The problem with the commercial is the fact that they only showed women with lighter skin and "manageable" hair in the ad . The reason I started using Shea moisture is because women with hair like mine in TH-cam videos spoke highly of it. So to be honest , yes, african American youtubers contributed to the success of the brand and should have been incorporated . I see nothing wrong with white or mixed women in the ad , but if you really are after diversity show 1a through 4c hair in your ad.
The Glam Twinz and there are many black TH-camrs who have gotten paid for advertising their products. Shea Moisture does one commercial with white models and they get boycotted? Wow
Had they'd featured a dark skinned women with the white women, it might've gone a little better in my opinion. The fact that they used a Biracial woman and white women, is the reason I think a lot of backlash came about.
I'm sorry Phil but you missed the mark on some of what you said as well. You may use SheaMoisture skin products, but as a black woman I can tell you they definitely have changed the formula for some of the hair products. TH-camrs have vlogged about it and complained as well. Not only that, black women are not mad that they are trying to expand. The commercial was a complete slap in the face to black women who have been discriminated against because of their hair. These women who claim they have gone through so much with "hair hate" are white women with straight hair and a biracial girl with loose curls- The very epitome of Eurocentric beauty that is mass promoted. I highly doubt the red head has been turned down for a gig because she has naturally red hair. I highly doubt the biracial woman has been called buckwheat or beady bead. *Rewatch the commercial please.* It completely minimizes the actual cruel hair hate that many black women face and have faced for years as well as erases the foundation of the consumers who built them. If you don't promote my black features, you don't get my black dollars! that goes for everyone who has a beauty brand or service. That is where black women are going with this. The starbucks analogy made no sense because starbucks is coffee. Coffee drinking is not specific to one race. And Starbucks never came out with a "for white people coffee" idea. Shea moisture's original formulas were much too oily for white people hair and was normally targeted towards very kinky hair. Now they wanna bate and switch. I make most of my products anyway and I stay out of Asian beauty supply stores and nail shops as well.
Bossedup I see your point. BTW, the biracial girl doesn't have loose curls, she just has "regular" curls. It is weird that they chose TWO redheads with wavy or straight hair and not a single person with kinky or afro textured hair. Makes one raise an eyebrow..I notice that a lot in the media though.. lots of straight, wavy and curly hair now, but no kinky or afro textured hair in the media. Very rare
I didn't like the ad because it gave me the impression that the product was only for mixed/European hair. Am I supposed to believe the brand it all inclusive based on that tiny thumbnail of a Black woman at the very end of the ad? I don't know anything about the company, but I wouldn't buy the product for my daughter's African hair based upon that ad.
And they did change their formula they reduced the moisture in it because white hair and certain black hair can't handle the heavy moisture. I personally don't use their products but I would be upset if I found something that works on my hair and it was changed I would be upset as well just to cater to group who had nothing to do with its success.
I think that there is nothing wrong with showing a white model on the commercial but it is weird that a brand who built their base from black women would only use a biracial or white model on the commercial. They could have at least put one dark skinned black woman on the commercial besides a flash on the screen because Bronner Brothers who are a truely American black owned business 70 years, actually features black women. White owned hair companies do not advertise black women in their commercials. The Haircare community forces brands that are black owned to be in the 'ethnic haircare' section.
prosperitywoman4life Agree and I think they should've had a Latina and Asian as well if they were trying to be 'diverse' because they have natural curly hair too.
Jem Bug I completely agree! Latinas and Asian women would definitely benefit also in their striving to diversify they definitely should look into advertising all types of women. I have white friends who have thick and full hair, why didn't they show that?
Your sane, thoughtful reply that does not show intense bigotry is much appreciated. Yeah, thought there should have been more black women in a commercial that sells products with a 90% black customer base. Half white, half black models would have been perfectly acceptable, and there's nothing wrong with trying to introduce a good product to another race.
People are talking about "business", but how is upsetting your core demographic a smart business move? There are better ways to grow other than excluding the women who made your brand popular. I saw another TH-camr make a good point about Pantene. They started expanding their product lines to include kinky haired women without neglecting their core audience. Furthermore, there are many lines who cater to black hair and they are doing just fine (highly profitable actually); Jane Carter Solutions, Eden Body Works, Camille Rose, Alikay Naturals etc. Do you know how huge the black hair business is? It seems as if Shea Moisture doesn't want to be known as a black hair care line. That's ok and I will take my black kinky coily haired money elsewhere!
Nini J Exactly...people are just greedy for more money...I heard they rake in quite a pretty penny with the black women buyers...so you mean to tell me you have to be that damn hard up for more $ to expand that you are going to offend your initial core targeted group? they are stupid...
well as a black woman and someone who buys the products it is not that the backlash was intended for them to be blacks only the feedback is to simply say DO NOT forget where you came from and simply discard the kinky headed black women who put you on. they also need to stop with making all these new products that are not well formulated.
KnockOutCutie those new products are well formulated, they're just for different hair textures. Which I think is better than them completely abandoning their products for kinky hair & replacing them w formulas for straight hair, this way they're just extending their lines. Someone told me the charts they put on the bottle help determine what's right for your hair type. And I agree with your assessment of ppls response to the ad, this guy seems to have missed the mark altogether in his reaction to the backlash.
They have ads with only black models. This was one ad which showed diversity. I am surprised the backlash was so strong. It was just an ad. Black people work at Shea Moisture. We are hurting each other.
Hi, I just believe they did not 'forget where they came from'. I have seen many commercials with only black models. I own no stock in Shea Moisture, so I get no benefit for supporting them. I support them because they make quality products and I know people of color benefit from their business.
teeahtate well seeing as though the message in the ad was about "hair hate" I find it hard to understand why one would forget to mention the number 1 group that receives the most negativity by far and that is the 4c hair woman.
Phil I'm going to disagree with your comment on shea moisture did I think it was a smart move by putting out that apology due to the fact that they do not need white money. if black women are the major consumers of hair care product they need to not piss them off that's their money. in the rule of business the customer's is always right and if your customers is majority black woman you have to cater to them because you don't want to mess your money up. the only fault I see what shea moisture did was trying to be greedy and tried to cater to other people would never really supported their business. and this has nothing to do with race black women have a different texture of here who requires a lot of oil so shea moisture will eventually start changing the consistency of their product to Pender to the minority who buys their product that's like shooting yourself in the foot to make yourself handicap doesn't make sense the majority always win in the rule of business
The black business destroyed themselves with that commercial. AndYES THEY DID CHANGE THEIR FORMULA OF THEIR PRODUCT LEAVES WHITE BALLS RESIDUE IN HAIR. FROM A AFRICAN LADY
As a company they shouldn't change the formula to suit other ethnicities, but create a line of products for their type of hair. A product shouldn't be sacrificed to appeal to the masses, instead keep the devoted clientele happy.
It's not just the commercial. It's the product as well. Most claim that it's been changed and doesn't work for their hair like it used to. The argument is why not make a line for other hair textures rather than changing it. I understand expanding the business to include everybody but don't kick your original and faithful customers to the curb in doing so.
No Phil, the reason why we can't have anything is because we are always "selling out". Black women are the hair care industry. Hair types from African ms and whites are totally different! There is no need to market to them. That's a slippery slope. It will then become white washed.
They changed the formula of the products apparently to cater Caucasian hair texture. on Facebook a lot of black women are saying that their products don't work on their hair anymore . one lady showed a comparison of the same bottle which had a different formula ... if this is true, then yes I'm upset. Because now I have to go through a long process of finding what products work for my hair texture. And may end up spending much more than I should to actually find the right brand/product. Getting to know your natural hair is harder than people think.
Karina H-B If that is any help; I have had my natural negro hair in dreadlocks for nearly 3 years now. Care is minimum, length is about 5 times as much, and it keeps growing. I took one year to decide, because I knew I could not really go back unless I shaved my head. But I must say, I am extremely happy with my choice.
Why would a company only market to 14% of the Market and actively ignore the rest or refuse to sell or advertise to them? From a business standpoint that's stupid.
@Isa IsaLee - Simple: because not all white women have 1A to 1C hair. Some have natural 2 or 3 hair and the market isn't flush with a lot of products that cater to them. So, Shea Moisture came in to tap into a market that isn't being well provided for by white companies. Simple. Not to mention black women spend more, but don't make up 99% of the market. The majority of women in the market are still white. Business-wise, it'd be foolish to not appeal to any if you are trying to make more money.
I am a cosmetologist, in the hair business there isn't enough product that smooths the cuticle layer for our curly hair ladies but curly hair white woman can use a moisturizing shampoo and conditioner and have manageable hair. However, for my extremely curly hair sistas our natural sebum(sebaceous glands) doesn't flow down our cuticle layer without manual aid. "There isn't enough products for us out there." Our hair needs are different from others hair types. We need special moisturizing formulas with oils that seals!
Shea moisture is indeed in the ethnic area Phil I know this because I purchase it. Not sure why you don't understand why this commercial is upsetting for us.
Did my comment made towards the VIDEO offended you? It shouldn't have, so im confused as to why you felt the need to reply smh...your response has absolutely nothing to do with the video or my comment. Anyways, it's cool though because I can assure you that I don't seek validation from strangers. I will continue to view and call myself what i please and wear my hair however I want. It's not a wig, it's tracks baby. I appreciate you, enjoy the rest of your day.
Exactly. I didn't know anything about this ad until viewing this video. But knowing the history of this product line it was like watching other ethnicities advertising Afro Sheen. There is a way to diversify if that's what you're itching to do, but this was NOT it.
Mixed means one parent is black. She is still considered black. So, mixed models are not supposed to work? Have you seen the other Shea Moisture ads with dark skinned models? I have.
