Mixing Hip Hop Low End with Matt Weiss

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Stepping out of our comfort zone is always daunting. If you are accustomed to mixing one genre, say Rock, or Jazz, or Dance-Pop, but suddenly find yourself taking on Hip Hop clients - this article is for you.
Understand that whatever reservations you may be feeling are coming from “imposter syndrome.” Imposter syndrome is the feeling of not being qualified for the job you are doing. Understand that imposter syndrome is most frequently felt by high performing individuals. All it means is that you are good enough at your job to understand the places you need to improve to get better. It’s almost universally an indication that you actually are qualified overall, counterintuitively.
The reality is that if you can mix one genre then you possess the capability to mix any other genre. The signal processing is the same, the tools are the same, the job of a mixer is the same. You just have to filter your lens through the perspective of your client.
What makes Hip Hop unique? First we have to recognize that Hip Hop isn’t a box. It’s an ever expanding genre that borrows ideas from other genres all the time. And there are many aesthetics within Hip Hop. I am about to give you some general ideas that will apply to most situations. Consider this a starting point. After you’ve read this article, take these ideas to your client and get their opinion. Your client is the best resource for understanding what they want.
Let’s talk balances. I think most genres are foremost defined by how the elements of the music are balanced. In Rock, for example, it’s pretty typical to hear the guitars and snare very loud, with the vocals equal level or a little below, and the bass driving the low end with the kick on par or a hair behind. Not always, obviously, but that’s not a rare balance. Hip Hop is a little different.
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