Dior DIORIVIERA Unboxing + First Impressions Review | Francis Kurkdjian's 1st As Perfumer @ Dior

แชร์
ฝัง

ความคิดเห็น • 156

  • @ThePerfumeGuy
    @ThePerfumeGuy  ปีที่แล้ว +10

    😎😎😎Watch my Louis Vuitton Pacific Chill Review video here: th-cam.com/video/1Mhjr_oENxY/w-d-xo.html 😎😎😎

  • @acevedobrooklyn
    @acevedobrooklyn ปีที่แล้ว +16

    Here we go🎉🎉🎉🎉🎉

    • @luyolomify
      @luyolomify ปีที่แล้ว +1

      😂😂😂

  • @iris5275
    @iris5275 ปีที่แล้ว +7

    Now, that's how you review a fragrance. HIGHLY anticipated! Thank you as always, Sebastian 😊.

  • @acevedobrooklyn
    @acevedobrooklyn ปีที่แล้ว +3

    Thank you Sebastian🎉🎉🎉🎉

  • @katb7728
    @katb7728 ปีที่แล้ว +20

    I think their price hikes are outrageous.I used to like exploring this fragrance line. Now not so sure but very curious of what Francis Kurkdjian will release under the brand

    • @ashleylala4293
      @ashleylala4293 ปีที่แล้ว

      Yeah, I won’t be buying. I think it’s pretty tone-deaf to be profiteering during this era and I won’t support it. So many people lost businesses and jobs due to the disastrous consequences of the Covid policies. There’s some really rough economic times ahead.

    • @gbl4103
      @gbl4103 ปีที่แล้ว +2

      They have increased their prices by 35% in three years… LVMH is actually strealing from their customers pretending it is cause of thé crisis. So sad that a lot of great people are working with lvmh and thinking that it is ok to sell a 40€ ( including all manufacturing and commercial costs) bottle for 250€. So sad cause dior has always been my favorite Brand for 20 years now…. But man thé prices, nothing can justify that for designer and major actor on thé market (meaning they Should be cheaper and not more expensive).

  • @tammyong3651
    @tammyong3651 ปีที่แล้ว +5

    I smelled it in Houston last Saturday and I really liked the dry down. Fresh and a bit sweet and woody on the dry down

  • @cityslacker6221
    @cityslacker6221 ปีที่แล้ว +8

    Dune p.h. has been my signature scent since the late 90s, until the Homme line was introduced, and I have a bunch of fig fragrances (Balade, Premier edt, Philo, Fig Infusion, Ferragamo) . To me, Dune is still the easiest to wear out of all of them because of the sandy woodiness. I look forward to trying it because I could see it replacing a few that I never reach for anymore.

  • @ArthurPhillip7
    @ArthurPhillip7 ปีที่แล้ว +5

    Hair looking good! 🎉

  • @melanieng951
    @melanieng951 ปีที่แล้ว +1

    I just tried Dioriviera and at first I was WOW , spicy figgy almost chypre . It’s v long lasting on my skin but now the dry down is Santal 33 . V persistent . 😮😢

  • @michaelbullock8011
    @michaelbullock8011 ปีที่แล้ว +1

    Great first impressions video and I enjoyed it and I'm going to try it and have a blessed day

  • @msmayven
    @msmayven ปีที่แล้ว +2

    I recently purchased Carven Paris Santorin, which is a fig-dominant fragrance for 65U$D, so this sounds 1. similar and 2. too pricey for this economy. Thanks for the review, very helpful.

  • @boogiedaddy3434
    @boogiedaddy3434 ปีที่แล้ว +3

    This sounds very nice. I need to get my hands on some samples soon, I'm so far behind on Dior Prive fragrances it's ridiculous. I've been on a green kick lately, plus I'm trying to add more fresh scents to my collection because that's something I'm definitely short on.

