IBM Study: Corporate Social Responsibility

Placing an added emphasis on corporate social responsibility and ensuring it is at the core of a business' strategy can yield financial benefits, according to a study from IBM. The survey, "Attaining Sustainable Growth Through Corporate Social Responsibility," indicates many companies now view CSR as a growth opportunity and not just a regulatory compliance. Sixty-eight percent of those surveyed say they are using CSR activities to help generate revenue. In addition, many companies also view these types of initiatives as a way to gain a competitive advantage and access new business opportunities. Increased awareness by consumers on issues from climate change to product safety is, in part, driving corporate concern for these issues, according to the survey. In turn, the increased visibility of corporate behavior is influencing consumers' decisions on what to buy and who to buy from, who to work for, who to partner with and where to invest. The survey is based on responses from top executives at more than 250 companies worldwide.

[@patriciajordan7]

This guy is a genius. His confidence and knowledge in this topic is impressive. Well done.

[@NicolasDE123]

HI ROOOOOOOON

[@harjinderbhambra]

George Pohle

[@herakhan17]

Check out CSR India on Facebook!

[@柯冷冷]

is china a very poor area???????

[@ThecasualHannah]

I came here by the guideline in the textbook "International Business" by John J. Wild and Kenneth L. Wild. (a subject that I learned at university)

[@veini.qui.]

CPA Au led me here 🤔

[@lexiew682]

how funny it is to call China a poor nation

[@yvonneliu4622]

this video was posted in 2008.

[@tinlady529]

Saying China isn't poor is like saying Mexico isn't poor. 40% of Chinese make less than $5 a day.

[@Shulox12]

pedaso crack el tio lleva la razon en todo lo que dici

[@vstarbucks]

PSU .

[@BursonIndia]

great video. It is very important that organizations understand their responsiblities towards all their stakeholders which will eventually lead to their growth in the future.

[@samremedialclinic8309]

Cockburn cement burning coal next to residential area for more profit! Greed is the main problem!

[@estahtools]

I great how IBM india is doing can get more details about India

[@stupidteam]

he talks like John Malkovich

[@mathbruce]

very interesting thankyou
Iiiiiiii really do

[@Creaner1]

thank u for the video..Team Warrior was here!

[@borashed1111]

thanx it's realy help :)