SEO Keywords, Intent and Your Sitemap: The Simple SEO Breakdown

Every keyphrase is a competition.
Every page is a competitor.
That’s the fundamental way to understand search. And keyphrases align with intent!
Welcome to an inside look at Content Jam, Orbit Media’s annual content marketing conference. This little clip is taken from Andy’s presentation on SEO and B2B Lead Generation. Here he breaks down SEO to it’s most basic level: keywords, intent and URLs.
This surprisingly simple explanation covers something that so many websites miss. And it answers some very important questions in SEO and B2B lead generation:
0:10 What are the three types of intent?
0:36 How does visitor intent affect website conversions?
1:03 Which types of pages should we focus on first?
1:55 How do keywords map to pages on a website’s sitemap?
3:55 What do junior SEOs (and cranky executives) miss about search?
If you’re new to SEO… this quick video and you’ll strengthen the foundation of your search optimization skills.
If you’re a long-time SEO veteran… this video gives you simple new ways to explain search to bosses and clients.
And everyone with a website should have a basic understanding of the types of keyphrases, types of intent and types of pages. Without that, you may not prioritize your digital marketing activities. You may be wasting a lot of your time.
You can get the full post with the detailed explanation (and a nice infographic) here on the Orbit blog... bit.ly/47PP1zh
#SEO #keywordresearch #US

[@JWms12011]

. . . . . In all of my 30 years of marketing - this is the ABSOLUTE BEST lesson I have ever learned on SEO! . . . YOU are AWESOME!!! . . . THANK YOU SOOOOO MUCH!!!

[@LucaLorusso-tb4cb]

I take my hat off in front of you. This is by far the best, most complete, and detailed SEO video I've ever watch. I've been in the industry for almost 8 years so far and I've never seen anyone able to explain so perfectly, all together, KW research, search intent, marketing funnel and sitemap/website structure best practise in less than 5 mins. All these things you explain in your video DO NOT sound knew to me, I consider my self quite an expert in these topic and I truly think this video is astonishing! My sincere congratulations for you way of explaining. And thank you for sharing your knowledge. "To users Google is a search Engine, to marketer is a segmentation engine" . (plause, plause, plause)

[@Cryptosafi]

I am completely floored. This

[@behanflaherty9460]

I am glad I found you

[@stanleyt6003]

This is a masterclass in less than five minutes.

[@fernandoherrera333]

Absolutely agree, far from "Seo experts" clickbait videos, most of them dressed as teen youtubers, and promising to earn 3500$/week.

[@henrythomas7112]

Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!

[@miyu545]

That is an interesting approach. Very insightful.

[@woodroofguy]

That’s great info. Totally logical. Thank you.

[@rassulkz4486]

Thanks, Andy, as always, insightful