I can't help but wonder if the marketing trends described here are part of a strategy to creat brand loyalty. It's like companies assume that older customers are less likely to make a different choice of product - and that it's therefore easier to focus on forming band loyalty in younger customers, so they will continue buying their products as they grow older.
My Dad is a baby boomer... He's online more than me. I'm actually shocked that advertising dollars aren't spent more on the older generations. Seems idiotic to not direct a reasonable chunk of change that way.
I can't help but wonder if the marketing trends described here are part of a strategy to creat brand loyalty.
It's like companies assume that older customers are less likely to make a different choice of product - and that it's therefore easier to focus on forming band loyalty in younger customers, so they will continue buying their products as they grow older.
Those who've made it, the work ethic is the prima facie paradigm.
My Dad is a baby boomer... He's online more than me.
I'm actually shocked that advertising dollars aren't spent more on the older generations. Seems idiotic to not direct a reasonable chunk of change that way.
I'd like to see a different name than "oldfluencers"... Sounds a bit lazy, creatively speaking.
Freaks