Johny Zimmerman corn nut and auto zone is dog shit money, Reebok is one hell of a deal for these no name / non rankers. The only people that this deal even concerns me with are demetrious Johnson xbox sponsor and donald cerrone Budweiser sponsor. the rest have a list of dog shit sponsors. With this deal they can make custom reebok t-shirt, shoes and whatever that can be sold for more profit. You're not looking at the big picture. honestly, you are going hear about it if things go sour with pay.
Johny Zimmerman okay not auto zone it's auto shop... Robbie had that sponsor in the Hendricks fight. MP,Hayabusa,Venum,etc are nothing to reebok don't kid yourself.
Johny Zimmerman and they will continue to have them just like gsp and Ronda. These fighters that have their own clothing lines wont disappear lol 2:20 Everyone is going to get whatever x amount for profit with any extra clothing they are already selling.... Why are you even arguing this lol This is a good thing. Every sport hockey, basketball, soccer, ect have these deals with pacific sponsors backing them. This is a win for fighters not a lose.
Johny Zimmerman I'm pretty sure there was this thing called personalization and customization of each fighters outfits liking, but ufc is a sport just like another and things are changing to make it even more professional. I am falling for your obvious trolling hock line and sinker lol
They'll make money as a consequence of having well looked after fights but he's just saying they aren't getting paid directly by Reebok - which I am willing to believe.
QuixoticQuaver I doubt that they are not getting paid by Reebok, but I'm willing to believe when you factor in the money they're losing from fighter's sponsors paying them to be shown on broadcast, they're breaking even.
JOE MOMMA Great Point!!! Some fighters lost a ton of money!!! Found out through my former coach, "Stitch" Duran the UFC's outman that they, the cut men can't wear their sponsors into the ring either... thus they all lost their Sponsorship money which was more than what the UFC was paying them... Today they Fired "Stitch"!! Ban UFC cancel fight pass for at least 3 months. Let them know we're pissed!!!
Reebok deal worst ever in the History of sports!!! #1 The UFC didn't get any of this money??? What? #2 Some of the fighters lost a ton of money on lost sponsorship because of this!! #3 The Cut men are not allowed to wear their sponsors into their ring now. Thus the cut men lost sponsorship money which is a huge cut in their pay!! The only one who made any real money out of this! Reebok!!
Men you're so delusional if you think the UFC a fckng huuge corp. with greedy and successful men in charge. WONT MAKE A DIME!! Dana is just lying his face off dude. The fighters complain for this deal, and Dana and his bosses are not stupid.
True Frankie. It's just that he actually said that. So the point is, so why in the hell would you make a stupid deal like that???? I am sure they made more than their fair share of it's in a future deal... who knows! Overall the deal was super bad for the fighters!!! Ridiculously so... Now GSP Wants to come back. But what's holding him back is he can't get any of his MASSIVE Sponsorship Money because of Reebok! Worst Deal EVER!!!!
it's technically not a lie, but since Reebok will from now on be paying a comparable portion of the fighter's income increases per contract the UFC saves money. it's like with taxes, any taxes you no longer have to pay means more income.
The problem is if you got a guy like Chris Leben or Wanderlei Silva(i know both are retired), they might not be ranked high but they are more popular and are bigger draws
He said "a guy like" can you guys read? Those guys will make heaps of cash tho don't worry those are the ones that will sell lots of merch making %20 on everything.
This deal isn't about the top guys making heaps of money. It's about the guys at the bottom that can't get sponsorship being able to survive. Without grassroots fighters, there will be no future fighters coming through. That's called long term planning.
The deal HIGHLY benefits those high level fighters that arent big draws and dont have a lot of sponsors.. Look at guys like Rafael Dos Anjos, Jussier Forminga, John Moraga, Raphael Assuncao, Mizugaki, Dennis Siver, Nik Lentz, Edson Barboza, Kelvin Gastelum, Damian Maia, CB Dollaway, OSP, Ryan Bader, Stipe Miocic, Ben Rothwell, etc etc.. ALL of those guys are in the top 10 yet they really lack sponsors money and overall income for fightmoney. If the % the get is based on rankings and not about overall popularity, then i say is a good sign that talented guys will get their reward instead of guys that do all the talk but dont perform on fight day. I feel like this a win for talented fighters that were getting screwed based on promotional skills. Reward to the talent.
right on...im not a big fan of reebok, but if i know it benefits the athletes directly by buying their things, id do it. WAR Maia (thats the only guy i liked out of your list lol)
If they make 20% of the sales with their name on it then yea its based on who can sell himself more not who has the better talent. It was the manager's job to make $$ out of sponsors for the fighter, now its the fighter's job on top of his training. That means that if the fighter doesnt adopt a fake wwe persona like mcgregor to draw the eyes on him then he is fucked no matter how good he is as a martial artist. Also this hurts the competition which is a big thing that makes the ufc popular, a fighter who just got in the ufc can make a living only through mma thanks to his sponsors, with this shit none of the new fighters will be able to do it, if they have to work then it means their training will be shit and therefore they will not perform as good as those who can live of reebok cause they already score high and will be stuck at the bottom. Also this will destroy the game outside the ufc. Who will want to manage an unkown mma fighter when they know that the moment he reaches the ufc (thats the moment he has the chance to really make himself famous) he will be dumped cause the managing stuff is not needed anymore? What big company will support the fighter throught sponsorship so that he can train full-time if they know their investment will come to an end the moment the fighter will enter the ufc (which is the moment all the sponsorship money will pay off)?