  • @gen_o
    @gen_o ปีที่แล้ว +6

    Sounds promising and likeable, though I will not run out to get it because of the current pricing. I’ll wait it out some more until FK comes up with something more exciting for Dior so it will be worth getting a full bottle. I’m happy with the only Dior in my collection, Fève Délicieuse, still boxed and waiting for fall/winter. In terms of fig (or the impression of such), I’m content with my Fig-Tea from Nicolai Parfumeur.😊

  • @ianokay
    @ianokay ปีที่แล้ว +2

    I picked up Fico di Amalfi in the Paris airport in summer (as the most appealing, and what I thought would be versitile, of the bunch) after smelling the Acqua di Parma line for the first time. I still have it to this day and never ended up ever wearing it. I sniff the bottle occasionally, but I realized I just don't find myself ever finding an occasion for fig. I think the only time I even come close to putting it on is on rainy days. When I later smelled Philosykos I knew it wasn't for me. I do absolutely adore the jammy rose that MFK showed off in L'Homme À la Rose however.

  • @planetwisco8215
    @planetwisco8215 ปีที่แล้ว

    I have been waiting to hear your take on this one! Thanks!

  • @danan1988
    @danan1988 ปีที่แล้ว +1

    My favorites from this collection are Eden roc, oud aspahan and Jasmine des anges ❤ I’m definitely intrigued to try this one

  • @treyc1306
    @treyc1306 ปีที่แล้ว

    Thanks Sebastian! Again, another great and honest review.

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +2

      Thank you for stopping by! :)

  • @user-Cosmicplayhouse_
    @user-Cosmicplayhouse_ ปีที่แล้ว

    Awesome been waiting on this release

  • @JloveLamar
    @JloveLamar ปีที่แล้ว

    I'm waiting on this one! Thanks, FragUnk!

  • @pepepotamo4819
    @pepepotamo4819 ปีที่แล้ว +1

    I think this fragrance of Francis will be worth gold in a few years to be his first fragrance is also the type that I like

  • @tbnewhomes
    @tbnewhomes ปีที่แล้ว

    Excited about this release. Thank you!

  • @tsuyoshichao3948
    @tsuyoshichao3948 ปีที่แล้ว +1

    for me,dioriviera smell similarly like philoskos edp /diptyque,but a little more fruity 、a little more sweet,the same green, great projection、nice one

  • @elizabethcope1621
    @elizabethcope1621 ปีที่แล้ว +1

    Thanks for the review Sebastian, the fragrance sounds good, because of you I discovered my love for fig on fragrances, I got balade savage. And I love it, but for me for a rose-fig combination I’ll stay with Lavailere YSL, creamy and fresh, with a ton of compliments and I got that one with a huge discount. Always very much appreciated your view.

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +3

      I think I prefer the YSL. I'll have to do a side by side. Not similar but def similar notes! :)

    • @isobel64
      @isobel64 ปีที่แล้ว

      discount where? lucky!

  • @jasvirsandhu1158
    @jasvirsandhu1158 ปีที่แล้ว

    That smile on your face today while talking about pacific chill today is different somewhat Cheeky but frustration on your face and disappointment in your voice that day was different. I was impressed you put all that to side and deliver the review after all that 🙌🏻👏🏼.

  • @alisoleiman7166
    @alisoleiman7166 ปีที่แล้ว +1

    Am interested to know if you prefer this over Balade Sauvage ?

  • @catherinegreer854
    @catherinegreer854 ปีที่แล้ว

    Thank you 🙂
    Love fig fragrances, Green or fruity❤️

  • @FayeCNL
    @FayeCNL ปีที่แล้ว +1

    I am sure you are correct this fragrance is a ' team effort'. Will be interested to know how it compares to the aqua media

  • @Ines-xh1vz
    @Ines-xh1vz ปีที่แล้ว +5

    To my nose, this is a lovely SWEET fruity, green fragrance. It has a strong sillage for a fresh scent. I do agree that it has a mineral side, making it very well suited for summer.
    Imagine sipping on a fruity cocktail on the beach with lots of suntan lotion on. 😎

  • @dashabc5528
    @dashabc5528 ปีที่แล้ว

    My favorites collection privée are gris Dior + Eden roc + belle de jour so far

  • @aromafromheaven
    @aromafromheaven ปีที่แล้ว +1

    Great review

  • @GrantGM007
    @GrantGM007 ปีที่แล้ว +2

    I hope he brings back Ciel de Gum under the Dior brand. I want that badly!

