Maximising advertising effectiveness

A short video on how to make your advertising budgets work harder when times are tough.

[@janosdebreceni4734]

So what happened to OOH Les? Turned invisible as the graph suggests?

[@saramoorthy9812]

Can you link all research meta, d2d, etc.. referenced in video?

[@tomokawai4938]

Could you share a link to the Meta 2022 research shown at 2m45s? Thanks!