And are you really suggesting that there is no "ethnic section" in the hair care departments of Walmart, Target, etc and that Shea Moisture isn't in it? come on man...
I disagree. The commercial comes off as exclusionary. Two white woman and a fair skinned black woman for a Shea Butter commercial. FOH...Horrible false equivalency w/ Starbucks. And to the host talking down on people for recognizing the okey doke, nah kyd. Tribalism IS ignorance, black owned or not.
So, because they didn't have a dark-skinned black woman in one of their commercials, out of all the commercials they've had over the years, that equates to saying "Fuck black people!!!"??
Jairan78 No it is saying fuck you to black people by changing their products to accomodate white people. Their products are no longer effective for the average black person's hair.
A86 Yes it does ... They have relied on the support of black women for years so not representing black women in their commercials is a slap in the face.
Town Bizznizz JS I have to agree with Phil because why appeal to just black women when you can appeal to as many women of other races that you can ? After all the more people you appeal to the more successful your business will become especially if it's a black owned business because after all variety is the spice of life man and if there's money to be made you can't do it by aiming your product at ethnic group .
@@kimblesimpson5412 because our hair textures are not the same black women require more moisture and oils where as white women require way less oils. So if they were to decide to cater for a whole new group they must come up a new line.
I'M A TOMBOY LOL IF U LOOK AT PROFILE PICTURE I HAVE NATURAL BEAUTY, TBH I NEVER USE ANY BEAUTY PRODUCTS I HATE USING PRODUCTS ON MY FACE OR BODY IN GENERAL AND THAT'S WHY I AM POPULAR AT MY SCHOOL
Kimble Simpson, but they didn't even bother to represent black women who have been the cornerstone of their company? They did not have one black woman in the commercial? That is pretty offensive and insulting, basically what Shea Moisture is saying is that , "your services are no longer required black women, you are no longer relevant or needed."
I'm very disappointed in this stance from theAdviseshow. Blacks SHOULD hold companies to task. I'm in strong disagreement with this that I'm hearing, as well as, who is doing the talking. And the speaker is now beating down Black people. He is sounding like a traitor.
William E Commander so you're saying if you could expand your company and employ more people in your community by selling to all people you wouldn't? It's not like they are saying we won't sell to blacks anymore or we have abandoned them they are just widening their market to all people. Yes they probably could've split it to maybe 2 sisters and 2 others but I'm sure there's more videos in the advertising campaign which I'm sure has more diversity
We don't need Black business at any & all cost. Jobs? Where are the Black modeling jobs that were given to those white women? Where is the Black music in the background of commercials. I tell you what, Jews have there own to be representative of their culture. The speaker definitely needs to stop referring to Black women as "stupid" & "ignorant." In the past I've been very impressed with this brother. Not so much right now.
+William E Commander "We don't need Black business at any & all cost." Correction, we need this more than any other group in America. Shea Moisture is a growing business, i'm quite sure these white women were an exception to the rule being that the company is trying to reach other demographics of people. Stop living in a box, Black people should strive to market universally. Not to the point of underrepresented our people, but this is only one ad. Why crucify business based on one ad alone? Crabs in barrel mentality is strongest within black people these days.
William E Commander, I understand the concept of getting that white dollar (they get our dollars on a constant basis) but DAMN!! Can't we have something of our own?!
Willie Gordon right because a lot of them agreed with him on this video. ..and the 2nd video he did once he got a better understanding the same ones are agreeing with him again.
Lazoris Briggs right, I bet if they look in Beyonce or whoever bathroom, u won't find those products. its an easy big paycheck for them just to appear on an advertisement.
If they wanted "diverse" dollars they should have come out marketing to a diverse audience but as per usual once Black people build something up here comes the "all inclusive" line. Also, yes they have changed the formula in a number of their products so much so that they no longer work as well as they once did on Black natural hair. They went about "diversifying" in an ass backwards way.
I know I noticed how shea moisture when it first came out was catering more to African American women, and over the years I have also noticed how there advertisement has been geared more towards mixed looking women and white women. and it just seems the company has gotten a bit white washed to me.
HollywoodMonroe Glam his statement was very clear......you want to turn your back on your own because of your feelings and then support others and their families while they don't give a shit about your race but will accept your money to built their brand..........THATS WHAT HE TALKING ABOUT!!! AND NOT TO MENTION ACCUSE YOU OF STEALING THEN ASSAULT YOU!
You should have done more research before you did this video. I am not sure what Walmart and Target you shop at but in my area Shea Moisture is definitely in the "ethnic" section.
Its actually painful how much you missed the mark on this assessment. Are you purposefully this tone deaf or genuinely clueless, bc is outright disrespectful how you assume black ppl "still" don't understand how business works from a producers standpoint. There's a way to expand a company w/o alienating the community your built on. No on is mad at them expanding their market, it's HOW they're marketing that's questionable. This ad acts as if these white women didn't have ALL the options prior to SM existence, as if they have been alienated by companies and society in general for their hair texture. "I dyed my hair blonde" is not the same as "I put cancerous chemicals in my head since I was 10 to completely alter my hair texture bc it was deemed ugly/unacceptable". I knew ppl growing up who were blonde and dyed their hair red, black etc bc blonde hair was associated w preppiness in their eyes, that's was a personality led preference. Also no these "white" companies don't not show much diversity in their advertising still and in those that do, the # of POC is always significantly less than the # of white women they have in that same exact ad. Lately its been 1 unambiguously black woman (if even) and sometimes a fair skinned or straight up white Latina or Asian woman (who, have recently been included in Western fashion ads bc they're realizing they're a way to claim diversity without breaking their pale color palette preference), and then 3-4 European white women. That little Starbucks ad does not reflect the fashion/beauty industry ads at all and I'm wondering if you knew you that and used it to fit your point vs actually not knowing the difference. The latter would be understandable since you're a man and probably tend to ignore beauty campaigns anyway, but then to a certain degree you'd be admitting to speaking boastfully down to black women in particular (since we're the majority reacting to SM), on a subject you don't have a really strong grasp of...
I’m a Black cosmetologistI with more than 30 years experience in the beauty industry. I’ve seen a number of black-owned companies either sellout to white companies after their initial success, or be destroyed by the IRS. African American hairdressers are trend setters and the most talented and skilled people in the beauty industry. The styles and techniques we create are adopted (stolen) by non-black industry professionals who dare not give us credit for stealing our craft and calling it their own. The American beauty industry was pioneered by a black woman, Madam C.J. Walker, whose remarkable success taught us what is possible when we invest in black enterprise. I have always made it a point to purchase beauty products created by black manufacturers because white-owned companies operate from the premise of promoting white European beauty standards and they do not equate black as being beautiful. If I don’t see black women represented in the advertising, I don’t do business with that company; Period. Black consumers need to learn how to develop and support black enterprise, and stop making other races rich who don’t even regard our patronage as a viable asset to their success. I know we can do it; history shows we’ve done it before.
Coco dan I see, but if expansion is what they are looking for they need diversity, I get that. what fails here is marketing, advertising and execution among other things.
It is just about business and money. Lovelyti brought the receipts were women for over a year said they had changed their product. Now we know why. This commercial under represented the core base of its customers in the meat of the commercial. Just because they want to expand their market, they should not have changed the product to fit that demographic and then under represented, purposely, in this ad black women who have been their bread and butter. This is the problem. When we create something of our own and money becomes an issue either to make more or cater to a specific sector to appear as commercial as possible they often sacrifice the black community in doing so e.g. BET. Yes, they could have made a line of products to cater to this new demographic, loads of white companies do that already to garner the black dollar. We should be upset and if some want to stop buying the product because 1. they changed the formula and 2. now they want to under represent their core customers, then they should without being chastised by anyone. It is our spending power that makes this country economically success and if we want to flex our muscles to a BOB, then we should be able to do that without criticism. Yes, we should boycott some businesses and a lot of us don't but that is no reason not to make our distaste known to Shea Moisture for their travesty of a business decision. They don't really mean they are sorry because FIRST they changed their product and THEN they insulted this community by putting white and racially ambiguous women to represent who their product is for. BULLSHI!!!! Carols Daughter is a prime example of what happens when you sell your business to whites or you allow them to invest and have a say so in how the product is made and marketed. They made their bed so now let then lie (pun intended) in it!!!
Besides those 1 or 2 twitter comments you missed the whole point of why black people (specifically women) are pissed about the commercial. Obviously yes, expand to different races & demographics. But to blatantly have a commercial with white women about how it was hard for them & their hair (when they have hair that is socially accepted, EVEN the biracial woman in the commercial) is very weird.
@The AdviseShow TV. The backlash is about minimizing who made you the company that you are. I have bought Shea Moisture products to support the business because it is black owned. I have paid more for the product because it was black owned when I could have bought a cheaper product (Cantu) with the same or better hair results. This commercial was off the mark. If the company can not show respect to who who made them, maybe I should just go ahead and buy Cantu. Let the people who they are catering to buy their products. I will be able to keep a little extra change in my pocket. You said you would not apologize. If you didn't you would not have much of a business left.
I don't see anything wrong with marketing to diverse ethnic groups. However Shea Moisture knows who their target audience is and they did leave them out, the same women/poc who built their brand. We can't forget that advertising is very powerful and sends a variety of messages, some very covert and terrible messages. This won't cause me to boycott them because I do believe in supporting black owned but please remember the women who got behind your brand and made it the success that it is today.
I completely understand what he is saying and I'm definitely not going to stop buying Shea Moisture because of this ad, but you cannot sit there and act like you don't understand the disappointment of this commercial. I'm all for being more inclusive of ALL women of ALL shades and hair textures in this commercial but where was the black woman with type 4 hair in this video? When I see a black owned business talking about hair hate I don't want to see a blonde white woman talking about some day's she just doesn't know what to do with her hair. We ALL have those days. I want to see the black women with fros and locs talking about how they struggle with what do with their hair before going to a job interview. I want to see a black woman talk about Bantu knots and locs being used on the runway on white models and people turning it into a trend but when we wear it in our everyday lives we get told our hair is unprofessional and unkempt. I understand these black women's frustrations and I wish some of us had voiced it differently but I will not stop buying this brand over this commercial.