Agaga Gagag You are mixing 2 things. 1° % of the reebok uniform deal will be according to the position the fighter has in the RANKINGS. Champ gets biggest %, top 5 guys get another and top 5 -10 gets another. 2° Merchandise: for each piece of apparel the UFC sells with the clear "identification" of a determinated fighter, he/she will get 20% of it. My comment is rewarding the 1st point. If you are in the top10, you dont need a big mouth to earn $$ from sponsorship, you just need to keep winning and keep yourself in the top10. Those who talk talk or are just popular, will not be rewarded by the 1st point, but clearly from the 2nd and FIGHT MONEY. Dont forget that this is based on sponsorship only, this doesnt change what the fighters earn based on their contract.
"Fair rankings" if you want fair rankings then why did dennis siver get the 10th spot when hes fight vs conor was announced without actually fighting? this shit is gonna get corrupt as FUCK
People complain about top atheltes making too much money, people complain about the lower UFC fighters not earning enough money. UFC fixes that. People still complain about what they wanted.
Actually it'll take a lot of money out of their pockets. Most of the fighters make more money off the banner hanging behind their heads and the t-shirts they wear than they will in 6 fights. On top of that, those advertisers, have to pay the UFC for the right for the fighter to walk in the ring with the Advertisers logo. With the deal, they can't have advertisers anymore. It's going to bankrupt a lot of fighters. The UFC wouldn't do this if they lost money.
Your such a Dana Whitr nuthugger. STFU.this deals sucks for the fighters! You don't even know anything about the business sponsorships! Fighters wont make much money on this deal!
Great Marketing for UFC ! so many ppl who doesnt even know this sport exists they go to the Reebok stores and meet it for first time and just that simple getting new fans, this was visionary from Dana, this guy is a business man !
This is great for MMA! Legit like all sports have 1 sponsor, although they can do whatever outside octagon. like Dana said lower tier guys are lucky to get a $1, 000 sponsor so this helps everybody except maybe the stars but like he said Ronda gets hella money and all she ever wore in the cage was UFC logo.. fans need to stop being so simple lol
To all the peple a bit receptive on this deal. Think about it this way i believe mainly the reason for this deal really could help the fighters dont have to go look for sponosrs themselves (although yes some sponsors will flock to them by their own) but also when you see Messi playing in Barcelona, do you see him wearing addidas gear? No he wears what his team wants him to wear and in fact thats nike (even though its addidas competition) and so they dont get air time, but what they can do with their sponsors is be in commercials or any other forms of media. This is a deal that was struck mostly because its just easier to handle one company.
The fans do not like Reebok! The fans like badass apparel that supports individuality and brings us closer to the individual fighter! The fans do not want to associate with a national brand. I want to see my fighters hustle just as hard as I do. I want to see my fighters walk out in threads that they choose free and clear! There is a reason Reebok is the least fashionable shoe at the mall; It's not in style! Those products are always on clearance because nobody wants to be caught wearing them. I want to rock some small-startup company products or some signature fighter gear and be certain that a significant fraction of the purchase price goes directly to the fighter. Wearing Reebok makes be feel stupid! Wearing Fear-The-Fighter gear (one example) makes me feel like a badass; like I could literally go to the gym, work out for six months and step in the ring. Fighter gear takes me into the ring with the fighter! I want to be able to support a fighter even when they aren't in the top #10 on the rankings. This is pushing fighters away from their fans. The UFC wants to turn the MMA into soccer or the NFL where fans cannot connect on a personal level with the fighters. Next they'll be signing with Bose and banning Beats by Dre. The UFC makes enough money as is and I like the size of the company right now. I like it because it makes me feel like I'm watching a CAGE FIGHT! It's a CAGE FIGHT Dana! Every fight is like watching a Rocky movie! Do you seriously think that combat sports will replace the Super Bowl? I like MMA because "IT'S NOT A FAMILY SPORT!!!!" It's something I can go watch with MEN, The guys, Dudes, Bros, Buddies, Homies, Chaps, Chums, my dawgs, my brah, my bruddah, my pals, my home-slice, etc! Please stop trying to turn the UFC into the NFL, FIFA! If you want to ensure that fighters make more money, then simply PAY THEM MORE MONEY DANA! That money you blow gambling out in Las Vegas could have supported a new up-and-coming fighter to compete in our sport! It's CAGE FIGHTING DANA! Please don't take this sport away from the fans and hand it to Reebok. Don't pretend you don't know what I mean Dana. It's great for the sport (Dana's bank account) and it's horrible for the fans. How does this deal support the fans. Isn't that's what it's all about?
