I hope corporate culture doesn't fuck over phase connect, imagine if they go public and they have to satisfy investors or something like that, literal hell
it doesn't even make sense that a rich man would invite anyone to meddle with his pet hobby of trying to collect marines, especially when he hasn't even managed to collect a single one
Pippa: "I only want Phase to become big if the talents want it too". Sakana: "WANT ABOUT ME, PIPPA?!?!? MAYBE I NEED PHASE CONNECT TO BE BIG!!!! MY WIFE HAS EXPENSIVE TASTES!!!!" **Dizzy, nodding in agreement behind Sakana**
Great Pippa take. Becoming the biggest also put a large bullseye on your back. It's like why holo is so strict with permissions, any misstep can easily turn into a huge one, as they've learnt the hard way. 1 step for a cheetah is like 30 cm, while 1 step for an elephant is like 2m, much harder for an elephant to course correct.
Holo is strict with permissions because Japan has strict copyright laws, with effectively no conception of Fair Use as a legal defense. I'm not sure what Canadian copyright laws exactly entail, but it's still based of English Common Law, and most western legal systems have IP rights structured off of American copyright precedent AFAIK, so Phase shouldn't realistically ever have to worry about permissions for games. What's more, in the Court of Public Opinion, fair use is broadly expected in the west; somebody going after Phase over permissions is PR suicide. I could see a situation where some of the talents feel they have to reign in the menhera and put the hinges back on because of the amount of eyes on them - Pippa has already admitted to doing so because she's essentially the brand representative for Phase - but I doubt they'd ever get into legal troubles for their content.
To be fair, Niji sunked themselves down so badly that Phase rised up to be part of the big 3 just by discard lmao. I think it's natural for Phase to be part of that, it's like Hololive is for "seiso" idol stuff, Vshojo is like for corpos going indie but not all the way, and Phase is for the sad girls that could be a brand risk in any of those two.
@@DarkAdonisVyersIt used to be Hololive, Nijisanji, and V-Shojo, but Nijisanji has basically self destructed here in the west, putting it on a similar level to Phase Connect popularity wise. If Phase Connect isn't already the third most popular Vtuber company in the west, they're right on the cusp
@andremorr the ccv's for niji are worse on average then most of phase. Scarla barely pulls 1k and she's not even one of the hated talents. Even vox pulls in about 1.5k ccv since February, pippa, tenma, shiina, all outperform him and dizzy competes on a equal level.
Ccv wise phase is already big 3 in west. Idol and even kawaii to a point was competing with phase for the 4th place for longest time. However all the competitors just went bust and niji self imploded and relinquished its spot in big 3.
It's always refreshing to hear how multilayered ol Pipster's takes are, and that they're usually cognizant of how the future tends to end up converging. The company I work for is pretty similar; mid-large engineering firm that grows as the work we get grows, which is great. However, it's starting to bust into that new bracket where high corporitization will become inevitable, especially since one of the handful of big, 'new order'-esque asset companies now has us in their portfolio. Nothing major has yet happened to our office, but littlr shifts have happened on a more macro-scale that will inevitably drive the firm to be another big name, big body organization that eventially prioritizes speed over clarity & accuracy. Hopefully Phase and Fishman are able to stavr that off as long as possible, or forever. As someone who wanted to be a lifer, and knows at some point I will have to set sail, seeing Pips and the gang buck the trend would be a cool hope spot. Then again, sometimes the pay day is, indeed, too good to say no. C'est la vie.
There are always trade-offs between being a small or a larger company. Personally, the benefits I have gained from moving from a large corporation to now being in a much smaller company (less than 30 people) have far outweighed the negatives.
If it happened to Hololive, it can happen to Phase if they got into that position. See how long Fishman is willing to stave off going public for investor dollars.
As long as he keeps a positive balance and doesn't go too heavily in debt, he has no real reason to go public. Cover, if i recall correctly, was founded with investor money, so they didn't really have a choice, but Sakana started Phase with his own cash.
Kind of like what pippa became. She's the lightning rod of any drama they might face from outsiders, but other talents can be almost as edgybas they want and get away with it
In terms of western VTubing, Phase is on a trajectory to stay in the top 5 simply because its competition is making ill decision that ruining their reputations. Will Phase hit 3rd place by next year? Maybe, but only if it's competition like Niji and Vshojo continue to not get their acts together. It's evident that just by doing the right thing, Sakana has naturally made an attractive company for people who want to join an agency that will treat them with dignity and respect for the cut of their profits. We shall see what 2025 will be like, I'm just hoping it'll be another good year for Phase
Vshojo is fine. Niji is the one that keeps shitting the bed. There's some cracks showing with Hololive, but they'll stay steady and prospective talents will only apply if they're ok with creative limitations or an aggressive work schedule. Bravegroup is growing in the EN market. They're kinda doing it without people noticing because their branches are more visible then the parent company. Phase has steady, stable growth. So long as Sakana doesn't get tempted by fast, unstable growth, his talents wont bail. Phase is everything a small vtuber corpo should be.