@@JohnJohn-qt2do No but this is a damn business and once a business depnds, it can only expand by catering to more people. Our black people are the only idiots talking about "sellouts", because they don't understand business like other races do. You look at it as personal, but it's not.
I get why black twitter was so mad. I have those nappy, 4c hair and it's impossible to use only regular brands to deal with my hairs. like you said Shea moisture is a black business and should stay the same. not change the formulas or anything to cater to other group of people. you where wrong when you said that their market is "only 13% of the us population" because il live in Canada and we have those products too. they can sell worldwide on Internet too. expend but keep it 100% black. (there is soo much brands that blatantly ignore black costumers, why not the other way around?)
HollywoodMonroe Glam I said the same thing. He missed the point. Nobody is telling them not to expand or cater to other groups. If you are going to be inclusive, well include everybody. THEY LEFT OUT THEIR #1 CONSUMERs, how does that make sense? Just look at other non-blacks hair products at walmart, I hardly see a black woman with afro textured hair featured in their commercial (e.g., head and shoulders, suave, VO5). It is always us that want to branch out but forget those who helped built the company. Nobody saying they can't use Shea Moisture but would it have hurt to show ALL HAIR TEXTURE? The answer is NO. It went over Phil's head
That's what I said ! I think he doesn't fully understand what's going on . More research should have been done because shea moisture's formulas have changed .
Youbmake some valid points however in their effort to diversify they didn't INCLUDE the core group that built their business. Frankly Shea Moisture has been trying to crossover for a while...I don't know any white folks who actually us it. They showed 3 white women and 1 mixed race women....they deserved the backlash and definitely needed to apology.
Finally a brother that is telling it like it is. I am a black business owner and even though 80 to 90% of my customers are white the other 10% black that do come out of love. Know that sometimes that we can be our own worst enemies
Here's the problem despite the fact Shea Moisture's profit base is predominantly Black people you have a Half White Lady, and Two White Ladies showcasing Shea Moisture. The three people in the commercial already have fine or straight hair to begin with. Does Shea Moisture not work for Chocolate Black or Brown women with Kinky to Course hair or are the three women featured in the commercial their ideal representation of what is considered beautiful. If Shea Moisture thinks all women are beautiful and is trying to cater to all women with dry hair problems then they need to showcase a Dark Chocolate Black Woman, a Brown Skin Black Woman, a Latino looking Woman (Bi Racial), a White Woman and a Asian Woman. This commercial only validates the ignorant thinking that Black women are not visually appealing.
I was using Shea Moisture for a year and used to really love their products. I started noticing my hair drying out really bad and I was getting some breakage. I had an old Shea Moisture bottle and compared it to what I believed to be the exact same bottle and the formula on the back of what was supposed to be the same bottle was changed. Shea Moisture vehemently denied that there was a formula change. Its more than just bad marketing. Its dishonesty.
Spending 7.5 billion a year just to look beautiful that you already are. Insanity! I mean, these devils still don't desire you, despite all those efforts and money. This is a biblical curse that's upon our people.
+adviseshowtv bro i disagree we dont need white money to be successful i understand expand your business but watch who you take money from black women have the right to be upset about this their the main supporters
I was one of the angry women, before this commercial my daughter and I faithfully used Shea Moisture products it worked well on our hair. Well we don’t use any chemicals so Shea moisture was good. The commercial Not one sister was there. White women don’t use this product. The video clearly left us out nothing was mentioned how the product works on our hair. F’ Shea Moisture and their jumping ship and clearly and purposely leaving our sisters out, Shea Moisture is oily none of the ww hair was oily. I care not to contribute when they grew they left blacks out we helped them get on the map. They destroyed the relationship with the black community. Everyone I know cut them loose. For giving credit to the wrong group
Phill you are absolutely right. Most people not all who are not business minded don't understand when you don't caters or reach out to different groups of people your business can fail. There were a black clothes company that closed down that only had clothes that cater to blacks but then he reopened his clothing store that cater to all races of people, and when it did it ended up being more successful than before
I have several thoughts on this, first off I laughed when the natural red came on because when i was younger i hated my natural read too so i dyed platinum blonde bc i was teased. BUT it's impossible to compare that to people who get fired or not hired for their hair. I see why people are upset because they apparently changed the formula that was working for many women. That's not right. Why not add new products? However, i think the business is just trying to further their product to more people. I use Shea conditioner for my daughter because she has extremely curly, dry, hair and it's hard to pick out. Its with all the other products at our Wal mart. I understand people being upset at the formula change. But I think the business means well.
Of course they changed their formula. Do you think a product that caters to type 4 hair will do well with type 1 hair? all the oils will weigh the straight hair down. There have been complaints by users on youtube about their products not working as good. What they should have done is create A COMPLETELY DIFFERENT LINE to cater to other markets.
I disagree with you Phil they should at less had one dark-skinned woman on the video. I have nothing against my biracial sisters, but a dark skin women should have been in the commercial because primarily melanin women with coarse hair started the natural trend due to losing their hair from perms. So why should she not be represented in the commercial? Unfortunately, women with melanin are discriminated against, the movie producers and commercial advertisers seems to think by using biracial women that's black enough and a black own company should know better. Finally, what she meant, there's a small section on the shelf at Walmart, Walgreens, and CVS etc,products for black hair only.
Honestly have to say, I really like your common sense approach. You call it like it is and aren't taking crazy extreme positions to get attention. Good channel.
I dont agree about destroying a black owned business however I don't agree with the commercial if they are trying to grow their brand take a page from a company like Pantene they show all hair types white brown and black women. However they show two white women and one biracial woman what happened to the black women that put them on the map? If they are going to expand their market how about not forgetting about the woman who got you to the dance?? JS
The problem isn't that they are wanting to be inclusive. The problem is that they are doing it by knocking off the people that supported them and helped them grow.
The problem is that it appears as though shea moisture is forgetting about African American people all together. The commercial would have been okay had it included mostly African American women and 1 biracial or 1 white woman. The commercial presented as though shea moisture is going in another direction and no longer catering to AA women.
the same thing happened to Carol's daughter when they branched out and I believe they got brought with 51% of the ownership away from them it was an uproar
Latonya Parker Carol's Daughter did sell out and hundreds of Black womn was pissed off and stopped buying their products. The quality of ingredients changed. We gotta stand together and not be tricked to accommodate them. Growth is good just remember who made the company great. Make a separate product for them and charge them more $$$
They should have shown different black hair because we have different textures of our hair and would have liked to have seen more black hair with the different curl pattern black women know what I’m talking about.
it's to for us to be selfish and greedy and not share damn it everyone makes billions off us wake up say hi to miss Wang she drive off in a Benz and our people gotta take the bus to work while they're job is to take our money
black women start making your own hair products. buy raw shae butter. whip it with oils of your choice. its more natural and you know whats in your product. learn to make natural products. yes i advocate the support of black owned business but i also support making your own products and healthy living.
I'm white, like pale skin, red hair, from Ireland white. I use Shea Moisture. I love the products and I especially love that the business uses fair trade and employee/community/suppliers ethics. Why would you want to shut down a business like this?
Ms. Woodard Oh come on 😏☺️☺️☺️He made a 'mistake' and he has apologised let's forgive him. Ms. Woodard 🤞fingers crossed you will forgive him. Give him another chance he learned a lesson so he won't do it again. If he does it again then ......................👹☺️🤘👍
The inclusion they now say they believe in was not represented in the commercial. The majority of their customers was not included. I'm a makeup lovers and I'm constantly amazed by the major beauty brands that don't make products in shades that work for WOC, basically saying "we're good, we don't need your money". It stings a little bit when a trusted brand appears to be doing the same.
The REAL issue is that their formulas have changed and not for the better. You use the body products, but the hair products have had formula changes multiple times to the point that the products are watered down, yet the price keeps going up. That is the real issue people are having. That ad is only a small part of a larger problem. 😐
oh well shea moisture understood at least : He says he recognizes the larger issue here, that goes far beyond a haircare product. The racial stereotypes that have impacted black women, and their lack of representation in media and advertising, were not adequately taken into consideration. “To equate their struggles with hair to those of other women, is in their minds trivializing their struggles, and we can’t forget that,” says Richelieu. “The people who are unhappy here aren’t necessarily saying they don’t like white women. What they are saying is, for decades they’ve been underserved and white women have plenty of products on the shelves and advertising aimed at them, and that we should keep our focus on our audience, and not lose that focus just because we’re broadening our audience.”
Lee Deu If our community were to wake up and smell the coffee, they'd realize a lot of black companies HAVE to appeal to other groups due to the lack of support from our own community. If we were to fully support ourselves, we wouldn't need to appeal to anyone else.
nasseh257 we are 13.5% of the population. Anyone that has a business will appeal to 100% of the population. There are a few Caucasians that use our hair products, listens to our music, and frequent our restaurants etc. This to me is a display of ignorance. Shea butter should not have to apologize for trying to grow their brand. kicking up dust over a few customers that probably doesn't spend $300 annually on their products.
Nikki D there are people that are not of our people, that use products that we use. Phil said that company is a Nigerian company. All Nigerians could be up in arms, that their product is being sold to black Americans etc. From a business standpoint, such an approach limits growth. It's just crazy to me.
