Your First 60 Days - Patrick McKenzie (Patio11) - MicroConf Starter 2018

Patrick explores the in's and out's of the first 60 days of launching your startup and how to navigate the nascent stage of your business.
Highlights include:
• Decision making over the long haul.
• How to know what to build.
• Assembling your business piece-by-piece.
• Marketing platform before product.
• Getting emails.
• Boring but necessary business advice.
Check out Patio11's MicroConf speakers page for more talks → microconf.com/speakers/patric...
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[@shreshthmohan]

Key takeaways from this talk.
1. Write (posts, articles, essays) about things that will be of value a long time from now.
2. Choose a domain that you imagine being in a long time from now (you won't stick to it long enough if you won't like it long enough) [FOr myself: Money, saving and investing would be one domain, growing food / foliage]
3. Serve people who can afford to pay for solutions.

[@mariuspop5565]

Key takeaways:
- your career is long, so do stuff that's going to be relevant 10 years from now as well
12:20 build your marketing platform. Start with: 3 firendcatchers, an email course (5 emails), talk to everyone that gives you their email
14:08 a friendcatcher is something that solves a specific narrow annoying problem that is not yet (well) covered on the internets
21:30 the email course - make a promise with every subject line. Overdeliver on the promise. 75% education + 25% sales. Start with 3 email in the first week. After course ends 1 mail every 2 weeks.
28:25 figure out and focus on your advantages
Charge more.

[@euanstornmind]

I’m

[@loci6415]

Damn that jacket is fire. Great talk Patio

[@mikewhit]

Great advice.. glad I follow most of the advice already, let's me know I'm on track :)

[@theberkeleysun5095]

Great stuff 👍

[@steverecio1200]

Curious about his thoughts on per user pricing

[@rickyu1978]

Golden

[@computing1]

How do I find a domain to start something in?

[@MicroConf]

I’d start by watching this video: th-cam.com/video/z_EMDtbB2tA/w-d-xo.html