Stayed in Malvern Wells for a summer, and went there to get a tour. The woman behind a desk in the office looked at us like we were crazy, "You...want...a...what?" After explaining we wanted to look at the cars being made, she ushered us through a door into the long building behind, shut the door behind us, and went back to her desk. I cracked the door back open and asked her (nicely) what was up, and she said to just wander around as we pleased. Every single worker was friendly, answered questions, and we ended up helping push a rolling chassis between stations at one point. I met a Morgan family member on the way out, and got a piece of scrap ash frame wood autographed. I gave the piece of wood to my dad, telling him that was all the Morgan I could afford to buy him.
That must have been a long time ago, as they've done organised, guided tours for ages. They also keep you behind lines painted on the floors and ask you not to distract staff members or touch anything, especially not the cars. Still a great tour though.
Back in the 1960s I spent a week there, every day in the factory while my Plus-4 transmission was being replaced under warranty. No, it didn't take them that long, but they didn't mind me hanging around the factory at all. It was much older and darker then, there were no modern chassis back then, the biggest engine was the 4-cyl Triumph, but there was magic in the air and the memories are clearly burned into my mind. The cars were still affordable back then.
Since the Italian bankers took control of Morgan Cars, they just aren't the same, they have lost that family heritage, and those not rich but not poor aspiring to own one
Morgan's cars haven't been my cup of tea, but they're slowly growing on me simply because of how brave they are keeping true to themselves being left-field and anachronistic. Mr. Charles Morgan seems like a right old respectable motorhead too. Great video JF and crew!
At this time in America in particular, the World auto market in general, when it seems almost every car company's main focus is squeezing every last bit of profit they can out of the consumer much to the detriment of their product, it's amazingly refreshing to see a car company like Morgan. While their cars may not be the cheapest to purchase you can be assured that they're definitely not cheap in their quality or in their dedication to the customer. Thank you Morgan for restoring some of my faith in the corporate world.
I love how Brits use different techniques in making cars. Small, light, and unrestrained Caterhams; light, simple, and sporty Lotuses; wood chassis, aluminum bodied Morgans; luxurious and comfortable Aston Martins; track-ready Ginettas; and fast and prestigious Jaguars. I love all of them.
+Roland Waites The chassis is not wood, the body support structure is ash,and clad in aluminium. The chassis is aluminium in the modern cars, modern is a relative word, and steel in other versions. However the factory tour is excellent and definitely reccommended.
Have to admit, Morgans do not look very safe to drive. I have an MGB V8 and always drive it very conservatively. We Brits enjoy driving old sports cars, and Morgans epitomise that spirit.
I wonder if the boss of any other motor company could walk you round and know so much about the product he's making, what an amazing company. Even if these cars are not the type of thing you'd buy yourself you have to admire what they do and for sticking to the traditional methods. It's not going to happen today, and probably not even this year but one day I'm going to buy a Morgan.
Well stated. Another company would have some idiot with a PHD in ancient history telling a person with twenty years of experience how things are done! The 'Interviewer' was completely out of place, showing no respect by way of his dress and body language.
I am willing to bet that Mr Morgan is able to do every job on the floor - maybe not to the level of perfection of the guys on the like but he knows... Lets see the board of Mercedes, BMW, Ford or GM tighten one bolt properly.
Are you one of those Brits who want the rest of the world kowtowing to everything British? It's a FACTORY. One doesn't dress up in a dirty, oily factory. He also doesn't interrupt with inane questions like your typical BBC interviewer, who would whine afterwards about tiny grease stains.
My cousin had a messy divorce back in 1973. His horrid wife got everything...except his Morgan. He disassembled it and smuggled it out of the the UK in crates to Canada, where it's still going strong. Oh and he became a millionaire. :-)
Oh! You mean the one who struck it rich when he started his business on cpu's! I heard he has a mansion in Toronto with golden doorhandels and a couple in North and West vancouver with a value of about 538,670,057 USD in total. Can you confirm if I am right by telling me his name. I believe his Ridgewell Nathaniel Coyne.
Sir Charles Morgan is as direct and hands-on when it comes to employees needs as well as the supervision of the details that makes the brand as ICONIC and as it is TIME preserved. It knows its purpose, to bring out the excellent from its employees and that they are in these pieces of Art, preserved through the ages. Employees that are into preservation and the expertise in preserving Time as well as Quality shall always be as dignified and sought after amongst worldwide Clients. Congratulateur Sir Charles Morgan.
I like the car and the methods they use to build it. I really like the idea of having 200 + workers that you keep going for 30/40 years and then they train the next ones coming up. Hooray for that idea!
Yes Indeed.Monty, there are very few Car manufacturers like Morgan. Today,its all about mass producing soulless' Baking Can' like vehicles that have a guaranteed life of around four or five years, and it's difficult to distinguish one brand from another these days.Morgan have the magic, the skills and a long History of excellence. Best of luck to them.
Absolutely amazing workshop and, of course, astounding results!... Excellent video, too! Thanks for sharing and congratulations to the Morgan family for keeping their beautiful tradition alive and well!...
What a great eccentric guy. Love the cars, love the the philosophy behind them. It really is a testament to the company that they are still privately owned and running in the UK. Great video!
First class documentary, I am British and live near the Malvern Hills, so I have an interest in the Morgan history, I have seen many documentary's about the company and this one stands up well to the best of the others, congratulations. The only regret I have with the Morgan's of today is that the power no longer comes from a British engine, but that's how the cookie crumbles in this modern age, we no longer rule the world in modern manufacturing, but if we did, cars like the Morgan would not be still be made, so their are prows and cons for us living on past glory's.
I'm rebuilding a old Ford thunderbird right now and I'm trying to put in the same craftsmanship and luxury that people like this do with their cars. Doing everything myself, my favorite is the upholstery part but I'm doing the other stuff too. Hopefully my thunderbird will look just as classy as these cars when I'm done. Mad respect to Morgan , keep it up
The first time I saw the Morgan Aero Super Sport, I absolutely fell in love with it. Its among the handful of most beautiful cars ever built. Sadly, they can't be had in Canada because Morgan will not crash test them. I can't blame them; the thought of deliberately destroying a number of those jewels is too painful. Wonderful atmosphere in that factory.