Some fans just don't understand that the UFC business model is similar to a league like the NFL or NHL not Boxing. When you join the UFC you join a league
The equation for ranking needs a complete overhaul. Of course "draw" has to be considered but title shots outta nowhere vs. some guy who has to go 6 straight without a loss is unbalanced.
"The UFC has reserved the right to negotiate single-event sponsors" "The number of single-event sponsors appearing on a UFC uniform will never exceed one." "Revenue generated from these types of sponsors will not be added to the athlete compensation plan" Sounds like a supply and demand. They narrow the market to just one and reap the benefits for themselves while giving the guys that make them money a "dime" for their troubles with the Reebox deal.
This deal seems like it was wrong from the start but is probably a gateway to a bigger sponsor like under armour. But even in the contract it says a select few figheters will have individual sponsorship which throws the fairness of it right out for the fighters. But its like any sport the most popular get the best deals. Its up to thr fighters how much they get paid.
Way to go Reebok... you just made a big move. You're not only backing some amazing athletes, these are, by and large, impressive and admirable people. Damn.. makes me want to buy a new pair of "Blacktops"... p
This is an amazing deal for the fighters and the sport. This especially benefits the majority of fighters who are out of the top 5-10 Anyone saying otherwise does not fully understand the implications and the details.
UFC fighters are (Tax I.D.) 1099. They are in their own business, already. This fucks them. If you're a sponsor, you have no reason to support them (fighters) anymore. Their (sponsor) name will NEVER be seen. It's like if NASCAR told all individual race teams... "Look, you can't drive your car with all those sponsors on them during a NASCAR event. All car's are now sponsored by Progressive Auto Insurance & will be colored blue". The drivers would say FU to that.
This is probably going to be fantastic for the fighters honestly. The fighters getting paid every time they wear the clothing and the popular fighters will get 20% of the back end. Also it will allow the fighters to focus more on training and getting ready for new bouts. Really evolve the sport too. It's a big deal. I get it. It can help the whole thing take the next level up, it can also help improve fighter pay long term.
danas definition of fair is giving a guy a title shot after beign knocked out in the first round only beacuse because he sold out a stadium in sweden, if u make the company millions dana will reward you with fairness
I can see why Dana did this, he wants a sports apparel brand to sponsor the sport so it feels more like the other sports. However, the jerseys are really lame. They're all the same design. Other sports have the benefit of being on teams, which are institutions that outlast the image of an athlete. Their jerseys are distinct, and the audience attaches feelings to that image and brand.
hahahaha I loved that ENORMOUS pause before "amazing" when talking about the deal with Reebok because if Dana has a conscious he knows him and the Fertittas have fucked so many fighters out of so much money with this bullshit
Whats it like to make bold statements sounding genuine and then just to be lying completely? Whatever it takes to get the money made and the corp agenda moving. Its just not popular to talk about whats really going on. Still love Dana White....
So every fighter is gonna have their own custom apparel? They cut fighters and bring in new fighters all the time, I don't see that working as well as they think it will. Say they sign a fighter for 3 fights, give him his custom apparel and a nice contract with some of that Reebok money assigned and the fighter loses all 3 fights and is then cut. What does the fighter do, they may not have any other sponsors to fall back on.
Why not just have Reecock in the center of the octagon. They can have it everywhere the UFC is. Why force the fighters into this bullshit. Makes me want to buy Nike more.
Someone feel free to correct me. UFC won't make a dime of this? They go from sponsor tax which I assume made them a decent amount of money. Then go to this which they apparently won't make any money off this. It's hard to believe Dana and the Fertittas weren't thinking of lining their pockets from this.
Ha Ha wont make a dime lol In Central London they have stores with whole sections dedicated to reebok UFC gear plus online sales plus some of those fighters have individual deals. Would be good to see the contract I bet there are alot of kickbacks. It not a big deal as far as sports deals go but someone made alot of money
What??? Not make a dime. Bullshit. The man is all about getting the biggest piece of the pie. He doesn't want a fighters union cause he doesn't want fighters getting paid more than what he's willing to give. He won't let his fighters go out and get business and promote it during their fights. He will cut you if you're boring but still winning fights. Dana White makes his own rules. He probably already got paid on the side and it's a private business dealing. You honestly think Dana White to be an honest guy. You're the fool then.
damn but reebok though ? thats barely a small step up from fila. I dont even care about the deal, i just wish it wouldve been with a better company, Nike, Adidas, even Uner Armor
Asspop87 "Anyone who waits in line for $300 Jordans are idiots" wtf are you talking about!? & yes of course, everything you own was made by Chinese kids, DUH ! im just saying, if you are going to sign with Reebok, that's like signing with AND 1, or FUBU, some cheap ass shit !
the fighter pay's per fight just came out...its a fucking discrace. the ufc force the fighters to wear uniforms and some of them lose serious Money on this. like six figures a fight from a sponsor. fighters union NOW. i love watching these guys fight, and they should get something Worth it from fighting.