Lax "Corporate culture" in phase is phase's thing man. It's what sets it apart. As much as we want to see the talents grow, it does come with downsides.
other people imploding doesn't mean they are smaller than phase. Despite Niji's Western reputation, they are still massive on the JP side, I think they are still even bigger than Hololive in JP though now I think Hololive is bigger overall. Hololive is hitting some turbulence, but that is to be expected with their insane growth and changes to the business since going public. I think Hololive will probably shed some more talents next year, but once things settle down they will start picking back up again. Vshojo is doing well for itself, it still has it's negative rep amongst dedicated haters who have orbited for years. Other than that it is also a different business model overall since the vtubers generally own everything they are, Vshojo is more a management company than a talent agency, so you can't really have an apples to apples comparison there. Phase is still really really small compared to those three companies. Pippa is the only one that rivals anyone in those companies, outside of Niji's shotgun fodder approach. While some in Phase like Shiina and Lumi are getting bigger, the rest of Phase is still tiny and most likely don't make a ton of profit if any at all. I guess you could say that Phase is doing better in terms of percentage growth and talent security, but those are the only two metrics I could say they are doing better in.
People think it's Vshojo, Hololive and Niji EN, but the reality is is that BraveGroup's various EN branches combined probably outweight Niji EN and maybe even Vshojo.
Pippa has a point, tho i think Phase can be a bit more alternative and unconventional, Phase Kaleido feels a bit unphase and more like regular brand safe vtubers. tho i can be wrong.
I'm talking out my ass since I don't know japanese, but I imagine Kaleido feeling "unphase" is just because the language barrier prevents them from understanding all the antics of the rest of the phase girls, so they can't get fully assimilated. Clara is the exception of course
@@Syphilis-Buddy I'd argue that Clara is one of the most phase of all phase talents,,,,, gets hired by fishman for JP branch, speaks English 98% of the time 😂
Gotta take different culture norms into account, too. By Western standards, they may be somewhat tame, but by Japanese ones, they might be considered pretty wacky, totally in line with the rest of PC!
In EN sphere Phase is kinda already there, because NijiEN is a horrible awful joke. So it is down to HoloEN, Vshojo and Phase. However Phase becoming a huge commercial corpo definitely feels wrong.
Unironically, isnt Phase already a big 3 in the western market? Holo and niji are the other 2, but who is closest to being their size? Vshoujo is barely a company, more like a club or a set of loosely associated individuals and their talent count is pretty low. V4mirai are doing things, but still need alot more time before they get to Phase size. Mythic isnt a vtubing org, its just a talent agency. Meanwhile Phase did the mega big dick move when pulling from that one con over drama. Am i forgetting a major western player or?
People are counting Vshojo, because while you're not wrong about their structure, their talents are absolutely massive in terms of name/recognition power. Ironmouse alone is pretty much the face of vtubing in the west. She's so big that she has dedicated haters that don't even know that Holo or Kurosanji exist.
@@kevlarandchrome Eh idk bout that, Ironmouse has 2.2 mil followers on Twitch. Gura has 4.5 on YT. Im pretty sure that even just 1st gen of HoloEN would have more subs/followers/average viewers than all of VShojo combined. But yeah if we look at it from individual talents then VS has Zen, Ironmouse and Melody, phase dosent have that much "star power".
There are a "Big 3" of Vtubing in the same sense there are a "Big 3" of card games... in that it's not, it's a Big 2. Vtubing is HOLOLIVE & NIJISANJI... and the rest (VShojo), in the same way card games are POKEMON & MAGIC... and the rest (Yugioh).
Vtubers corp culture is hilariously cringe and terrible. Everyone involved sucks. I'm here for the entertaining personalities. Not to listen to sportsball politics about corpos and their media marketshares. If we gotta play this game now I'll just go watch exclusively independents. I'd watch Chibi if it was me and 23 others, she funny AF.
![SPIN WHEEL [ NIKKE ]](/img/n.gif)
"F the big 3, its just big me" - Sakana maybe.
Buy the coffEE.
niji bum
I hope corporate culture doesn't fuck over phase connect, imagine if they go public and they have to satisfy investors or something like that, literal hell
Pippa herself said that if Phase ever went public, she'd quit, and she let fishman know straight up too.
Well Pippa said she’d leave if it did so I’d imagine Sakana is not exactly motivated to do so
Pippa, airi, and dizzy would all leave if I recall correctly based on what they said
If investors get in charge, Phase Connect will only be a phase
it doesn't even make sense that a rich man would invite anyone to meddle with his pet hobby of trying to collect marines, especially when he hasn't even managed to collect a single one
Corpo vtubers: We'll take over the world with love and friendship!