LOVE EVERYTHING THAT COMES OUT OF THIS FACTORY....AND SOMEONE MUST REVIVE WIESMANN ...QUICKLY!!ONE OF THE MOST INTERESTING SHAPES WITH ONE OF THE MOST BEAUTIFUL ENGINES EVER PRODUCED!!!
Wow. I didn't think manufacturer still make cars the old fashion way. It is good that Morgan is still doing it. It is a art that is still retained. Simply awesome.
When you get a dedicated Family Car company who have a lot of pride in their product, this is the sort of Company you will get. Morgan and Ariel are a few of the English Survivors … good German Engines and transmissions improves the outcome for their customers …
I wouldn't call it arrogance... How about ignorance. However, I am appreciative that the young man interviewing had done his part in presenting these behind-the-scene views of one incredible car manufacturer. I have learned and, and I imagine has he too.
The fact that my family owns a Morgan is one of the single most incredible parts of my life. +8 from 1987, triple list, 80's extra wide body, V8 with a specially tuned single tube exhaust system. Its.... beyond words.
Hired a Morgan 3 wheeler for this weekend pick it up from the factory on Friday always loved the Morgans the Plus 8 speedster is just a wonderful sounding beast, heres to the next 100years Mogs
TheRocktalk: You have it in one!,'other cars are simply spewed out of soulless monolithic Robotised factories, no history, no professional hands involved, just a few dozen robots, but then, compared to the MORGANS, the tin can junk we see are simply like peas, most look the same, computerised design (?) lack of character and at five or six years they are worthless. Well done MORGAN, they make an expensive vehicle that is a work of art and hand skills. The Big Boss reflects the attitude of a GREAT Car Building Company.Fabulous Video and highly interesting Thank You.
I just watched modern car manufacturing videos, skipping ahead through the boringness of it, then i watched this video, every second was amazing..Talk about having pride in your Art, this is it.!
Maybe he did, but I don't think it was an admiring comment! Sir Harvey Jones , after overseeing the demise of ICI, became a celebrity business pundit and advised Morgan to produce a "modern" fibreglass" sports car and to get into the modern world. it almost broke them. Fortunately they were able to recover.
Amazing. A fascinating video showing the creation of beautiful and original cars ... and still there are so many comments from people who know so much better
tim sims Dear Simp Tim, my 1963 restoration effort made the Austin American Statesman and a mechanic offer from the main shop that worked with me:) Then again, Honda offered me an apprenticeship position, which I turned down. I buy so many parts from them that I get the jobber price:)
TheGearhead222 Well Tosshead, I suggest you use your superlative skills to make a better car than the Morgan - you obviously know how to. Now, f..k off
tim sims Dear Simp Tim-When you start turning a wrench for a living, I'll listen to what your feeble mind produces-otherwise, I suggest you piss off, tosser!
I'm lucky enough to live very near the Morgan factory and I generally walk my dogs on the Malvern Hills most days. Having Morgan Cars in the world in the 21st century still gives me hope for humanity :-)
Nice to see that a car can still be cool, locally sourced, handmade, have craftsmanship in it and even look good in 2013 AND sell. Really hope Morgan survives longterm, we need a company like this! Awesome video JF!
If I was a rich man the first car I'd be buying would be my own custom Morgan. How cool to go in and watch these Engineers, artist and craftspeople make your own beautiful car.
Simply amazing craftsmanship. Refreshing to know there are a few oldworld craftsmen building fine cars. I would love to be able to visit their facility. Imagine, all by hand.
none I agree with your comment. The root cause of our problem is, we use wood faster than it can grow. Hence the destruction of acres and acres of rain forest that will take a lifetime and longer to regrow. Jane Goodhall showed a good example with aerial footage of the forests, where she studied chimpanzees for decades. Once wall to wall trees, now deserts with the consequences of loss of habitat for the wildlife, caused by timber extraction. There's more to cutting wood than gathering supplies for making things! Hence our present day need for MDF, chipboard and such like as solid wood would not only be unstable in comparison, but near impossible to acquire the volume, with horrendous consequences. Plastic is the new demon, used as a replacement for lots of things, examples Windows, doors, barge boards, facials, soffits etc. Now we make everything out if it from food containers to clothes and I'm sure you're aware of its impact on the environment. I have a strange feeling we shouldn't be here, we're far too clever for our own good!
I owned a '66 Morgan +4 for a number of years. Wonderful car from an era gone by. Great to know that the tradition continues and that customers still appreciate the workmanship and old-school methods of construction.
Kudos to Mr. Morgan for Understanding the TRUE Philosophy behind a Car, which is FUN. To HELL with a Self-Driving Car! I don't NEED or Want one! Give me something that's Fast, Sporty, Good to Great PERFORMANCE, with a tolerable ride, for ME to Drive! Oh, and it HAS to LOOK GOOD, too, unlike the vast majority of cars these days. Simple to Work On, too, because I LIKE tinkering with my car. If I can't Have FUN, and ENJOY my car, then By God I won't HAVE one!
@jim nickles, I know exactly what you mean ! I used to be able to look at just a small section of a car ( maybe a square foot or so ) and I knew what car it was . Today I look at three whole cars and I can't tell one from another even though they are three different brands. Yup , not much tinkering today unless maybe you are a computer engineer.
Morgans are made of wood... de Havilland Mosquitos were made of wood, and they were amongst the fastest and most agile twin engined fighters of WWII. Light, strong, using wood as a laminate is a composite, just like carbon fibre and ceramic composites. Clever stuff. I can see a nice new Moggie being my midlife crisis... and I'm ok with that, because even in 20 years, they'll still be the same. Still be proper cars.