LOL "The UFC won't make a dime off of this deal". Yeah, I'm sure that's the case. I mean, I'm sure Dana and the Fertitas were sitting around going how can we make less money? This stops the fighters being able to promote anything they want and isolates Reebok. I bet Reebok paid the UFC a shit ton of money to get this deal, outside of the money that "supposedly" goes to the fighters. This is THE most ridiculous idea ever. Notice how Dana won't say who gets what, and Dana will ultimately control the rankings too. So you better be a company man if you want to keep your ranking. This blocks any fighter from saying "the ufc is screwing me on my pay". Speak out against the company and now they can also reduce your sponsorship money if they so choose to do so. I will NEVER buy a reebok product while this is in place.
The UFC took sponsor money for years from the fighters and now with Reebok they take nothing from the Reebok deal? That would mean they would make a lot less money than before. No, don't believe a word this bald headed guy is telling.
He said UFC wasn't gonna see a dime, he never said HE wasn't gonna make a dime.
Dana looks shaky and nervous in the first few minutes. You can tell he's lying (more than usual)
Every top MMA brand just got royally fucked.
5:30 4:30 Oh ya! royally fuck.. not even close. Do even talk if your ignorant on a subject, 4:53 Dana is such a scumbag, eh? lol
Johny Zimmerman corn nut and auto zone is dog shit money, Reebok is one hell of a deal for these no name / non rankers. The only people that this deal even concerns me with are demetrious Johnson xbox sponsor and donald cerrone Budweiser sponsor. the rest have a list of dog shit sponsors. With this deal they can make custom reebok t-shirt, shoes and whatever that can be sold for more profit. You're not looking at the big picture. honestly, you are going hear about it if things go sour with pay.
Johny Zimmerman okay not auto zone it's auto shop... Robbie had that sponsor in the Hendricks fight. MP,Hayabusa,Venum,etc are nothing to reebok don't kid yourself.
Johny Zimmerman and they will continue to have them just like gsp and Ronda. These fighters that have their own clothing lines wont disappear lol 2:20 Everyone is going to get whatever x amount for profit with any extra clothing they are already selling.... Why are you even arguing this lol This is a good thing. Every sport hockey, basketball, soccer, ect have these deals with pacific sponsors backing them. This is a win for fighters not a lose.
Johny Zimmerman I'm pretty sure there was this thing called personalization and customization of each fighters outfits liking, but ufc is a sport just like another and things are changing to make it even more professional. I am falling for your obvious trolling hock line and sinker lol
UFC is not making a dime on this deal? Yeah right! Show me the contract.
Show me the car fax
They'll make money as a consequence of having well looked after fights but he's just saying they aren't getting paid directly by Reebok - which I am willing to believe.
yea im not buying that at all
QuixoticQuaver I doubt that they are not getting paid by Reebok, but I'm willing to believe when you factor in the money they're losing from fighter's sponsors paying them to be shown on broadcast, they're breaking even.
I was thinking the SAME. EXACT. THING. lol
So they won't make a dime but they cost fighters thousands? Pretty fucking stupid.
JOE MOMMA Great Point!!! Some fighters lost a ton of money!!! Found out through my former coach, "Stitch" Duran the UFC's outman that they, the cut men can't wear their sponsors into the ring either... thus they all lost their Sponsorship money which was more than what the UFC was paying them... Today they Fired "Stitch"!! Ban UFC cancel fight pass for at least 3 months. Let them know we're pissed!!!
Reebok deal worst ever in the History of sports!!!
#1 The UFC didn't get any of this money??? What? #2 Some of the fighters lost a ton of money on lost sponsorship because of this!! #3 The Cut men are not allowed to wear their sponsors into their ring now. Thus the cut men lost sponsorship money which is a huge cut in their pay!!
The only one who made any real money out of this! Reebok!!
FACTS!
Men you're so delusional if you think the UFC a fckng huuge corp. with greedy and successful men in charge. WONT MAKE A DIME!! Dana is just lying his face off dude. The fighters complain for this deal, and Dana and his bosses are not stupid.
True Frankie. It's just that he actually said that. So the point is, so why in the hell would you make a stupid deal like that????
I am sure they made more than their fair share of it's in a future deal... who knows!
Overall the deal was super bad for the fighters!!! Ridiculously so...
Now GSP Wants to come back. But what's holding him back is he can't get any of his MASSIVE Sponsorship Money because of Reebok!