Lee Deu Why do our businesses have to appeal to everyone 100% but other businesses can get by by only fractionally representing other folk? I'm not saying we SHOULDN'T appeal to anyone else, I'm saying, why would we have to if we are the biggest consumers? If we could appeal to ourselves and truly support ourselves like we do these white owned companies, whites wouldn't need to appeal to us as much and we wouldn't need to appeal to them as much. Everyone would support their own. Also, after pondering about it for awhile, my issue isn't the fact that they tried to appeal to outside consumers, it's how they went about it. They should've featured a dark skinned woman, Asian woman, white woman and a Hispanic woman if they wanted to branch out. Keep your consumers satisfied while reaching out to other areas as well.
I am white as snow and I actually like Shea moisture especially the pomaded meant for black women's natural hair because I have ridiculously long hair and it gets so dry and it works very well. Plus they have great ethics. I agree with everything you said Phil, but if I may ( let me know if I got it wrong), I think the reason why there was a backlash was because people had a gut reaction to them comparing a white woman's hair as being as persecuted as a black woman's natural hair, which is a false equivalency. Not that there were white women featured in the commercial. However I agree with you one hundred percent that this little "faux pax" should not take the company down especially after that apology. Love your show Phil.
you see that small snipett of the dark skin girl that had NO HAIR!!!!!??? like that was supposed to make us feel better? I don't trust Shea moisture if they are using ingredients to help better Caucasian hair, because we all know oil isn't good on their hair, so what ingredients are they using?
Per my daughter's stylist, I just purchased her the Shea Moisture 13 oz Curl & Shine Shampoo to tame her course, thick, wiry curls. I found it on the shelf right below the Garnier in the middle of the aisle instead of at the end of the aisle where they put the "Ethnic" products. However talking from a business perspective, over the past several years the ads and commercials have begun a movement of color and role swapping. You have the stay at home dads doing laundry. You have an interracial couple where the caucasian dad is staying at home and the African American mother is going to her high paying job (now, I have to say just being a woman made that commercial a stretch). Advertisers are trying extremely hard to go after every bit that they can. I also look at how the supply and demand work within companies and think that this would be a major benefit for the African American women to support. The more products that this company can put into the hands of others will make that price tag come down and it will be more affordable to purchase more product. I certainly wasn't expecting a 10.99 price tag. I'm used to the 1.98 price tag. lol This company is trying to expand and broaden their sales to be able to offer their products to not just other people, but in turn to their own at a better price, how could that not be supported in this economy.
I think the backlash would not have happened if they had they had an afro textured person included with the piece...shea moisture is shifting to omit afro textured hair in their mainstream ads to not offend that wider range of customers...let's be honest...afro textured hair is offensive. I don't blame Shea Moisture, gotta get your money.
I stick by what I wrote. Some people find afro textured hair offensive. Luckily due to the industry I work in, I can wear my hair afro textured but I am very aware that I am lucky. You can lie to yourself all you want but it's true.
Dolly Mat No. people like you who lack emotional control and rational thinking are unnecessary to the community. I am aware as even Shea Moisture mentioned in their apology that Blacks are discriminated against in the work force.due to the state of their natural. I am lucky to work in an industry in which I don't have to worry about my hair. If Afro textured hair was not considered offensive to the masses...which it is because it flies in the face of Eurocentric ideals of beauty...so embracing it is a revolutionary act...we would not have issues of texture wars/biases even in the natural hair community. There would not be an underrepresentation of 4C hair in ads geared toward natural hair. There wouldn't a barrage of "her hair is not 4C" on a myriad of natural youtube channels. You come on here and talk about a "community" if this community is like you and cannot have a civil conversation when having a difference of opinion without resorting to cursing people out or name calling...then I want no part of that community and I am not pressed if they want nothing to do with me...and you probably wonder why they treat us like animals when you're so quick to behave lik one...smh
Dolly Mat I wrote why it is considered offensive..so if you lack the reading comprehension to understand that...that's really not my issue. I also wrote that I work in an industry where my hair is not an issue...which one can infer that I wear my natural hair. There's no self-hate here. You're reaching to justify your disrespectful behavior. Whatever helps you sleep well
The problem with the commercial looks like it should've been diverse, inclusion of all the hair types and the types of product lines that suited for each! Because the commercial itself cannot include the products, that's being sold for their types of hair! unless they stripped the oils & moisture from & out of the products. Evidently, is which I heard, that's what they have done & now it doesn't provide same hair-care for ethnic hair, that it once provided anymore, in order to cater to others!
I'm not for the decimation of the business but just for the sake of the argument... ...Why would she want to destroy a black owned business? Because by that business's own admission, they are black-owned but not a black business. Now you can take that a couple of ways but given that they chose to build their business off the backs of black women and then completely exclude them even though the product is still purchased overwhelmingly by black women suggests to me that empowerment of the black community is not even a blip on the radar of this particular black owned business's agenda. What's particularly insulting is the commercial's hijacking of black women's very real struggle against prejudice to how our hair naturally grows out of our head and having white and racially ambiguous women--the quintessential standards of Western beauty--claim it as their struggle. FOH.
I mostly agree with this video. As a consumer myself of both their hair and skincare products, I'm more upset at the formulation issues I've been hearing. They've increased the price of their items per ounce but has allegedly decrease the potency of their product. Hopefully they take those complaints into consideration before ending up like Carol's Daughter, filing chapter 11 bankruptcy . Far as appealing other races, they've had lines that targeted for white women for several years now, this isn't new, just white women being featured in their commercials are.
Think the blonde girl with straight hair needs to explain her "hair hate" a lil more, just didn't make sense to me in the context of this ad *rolls eyes*!
The problem is when other brands think of hair it never comes down to also including your kinky hair texture. Isn't your hair HAIR too?? Apparently these companies don't think so, that's why we have our own and our own companies shouldn't be held to a higher, moral responsibility that only exists when it's Black ppl (not even other POC) doing it. Come on sister girl.
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The problem with the commercial is the fact that they only showed women with lighter skin and "manageable" hair in the ad . The reason I started using Shea moisture is because women with hair like mine in TH-cam videos spoke highly of it. So to be honest , yes, african American youtubers contributed to the success of the brand and should have been incorporated . I see nothing wrong with white or mixed women in the ad , but if you really are after diversity show 1a through 4c hair in your ad.
blessedwbeauty03. I agree completely
blessedwbeauty03 they had a commercial with you tubers in it already.
boycott they don't want ya black dollars and have changed ingredients to fit 3A and blondes hair type fuck em. cunts
A rational comment in the comment section!! Wonders never cease!
The Glam Twinz and there are many black TH-camrs who have gotten paid for advertising their products. Shea Moisture does one commercial with white models and they get boycotted? Wow
Had they'd featured a dark skinned women with the white women, it might've gone a little better in my opinion. The fact that they used a Biracial woman and white women, is the reason I think a lot of backlash came about.
nasseh257 And they changed the formula!! The formula doesn't work for Black hair anymore!
Agreed
benny b when does it benefit them?
nasseh257 Never ever
nasseh257
I feel the same as you regarding that point.
I'm sorry Phil but you missed the mark on some of what you said as well. You may use SheaMoisture skin products, but as a black woman I can tell you they definitely have changed the formula for some of the hair products. TH-camrs have vlogged about it and complained as well. Not only that, black women are not mad that they are trying to expand. The commercial was a complete slap in the face to black women who have been discriminated against because of their hair. These women who claim they have gone through so much with "hair hate" are white women with straight hair and a biracial girl with loose curls- The very epitome of Eurocentric beauty that is mass promoted. I highly doubt the red head has been turned down for a gig because she has naturally red hair. I highly doubt the biracial woman has been called buckwheat or beady bead. *Rewatch the commercial please.* It completely minimizes the actual cruel hair hate that many black women face and have faced for years as well as erases the foundation of the consumers who built them. If you don't promote my black features, you don't get my black dollars! that goes for everyone who has a beauty brand or service. That is where black women are going with this. The starbucks analogy made no sense because starbucks is coffee. Coffee drinking is not specific to one race. And Starbucks never came out with a "for white people coffee" idea. Shea moisture's original formulas were much too oily for white people hair and was normally targeted towards very kinky hair. Now they wanna bate and switch.
I make most of my products anyway and I stay out of Asian beauty supply stores and nail shops as well.
THANK YOU!
Good job.
Preach sis!
Products that use to work for me stopped working.
Bossedup I see your point. BTW, the biracial girl doesn't have loose curls, she just has "regular" curls. It is weird that they chose TWO redheads with wavy or straight hair and not a single person with kinky or afro textured hair. Makes one raise an eyebrow..I notice that a lot in the media though.. lots of straight, wavy and curly hair now, but no kinky or afro textured hair in the media. Very rare
I didn't like the ad because it gave me the impression that the product was only for mixed/European hair. Am I supposed to believe the brand it all inclusive based on that tiny thumbnail of a Black woman at the very end of the ad? I don't know anything about the company, but I wouldn't buy the product for my daughter's African hair based upon that ad.
THEY KNOW WHO'S BUYING THAT FREAKING PRODUCT!! QUIT PLAYING!!
I will have to check out her products. Another good one is 22nd Century woman. She uses natural products, no chemicals.
Monique Hill what do you mean by the comment?
whitwhit87
And they did change their formula they reduced the moisture in it because white hair and certain black hair can't handle the heavy moisture. I personally don't use their products but I would be upset if I found something that works on my hair and it was changed I would be upset as well just to cater to group who had nothing to do with its success.
Yes! I wish Mr. Scott would have had a mature natural woman with THICK 3c-4c HAIR in the vid to have a healthy discussion
oh that's why the hair kept frizz in up with every use, found something else that worked with my hair, they changed the formula
I think that there is nothing wrong with showing a white model on the commercial but it is weird that a brand who built their base from black women would only use a biracial or white model on the commercial. They could have at least put one dark skinned black woman on the commercial besides a flash on the screen because Bronner Brothers who are a truely American black owned business 70 years, actually features black women. White owned hair companies do not advertise black women in their commercials. The Haircare community forces brands that are black owned to be in the 'ethnic haircare' section.
prosperitywoman4life Agree and I think they should've had a Latina and Asian as well if they were trying to be 'diverse' because they have natural curly hair too.