ThePipcg Please note, the name 'Moggie' (or Moggy) has always been nothing more than a term of endearment to _either_ Morris or Morgan motor vehicles. Depends on who you are as to which one you knew first, but still, both are common and accepted.
I’m an American and have taken the factory tour four times and just last month took an hour “experience” ride. Amazing and too bad one cannot import a finished Morgan to the States!
I live pretty close to the factory. True enough, I 've been around, free of charge. It is is quaint and a bit remarkable.The cars are a bit pricey: bound to be. The Aeros are fab but the most fun, surely, would be the one 'down' from them.... The most powerful ash cars. Some of them are massively powerful and there are a lot to be seen in and around Malvern.
What I love, is that from 1:24 on, Drive didn't have to add in anymore narration or voiceover. Charles, his workers, their cars and how they make them, they all spoke for themselves.
It doesn't matter how many smart robots there will be, humans will always be fascinated by and willing to pay for , handmade objects, if you want a job that wont go away then really learn how to work with your hands. These cars are more than cars, they are art and will be around for a long long time.
The scene where the Aston (Spectre) is wrecked. Somehow it would be just as hard to watch had it been a Morgan (moreover and then Bond would surely die).
About the hands-in-pockets and clothing comments: He's afraid of interfering with anyone's work; touching and risk spoiling the handcrafted pieces. It is actually respectful to the workers, while he just stands and listens. Not like some typical BBC crew, who stick a microphone in peoples' faces, constantly interrupt with pointless questions, keep workers from doing their jobs, and complain about oil stains on their new suits afterwards. I think these commentors' priorities are really screwed up. That putting his hands in his pockets means anything but being careful not to touch or knock over anything is your own sick imagination. He's not doing what YOU'D be doing with your hands, you wankers!
Man this story was a breath of fresh air. What a great video. I'm so glad to see that this great company operates this way. Artisans performing their craft, creating quality English vehicles . Thanks so much to "The Drive" for making and posting this inspirational video, and thank you to the Morgan Car company for continuing to do things properly.
What a thoroughly nice guy he is...friendly, genuine, open, and informative. Makes one want to visit the factory as much for the cars as talking to him!
This is one of the most watchable films I've seen in years; the interviewers actually allow the doers to talk freely, and this makes it for me. I have to confess, as a one time car designer, to never being happy with the anachronistic concept of a Morgan, and even less enamored with the idea of taking a new technology and disguising it look old. But having been entertained and educated by this presentation, I'm far happier now. Maybe one day then...?
such an awesome car company and lovely cars! its a shame you sent this boring guy there Jonathan or whatever his name is, all he did was say "yeah, yeah" and kept his hands in his pockets...so lame. You should have sent Chris Harris there instead, he is more enthusiastic and can ask some important questions.
I want to start my own car company and factory (and designing the cars) after high school and college, and I love how these people do it. They do what they love, and that is one of the wisest pieces of advice one can give or receive.
What other car company has the market sewn up,so to speak,a "Boutique" type establishment that is probably as close to recession proof as it is possible to get.More power to this company.
These Manufacturers are what I consider TRUE class. Just Class. A lost art, and a lifetime apprenticeship program for the primal love of craftsmanship.
Interesting tour. .... The paint shop is the slowest part of the process because of drying time ... That is precisely why Henry Ford used black paint on all his cars - with thousands of cars being produced per day, and each one requiring x-amount of time to dry/cure, storage space was a huge factor. They found that black dried the quickest of all colors, hence it was used throughout.
Morgan has no secret design centers because it has none. It builds cars like was done 60 years ago. It's a boutique builder building cars for wealthy eccentrics.
Having first seen a Morgan in the early 1950s and not having seen one since, they are still a favorite and a marvel of engineering prowess in my mind. Beautiful wheels.
"Less than 2,000 pounds ... 1,150 kilos"? 1,150 kilos is *2,530 pounds!* "Zero emissions vehicle". Until you realise that virtually all hydrogen is currently produced by use of fossil fuels. The first Morgan I saw 'up close and personal' was in the late 1950's. It was being stored in a building dating from the Middle Ages (since demolished) in the middle of my village. It was one of the very early ones with the 60 degree twin cylinder motorcycle engine mounted ahead of the grill. According to the owner he could remove it, along with part of the prop shaft, and drop in a small water cooled engine which had come with it from the factory. Would I have one? In a heartbeat!
A friend of mine had a three wheeler with a Climax engine. Water cooled, no water pump, it relied on convection for circulation. Lovely car, always got a lot of appreciation when being passed by owners of modern Morgans. Dave,
Nice to know that if you are good at your job that your continuity of employment is assured, unlike the poor buggers in Detroit that found out the hard way when a crisis hits. Harley Davidson reinvented the company has appeared to benefit because of it also,.
Well I look at several comment below and now realize that I did hear a lot from the owner and that is really what I came for. I didn't notice the clothing the interviewer was wearing so I have to think it wasn't too off beat. Anyway that whole group of eclectic individuals all seemed right at home with what was going on. Also a delight to hear from the real fountainhead of knowledge, the shop owner rather than some lazy 'personality' stepping on his lines while 'helping' the story along. I enjoyed it very much, thank you.
I was at boarding school, Oundle with Charles - "How are you? Long time now see." Great family and wonderful business - reminds me of my late Father's ! See you again soon, Charles. Edward W-B 111.
Charles has yet to leave the 19th century, so motorised transport, even of Morgans antiquity is a tad too modern for the old chap. Just call him a dog-cart.
He and I were born in the same week, sixty six years ago. I expect he had as much trouble squeezing in to a Morgan as I did earlier this week in clambering into an electric i8 under its gull wing doors. I much preferred my steed to his.
Being a professional furniture designer/builder/woodworker for the past 40 years and race car builder/driver prior to that, as well as a lifetime car lover, I hereby declare my wish to have my ashes scattered over the Morgan factory. Kidding aside, There is no other car factory I'd rather tour... even by beloved Ferrari comes in second. Long live Morgan!