Worst Deal EVER!!!!
Mike Kollin Yeah man, who knows why they made it, agree with you. That deal was no good for the fighters.
They made it so they can sell it for $4 Billion Dollars!!
If they really don't make a dime then Reebok really took the UFC to town, the fighters look to be making less!
#fact
He’s lying obviously
all the fighters need to team up and threaten to switch to another fighting organization, if its really that bad.
How'd that work out
"I wont make a dime..... I'll make a ton of dimes"
Seriously though, there is always talk about not looking after fighters. This was needed maybe?
Ahahahaha, "a ton of dimes"
Ahahahaha, "a ton of dimes"
a ton of dimes is only 40,000 USD.
haha noway ^^ chump change to uncle Dana :P
it's technically not a lie, but since Reebok will from now on be paying a comparable portion of the fighter's income increases per contract the UFC saves money. it's like with taxes, any taxes you no longer have to pay means more income.
The fighters make 90% of their money on sponsorships, now they cant this is the slimiest deal in the history of sports, by far
The banners made you sick but now you got the whole cage plastered with ugly ass advertisements and thats a good thing?
i know right and its yellow and full of advertise he is such a greddy pig
The problem is if you got a guy like Chris Leben or Wanderlei Silva(i know both are retired), they might not be ranked high but they are more popular and are bigger draws
leben is not a big draw anymore maybe three years ago , but now ..no
Leben is a panzy that no one wants to see.
Also neither fight in the UFC, so not the best example.
You just named 2 people who are retired or out of the UFC.
He said "a guy like" can you guys read?
Those guys will make heaps of cash tho don't worry those are the ones that will sell lots of merch making %20 on everything.
the UFC didn't get any money. But the Fertita's and Dana got payed lol. So he can honest say the UFC didn't get a dime.
yeah zuffa got all the money. slick... but scummy
This deal isn't about the top guys making heaps of money. It's about the guys at the bottom that can't get sponsorship being able to survive. Without grassroots fighters, there will be no future fighters coming through. That's called long term planning.
Lol
The deal HIGHLY benefits those high level fighters that arent big draws and dont have a lot of sponsors.. Look at guys like Rafael Dos Anjos, Jussier Forminga, John Moraga, Raphael Assuncao, Mizugaki, Dennis Siver, Nik Lentz, Edson Barboza, Kelvin Gastelum, Damian Maia, CB Dollaway, OSP, Ryan Bader, Stipe Miocic, Ben Rothwell, etc etc..
ALL of those guys are in the top 10 yet they really lack sponsors money and overall income for fightmoney. If the % the get is based on rankings and not about overall popularity, then i say is a good sign that talented guys will get their reward instead of guys that do all the talk but dont perform on fight day.
I feel like this a win for talented fighters that were getting screwed based on promotional skills. Reward to the talent.
right on...im not a big fan of reebok, but if i know it benefits the athletes directly by buying their things, id do it. WAR Maia (thats the only guy i liked out of your list lol)
If they make 20% of the sales with their name on it then yea its based on who can sell himself more not who has the better talent. It was the manager's job to make $$ out of sponsors for the fighter, now its the fighter's job on top of his training. That means that if the fighter doesnt adopt a fake wwe persona like mcgregor to draw the eyes on him then he is fucked no matter how good he is as a martial artist.
Also this hurts the competition which is a big thing that makes the ufc popular, a fighter who just got in the ufc can make a living only through mma thanks to his sponsors, with this shit none of the new fighters will be able to do it, if they have to work then it means their training will be shit and therefore they will not perform as good as those who can live of reebok cause they already score high and will be stuck at the bottom.
Also this will destroy the game outside the ufc.
Who will want to manage an unkown mma fighter when they know that the moment he reaches the ufc (thats the moment he has the chance to really make himself famous) he will be dumped cause the managing stuff is not needed anymore?
What big company will support the fighter throught sponsorship so that he can train full-time if they know their investment will come to an end the moment the fighter will enter the ufc (which is the moment all the sponsorship money will pay off)?
Agaga Gagag You are mixing 2 things.
1° % of the reebok uniform deal will be according to the position the fighter has in the RANKINGS. Champ gets biggest %, top 5 guys get another and top 5 -10 gets another.
2° Merchandise: for each piece of apparel the UFC sells with the clear "identification" of a determinated fighter, he/she will get 20% of it.
My comment is rewarding the 1st point. If you are in the top10, you dont need a big mouth to earn $$ from sponsorship, you just need to keep winning and keep yourself in the top10. Those who talk talk or are just popular, will not be rewarded by the 1st point, but clearly from the 2nd and FIGHT MONEY.
Dont forget that this is based on sponsorship only, this doesnt change what the fighters earn based on their contract.
who makes a business deal to not make a dime? how stupid do you think people are?
“Long term” Reebok is no longer the ufc sponsor, a money grab was exactly what this was
Gotta love Dana, he pees on your leg and tells you it's raining!