Jem Bug I completely agree! Latinas and Asian women would definitely benefit also in their striving to diversify they definitely should look into advertising all types of women. I have white friends who have thick and full hair, why didn't they show that?
Jem Bug agreed!
prosperitywoman4life lol right!
Your sane, thoughtful reply that does not show intense bigotry is much appreciated. Yeah, thought there should have been more black women in a commercial that sells products with a 90% black customer base. Half white, half black models would have been perfectly acceptable, and there's nothing wrong with trying to introduce a good product to another race.
People are talking about "business", but how is upsetting your core demographic a smart business move? There are better ways to grow other than excluding the women who made your brand popular. I saw another TH-camr make a good point about Pantene. They started expanding their product lines to include kinky haired women without neglecting their core audience. Furthermore, there are many lines who cater to black hair and they are doing just fine (highly profitable actually); Jane Carter Solutions, Eden Body Works, Camille Rose, Alikay Naturals etc. Do you know how huge the black hair business is? It seems as if Shea Moisture doesn't want to be known as a black hair care line. That's ok and I will take my black kinky coily haired money elsewhere!
Nini J Tell them !
Nini J Exactly...people are just greedy for more money...I heard they rake in quite a pretty penny with the black women buyers...so you mean to tell me you have to be that damn hard up for more $ to expand that you are going to offend your initial core targeted group? they are stupid...
No one respects so us
well as a black woman and someone who buys the products it is not that the backlash was intended for them to be blacks only the feedback is to simply say DO NOT forget where you came from and simply discard the kinky headed black women who put you on. they also need to stop with making all these new products that are not well formulated.
KnockOutCutie those new products are well formulated, they're just for different hair textures. Which I think is better than them completely abandoning their products for kinky hair & replacing them w formulas for straight hair, this way they're just extending their lines. Someone told me the charts they put on the bottle help determine what's right for your hair type. And I agree with your assessment of ppls response to the ad, this guy seems to have missed the mark altogether in his reaction to the backlash.
They have ads with only black models. This was one ad which showed diversity. I am surprised the backlash was so strong. It was just an ad. Black people work at Shea Moisture. We are hurting each other.
Hi, I just believe they did not 'forget where they came from'. I have seen many commercials with only black models. I own no stock in Shea Moisture, so I get no benefit for supporting them. I support them because they make quality products and I know people of color benefit from their business.
Ari Elle well I've seen many reviews for the new low porosity and high porosity hair products and most are not impressed . just saying.
teeahtate well seeing as though the message in the ad was about "hair hate" I find it hard to understand why one would forget to mention the number 1 group that receives the most negativity by far and that is the 4c hair woman.
Phil I'm going to disagree with your comment on shea moisture did I think it was a smart move by putting out that apology due to the fact that they do not need white money. if black women are the major consumers of hair care product they need to not piss them off that's their money. in the rule of business the customer's is always right and if your customers is majority black woman you have to cater to them because you don't want to mess your money up. the only fault I see what shea moisture did was trying to be greedy and tried to cater to other people would never really supported their business. and this has nothing to do with race black women have a different texture of here who requires a lot of oil so shea moisture will eventually start changing the consistency of their product to Pender to the minority who buys their product that's like shooting yourself in the foot to make yourself handicap doesn't make sense the majority always win in the rule of business
I am a natural woman who has been using shea moisture for about 4 years now and I can tell you that they have definitely changed their formula.
The black business destroyed themselves with that commercial. AndYES THEY DID CHANGE THEIR FORMULA OF THEIR PRODUCT LEAVES WHITE BALLS RESIDUE IN HAIR. FROM A AFRICAN LADY
As a company they shouldn't change the formula to suit other ethnicities, but create a line of products for their type of hair. A product shouldn't be sacrificed to appeal to the masses, instead keep the devoted clientele happy.
"Everybody gets love!?"...Except the people that actually use that stuff! Smh...I don't buy it, and I think the commercial is funny.😂
DaPhlyymamee LOL
DaPhlyymamee 👏👏👏👏
DaPhlyymamee yall been getting love for years frm Shea moisture. Now 1 commercial changes shit.
It's not just the commercial. It's the product as well. Most claim that it's been changed and doesn't work for their hair like it used to. The argument is why not make a line for other hair textures rather than changing it. I understand expanding the business to include everybody but don't kick your original and faithful customers to the curb in doing so.
Derrick J watered down products.
Shea Moisture is a sell out and is no longer a Black business .
No Phil, the reason why we can't have anything is because we are always "selling out". Black women are the hair care industry. Hair types from African ms and whites are totally different! There is no need to market to them. That's a slippery slope. It will then become white washed.
They changed the formula of the products apparently to cater Caucasian hair texture. on Facebook a lot of black women are saying that their products don't work on their hair anymore . one lady showed a comparison of the same bottle which had a different formula ... if this is true, then yes I'm upset. Because now I have to go through a long process of finding what products work for my hair texture. And may end up spending much more than I should to actually find the right brand/product. Getting to know your natural hair is harder than people think.
Karina H-B yes they have changed so many lines abd the biggest problem is that the never state it on the packaging
Karina H-B If that is any help; I have had my natural negro hair in dreadlocks for nearly 3 years now. Care is minimum, length is about 5 times as much, and it keeps growing. I took one year to decide, because I knew I could not really go back unless I shaved my head. But I must say, I am extremely happy with my choice.
@Natural Beauty26 Thanks, but I do wish to keep them. 😀
we can't have shit without them
Why would a company only market to 14% of the Market and actively ignore the rest or refuse to sell or advertise to them? From a business standpoint that's stupid.
What if they said the same thing about us?
@Isa IsaLee - Simple: because not all white women have 1A to 1C hair. Some have natural 2 or 3 hair and the market isn't flush with a lot of products that cater to them. So, Shea Moisture came in to tap into a market that isn't being well provided for by white companies. Simple. Not to mention black women spend more, but don't make up 99% of the market. The majority of women in the market are still white. Business-wise, it'd be foolish to not appeal to any if you are trying to make more money.
I am a cosmetologist, in the hair business there isn't enough product that smooths the cuticle layer for our curly hair ladies but curly hair white woman can use a moisturizing shampoo and conditioner and have manageable hair. However, for my extremely curly hair sistas our natural sebum(sebaceous glands) doesn't flow down our cuticle layer without manual aid. "There isn't enough products for us out there." Our hair needs are different from others hair types.
We need special moisturizing formulas with oils that seals!
Shea moisture is indeed in the ethnic area Phil I know this because I purchase it. Not sure why you don't understand why this commercial is upsetting for us.
Did my comment made towards the VIDEO offended you? It shouldn't have, so im confused as to why you felt the need to reply smh...your response has absolutely nothing to do with the video or my comment. Anyways, it's cool though because I can assure you that I don't seek validation from strangers. I will continue to view and call myself what i please and wear my hair however I want. It's not a wig, it's tracks baby. I appreciate you, enjoy the rest of your day.
He only buys the lotion and body wash. He doesn't actually buy the hair products so he doesn't know as much as he thinks that he knows.
Exactly. I didn't know anything about this ad until viewing this video. But knowing the history of this product line it was like watching other ethnicities advertising Afro Sheen. There is a way to diversify if that's what you're itching to do, but this was NOT it.
Agree!
Deja The African Goddess lol right
The ad was a misrepresentation of their market. It's a slap in the face. Not ONE black woman telling her story? Really?
teeahtate *mixed
Mixed means one parent is black. She is still considered black. So, mixed models are not supposed to work? Have you seen the other Shea Moisture ads with dark skinned models? I have.
teeahtate this ad doesn't represent the majority of their demographic. End of.
It was one ad. They have ads with all black models.
And are you really suggesting that there is no "ethnic section" in the hair care departments of Walmart, Target, etc and that Shea Moisture isn't in it? come on man...
I disagree. The commercial comes off as exclusionary. Two white woman and a fair skinned black woman for a Shea Butter commercial. FOH...Horrible false equivalency w/ Starbucks. And to the host talking down on people for recognizing the okey doke, nah kyd. Tribalism IS ignorance, black owned or not.
So, because they didn't have a dark-skinned black woman in one of their commercials, out of all the commercials they've had over the years, that equates to saying "Fuck black people!!!"??
Jairan78 No it is saying fuck you to black people by changing their products to accomodate white people. Their products are no longer effective for the average black person's hair.
Jairan78 ...well said, My Brother! I wonder if Shea Moisture paid Phil for his "opinion"? IJS.
A86 Yes it does ... They have relied on the support of black women for years so not representing black women in their commercials is a slap in the face.
Seems like it, They told Phil to go down there and talk to these, "Angry Black Women" wonder how much he was paid?
couldn't disagree with you more Phil I side with the sistas on this one
Town Bizznizz JS I have to agree with Phil because why appeal to just black women when you can appeal to as many women of other races that you can ?
After all the more people you appeal to the more successful your business will become especially if it's a black owned business because after all variety is the spice of life man and if there's money to be made you can't do it by aiming your product at ethnic group .
Kimble Simpson I agree with you, they should advertise women hair in general not just one group. 😇
@@kimblesimpson5412 because our hair textures are not the same black women require more moisture and oils where as white women require way less oils. So if they were to decide to cater for a whole new group they must come up a new line.