Loved the cars, and the gentlemen who were kind enough to present their marvelous craftsmanship. Nevertheless I absolutely despised the Drive interviewer. His lack of experience brimmed thoroughly as well as his poor refinement.
that reporter was a real nub, how did someone so boring get a job that involves interaction, good posture and good questions, he had none of those things under his belt xD
Come on people, this is a You Tube channel, who do you think they can afford to hire. I too thought they were uninspiring with their interviewing (and editing) skills, but I also had to consider the source. The real story here is about the Morgan company. Wouldn't it be nice if more car companies had just a little bit of Morgan in their philosophies. -P.S., It's obvious that from the waist up Kim Chi is nothing more than a loud Ass Hat, completely wrong in Everything he/she/it said ! Not sure what his/hers/its true beef is but he/she/it needs to go find some new born kittens to kick around and release some of that hateful spite.
Getting jobs like this has absolutely nothing to do with your experience, education or qualifications. I learned years ago that it all depends on who you know. Period.
I was surprised that a class act like Morgan didn't tell him to go home, have a shave, tuck his shirt in and smarten up his questions and responses before he comes back. How did he get this job? Is it cool to be a slob now? I found it embarrassing.
One of the cars that I would LOVE to own one day. I love the looks of Morgan vehicles with those long, swooping lines and fenders that look like they're one piece per side. Absolutely beautiful cars.
Everyone picking apart the interviewer for not being a "professional interviewer".. Wasn't it obvious from the outset that this is a car guy talking to other car guys, not some BBC interviewer who memorized a bunch of cue cards. Lighten up folks, I mean, did you ever consider that his hands were cold, or he simply wasn't comfortable letting his hands hang at his sides?.. that can be very uncomfortable at times. Also, wonder if that's Matt Farah at 3:23? Did he drive there in his million mile Lexus? (to run that joke a little further into the ground)
plus, he's not constantly interrupting with stupid questions. I found his style refreshing, as honest and straightforward as the work being shown to us.
They're my favourite existing car company, I'd love to take a tour like that! The amount of craftsmanship, heart and soul there is incredible! I'm so happy that something like this can still exist in the modern world overruled by safety and environmental regulations...
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Stayed in Malvern Wells for a summer, and went there to get a tour. The woman behind a desk in the office looked at us like we were crazy, "You...want...a...what?"
After explaining we wanted to look at the cars being made, she ushered us through a door into the long building behind, shut the door behind us, and went back to her desk.
I cracked the door back open and asked her (nicely) what was up, and she said to just wander around as we pleased.
Every single worker was friendly, answered questions, and we ended up helping push a rolling chassis between stations at one point.
I met a Morgan family member on the way out, and got a piece of scrap ash frame wood autographed.
I gave the piece of wood to my dad, telling him that was all the Morgan I could afford to buy him.
That's great how relaxed they are . Most places won't let you in because they are paranoid about health and safety .
That must have been a long time ago, as they've done organised, guided tours for ages. They also keep you behind lines painted on the floors and ask you not to distract staff members or touch anything, especially not the cars. Still a great tour though.
Sadly, it was quite a while ago. I didn't figure it was as free and easy now.
After you visited they decided to keep visitors behind the line and have a guide so they can't bother the craftsmen, thanks a lot! lol xD ;) j/k
Whoops!
This is art. Not just a car - its a art, a culture and most importantly a legacy.
Its unique. Its talent. Its originality. The older the wine and process the better it is
Back in the 1960s I spent a week there, every day in the factory while my Plus-4 transmission was being replaced under warranty. No, it didn't take them that long, but they didn't mind me hanging around the factory at all. It was much older and darker then, there were no modern chassis back then, the biggest engine was the 4-cyl Triumph, but there was magic in the air and the memories are clearly burned into my mind. The cars were still affordable back then.
Thank you for sharing your story!
Wow!! - What a great legacy! I love how open the guys are!!
Bruce Boschek they're not affordable now?
Bruce Boschek that's one hell of a great story. Really wish manufacturers would take that as an example again.
Since the Italian bankers took control of Morgan Cars, they just aren't the same, they have lost that family heritage, and those not rich but not poor aspiring to own one
I would get a Morgan in a heart beat. Love the craftsmanship.
+John S are there any fake cars for women?
Snipernator, my mum's automatic van was a grudge purchase. She wanted a standard.
Morgan's cars haven't been my cup of tea, but they're slowly growing on me simply because of how brave they are keeping true to themselves being left-field and anachronistic. Mr. Charles Morgan seems like a right old respectable motorhead too.
Great video JF and crew!
No mate.. growing on you, is a factor of.. older eyes seeing things you were blind too through younger eyes & mind.. life priorities become clearer
At this time in America in particular, the World auto market in general, when it seems almost every car company's main focus is squeezing every last bit of profit they can out of the consumer much to the detriment of their product, it's amazingly refreshing to see a car company like Morgan. While their cars may not be the cheapest to purchase you can be assured that they're definitely not cheap in their quality or in their dedication to the customer. Thank you Morgan for restoring some of my faith in the corporate world.
I love how Brits use different techniques in making cars. Small, light, and unrestrained Caterhams; light, simple, and sporty Lotuses; wood chassis, aluminum bodied Morgans; luxurious and comfortable Aston Martins; track-ready Ginettas; and fast and prestigious Jaguars.
I love all of them.
Arnaldo Juris Maclang This kind of manufacturing is called micro factory retailing
jon fraer Does a McLaren P1 sound gay to you?
chassis are made of steel
+Roland Waites The chassis is not wood, the body support structure is ash,and clad in aluminium. The chassis is aluminium in the modern cars, modern is a relative word, and steel in other versions.
However the factory tour is excellent and definitely reccommended.
Have to admit, Morgans do not look very safe to drive. I have an MGB V8 and always drive it very conservatively.
We Brits enjoy driving old sports cars, and Morgans epitomise that spirit.