  • @debrajane7622
    @debrajane7622 ปีที่แล้ว

    I was anticipating your review on this one! And happy you were able to get your hands on a bottle now! I really like fig and rose, and would definitely like to check it out. Thank you!

  • @RachelKNg
    @RachelKNg ปีที่แล้ว

    Exciting! ❤🎉 The name of this fragrance confused me for so long… lol!

  • @florenciagarciafernandez2112
    @florenciagarciafernandez2112 ปีที่แล้ว

    HOLA SEBASTIAN!! DIORIVIERA tiene algun parecido con UN JARDIN EN MEDITERRANÉE DE HERMES?? Gracias

  • @MattyS54
    @MattyS54 ปีที่แล้ว

    thank you! definitely sounds like it's worth a sniff. Balade Sauvage was a bit too fruity & sweet for me.

  • @blackcat6508
    @blackcat6508 ปีที่แล้ว +42

    Still waiting for Diorrhea

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +6

      OMG LOL! That will be very soon! :)

    • @jexter22
      @jexter22 ปีที่แล้ว

      Got mine yesterday

    • @ashleylala4293
      @ashleylala4293 ปีที่แล้ว

      HAHAHAHAHA!!! Omg, platinum comment. Thanks for the laugh. 🙏🏼🤣

  • @jasonedwards2606
    @jasonedwards2606 ปีที่แล้ว

    Can’t wait to smell this!

  • @natsudia4265
    @natsudia4265 ปีที่แล้ว +1

    😂😂😂u crack me up the atomizer!! to be continue

  • @alexpanait9765
    @alexpanait9765 6 หลายเดือนก่อน

    Just got it!

  • @luaial-shuaibi8673
    @luaial-shuaibi8673 ปีที่แล้ว

    How would you compare it to Bottega Venetta illusione edp (pour femme) ?

  • @kathleenm5026
    @kathleenm5026 ปีที่แล้ว +1

    Sounds like it's nothing earth shattering for that price point. Thanks for your review.

  • @LeMale96
    @LeMale96 ปีที่แล้ว +3

    I tried this out at a Dior boutique and it does smell gorgeous, I can understand why people will like it, I understand why even I like it.
    If it takes me to some place, may be something like lake como in Italy or Mykonos (the scene with all white buildings)
    It's fresh, it's fruity and it belongs in a light toned, breezy, fresh outfit.

  • @pardisjoon
    @pardisjoon ปีที่แล้ว

    I’ve been waiting for this review ❤

  • @demimiforrest1349
    @demimiforrest1349 ปีที่แล้ว +1

    Dioriviera sounds so nice! Green + fig… I am all for it but the price and lack of uniqueness will be the reasons that holdsme back 😢

  • @junyizhou7740
    @junyizhou7740 ปีที่แล้ว +2

    Is there any similarities between this one and YSL's lavalliere? I am very curious, as they both have fig and rose notes

    • @mirasscentbubble
      @mirasscentbubble ปีที่แล้ว +1

      Yes, I would like to know also.

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +2

      Absolutely no Lavaliere. This to me is like a cross between Eden Roc and Balade Sauvage with reminders of Philosykos and L'Omre Dans L'eau and also throw in Dune Pour Homme! :)

  • @emercycrite
    @emercycrite ปีที่แล้ว

    To me this smells exactly like Guerlain’s Aqua Allegoria Nerolia Vetiver.

  • @clandestinecoherence
    @clandestinecoherence ปีที่แล้ว

    sounds like i would really enjoy this, but as you mentioned, the price point is too steep for something that is not exemplary

  • @funeka691
    @funeka691 ปีที่แล้ว +1

    I'm not sure about this one. I'm not a fan of green fragrances in general. I love fig fruit. Fig leaf, not so much. But I'll definitely give it a sniff when I pop by the Dior boutique.

  • @acevedobrooklyn
    @acevedobrooklyn ปีที่แล้ว +2

    Does it have similarities to 724 🤔

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +3

      No I don't think so. I haven't done a side by side though but off the top no.