They created a whole department but couldn’t even spell names right lmao
"Fair rankings" if you want fair rankings then why did dennis siver get the 10th spot when hes fight vs conor was announced without actually fighting? this shit is gonna get corrupt as FUCK
People complain about top atheltes making too much money, people complain about the lower UFC fighters not earning enough money. UFC fixes that. People still complain about what they wanted.
It's pretty much the nature of the beast, at this point.
Actually it'll take a lot of money out of their pockets.
Most of the fighters make more money off the banner hanging behind their heads and the t-shirts they wear than they will in 6 fights. On top of that, those advertisers, have to pay the UFC for the right for the fighter to walk in the ring with the Advertisers logo.
With the deal, they can't have advertisers anymore. It's going to bankrupt a lot of fighters.
The UFC wouldn't do this if they lost money.
MrMustard1993 but in this case..no one makes money...
Your such a Dana Whitr nuthugger. STFU.this deals sucks for the fighters! You don't even know anything about the business sponsorships! Fighters wont make much money on this deal!
Hyung Joo
Alright, don't cry about it. jesus...
From what I've heard and read, this deal is TERRIBLE for higher paid athletes.
Reebok devoted a whole department to spell checking
Great Marketing for UFC ! so many ppl who doesnt even know this sport exists they go to the Reebok stores and meet it for first time and just that simple getting new fans, this was visionary from Dana, this guy is a business man !
"all about fair".
2 guys that were in the top 5 (okami and fitch) were kicked out of the organization.
they are both losing in a 2nd division competition
This is great for MMA! Legit like all sports have 1 sponsor, although they can do whatever outside octagon. like Dana said lower tier guys are lucky to get a $1, 000 sponsor so this helps everybody except maybe the stars but like he said Ronda gets hella money and all she ever wore in the cage was UFC logo.. fans need to stop being so simple lol
So naive
To all the peple a bit receptive on this deal. Think about it this way i believe mainly the reason for this deal really could help the fighters dont have to go look for sponosrs themselves (although yes some sponsors will flock to them by their own) but also when you see Messi playing in Barcelona, do you see him wearing addidas gear? No he wears what his team wants him to wear and in fact thats nike (even though its addidas competition) and so they dont get air time, but what they can do with their sponsors is be in commercials or any other forms of media. This is a deal that was struck mostly because its just easier to handle one company.
The fans do not like Reebok! The fans like badass apparel that supports individuality and brings us closer to the individual fighter! The fans do not want to associate with a national brand. I want to see my fighters hustle just as hard as I do. I want to see my fighters walk out in threads that they choose free and clear! There is a reason Reebok is the least fashionable shoe at the mall; It's not in style! Those products are always on clearance because nobody wants to be caught wearing them. I want to rock some small-startup company products or some signature fighter gear and be certain that a significant fraction of the purchase price goes directly to the fighter. Wearing Reebok makes be feel stupid! Wearing Fear-The-Fighter gear (one example) makes me feel like a badass; like I could literally go to the gym, work out for six months and step in the ring. Fighter gear takes me into the ring with the fighter! I want to be able to support a fighter even when they aren't in the top #10 on the rankings. This is pushing fighters away from their fans. The UFC wants to turn the MMA into soccer or the NFL where fans cannot connect on a personal level with the fighters. Next they'll be signing with Bose and banning Beats by Dre. The UFC makes enough money as is and I like the size of the company right now. I like it because it makes me feel like I'm watching a CAGE FIGHT! It's a CAGE FIGHT Dana! Every fight is like watching a Rocky movie! Do you seriously think that combat sports will replace the Super Bowl? I like MMA because "IT'S NOT A FAMILY SPORT!!!!" It's something I can go watch with MEN, The guys, Dudes, Bros, Buddies, Homies, Chaps, Chums, my dawgs, my brah, my bruddah, my pals, my home-slice, etc! Please stop trying to turn the UFC into the NFL, FIFA! If you want to ensure that fighters make more money, then simply PAY THEM MORE MONEY DANA! That money you blow gambling out in Las Vegas could have supported a new up-and-coming fighter to compete in our sport! It's CAGE FIGHTING DANA! Please don't take this sport away from the fans and hand it to Reebok. Don't pretend you don't know what I mean Dana. It's great for the sport (Dana's bank account) and it's horrible for the fans. How does this deal support the fans. Isn't that's what it's all about?
Some fans just don't understand that the UFC business model is similar to a league like the NFL or NHL not Boxing. When you join the UFC you join a league
The equation for ranking needs a complete overhaul. Of course "draw" has to be considered but title shots outta nowhere vs. some guy who has to go 6 straight without a loss is unbalanced.
"The UFC has reserved the right to negotiate single-event sponsors"
"The number of single-event sponsors appearing on a UFC uniform will never exceed one."