I wonder if the boss of any other motor company could walk you round and know so much about the product he's making, what an amazing company. Even if these cars are not the type of thing you'd buy yourself you have to admire what they do and for sticking to the traditional methods. It's not going to happen today, and probably not even this year but one day I'm going to buy a Morgan.
Well stated. Another company would have some idiot with a PHD in ancient history telling a person with twenty years of experience how things are done! The 'Interviewer' was completely out of place, showing no respect
by way of his dress and body language.
I am willing to bet that Mr Morgan is able to do every job on the floor - maybe not to the level of perfection of the guys on the like but he knows... Lets see the board of Mercedes, BMW, Ford or GM tighten one bolt properly.
Are you one of those Brits who want the rest of the world kowtowing to everything British? It's a FACTORY. One doesn't dress up in a dirty, oily factory. He also doesn't interrupt with inane questions like your typical BBC interviewer, who would whine afterwards about tiny grease stains.
Cuvtixo D You seem a tad defensive, but I don't know who it is you're defending.
Obzi
I truly hope you get your Morgan. Best of luck.
My cousin had a messy divorce back in 1973. His horrid wife got everything...except his Morgan. He disassembled it and smuggled it out of the the UK in crates to Canada, where it's still going strong. Oh and he became a millionaire. :-)
Show me a woman and I'll show you trouble
Oh! You mean the one who struck it rich when he started his business on cpu's! I heard he has a mansion in Toronto with golden doorhandels and a couple in North and West vancouver with a value of about 538,670,057 USD in total. Can you confirm if I am right by telling me his name. I believe his Ridgewell Nathaniel Coyne.
MGTOW
(youre never to old to learn:)
Sean Coyne ...
Bit of a dick was he?
Sir Charles Morgan is as direct and hands-on when it comes to employees needs as well as the supervision of the details that makes the brand as ICONIC and as it is TIME preserved. It knows its purpose, to bring out the excellent from its employees and that they are in these pieces of Art, preserved through the ages. Employees that are into preservation and the expertise in preserving Time as well as Quality shall always be as dignified and sought after amongst worldwide Clients. Congratulateur Sir Charles Morgan.
Morgan Motor Company: The Most Honest Car Factory in the World ! Thank you for sharing this with us !
I like the car and the methods they use to build it. I really like the idea of having 200 + workers that you keep going for 30/40 years and then they train the next ones coming up. Hooray for that idea!
Y
Yes Indeed.Monty, there are very few Car manufacturers like Morgan. Today,its all about mass producing soulless' Baking Can' like vehicles that have a guaranteed life of around four or five years, and it's difficult to distinguish one brand from another these days.Morgan have the magic, the skills and a long History of excellence. Best of luck to them.
Sure great plan if you want to only sell to multi millionaires
@@markdoldon8852 who wants to sell to poor people?
Absolutely amazing workshop and, of course, astounding results!... Excellent video, too! Thanks for sharing and congratulations to the Morgan family for keeping their beautiful tradition alive and well!...
Craftsmen keeping the old skills alive. As a retired, elderly engineer l appreciate such a beautiful car made by them. Well done guy's. 😊👍🐎🚌🔧🔨
Fantastic,Morgans still going strong,what an awesome car company.
What a great eccentric guy. Love the cars, love the the philosophy behind them. It really is a testament to the company that they are still privately owned and running in the UK. Great video!
First class documentary, I am British and live near the Malvern Hills, so I have an interest in the Morgan history, I have seen many documentary's about the company and this one stands up well to the best of the others, congratulations.
The only regret I have with the Morgan's of today is that the power no longer comes from a British engine, but that's how the cookie crumbles in this modern age, we no longer rule the world in modern manufacturing, but if we did, cars like the Morgan would not be still be made, so their are prows and cons for us living on past glory's.
So...... wff! we should lie down and die?
Having worked on aircraft I can fully appreciate the pride of the workmen and the owners of these beautiful cars.
I'm rebuilding a old Ford thunderbird right now and I'm trying to put in the same craftsmanship and luxury that people like this do with their cars. Doing everything myself, my favorite is the upholstery part but I'm doing the other stuff too. Hopefully my thunderbird will look just as classy as these cars when I'm done. Mad respect to Morgan , keep it up
How's the project going after 10 months?
The first time I saw the Morgan Aero Super Sport, I absolutely fell in love with it. Its among the handful of most beautiful cars ever built. Sadly, they can't be had in Canada because Morgan will not crash test them. I can't blame them; the thought of deliberately destroying a number of those jewels is too painful. Wonderful atmosphere in that factory.
Nanny-state tax dollars at work.
Tom Strutt typical, focus on the car, and not how to drive.
Gimme more reasons to.....
LOVE EVERYTHING THAT COMES OUT OF THIS FACTORY....AND SOMEONE MUST REVIVE WIESMANN ...QUICKLY!!ONE OF THE MOST INTERESTING SHAPES WITH ONE OF THE MOST BEAUTIFUL ENGINES EVER PRODUCED!!!
Wow. I didn't think manufacturer still make cars the old fashion way. It is good that Morgan is still doing it.
It is a art that is still retained. Simply awesome.
When you get a dedicated Family Car company who have a lot of pride in their product, this is the sort of Company you will get. Morgan and Ariel are a few of the English Survivors … good German Engines and transmissions improves the outcome for their customers …
Its a good job Charles Morgan is a natural communicator and loves talking about his products, because the guy interviewing him hasn't got a clue !!
Agree. The interviewer probably has a PHD in Greek history never having done an hour of manual labour in his life. Typical arrogance.
I wouldn't call it arrogance... How about ignorance. However, I am appreciative that the young man interviewing had done his part in presenting these behind-the-scene views of one incredible car manufacturer. I have learned and, and I imagine has he too.
Funny you say that. I was just thinking that Charles talks nonsense. He sounds over-practiced and inauthentic.
He is an American... What more do you need to know?
Hands in pockets arms folded, yeah real likable fellow that
The fact that my family owns a Morgan is one of the single most incredible parts of my life. +8 from 1987, triple list, 80's extra wide body, V8 with a specially tuned single tube exhaust system. Its.... beyond words.