    • @acevedobrooklyn
      @acevedobrooklyn ปีที่แล้ว +2

      ​@@ThePerfumeGuy thank you 🐐 professor

    • @jessicarettally6534
      @jessicarettally6534 10 หลายเดือนก่อน +1

      To me is exactly the same...thought I was the only one😂

  • @heathercoffey4159
    @heathercoffey4159 ปีที่แล้ว

    Hi Sebastian! Question: is there a particular brand of paper test strips you'd recommend buying? There are loads out there but I'm not sure what kind is best re: material or shape. Thank you!

    • @samyzy
      @samyzy ปีที่แล้ว +1

      professional paddle style strip from scentis-shop

    • @heathercoffey4159
      @heathercoffey4159 ปีที่แล้ว

      @@samyzy Thank you so much!

  • @shanaboles4887
    @shanaboles4887 ปีที่แล้ว

    Sounds promising...lol..I just got an LV fragrance(Attrape-Rêves) and thanks for your comment on the atomizer..the costs alone sets the expectation for nothing less than perfect. Im sure they will exchange your bottle and ive never seen you so upset after opening a bottle..but its going to be ok.

  • @gr0276
    @gr0276 ปีที่แล้ว

    Do you like it better than Balade Sauvage? I particularly prefer BS.

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว

      I like Balade Sauvage more but it's discontinued ! :(
      As discussed here: th-cam.com/video/zTDTH93ExZA/w-d-xo.html

  • @jasonsh121
    @jasonsh121 ปีที่แล้ว

    Masculine or feminine leaning? I never tried Dune, but I like fig. I’m intrigued.

  • @wassufahmed1296
    @wassufahmed1296 ปีที่แล้ว

    What do you recommend Dioramour or Diorriviera ?

  • @viggenone
    @viggenone ปีที่แล้ว +1

    Interesting, very interesting, I was expecting this, there's is no way they were going to make something that different in this first release, not safe, let's see what they decide to do in the designer realm. My only question: Is Mr. Kurkdjian magic touch in there? As I said I don't want to go into this line, too expensive, and there are very special fragrances out there that I want first. Thanks for the video Sebastian!!!

  • @rayraysubebe
    @rayraysubebe ปีที่แล้ว +1

    Want to buy but can't afford 😞

  • @justaddlight
    @justaddlight ปีที่แล้ว +5

    Thank you Sebastian!!! 🌿 But yeah, fragrances-by-committee is certainly the norm, especially in the designer conglomerates. I'm still trying to get out of the habit of listing the perfumer as the exclusive author of a scent. Truth is, these days it may actually be more like artists playing songs written by other people. 😕 Makes me wonder whether we can expect any new ground to be broken by any designer brand ever again. New releases might just take "inspiration" from more adventurous niche fragrances and make it look like something new. All I can say is, thank goodness for your niche-oriented channel! 😄

  • @daniell5740
    @daniell5740 ปีที่แล้ว

    That's a cute box

  • @harmoniaartificiosa
    @harmoniaartificiosa ปีที่แล้ว +3

    Oh yes, I love figs in fragrances. This sounds nice. I have several, like Armani Privé Figuier Eden and Jo Malone Fig and Lotus. But my absolute favorite so far is Carthusia’s Io Capri, weird but addictive. The Dioriviera must be investigated!

    • @heavenj7
      @heavenj7 ปีที่แล้ว

      I was thinking about getting Gris charnel…and I think I still will at this price Dior 😮

  • @charlottefragrance771
    @charlottefragrance771 ปีที่แล้ว

    HI 👋 SEBASTIAN HOW MANY PERFUMES DO YOU HAVE

  • @1973833
    @1973833 ปีที่แล้ว

    Finally!!

  • @saabreplay7553
    @saabreplay7553 ปีที่แล้ว

    Excellent

  • @thebridewearsblack
    @thebridewearsblack ปีที่แล้ว

    Yes to green, yes to figs! Hope it lasts more than Philosykos... (cough) 3 hours (cough cough).