I'M A TOMBOY LOL IF U LOOK AT PROFILE PICTURE I HAVE NATURAL BEAUTY, TBH I NEVER USE ANY BEAUTY PRODUCTS I HATE USING PRODUCTS ON MY FACE OR BODY IN GENERAL AND THAT'S WHY I AM POPULAR AT MY SCHOOL
Kimble Simpson, but they didn't even bother to represent black women who have been the cornerstone of their company? They did not have one black woman in the commercial? That is pretty offensive and insulting, basically what Shea Moisture is saying is that , "your services are no longer required black women, you are no longer relevant or needed."
You make no sense so how would you compare coffee to hair?!
I'm very disappointed in this stance from theAdviseshow. Blacks SHOULD hold companies to task. I'm in strong disagreement with this that I'm hearing, as well as, who is doing the talking. And the speaker is now beating down Black people. He is sounding like a traitor.
William E Commander so you're saying if you could expand your company and employ more people in your community by selling to all people you wouldn't?
It's not like they are saying we won't sell to blacks anymore or we have abandoned them they are just widening their market to all people. Yes they probably could've split it to maybe 2 sisters and 2 others but I'm sure there's more videos in the advertising campaign which I'm sure has more diversity
We don't need Black business at any & all cost. Jobs? Where are the Black modeling jobs that were given to those white women? Where is the Black music in the background of commercials. I tell you what, Jews have there own to be representative of their culture. The speaker definitely needs to stop referring to Black women as "stupid" & "ignorant." In the past I've been very impressed with this brother. Not so much right now.
+William E Commander "We don't need Black business at any & all cost." Correction, we need this more than any other group in America. Shea Moisture is a growing business, i'm quite sure these white women were an exception to the rule being that the company is trying to reach other demographics of people. Stop living in a box, Black people should strive to market universally. Not to the point of underrepresented our people, but this is only one ad. Why crucify business based on one ad alone?
Crabs in barrel mentality is strongest within black people these days.
William E Commander, I understand the concept of getting that white dollar (they get our dollars on a constant basis) but DAMN!! Can't we have something of our own?!
Willie Gordon right because a lot of them agreed with him on this video. ..and the 2nd video he did once he got a better understanding the same ones are agreeing with him again.
I never seen a black woman on tresemme or pantene advertising?
And you never will!!!!!!!!!!!!!!!
HNiCDuke Exactly, it will never happen either but we don't complain.
So Beyonce and other black celebrities being in those commercials don't count?
THANK YOU!!!! And bought the products with no problem.
Lazoris Briggs right, I bet if they look in Beyonce or whoever bathroom, u won't find those products. its an easy big paycheck for them just to appear on an advertisement.
If they wanted "diverse" dollars they should have come out marketing to a diverse audience but as per usual once Black people build something up here comes the "all inclusive" line. Also, yes they have changed the formula in a number of their products so much so that they no longer work as well as they once did on Black natural hair. They went about "diversifying" in an ass backwards way.
Mist white-owned companies are all-inclusive as well. How many fast food companies only want to sell to white customers?
Pot De Fleur Many thanks! ☺
I know I noticed how shea moisture when it first came out was catering more to African American women, and over the years I have also noticed how there advertisement has been geared more towards mixed looking women and white women. and it just seems the company has gotten a bit white washed to me.
Just like Carol's Daughter. But I knew this would happen after Shea Moisture's 'Tear Down The Walls' commerical. smh
cityking9ne what the hell are you even talking about?
HollywoodMonroe Glam his statement was very clear......you want to turn your back on your own because of your feelings and then support others and their families while they don't give a shit about your race but will accept your money to built their brand..........THATS WHAT HE TALKING ABOUT!!! AND NOT TO MENTION ACCUSE YOU OF STEALING THEN ASSAULT YOU!
Ummmm really don't care about y'all's response
**argue
But ... they did change their products . Their formulas are not the same . Been changing for
Months
rettabean〈3 Its watered down like the people they are trying to cater to. It will be only good for straight hair in a minute.
You can find the old Shea Moisture formulas at Marshalls. twitter.com/Sefff_/status/697927628632625153
so are they going to take it out of the corner of Walmart with all the other black products under 4 cameras?
I dont want the company to fail but they messed up by not making it strictly melanin . Hopefully they learn from this
You should have done more research before you did this video. I am not sure what Walmart and Target you shop at but in my area Shea Moisture is definitely in the "ethnic" section.
Yep!! The Walmarts and Targets here in Michigan also.
in france i have to go out my way to african stores to buy shea moisture because it's not everywhere which is fine by me.
Its actually painful how much you missed the mark on this assessment. Are you purposefully this tone deaf or genuinely clueless, bc is outright disrespectful how you assume black ppl "still" don't understand how business works from a producers standpoint. There's a way to expand a company w/o alienating the community your built on. No on is mad at them expanding their market, it's HOW they're marketing that's questionable. This ad acts as if these white women didn't have ALL the options prior to SM existence, as if they have been alienated by companies and society in general for their hair texture. "I dyed my hair blonde" is not the same as "I put cancerous chemicals in my head since I was 10 to completely alter my hair texture bc it was deemed ugly/unacceptable". I knew ppl growing up who were blonde and dyed their hair red, black etc bc blonde hair was associated w preppiness in their eyes, that's was a personality led preference. Also no these "white" companies don't not show much diversity in their advertising still and in those that do, the # of POC is always significantly less than the # of white women they have in that same exact ad. Lately its been 1 unambiguously black woman (if even) and sometimes a fair skinned or straight up white Latina or Asian woman (who, have recently been included in Western fashion ads bc they're realizing they're a way to claim diversity without breaking their pale color palette preference), and then 3-4 European white women. That little Starbucks ad does not reflect the fashion/beauty industry ads at all and I'm wondering if you knew you that and used it to fit your point vs actually not knowing the difference. The latter would be understandable since you're a man and probably tend to ignore beauty campaigns anyway, but then to a certain degree you'd be admitting to speaking boastfully down to black women in particular (since we're the majority reacting to SM), on a subject you don't have a really strong grasp of...
And NOT trying to be a dividing person, but the biracial girl's hair couldn't be more than 3a ish b.
I’m a Black cosmetologistI with more than 30 years experience in the beauty industry. I’ve seen a number of black-owned companies either sellout to white companies after their initial success, or be destroyed by the IRS.
African American hairdressers are trend setters and the most talented and skilled people in the beauty industry. The styles and techniques we create are adopted (stolen) by non-black industry professionals who dare not give us credit for stealing our craft and calling it their own.
The American beauty industry was pioneered by a black woman, Madam C.J. Walker, whose remarkable success taught us what is possible when we invest in black enterprise.
I have always made it a point to purchase beauty products created by black manufacturers because white-owned companies operate from the premise of promoting white European beauty standards and they do not equate black as being beautiful.
If I don’t see black women represented in the advertising, I don’t do business with that company; Period.
Black consumers need to learn how to develop and support black enterprise, and stop making other races rich who don’t even regard our patronage as a viable asset to their success. I know we can do it; history shows we’ve done it before.
What I don't like about the commercial.. They have four white women and one biracial women.
Where are the darker skin women?
Coco dan darker womanat the end of the video!!!
Coco dan I see, but if expansion is what they are looking for they need diversity, I get that.
what fails here is marketing, advertising and execution among other things.
It is just about business and money. Lovelyti brought the receipts were women for over a year said they had changed their product. Now we know why. This commercial under represented the core base of its customers in the meat of the commercial. Just because they want to expand their market, they should not have changed the product to fit that demographic and then under represented, purposely, in this ad black women who have been their bread and butter. This is the problem. When we create something of our own and money becomes an issue either to make more or cater to a specific sector to appear as commercial as possible they often sacrifice the black community in doing so e.g. BET. Yes, they could have made a line of products to cater to this new demographic, loads of white companies do that already to garner the black dollar. We should be upset and if some want to stop buying the product because 1. they changed the formula and 2. now they want to under represent their core customers, then they should without being chastised by anyone. It is our spending power that makes this country economically success and if we want to flex our muscles to a BOB, then we should be able to do that without criticism. Yes, we should boycott some businesses and a lot of us don't but that is no reason not to make our distaste known to Shea Moisture for their travesty of a business decision. They don't really mean they are sorry because FIRST they changed their product and THEN they insulted this community by putting white and racially ambiguous women to represent who their product is for. BULLSHI!!!! Carols Daughter is a prime example of what happens when you sell your business to whites or you allow them to invest and have a say so in how the product is made and marketed. They made their bed so now let then lie (pun intended) in it!!!
I'm reminded of Afro Sheen. When they changed their name to Ultra Sheen. You see where I'm going with this?
I heard most people upset b/c of the change in the formula and now it's no longer compatible with certain hair texture
NO MORE SHEA MOISTURE FOR ME.✌🏿
Besides those 1 or 2 twitter comments you missed the whole point of why black people (specifically women) are pissed about the commercial. Obviously yes, expand to different races & demographics. But to blatantly have a commercial with white women about how it was hard for them & their hair (when they have hair that is socially accepted, EVEN the biracial woman in the commercial) is very weird.
They didn't show any black hair textures. The women in the ad are mixed and white.
@The AdviseShow TV. The backlash is about minimizing who made you the company that you are. I have bought Shea Moisture products to support the business because it is black owned. I have paid more for the product because it was black owned when I could have bought a cheaper product (Cantu) with the same or better hair results. This commercial was off the mark. If the company can not show respect to who who made them, maybe I should just go ahead and buy Cantu. Let the people who they are catering to buy their products. I will be able to keep a little extra change in my pocket.
You said you would not apologize. If you didn't you would not have much of a business left.
I don't see anything wrong with marketing to diverse ethnic groups. However Shea Moisture knows who their target audience is and they did leave them out, the same women/poc who built their brand. We can't forget that advertising is very powerful and sends a variety of messages, some very covert and terrible messages. This won't cause me to boycott them because I do believe in supporting black owned but please remember the women who got behind your brand and made it the success that it is today.
