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- เผยแพร่เมื่อ 28 มิ.ย. 2024
- Want to grow your SaaS this year but unsure how to position your brand for better results? These SaaS positioning strategies will help set your SaaS brand up for massive growth in 2023.
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Video summarized: He defines positioning as setting the context for a company, allowing customers to see the company relative to its competition and distinguish itself from competitors. The brand is what people say about a company when it's not around and combines visual, auditory, and other elements. To position a brand for success, Walling suggests niching down, emphasizing a single benefit, making something powerful but scary more approachable, and combining two or more strategies. He recommends positioning to avoid being commoditized and building a sustainable, loyal customer base for continued growth.
If you made a paid summary site for major entre books and creators, I'd pay for it
@@alexleung842 I'm building some apps in this area. Can you share more about your use case?
Soooo glad I found your channel! You are the best! First video, subscribed 😄
Thank you, Klaas Victor! Happy to have you here.
Perfect timing for this video
So glad!
A life saver video for SaaS people! Loved your content. Looking forward to more content on this.
Thanks!
Glad you think so! Thanks so much for watching!
thanks Rob, incredibly valuable info
Thanks, Steve!
Great content! Thanks!
Thank you!
Hey Rob, do you offer mentoring services?
Hi Mshai, I don’t typically, but I’ll be offering up a limited amount of mentoring opportunities as part of my upcoming Kickstarter from my new book. Sign up for the email list for more: saasplaybook.com/
How did you “launch” drip? Who coded the software? Who told the coders what to code? Where did the money to do all that come from?
Hey JuniorDev! Here's a long form video about the backstory of starting and launching Drip- th-cam.com/video/GLay7kksLtc/w-d-xo.html
Is there a good place to go and talk to other Saas founders? I need some advice or someone to bounce ideas off of who understands what a saas is. I have an app that currently sells credits for uses , but I would like to migrate to a subscription model. I am not sure the best way to transition.
Hi Joey, you may get some good input from our MicroConf Connect community: microconf.com/connect
Hey, I've noticed that you often have this slow zoom-in effect on your videos and it's quite tiring to watch. Otherwise it's great video editing.
Goofy-ahh hairline.