"Revenue generated from these types of sponsors will not be added to the athlete compensation plan"
Sounds like a supply and demand. They narrow the market to just one and reap the benefits for themselves while giving the guys that make them money a "dime" for their troubles with the Reebox deal.
So fighters are now going to fight in uniforms now?
They already do. There have been regulations for what you can wear since the sport become MMA(instead of NHB)
uniform yes but not the same, they choose colors designs and all
So ufc not making money on it, fighters going from 100k to 10k. Obviously he’s lying, why would you take that deal if that was the case 😂😂😂
Kimbo Slice vs. Alexander Ustinov (Dec. 11th)
RIP Kimbo's boxing career.
Thumbs up good on the UFC building a rehab centre they didnt have to do that leaders in combat sport
Fightmatrix has the best rankings. Period. UFC should employ whoever runs that site.
Another Dana White lie
This deal seems like it was wrong from the start but is probably a gateway to a bigger sponsor like under armour. But even in the contract it says a select few figheters will have individual sponsorship which throws the fairness of it right out for the fighters. But its like any sport the most popular get the best deals. Its up to thr fighters how much they get paid.
they need a fighter union !
Liam French I heard that’s what GSP was trying to do and Dana got really upset about that. GSP wanted fighters to get paid fairly
Way to go Reebok... you just made a big move. You're not only backing some amazing athletes, these are, by and large, impressive and admirable people. Damn.. makes me want to buy a new pair of "Blacktops"... p
This is an amazing deal for the fighters and the sport. This especially benefits the majority of fighters who are out of the top 5-10
Anyone saying otherwise does not fully understand the implications and the details.
UFC fighters are (Tax I.D.) 1099. They are in their own business, already. This fucks them. If you're a sponsor, you have no reason to support them (fighters) anymore. Their (sponsor) name will NEVER be seen. It's like if NASCAR told all individual race teams... "Look, you can't drive your car with all those sponsors on them during a NASCAR event. All car's are now sponsored by Progressive Auto Insurance & will be colored blue". The drivers would say FU to that.
See how he is avoiding the MAIN question?
He's a pro, and dodging the fact that the #UFC will make a TON of $ from this
#Reebok
"I want fair"... signs CM Punk into the UFC.. *Face Palm*
This is probably going to be fantastic for the fighters honestly. The fighters getting paid every time they wear the clothing and the popular fighters will get 20% of the back end. Also it will allow the fighters to focus more on training and getting ready for new bouts. Really evolve the sport too. It's a big deal. I get it. It can help the whole thing take the next level up, it can also help improve fighter pay long term.
Yea right
Lol this aged great
danas definition of fair is giving a guy a title shot after beign knocked out in the first round only beacuse because he sold out a stadium in sweden, if u make the company millions dana will reward you with fairness
I can see why Dana did this, he wants a sports apparel brand to sponsor the sport so it feels more like the other sports. However, the jerseys are really lame. They're all the same design.
Other sports have the benefit of being on teams, which are institutions that outlast the image of an athlete. Their jerseys are distinct, and the audience attaches feelings to that image and brand.
"No freak-show fights in the UFC" - D.W. via CM PUNK
I agree with Dana, those Banners look so unprofessional. Hopefully this deal helps the fighters. Will see how it plays out.
hahahaha I loved that ENORMOUS pause before "amazing" when talking about the deal with Reebok because if Dana has a conscious he knows him and the Fertittas have fucked so many fighters out of so much money with this bullshit
Well, we now know this is a blatant lie.
Do people really believe Dana won't be making money from this? He, and Zuffa as a whole will be profiting.
Whats it like to make bold statements sounding genuine and then just to be lying completely? Whatever it takes to get the money made and the corp agenda moving. Its just not popular to talk about whats really going on. Still love Dana White....
Hmmm I thought maybe this was going badly. This benefits the fighters so never mind prior comments.
When did reebok change theyre symbol to a pyramid?
Ariel should bring this interview up. Dana lying through his teeth.
So every fighter is gonna have their own custom apparel? They cut fighters and bring in new fighters all the time, I don't see that working as well as they think it will. Say they sign a fighter for 3 fights, give him his custom apparel and a nice contract with some of that Reebok money assigned and the fighter loses all 3 fights and is then cut. What does the fighter do, they may not have any other sponsors to fall back on.
Because most fighters who go 0-3 in the UFC have sponsors just throwing money at them right???
If they want to be more like the NFL, MLB, NBA, or NHL with the uniform thing, they should also give the fighter's power with a union.
This is a pretty F'n BIG move!
The only thing that could've made it better if he would've slipped up & said, "YOU GOOFS!" 😂 #TTH
I'm assuming this is the "thing" they didn't talk about in that BIG media shindig with all the champs.
#TheTimeIsNow
haha 0:02 made me laugh, dunno why, funny face
Why not just have Reecock in the center of the octagon. They can have it everywhere the UFC is. Why force the fighters into this bullshit. Makes me want to buy Nike more.
