I can't help but wonder if the marketing trends described here are part of a strategy to creat brand loyalty. It's like companies assume that older customers are less likely to make a different choice of product - and that it's therefore easier to focus on forming band loyalty in younger customers, so they will continue buying their products as they grow older.
My Dad is a baby boomer... He's online more than me. I'm actually shocked that advertising dollars aren't spent more on the older generations. Seems idiotic to not direct a reasonable chunk of change that way.
I can't help but wonder if the marketing trends described here are part of a strategy to creat brand loyalty.
It's like companies assume that older customers are less likely to make a different choice of product - and that it's therefore easier to focus on forming band loyalty in younger customers, so they will continue buying their products as they grow older.
My Dad is a baby boomer... He's online more than me.
I'm actually shocked that advertising dollars aren't spent more on the older generations. Seems idiotic to not direct a reasonable chunk of change that way.
I'd like to see a different name than "oldfluencers"... Sounds a bit lazy, creatively speaking.
Those who've made it, the work ethic is the prima facie paradigm.
Freaks