Loyalty Leaders Episode 1, Clip 1, Evolution of Loyalty

In this clip, Jodi Rausch at PK talks about the recent evolution of loyalty programs.
Salesforce and PK are joining forces for an exclusive video series on leading with loyalty. In episode one, we dive into the state of loyalty in retail today and what the world’s most customer-obsessed brands are doing to remain relevant.
As a Forrester recognized leader in loyalty services, PK has reimagined loyalty for brands across industries, including Vans, Disney, and Starbucks. Discover how we’re inventing the science behind behavioral and emotional loyalty.
WATCH THE FULL EPISODE - bit.ly/3BQhswF
You will discover:
The market drivers that are pushing a refocus on loyalty.
How retailers are evolving their loyalty programs with unique mobile technology.
Why younger generations are looking for genuine emotional connection to brands.
Proven technologies and strategies for omnichannel and hyper-personalization by leading loyalty programs.