Someone feel free to correct me.
UFC won't make a dime of this? They go from sponsor tax which I assume made them a decent amount of money. Then go to this which they apparently won't make any money off this. It's hard to believe Dana and the Fertittas weren't thinking of lining their pockets from this.
Ha Ha wont make a dime lol In Central London they have stores with whole sections dedicated to reebok UFC gear plus online sales plus some of those fighters have individual deals. Would be good to see the contract I bet there are alot of kickbacks. It not a big deal as far as sports deals go but someone made alot of money
What??? Not make a dime. Bullshit. The man is all about getting the biggest piece of the pie. He doesn't want a fighters union cause he doesn't want fighters getting paid more than what he's willing to give. He won't let his fighters go out and get business and promote it during their fights. He will cut you if you're boring but still winning fights. Dana White makes his own rules. He probably already got paid on the side and it's a private business dealing. You honestly think Dana White to be an honest guy. You're the fool then.
damn but reebok though ? thats barely a small step up from fila. I dont even care about the deal, i just wish it wouldve been with a better company, Nike, Adidas, even Uner Armor
Asspop87 Not only kids in 4th world countries but THE same kids. All brands are made by the same people in the same factory using the same materials.
Asspop87 "Anyone who waits in line for $300 Jordans are idiots"
wtf are you talking about!?
& yes of course, everything you own was made by Chinese kids, DUH !
im just saying, if you are going to sign with Reebok, that's like signing with AND 1, or FUBU, some cheap ass shit !
Sad day for the fighters with the new Venum deal starting up
the fighter pay's per fight just came out...its a fucking discrace. the ufc force the fighters to wear uniforms and some of them lose serious Money on this. like six figures a fight from a sponsor. fighters union NOW. i love watching these guys fight, and they should get something Worth it from fighting.
What about all the Reebok branded UFC gear that will be sold in the millions. Is he saying the UFC will get no cut of that money
new reebok trunks fighters wear look crappy and unappealing, the old trunks look way better
sponsors can't approach fighters for sponsorships......guess who they will pay for air time.
I don't get this deal, last sunday I checked a lot of fighters were using different gear.
Ufc won't make a dime because they're going to make quarters
The only part I think isn't good is the hole rankings thing.
Wait a minute.......your mom goes to college !
Reebok will pull out. They won't benefit enough from this.
Is this immediately in action?
Will the next card be in uniforms?
Starts July 2015
After this interview I bet Dana got on a plane to Honk Kong or some shit!
What about guys with their own brands/companies ie. Urijah Faber?
"Fair for everybody" - Dana White
ACTION LAWSUIT!!! I HOPE THE UFC GO BROKE AND ANOTHER ORGANIZATION TAKES OVER ASAP!!!
How does this affect Lawler's recent Adidas deal?
When was the last time Dana did a media scrum? Seems like its been a while.
He doesn't do them as certain websites twist his words and make him look like a scum bag
Damn that sucks. I really enjoyed the media scrums after big events.
ma x still think it's weird
No banners, no ads on clothes (other than Reebok)....ohhhhh boy :s
i remember when page couldnt wear reebok in the ufc lool
fighters get 20% of what their name sells what a crock of shit 20% for you, id want at least 40
LOL "The UFC won't make a dime off of this deal". Yeah, I'm sure that's the case. I mean, I'm sure Dana and the Fertitas were sitting around going how can we make less money? This stops the fighters being able to promote anything they want and isolates Reebok. I bet Reebok paid the UFC a shit ton of money to get this deal, outside of the money that "supposedly" goes to the fighters. This is THE most ridiculous idea ever. Notice how Dana won't say who gets what, and Dana will ultimately control the rankings too. So you better be a company man if you want to keep your ranking. This blocks any fighter from saying "the ufc is screwing me on my pay". Speak out against the company and now they can also reduce your sponsorship money if they so choose to do so. I will NEVER buy a reebok product while this is in place.
And Nike now will do it for bellator, Nike is Greek like bellators logo spartan. I smell stradegy .
Dana is finally here, missed it
Body language said lies then and the figures say liar today😔
The UFC took sponsor money for years from the fighters and now with Reebok they take nothing from the Reebok deal? That would mean they would make a lot less money than before. No, don't believe a word this bald headed guy is telling.
but what is going to happen with DYNAMIC FASTENER??!!
Reebok was never Dana's friend
on this contract. for the next contract
does this mean affliction wont make ufc shirts anymore?
Dana seems uncomfortable during the interview.
because hes lying his ass off
EEEH NIGGA!! Wheres my Reebok hookup?!?!?!
Dana is looking very heavy
Sad day for fighter .
Dana sorry man but you need to go on a diet and actually follow it. Peace
I don't like this... I have a feeling that the new UFC line will be just as OVERPRICED as the Crossfit line. Reebok sucks!!!