Hired a Morgan 3 wheeler for this weekend pick it up from the factory on Friday always loved the Morgans the Plus 8 speedster is just a wonderful sounding beast,
heres to the next 100years Mogs
What a delightful interview with Mr. Morgan and guide through the Morgan factory. Thank you for uploading and sharing !
Wow! They make other cars look like soulless, mass-produced junk by comparison.
Because they are ;)
Exactly.
TheRocktalk: You have it in one!,'other cars are simply spewed out of soulless monolithic Robotised factories, no history, no professional hands involved, just a few dozen robots, but then, compared to the MORGANS, the tin can junk we see are simply like peas, most look the same, computerised design (?) lack of character and at five or six years they are worthless. Well done MORGAN, they make an expensive vehicle that is a work of art and hand skills. The Big Boss reflects the attitude of a GREAT Car Building Company.Fabulous Video and highly interesting Thank You.
I just watched modern car manufacturing videos, skipping ahead through the boringness of it, then i watched this video, every second was amazing..Talk about having pride in your Art, this is it.!
Long live all hand manufacturer's, the product is superior and loved.
Had a 1963 plus 4 in 1967 and I wish that I still had it...it was wonderful!!
I hope Morgan keeps making cars for decades to come. Great video thank you.
I had an F2 three wheeler ford e93a was a joy to drive . Morgans are real cars built by craftsmen & women, super. Best regards
I recall Sir John Harvey Jones visiting Morgan and he said.... if Morgan could grow their own trees, I'm sure they would.
I recall that as well. Seems like they did accept his advice about pushing cars around.
Maybe he did, but I don't think it was an admiring comment! Sir Harvey Jones , after overseeing the demise of ICI, became a celebrity business pundit and advised Morgan to produce a "modern" fibreglass" sports car and to get into the modern world. it almost broke them. Fortunately they were able to recover.
A joy, long live the wonderful Morgan Motor Company and their magnificent staff ( not a robot to be seen)
Amazing. A fascinating video showing the creation of beautiful and original cars ... and still there are so many comments from people who know so much better
TheGearhead222 Gee. So very interesting - you've maintained a honda civic. Fascinating
tim sims
Dear Simp Tim, my 1963 restoration effort made the Austin American Statesman and a mechanic offer from the main shop that worked with me:) Then again, Honda offered me an apprenticeship position, which I turned down. I buy so many parts from them that I get the jobber price:)
TheGearhead222 Well Tosshead, I suggest you use your superlative skills to make a better car than the Morgan - you obviously know how to. Now, f..k off
tim sims Dear Simp Tim-When you start turning a wrench for a living, I'll listen to what your feeble mind produces-otherwise, I suggest you piss off, tosser!
I'm lucky enough to live very near the Morgan factory and I generally walk my dogs on the Malvern Hills most days.
Having Morgan Cars in the world in the 21st century still gives me hope for humanity :-)
Nice to see that a car can still be cool, locally sourced, handmade, have craftsmanship in it and even look good in 2013 AND sell.
Really hope Morgan survives longterm, we need a company like this! Awesome video JF!
This is a great advert for Morgan, nice people making great cars with skill and talent.
I loved this Virtual Tour. Tempted to build Morgans in Canada..we have all that great wood there.
If I was a rich man the first car I'd be buying would be my own custom Morgan. How cool to go in and watch these Engineers, artist and craftspeople make your own beautiful car.
Looking fwd to the day that Charles Morgan will be reinstated as Chairman!
Simply amazing craftsmanship. Refreshing to know there are a few oldworld craftsmen building fine cars. I would love to be able to visit their facility. Imagine, all by hand.
Damn it, now I want a morgan...
Simply the best
Craftsmanship Epitomized!
This is how cars should be built
Wood is the first carbon fiber....
Heads Tails a lot cheaper, too.
xtra doc, 😂😂agreed
I knew that "someone" had orchestrated the blacklisting of hemp and cannabis in general, did not know it was DuPont though - thanks for that.
none I agree with your comment. The root cause of our problem is, we use wood faster than it can grow. Hence the destruction of acres and acres of rain forest that will take a lifetime and longer to regrow. Jane Goodhall showed a good example with aerial footage of the forests, where she studied chimpanzees for decades. Once wall to wall trees, now deserts with the consequences of loss of habitat for the wildlife, caused by timber extraction. There's more to cutting wood than gathering supplies for making things!
Hence our present day need for MDF, chipboard and such like as solid wood would not only be unstable in comparison, but near impossible to acquire the volume, with horrendous consequences.
Plastic is the new demon, used as a replacement for lots of things, examples Windows, doors, barge boards, facials, soffits etc. Now we make everything out if it from food containers to clothes and I'm sure you're aware of its impact on the environment.
I have a strange feeling we shouldn't be here, we're far too clever for our own good!
Without any of the properties of the modern product.
I owned a '66 Morgan +4 for a number of years. Wonderful car from an era gone by. Great to know that the tradition continues and that customers still appreciate the workmanship and old-school methods of construction.
Kudos to Mr. Morgan for Understanding the TRUE Philosophy behind a Car, which is FUN. To HELL with a Self-Driving Car! I don't NEED or Want one! Give me something that's Fast, Sporty, Good to Great PERFORMANCE, with a tolerable ride, for ME to Drive! Oh, and it HAS to LOOK GOOD, too, unlike the vast majority of cars these days. Simple to Work On, too, because I LIKE tinkering with my car. If I can't Have FUN, and ENJOY my car, then By God I won't HAVE one!
I miss a car I can tinker with, too...and tweak it how I want it.
MX-5. Miata. For 'driving' fuck this lovely old-school twattery. Nice attitude but go-cart product.
@jim nickles,
I know exactly what you mean ! I used to be able to look at just a small section of a car ( maybe a square foot or so ) and I knew what car it was .