I don't buy their products, but after seeing this ad, I would never purchase anything from them.
I completely understand what he is saying and I'm definitely not going to stop buying Shea Moisture because of this ad, but you cannot sit there and act like you don't understand the disappointment of this commercial. I'm all for being more inclusive of ALL women of ALL shades and hair textures in this commercial but where was the black woman with type 4 hair in this video? When I see a black owned business talking about hair hate I don't want to see a blonde white woman talking about some day's she just doesn't know what to do with her hair. We ALL have those days. I want to see the black women with fros and locs talking about how they struggle with what do with their hair before going to a job interview. I want to see a black woman talk about Bantu knots and locs being used on the runway on white models and people turning it into a trend but when we wear it in our everyday lives we get told our hair is unprofessional and unkempt. I understand these black women's frustrations and I wish some of us had voiced it differently but I will not stop buying this brand over this commercial.
49% isn't "minority". I'd rather prefer to support 100% black owned.
Annnd there will continue to be more ads like this for other groups because we're so quick to give up on our own community 💯
They make their products for everyone not just black women!
64pori so they was in Africa making hair products for white women.... I will wait for you to find the history on them... Lol....
@@JohnJohn-qt2do No but this is a damn business and once a business depnds, it can only expand by catering to more people. Our black people are the only idiots talking about "sellouts", because they don't understand business like other races do. You look at it as personal, but it's not.
i dont agree with you on this one i willl never buy ther products
*Can't we all just hit the bong and get along?*
I'm Too Stoned To Come Up With a Username foh
I get why black twitter was so mad. I have those nappy, 4c hair and it's impossible to use only regular brands to deal with my hairs. like you said Shea moisture is a black business and should stay the same. not change the formulas or anything to cater to other group of people. you where wrong when you said that their market is "only 13% of the us population" because il live in Canada and we have those products too. they can sell worldwide on Internet too. expend but keep it 100% black. (there is soo much brands that blatantly ignore black costumers, why not the other way around?)
only time when I cant agree with what is being said in this video
HollywoodMonroe Glam Exactly. Phil just don't understand
HollywoodMonroe Glam I said the same thing. He missed the point. Nobody is telling them not to expand or cater to other groups. If you are going to be inclusive, well include everybody. THEY LEFT OUT THEIR #1 CONSUMERs, how does that make sense? Just look at other non-blacks hair products at walmart, I hardly see a black woman with afro textured hair featured in their commercial (e.g., head and shoulders, suave, VO5). It is always us that want to branch out but forget those who helped built the company. Nobody saying they can't use Shea Moisture but would it have hurt to show ALL HAIR TEXTURE? The answer is NO. It went over Phil's head
HollywoodMonroe Glam Plus the topic was about HAIR HATE, so why not feature kinky, curly, waving, and straight hair
Vanessa K amen sister!
That's what I said ! I think he doesn't fully understand what's going on . More research should have been done because shea moisture's formulas have changed .
Buy from your own, sell to everyone!!!
Youbmake some valid points however in their effort to diversify they didn't INCLUDE the core group that built their business.
Frankly Shea Moisture has been trying to crossover for a while...I don't know any white folks who actually us it. They showed 3 white women and 1 mixed race women....they deserved the backlash and definitely needed to apology.
Finally a brother that is telling it like it is. I am a black business owner and even though 80 to 90% of my customers are white the other 10% black that do come out of love. Know that sometimes that we can be our own worst enemies
sad part is.. i bet all these women in the commercial dont even use shae moisture.😩
I felt like I watched a Pantene commercial. Their formula have changed. I think I'll make my own.
They apologized because their biggest buyers are blacks and watching the commercial you wouldn't think that product is meant for black hair.
Here's the problem despite the fact Shea Moisture's profit base is predominantly Black people you have a Half White Lady, and Two White Ladies showcasing Shea Moisture. The three people in the commercial already have fine or straight hair to begin with. Does Shea Moisture not work for Chocolate Black or Brown women with Kinky to Course hair or are the three women featured in the commercial their ideal representation of what is considered beautiful. If Shea Moisture thinks all women are beautiful and is trying to cater to all women with dry hair problems then they need to showcase a Dark Chocolate Black Woman, a Brown Skin Black Woman, a Latino looking Woman (Bi Racial), a White Woman and a Asian Woman. This commercial only validates the ignorant thinking that Black women are not visually appealing.
I was using Shea Moisture for a year and used to really love their products. I started noticing my hair drying out really bad and I was getting some breakage. I had an old Shea Moisture bottle and compared it to what I believed to be the exact same bottle and the formula on the back of what was supposed to be the same bottle was changed. Shea Moisture vehemently denied that there was a formula change. Its more than just bad marketing. Its dishonesty.
They sold out so sell them out also
Spending 7.5 billion a year just to look beautiful that you already are. Insanity! I mean, these devils still don't desire you, despite all those efforts and money. This is a biblical curse that's upon our people.
+adviseshowtv bro i disagree we dont need white money to be successful i understand expand your business but watch who you take money from black women have the right to be upset about this their the main supporters
I was one of the angry women, before this commercial my daughter and I faithfully used Shea Moisture products it worked well on our hair. Well we don’t use any chemicals so Shea moisture was good. The commercial Not one sister was there. White women don’t use this product. The video clearly left us out nothing was mentioned how the product works on our hair. F’ Shea Moisture and their jumping ship and clearly and purposely leaving our sisters out, Shea Moisture is oily none of the ww hair was oily. I care not to contribute when they grew they left blacks out we helped them get on the map. They destroyed the relationship with the black community. Everyone I know cut them loose. For giving credit to the wrong group
There aren't many companies who "cater" to sistahs hair needs. If Shea Moisture gets shut down, we are truly limiting our options.
Coco-Butta Alikay Naturals, Mielle Organics, Soultanicals, and Uncle Funky Daughter are all black own and have great products for our hair.
I use Kriyabotanicals. Oyin handmade
Andrea Clinton I've heard about some of those companies and have heard great reviews!!! Thanks. I will definitely be checking them out.
Coco-Butta I'm sorry but you must do research, there are hundreds
Camille rose is probably what I will go back to or Eden bodyworks
Phill you are absolutely right. Most people not all who are not business minded don't understand when you don't caters or reach out to different groups of people your business can fail. There were a black clothes company that closed down that only had clothes that cater to blacks but then he reopened his clothing store that cater to all races of people, and when it did it ended up being more successful than before
I have several thoughts on this, first off I laughed when the natural red came on because when i was younger i hated my natural read too so i dyed platinum blonde bc i was teased. BUT it's impossible to compare that to people who get fired or not hired for their hair. I see why people are upset because they apparently changed the formula that was working for many women. That's not right. Why not add new products? However, i think the business is just trying to further their product to more people. I use Shea conditioner for my daughter because she has extremely curly, dry, hair and it's hard to pick out. Its with all the other products at our Wal mart. I understand people being upset at the formula change. But I think the business means well.
Of course they changed their formula. Do you think a product that caters to type 4 hair will do well with type 1 hair? all the oils will weigh the straight hair down. There have been complaints by users on youtube about their products not working as good. What they should have done is create A COMPLETELY DIFFERENT LINE to cater to other markets.
That curling smoothie keeps my waves poppin though lol
mnybags07 Which one?
Veronica Holston The curl enhancing smoothie and it smells really good too.
Great, and I hope you still support the black owned business.
teeahtate Yes I do. ✊🏿
I disagree with you Phil they should at less had one dark-skinned woman on the video. I have nothing against my biracial sisters, but a dark skin women should have been in the commercial because primarily melanin women with coarse hair started the natural trend due to losing their hair from perms. So why should she not be represented in the commercial?
Unfortunately, women with melanin are discriminated against, the movie producers and commercial advertisers seems to think by using biracial women that's black enough and a black own company should know better. Finally, what she meant, there's a small section on the shelf at Walmart, Walgreens, and CVS etc,products for black hair only.
They changed the formula bro so what are you talking about I'll wait
Honestly have to say, I really like your common sense approach. You call it like it is and aren't taking crazy extreme positions to get attention. Good channel.
They watered down their products so it's not going to work/moisturize our kinky coily hair no more 😩😒
Even the men that stand for us, totally miss the point sometimes...🙄
#BoycottSheaMoisture
I dont agree about destroying a black owned business however I don't agree with the commercial if they are trying to grow their brand take a page from a company like Pantene they show all hair types white brown and black women. However they show two white women and one biracial woman what happened to the black women that put them on the map? If they are going to expand their market how about not forgetting about the woman who got you to the dance?? JS
I still don't see the problem with this commercial. It's still a black owned business.
The problem isn't that they are wanting to be inclusive. The problem is that they are doing it by knocking off the people that supported them and helped them grow.
100 Phil!!!! We can't have it both ways.
The problem is that it appears as though shea moisture is forgetting about African American people all together. The commercial would have been okay had it included mostly African American women and 1 biracial or 1 white woman. The commercial presented as though shea moisture is going in another direction and no longer catering to AA women.
the same thing happened to Carol's daughter when they branched out and I believe they got brought with 51% of the ownership away from them it was an uproar
Latonya Parker Carol's Daughter did sell out and hundreds of Black womn was pissed off and stopped buying their products. The quality of ingredients changed. We gotta stand together and not be tricked to accommodate them.