  • @DizoDixon
    @DizoDixon ปีที่แล้ว

    Ik this line is unisex but which way percent wise does it lean as a man I can do 60% fem but I prefer my fragrances either 50/50 or 100% male

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +1

      It's not very rosy so I say it's 50/50 but then again I don't have your nose and can't tell how you would smell this! :)

    • @DizoDixon
      @DizoDixon ปีที่แล้ว

      @@ThePerfumeGuy appreciate it sir

  • @originalboxelder
    @originalboxelder ปีที่แล้ว

    I have mixed feeling on MFK, but I’m so curious about this one. the green sounds good, fruity floral I dunno. MFK is very hit or miss for me. Probably more miss TBH. Was curious if he’d change his style to something more traditional. Sounds like he did.

    • @jaboubaa928
      @jaboubaa928 ปีที่แล้ว

      Same I tried a sample last night and is a pass for me

  • @stephand.4437
    @stephand.4437 ปีที่แล้ว

    Is it similar to Dune pour Homme?

  • @d.s.6221
    @d.s.6221 ปีที่แล้ว +1

    I think we've been seeing Dior move away from exotic releases as evident in a bunch of their discontinuations and newer releases. Looks like they want to make easy money by creating things easily embracing. Seems to be the trend all around, tbh.

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +1

      Yes I totally agree. Mass appealing means more money! :)

  • @charliemcadow2159
    @charliemcadow2159 ปีที่แล้ว

    Idk if you have publicly reviewed it or not, but have you smelled REPLICA’s “Soul of the Forest”? Was hoping to get my nose on that but the only way would be a $100+ dollar blind buy 😢

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว

      Soul of the Forest is discontinued but discussed in this video:
      th-cam.com/video/tI1PJMHGHpo/w-d-xo.html
      and this video:
      th-cam.com/video/infslgPQLMI/w-d-xo.html

  • @salvadorsanchez7093
    @salvadorsanchez7093 ปีที่แล้ว +3

    That fragrance shower 😂

  • @xMicDizzy
    @xMicDizzy ปีที่แล้ว

    this is so exciting. can't wait to get my nose on it

  • @MarcelenaTheresa
    @MarcelenaTheresa ปีที่แล้ว

    🤍🤍🤍 Excited….. a little 😅

  • @nadzg5878
    @nadzg5878 ปีที่แล้ว

    I appreciate Sebastian's honest review but I don't get that he's impressed with this fragrance alot. Such a pity, as I was anticipating something more mindblowing and not something just crowd pleasing.

  • @D-bow288
    @D-bow288 ปีที่แล้ว +1

    I miss beast mode anything ughhhh 😢

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +1

      This is the most nuclear fragrance in my collection: th-cam.com/video/_09jFwzVZzw/w-d-xo.html

  • @ameenaboishba
    @ameenaboishba ปีที่แล้ว

    Strange that he did use the fig leafs

  • @bushido1111
    @bushido1111 ปีที่แล้ว

    similar with bdk gris chanel

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +1

      Not really. They are different.

  • @imadabbadi9665
    @imadabbadi9665 ปีที่แล้ว

    Dior prices have become very ridiculous lately
    and also the whole Unisex thing... I tried 10 different Dior collection privée at the mall, and only Vetiver can be considered Pour Homme, the others are DEFINITELY and UNMISTAKABLY Pour Femme

  • @ZOEYANDFRIENDS673
    @ZOEYANDFRIENDS673 ปีที่แล้ว

    This turned coconutty/sunscreen applied to chest area/neck. The fig/rose etc morphed into a sunny vacation under a tree- Soleil Blanc vibes! Weird

  • @saabreplay7553
    @saabreplay7553 ปีที่แล้ว

    Love

  • @SPACEDOUT19
    @SPACEDOUT19 ปีที่แล้ว +14

    Dior is just a bore-fest at this point, the privee line is supposed to be big and bold

  • @michaelmcdonald9847
    @michaelmcdonald9847 ปีที่แล้ว

    I’m hoping FK’s tenure here doesn’t just involve these fresh and inoffensive fragrances

  • @scentedknits6447
    @scentedknits6447 ปีที่แล้ว +6

    I've loved Dior for years and have several from the Privee line, but they have lost me after giving Johnny Depp a $20 million contract and jacking up the prices so much. This is not even a vote against him, just a vote against paying celebrities so much and not concentrating on beautiful perfumes.

