🙏
Probably is dukaan is hold your payment and stop replaying to your mail and massage please check my all the tweet or replay on one is replaying
Why my payment is not transfer no one is replaying from 2 months
Sir ap Hindi me bhi content bnya kro
Abhi app bhot expensive ho gaya hai..please rate kam kare
Hi, I have trying to reach your support team for the past 6 days, but still not able to get any response. I am facing issues with my theme for which I need assistance, but the support system of Dukaan seems to be very bad. May I know what should I do in this case?
It that are hold my 2 months payment
Yes to me
Yes sir they don't have customer care it seems. I subscribed gold plan. Planning to complaint in consumer forum.they r cheating it seems.
@@iamchatora5789No reply from dukaan? I'm wondering how to trust dukaan. If they don't communicate with us
@@ANclothing yes please suggest how to complaint in consumer forum..even we are also facing the same...
Pleaee Hindi mai video
Dukan app se subscription plan change ho jata hai?
Sir 2day spend but domain not cinnected
Hi allbefore some months my experience with Dukaan app was going good and then I buyer their subscription but after some months I starting getting problems so much and the problem are now also so because of that I am not able to run my business I mailed then also they didn’t replyed I hope they will see my message and help me soon
Ye sab fraud hai. 11 june 2023 ko maine is se fb par add dekh kar app se order please kiya 10 minute me order shipped ho gaya or next 15 minutes me order delivery bhi ho gai jo ki aaj tak mujhe mila hi nahi. mail ka koi reply nhi Kiya.gaye paise pani me 😢😡😡😡😡 ye koi scam hai don't trust it please 😢
Yes definitely. From which website you have done the purchase. I also lost my money.
Sir mene 3 month ka subscription ka payment kr diya hai fir bhi access nhi mil rha app pr
Customer support much nhi hai
Dukaan app abhi bhi exist karti hai ya bandd ho gaya hai ?
Dukaan app pe kase payment withdrawal kare please bataye
How to create own Android app from dukaan
My payment is not getting cleared ven after ending the delivery documents. Why there is so much delay? 10-15 days it is taking to clear the payments.
No one will respond sir. I'm gonna file complaint in consumer court
Good evening sir ji kya dukaan website pr agr hm website banate h to kya hm usme affiliate ka plugin milega jise se hm apne products ki sell or bda ske please reply 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊
Fake website bro I have experienced many problems
Sir hindi me banaye
Very Poor Customer Service, if we send mail, they will take minimum 20 days and no call center, my suggestion is not to try this
Many of them are doing like this only
Quarterly 3500 pack purchasing I am instal plugins then upgrade pack 9000
SORRY TO SAYS WHY THIS BUSINESS OWNER CHANG CRM COMPALY NOW HI IS WORK ON SHOPIFY
WHATS IS THE ISSU IN YOUR COMPANY
no response from your end
What Happened ?????
Hello sir
Very inactive since 11 months
#1 fraud company is dukaan, be aware from them. and do not trust them and invest.
ticket raised but no response ..kindly refund my amount
Ek call b nhi aya
Don't buy worst customer support no one will respond
Yes no one will respond sir. I'm gonna file complaint in consumer court
sir i realy want to open an e-commerce site with you, please give discount code on gold plan. I am a student and have less budget.
Don't start it's fake I'm facing problem for payment they are fake
@@Techplayer0 what kind of problem
WORST PLATFORM THEY DONT REPLY TO EMAILS FOR MONTHS AND NOW THEYVE TAKEN MY DOMAIN HOSTAGE
No replies from the chat bot. It's horse crap fire ojasvi yadav instead
They have increased their service fee by 2X. Very pathetic service
Very disrespectful dukaan plz payout our payments
😂
Sirf ye log ko paise chahiye
Bakwaas Happilo product.overpriced no quality
Dukaan helpline number dijiye mujhe
Koi reply nhi aata he dukaan se support team ko bhi mail Kiya he kai baar lekin koi response nahi aaya