Growth is good just remember who made the company great. Make a separate product for them and charge them more $$$
They should have shown different black hair because we have different textures of our hair and would have liked to have seen more black hair with the different curl pattern black women know what I’m talking about.
it's to for us to be selfish and greedy and not share damn it everyone makes billions off us wake up say hi to miss Wang she drive off in a Benz and our people gotta take the bus to work while they're job is to take our money
black women start making your own hair products. buy raw shae butter. whip it with oils of your choice. its more natural and you know whats in your product. learn to make natural products. yes i advocate the support of black owned business but i also support making your own products and healthy living.
people just looking for something to get mad at
Goddess Miranda.Cosgrove yeah this was stupid didn't even finish watching the vid cause how stupid it was
Goddess Miranda.Cosgrove you don't understand I see
Yep.
Goddess Miranda.Cosgrove You & Werrito Loco are like 2 ostriches with their heads stuck in the sand! Continue on.
*When you don't understand where ppl are coming from so you say dumb ass shit like this*
I'm white, like pale skin, red hair, from Ireland white. I use Shea Moisture. I love the products and I especially love that the business uses fair trade and employee/community/suppliers ethics. Why would you want to shut down a business like this?
I think the company is just trying to reach a larger market 😏😏🤔🤷♀️🤷♀️🤷♀️
L Ll I won't buy it
Ms. Woodard Oh come on 😏☺️☺️☺️He made a 'mistake' and he has apologised let's forgive him. Ms. Woodard 🤞fingers crossed you will forgive him. Give him another chance he learned a lesson so he won't do it again. If he does it again then ......................👹☺️🤘👍
The inclusion they now say they believe in was not represented in the commercial. The majority of their customers was not included. I'm a makeup lovers and I'm constantly amazed by the major beauty brands that don't make products in shades that work for WOC, basically saying "we're good, we don't need your money". It stings a little bit when a trusted brand appears to be doing the same.
I'm with you on this Phil
Thanks, I am too.
The REAL issue is that their formulas have changed and not for the better. You use the body products, but the hair products have had formula changes multiple times to the point that the products are watered down, yet the price keeps going up. That is the real issue people are having. That ad is only a small part of a larger problem. 😐
2 of them in the ad I know are youtubers
oh well shea moisture understood at least :
He says he recognizes the larger issue here, that goes far beyond a haircare product. The racial stereotypes that have impacted black women, and their lack of representation in media and advertising, were not adequately taken into consideration. “To equate their struggles with hair to those of other women, is in their minds trivializing their struggles, and we can’t forget that,” says Richelieu. “The people who are unhappy here aren’t necessarily saying they don’t like white women. What they are saying is, for decades they’ve been underserved and white women have plenty of products on the shelves and advertising aimed at them, and that we should keep our focus on our audience, and not lose that focus just because we’re broadening our audience.”
Anyone that has a problem with that commercial doesn't have a business and doesn't understand business.
Lee Deu If our community were to wake up and smell the coffee, they'd realize a lot of black companies HAVE to appeal to other groups due to the lack of support from our own community. If we were to fully support ourselves, we wouldn't need to appeal to anyone else.
serious question, why do black people think themselves outside of america aka almost like there own country and culture? i see that alot now.
nasseh257 we are 13.5% of the population. Anyone that has a business will appeal to 100% of the population. There are a few Caucasians that use our hair products, listens to our music, and frequent our restaurants etc. This to me is a display of ignorance. Shea butter should not have to apologize for trying to grow their brand. kicking up dust over a few customers that probably doesn't spend $300 annually on their products.
Nikki D there are people that are not of our people, that use products that we use. Phil said that company is a Nigerian company. All Nigerians could be up in arms, that their product is being sold to black Americans etc. From a business standpoint, such an approach limits growth. It's just crazy to me.
Lee Deu Why do our businesses have to appeal to everyone 100% but other businesses can get by by only fractionally representing other folk? I'm not saying we SHOULDN'T appeal to anyone else, I'm saying, why would we have to if we are the biggest consumers? If we could appeal to ourselves and truly support ourselves like we do these white owned companies, whites wouldn't need to appeal to us as much and we wouldn't need to appeal to them as much. Everyone would support their own.
Also, after pondering about it for awhile, my issue isn't the fact that they tried to appeal to outside consumers, it's how they went about it. They should've featured a dark skinned woman, Asian woman, white woman and a Hispanic woman if they wanted to branch out. Keep your consumers satisfied while reaching out to other areas as well.
I am white as snow and I actually like Shea moisture especially the pomaded meant for black women's natural hair because I have ridiculously long hair and it gets so dry and it works very well. Plus they have great ethics. I agree with everything you said Phil, but if I may ( let me know if I got it wrong), I think the reason why there was a backlash was because people had a gut reaction to them comparing a white woman's hair as being as persecuted as a black woman's natural hair, which is a false equivalency. Not that there were white women featured in the commercial. However I agree with you one hundred percent that this little "faux pax" should not take the company down especially after that apology. Love your show Phil.
smdh...........
you see that small snipett of the dark skin girl that had NO HAIR!!!!!??? like that was supposed to make us feel better? I don't trust Shea moisture if they are using ingredients to help better Caucasian hair, because we all know oil isn't good on their hair, so what ingredients are they using?
Phil your on point!!! #facts
Per my daughter's stylist, I just purchased her the Shea Moisture 13 oz Curl & Shine Shampoo to tame her course, thick, wiry curls. I found it on the shelf right below the Garnier in the middle of the aisle instead of at the end of the aisle where they put the "Ethnic" products. However talking from a business perspective, over the past several years the ads and commercials have begun a movement of color and role swapping. You have the stay at home dads doing laundry. You have an interracial couple where the caucasian dad is staying at home and the African American mother is going to her high paying job (now, I have to say just being a woman made that commercial a stretch). Advertisers are trying extremely hard to go after every bit that they can. I also look at how the supply and demand work within companies and think that this would be a major benefit for the African American women to support. The more products that this company can put into the hands of others will make that price tag come down and it will be more affordable to purchase more product. I certainly wasn't expecting a 10.99 price tag. I'm used to the 1.98 price tag. lol This company is trying to expand and broaden their sales to be able to offer their products to not just other people, but in turn to their own at a better price, how could that not be supported in this economy.
I think the backlash would not have happened if they had they had an afro textured person included with the piece...shea moisture is shifting to omit afro textured hair in their mainstream ads to not offend that wider range of customers...let's be honest...afro textured hair is offensive. I don't blame Shea Moisture, gotta get your money.
I stick by what I wrote. Some people find afro textured hair offensive. Luckily due to the industry I work in, I can wear my hair afro textured but I am very aware that I am lucky. You can lie to yourself all you want but it's true.
Dolly Mat Also thank you for not playing into the stereotype of an overly emotional, rude, ABW...oh wait...you did...
Dolly Mat No. people like you who lack emotional control and rational thinking are unnecessary to the community. I am aware as even Shea Moisture mentioned in their apology that Blacks are discriminated against in the work force.due to the state of their natural. I am lucky to work in an industry in which I don't have to worry about my hair. If Afro textured hair was not considered offensive to the masses...which it is because it flies in the face of Eurocentric ideals of beauty...so embracing it is a revolutionary act...we would not have issues of texture wars/biases even in the natural hair community. There would not be an underrepresentation of 4C hair in ads geared toward natural hair. There wouldn't a barrage of "her hair is not 4C" on a myriad of natural youtube channels. You come on here and talk about a "community" if this community is like you and cannot have a civil conversation when having a difference of opinion without resorting to cursing people out or name calling...then I want no part of that community and I am not pressed if they want nothing to do with me...and you probably wonder why they treat us like animals when you're so quick to behave lik one...smh
Dolly Mat I wrote why it is considered offensive..so if you lack the reading comprehension to understand that...that's really not my issue. I also wrote that I work in an industry where my hair is not an issue...which one can infer that I wear my natural hair. There's no self-hate here. You're reaching to justify your disrespectful behavior. Whatever helps you sleep well
Wow. This language is harsh. Called her a bedwench because she shared that she can wear natural hair? Wow.
The problem with the commercial looks like it should've been diverse, inclusion of all the hair types and the types of product lines that suited for each!
Because the commercial itself cannot include the products, that's being sold for their types of hair! unless they stripped the oils & moisture from & out of the products.
Evidently, is which I heard, that's what they have done & now it doesn't provide same
hair-care for ethnic hair, that it once provided anymore, in order to cater to others!
I'm not for the decimation of the business but just for the sake of the argument...
...Why would she want to destroy a black owned business? Because by that business's own admission, they are black-owned but not a black business. Now you can take that a couple of ways but given that they chose to build their business off the backs of black women and then completely exclude them even though the product is still purchased overwhelmingly by black women suggests to me that empowerment of the black community is not even a blip on the radar of this particular black owned business's agenda.
What's particularly insulting is the commercial's hijacking of black women's very real struggle against prejudice to how our hair naturally grows out of our head and having white and racially ambiguous women--the quintessential standards of Western beauty--claim it as their struggle. FOH.
I mostly agree with this video. As a consumer myself of both their hair and skincare products, I'm more upset at the formulation issues I've been hearing. They've increased the price of their items per ounce but has allegedly decrease the potency of their product. Hopefully they take those complaints into consideration before ending up like Carol's Daughter, filing chapter 11 bankruptcy .
Far as appealing other races, they've had lines that targeted for white women for several years now, this isn't new, just white women being featured in their commercials are.
Why are people mad it's hair everybody has hair their trying to expand their brand I know theirs problems with today's racial issues but damn
Think the blonde girl with straight hair needs to explain her "hair hate" a lil more, just didn't make sense to me in the context of this ad *rolls eyes*!
The problem is when other brands think of hair it never comes down to also including your kinky hair texture. Isn't your hair HAIR too?? Apparently these companies don't think so, that's why we have our own and our own companies shouldn't be held to a higher, moral responsibility that only exists when it's Black ppl (not even other POC) doing it. Come on sister girl.
Thanks. I am so glad I am not the only person feeling this way. All I can say is Damn!