Today I look at three whole cars and I can't tell one from another even though they are three different brands.
Yup , not much tinkering today unless maybe you are a computer engineer.
The guy giving the tour is very informative and obviously knows what he is talking about. Jolly good show!
Morgans are made of wood...
de Havilland Mosquitos were made of wood, and they were amongst the fastest and most agile twin engined fighters of WWII. Light, strong, using wood as a laminate is a composite, just like carbon fibre and ceramic composites. Clever stuff.
I can see a nice new Moggie being my midlife crisis... and I'm ok with that, because even in 20 years, they'll still be the same. Still be proper cars.
Please note, a Moggie is a Morris. Minor or 1000 have always been known as Moggies.
ThePipcg Please note, the name 'Moggie' (or Moggy) has always been nothing more than a term of endearment to _either_ Morris or Morgan motor vehicles.
Depends on who you are as to which one you knew first, but still, both are common and accepted.
I’m an American and have taken the factory tour four times and just last month took an hour “experience” ride. Amazing and too bad one cannot import a finished Morgan to the States!
I live pretty close to the factory. True enough, I 've been around, free of charge. It is is quaint and a bit remarkable.The cars are a bit pricey: bound to be. The Aeros are fab but the most fun, surely, would be the one 'down' from them.... The most powerful ash cars. Some of them are massively powerful and there are a lot to be seen in and around Malvern.
What I love, is that from 1:24 on, Drive didn't have to add in anymore narration or voiceover.
Charles, his workers, their cars and how they make them, they all spoke for themselves.
It doesn't matter how many smart robots there will be, humans will always be fascinated by and willing to pay for , handmade objects, if you want a job that wont go away then really learn how to work with your hands. These cars are more than cars, they are art and will be around for a long long time.
WOW! Thank you so much for doing this show on Morgan. So impressive.
James Bond should drive a Morgan. A much better match than Aston Martin.
oh my god yes
The scene where the Aston (Spectre) is wrecked. Somehow it would be just as hard to watch had it been a Morgan (moreover and then Bond would surely die).
Nah not stealthy enough.
i know right, everyone looks at a morgan
Zach Davis yeah... because nobody ever notices an Aston Martin amirite
Beautiful cars... hand made... love the Ash wood usage.... powertrain cool.... love the look and work environment!!! Thank you for inviting us in!!😎
About the hands-in-pockets and clothing comments: He's afraid of interfering with anyone's work; touching and risk spoiling the handcrafted pieces. It is actually respectful to the workers, while he just stands and listens. Not like some typical BBC crew, who stick a microphone in peoples' faces, constantly interrupt with pointless questions, keep workers from doing their jobs, and complain about oil stains on their new suits afterwards. I think these commentors' priorities are really screwed up.
That putting his hands in his pockets means anything but being careful not to touch or knock over anything is your own sick imagination. He's not doing what YOU'D be doing with your hands, you wankers!
Beautiful cars with a heart that need to be seen more in North America.
Morgan are proof that great design never goes out of fashion.
Man this story was a breath of fresh air. What a great video. I'm so glad to see that this great company operates this way. Artisans performing their craft, creating quality English vehicles . Thanks so much to "The Drive" for making and posting this inspirational video, and thank you to the Morgan Car company for continuing to do things properly.
I would be a pleasure to work in a place like that .
What a thoroughly nice guy he is...friendly, genuine, open, and informative. Makes one want to visit the factory as much for the cars as talking to him!
Morgan is a unique brand with a special atmosphere
This is one of the most watchable films I've seen in years; the interviewers actually allow the doers to talk freely, and this makes it for me. I have to confess, as a one time car designer, to never being happy with the anachronistic concept of a Morgan, and even less enamored with the idea of taking a new technology and disguising it look old. But having been entertained and educated by this presentation, I'm far happier now. Maybe one day then...?
such an awesome car company and lovely cars! its a shame you sent this boring guy there Jonathan or whatever his name is, all he did was say "yeah, yeah" and kept his hands in his pockets...so lame. You should have sent Chris Harris there instead, he is more enthusiastic and can ask some important questions.
OK BUT HE HARDLY HAD A CHANCE TO SPEAK, THAT MORGAN GUY WAS ON A SELLING RUN ,AND DIDN'T WANT TO BE INTERRUPTED
I want to start my own car company and factory (and designing the cars) after high school and college, and I love how these people do it. They do what they love, and that is one of the wisest pieces of advice one can give or receive.
What other car company has the market sewn up,so to speak,a "Boutique" type establishment that is probably as close to recession proof as it is possible to get.More power to this company.
These Manufacturers are what I consider TRUE class. Just Class. A lost art, and a lifetime apprenticeship program for the primal love of craftsmanship.
Interesting tour.
.... The paint shop is the slowest part of the process because of drying time ...
That is precisely why Henry Ford used black paint on all his cars - with thousands of cars being produced per day, and each one requiring x-amount of time to dry/cure, storage space was a huge factor. They found that black dried the quickest of all colors, hence it was used throughout.
That or some other urban theory I came up with.
What complete nonsense!
Even the factory is a work of art! Magnificent!
I like the Old Roadster +8 Design instead of the Newer Aero Coupe.
Especially in Candy Apple Red with a Red Harts Cloth Top, Stick Shift
Great show! Charles Morgan give an extremely sympathetic impression. Him being himself is better PR for Morgan than money could possibly buy.
At 10:50 random guy with cup of tea. Its the tea that makes these guys build great stuff :)
Lovely to see a British company turning out such lovingly-crafted cars.
Morgan has no secret design centers because it has none. It builds cars like was done 60 years ago. It's a boutique builder building cars for wealthy eccentrics.
they are over 100g, not affordable at all
Wealthy eccentrics - and people who appreciate true craftsmanship
Get a (better) job.
@@jusb1066 Buy a new three wheeler for around £30k
Having first seen a Morgan in the early 1950s and not having seen one since, they are still a favorite and a marvel of engineering prowess in my mind. Beautiful wheels.