  • @paigeofstylez
    @paigeofstylez ปีที่แล้ว

    I buy the 40ml bottles for $125

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +1

      Oh yes those smaller sizes are now available.

    • @lilinili4726
      @lilinili4726 ปีที่แล้ว +1

      $150 already 😕

    • @paigeofstylez
      @paigeofstylez ปีที่แล้ว

      @@lilinili4726 wtf another 25 increase 🤦🏿

  • @plmn2730
    @plmn2730 ปีที่แล้ว

    And they haven't even launched in Harrods.

  • @awedee.0
    @awedee.0 ปีที่แล้ว

    Yea the prices are o.d.

  • @roseg1333
    @roseg1333 ปีที่แล้ว

    F.D. Is already gone completely online within hours

  • @blankmandastankman
    @blankmandastankman ปีที่แล้ว

    I imagine the ‘French Riviera’ theme has been beat into the ground by anything French related.

  • @rah1721
    @rah1721 ปีที่แล้ว +1

    Horrible pricing. Are they trying to exclude most customers? Not good business.

  • @WasabiSoySauce
    @WasabiSoySauce ปีที่แล้ว

    So is this more feminine?

  • @Champageproblemsreviews
    @Champageproblemsreviews ปีที่แล้ว

    Not two r's

  • @cecilia_v
    @cecilia_v ปีที่แล้ว

    👍

  • @memyself2696
    @memyself2696 ปีที่แล้ว

    And they haven't even rolled it out in Harrods.

  • @Gregtilldeath
    @Gregtilldeath ปีที่แล้ว

    🙏🏻👏🙏🏻

  • @moondust013
    @moondust013 ปีที่แล้ว

    🌹

  • @gqsown2516
    @gqsown2516 ปีที่แล้ว

    Sounds like a skip. I think the prices are still great compared to the other private labels.

    • @isobel64
      @isobel64 ปีที่แล้ว

      which other labels?

    • @gqsown2516
      @gqsown2516 ปีที่แล้ว +1

      @@isobel64 Tom Ford is $400 for 1.7oz. Dior is $450 for 8.4 oz. Bvlgari is $350 for 3.4oz. The list goes on.

    • @nicolenonya5874
      @nicolenonya5874 ปีที่แล้ว

      They go on clearance to the grey market, Dior doesn't. @@gqsown2516

  • @arapaimagold8088
    @arapaimagold8088 ปีที่แล้ว

    A juice with wrong content for the name. Dioriviera is their exclusive store in Bali. So the scent should be really tropical. Fig isn’t tropical at all👎

  • @samtan4729
    @samtan4729 ปีที่แล้ว +2

    Just wait till you try Diorasputin. Deeply animalic, metallic and smoky. Not a hint of freshness. FK going out on a limb!

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว

      Ooh. LOL!

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +4

      I want Dioravage!!

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว +3

      Maybe Dioradiant? LOL!

    • @samtan4729
      @samtan4729 ปีที่แล้ว +5

      @@ThePerfumeGuy Eventually Francis will put out a leather-centric and call it Diorodeo.

    • @ThePerfumeGuy
      @ThePerfumeGuy  ปีที่แล้ว

      LOL!!

  • @dzingunyte
    @dzingunyte ปีที่แล้ว

    tired of the same names, same freshies and so on. which doesn't up for the prices they are asking for.

  • @Ocampo979
    @Ocampo979 ปีที่แล้ว

    Is this for a woman or man?

  • @camillecosc765
    @camillecosc765 ปีที่แล้ว +1

    Sounds so boring OMG FK is changing Dior into MFK 😭

  • @perrydelavega7505
    @perrydelavega7505 ปีที่แล้ว +1

    These Dior bottles are so bland and tepid. An attempt to look modern and appeal to a broad audience without offending any sensibilities.