"Less than 2,000 pounds ... 1,150 kilos"? 1,150 kilos is *2,530 pounds!*
"Zero emissions vehicle". Until you realise that virtually all hydrogen is currently produced by use of fossil fuels.
The first Morgan I saw 'up close and personal' was in the late 1950's. It was being stored in a building dating from the Middle Ages (since demolished) in the middle of my village. It was one of the very early ones with the 60 degree twin cylinder motorcycle engine mounted ahead of the grill. According to the owner he could remove it, along with part of the prop shaft, and drop in a small water cooled engine which had come with it from the factory.
Would I have one?
In a heartbeat!
Al- u- min- ee- um ... Rather! Thank you for sharing. A perfect documentary. Great interview technique.
Mr Morgan didnt really give the interviewer much time to speak or ask questions, it's cool to see how enthusiastic he was though :D
A friend of mine had a three wheeler with a Climax engine.
Water cooled, no water pump, it relied on convection for circulation.
Lovely car, always got a lot of appreciation when being passed by owners of modern Morgans.
Dave,
Nice to know that if you are good at your job that your continuity of employment is assured, unlike the poor buggers in Detroit that found out the hard way when a crisis hits. Harley Davidson reinvented the company has appeared to benefit because of it also,.
Well I look at several comment below and now realize that I did hear a lot from the owner and that is really what I came for. I didn't notice the clothing the interviewer was wearing so I have to think it wasn't too off beat. Anyway that whole group of eclectic individuals all seemed right at home with what was going on. Also a delight to hear from the real fountainhead of knowledge, the shop owner rather than some lazy 'personality' stepping on his lines while 'helping' the story along. I enjoyed it very much, thank you.
4:45
Fisheye -type of lens should be banned from every camera that has something to do with cars, period.
Bare my English.
Awesome episode, watching them cut the air vents in the hood by hand absolutely blew my mind. Amazing to see hand craftsmanship still alive and well.
I've just bought (yet another) 1937 vintage three wheeler a'la Jay Leno!
oh, stop whining...
I was at boarding school, Oundle with Charles -
"How are you? Long time now see." Great family and wonderful business - reminds me of my late Father's ! See you again soon, Charles. Edward W-B 111.
If Prince Charles was a car he'd be a Morgan, but nobody would ever drive him.
I wish this comment hadn't gone unnoticed, because it's tastefully hilarious.
Camilla did
:-P
Charles has yet to leave the 19th century, so motorised transport, even of Morgans antiquity is a tad too modern for the old chap. Just call him a dog-cart.
Michael Powell He is not a stranger to them:-
cars.aol.co.uk/2013/06/07/prince-charles-takes-a-morgan-plus-4-for-a-spin/
He and I were born in the same week, sixty six years ago. I expect he had as much trouble squeezing in to a Morgan as I did earlier this week in clambering into an electric i8 under its gull wing doors. I much preferred my steed to his.
Being a professional furniture designer/builder/woodworker for the past 40 years and race car builder/driver prior to that, as well as a lifetime car lover, I hereby declare my wish to have my ashes scattered over the Morgan factory. Kidding aside, There is no other car factory I'd rather tour... even by beloved Ferrari comes in second. Long live Morgan!
Legendary. Bless 'em.
What a wake up call for me. I have artisans in shipbuilding but I had thought it had died long ago in the automobile. This is just wonderful.
Loved the cars, and the gentlemen who were kind enough to present their marvelous craftsmanship. Nevertheless I absolutely despised the Drive interviewer. His lack of experience brimmed thoroughly as well as his poor refinement.
What a wonderful company and car. I know this is a 10 year old video but it is superb. I would love to get a Morgan!
that reporter was a real nub, how did someone so boring get a job that involves interaction, good posture and good questions, he had none of those things under his belt xD
"yeah, got it. Yea."
Come on people, this is a You Tube channel, who do you think they can afford to hire. I too thought they were uninspiring with their interviewing (and editing) skills, but I also had to consider the source. The real story here is about the Morgan company. Wouldn't it be nice if more car companies had just a little bit of Morgan in their philosophies. -P.S., It's obvious that from the waist up Kim Chi is nothing more than a loud Ass Hat, completely wrong in Everything he/she/it said ! Not sure what his/hers/its true beef is but he/she/it needs to go find some new born kittens to kick around and release some of that hateful spite.
Getting jobs like this has absolutely nothing to do with your experience, education or qualifications. I learned years ago that it all depends on who you know. Period.
I was surprised that a class act like Morgan didn't tell him to go home, have a shave, tuck his shirt in and smarten up his questions and responses before he comes back. How did he get this job? Is it cool to be a slob now? I found it embarrassing.
True, but funnily that didn't seem to matter. Charles Morgan was interesting enough to make the presenter irrelevant!
One of the cars that I would LOVE to own one day. I love the looks of Morgan vehicles with those long, swooping lines and fenders that look like they're one piece per side. Absolutely beautiful cars.
What I wouldn't give for a car like that :D
I have a huge amount of respect for Morgan! I don't think I would buy one even if I had the money but I still love that they still exist.
Everyone picking apart the interviewer for not being a "professional interviewer"..
Wasn't it obvious from the outset that this is a car guy talking to other car guys, not some BBC interviewer who memorized a bunch of cue cards. Lighten up folks, I mean, did you ever consider that his hands were cold, or he simply wasn't comfortable letting his hands hang at his sides?.. that can be very uncomfortable at times.
Also, wonder if that's Matt Farah at 3:23? Did he drive there in his million mile Lexus? (to run that joke a little further into the ground)
plus, he's not constantly interrupting with stupid questions. I found his style refreshing, as honest and straightforward as the work being shown to us.
Been an avid watcher of Drive from the start, and this is by far one of the best.
I love the Morgan
They're my favourite existing car company, I'd love to take a tour like that! The amount of craftsmanship, heart and soul there is incredible!
I'm so happy that something like this can still exist in the modern world overruled by safety and environmental regulations...