Pippastanis: We'll do a little shadow governing.
Pippa: "I only want Phase to become big if the talents want it too".
Sakana: "WANT ABOUT ME, PIPPA?!?!? MAYBE I NEED PHASE CONNECT TO BE BIG!!!! MY WIFE HAS EXPENSIVE TASTES!!!!"
**Dizzy, nodding in agreement behind Sakana**
Dizzy: "Buy me a BAG"
I thought Dizzy was his cousin or something
@@nore5888 There's two Rrats. Either she's Sakana's wife, or Sakana's cousin who introduced him to Vtubing.
@@kos2919 i dont see her being his wife tbh, would be bad for business tbh
@@nore5888Family oriented company without professionalism is pure disaster, but with professionalism is hyper productive, dood.
Pippa became one of the big breedable
Who are the others?
@@nametba2295I personally believe it's dizzy, lumi, and shiina because shes recently been on some medicine that makes her very "hormonal".
@@nametba2295 YOU
@@nametba2295 Dizzy?
Definitely Dizzy
As much as I’d like the talents to grow and succeed, part of Phase’s charm is that it’s not a massive corp
Merry Christmas Blue
Great Pippa take. Becoming the biggest also put a large bullseye on your back. It's like why holo is so strict with permissions, any misstep can easily turn into a huge one, as they've learnt the hard way. 1 step for a cheetah is like 30 cm, while 1 step for an elephant is like 2m, much harder for an elephant to course correct.
Holo is strict with permissions because Japan has strict copyright laws, with effectively no conception of Fair Use as a legal defense. I'm not sure what Canadian copyright laws exactly entail, but it's still based of English Common Law, and most western legal systems have IP rights structured off of American copyright precedent AFAIK, so Phase shouldn't realistically ever have to worry about permissions for games. What's more, in the Court of Public Opinion, fair use is broadly expected in the west; somebody going after Phase over permissions is PR suicide.
I could see a situation where some of the talents feel they have to reign in the menhera and put the hinges back on because of the amount of eyes on them - Pippa has already admitted to doing so because she's essentially the brand representative for Phase - but I doubt they'd ever get into legal troubles for their content.
Hipster Pippster doesn't want Phase to go too mainstream
Phase to me is like the shadow government, ruling the world jn the shadows cosplaying as a sad girl coffee company
THIS SONG IS SPONSORED BY
SAD GIRL COFFEE SHOP
To be fair, Niji sunked themselves down so badly that Phase rised up to be part of the big 3 just by discard lmao.
I think it's natural for Phase to be part of that, it's like Hololive is for "seiso" idol stuff, Vshojo is like for corpos going indie but not all the way, and Phase is for the sad girls that could be a brand risk in any of those two.
Who's the big 3?
@@DarkAdonisVyers 1.Hololive
2.Nijisanji
3.Vshojo
@@DarkAdonisVyersIt used to be Hololive, Nijisanji, and V-Shojo, but Nijisanji has basically self destructed here in the west, putting it on a similar level to Phase Connect popularity wise. If Phase Connect isn't already the third most popular Vtuber company in the west, they're right on the cusp
I think even with all the debuffs niji is still much more popular in the EN sphere than it deserves to be
@andremorr the ccv's for niji are worse on average then most of phase. Scarla barely pulls 1k and she's not even one of the hated talents. Even vox pulls in about 1.5k ccv since February, pippa, tenma, shiina, all outperform him and dizzy competes on a equal level.
Ccv wise phase is already big 3 in west. Idol and even kawaii to a point was competing with phase for the 4th place for longest time.
However all the competitors just went bust and niji self imploded and relinquished its spot in big 3.
Pippa SABOTAGES his coworker's careers LIVE ON STREAM.
Gatekeeping in a healthy sane way.
she wants to stay a smol biz
i can get it
She can get it too.
she's so cute I can't 😭
I had to remember what was the 3rd one and was like isn't Phase Connect in the big 3
Forgot Vshojo exists 💀
This reminds me of the quote: "The trick to being smart is knowing when to play dumb."
If they go public, the investors are gonna force them to fire Pippa for being too "problematic"
It's
Hololive
Vshojo
Phase Connect
Right now. Niji is evil and the others are evil, shutdown or smaller.
It's always refreshing to hear how multilayered ol Pipster's takes are, and that they're usually cognizant of how the future tends to end up converging. The company I work for is pretty similar; mid-large engineering firm that grows as the work we get grows, which is great. However, it's starting to bust into that new bracket where high corporitization will become inevitable, especially since one of the handful of big, 'new order'-esque asset companies now has us in their portfolio. Nothing major has yet happened to our office, but littlr shifts have happened on a more macro-scale that will inevitably drive the firm to be another big name, big body organization that eventially prioritizes speed over clarity & accuracy.
Hopefully Phase and Fishman are able to stavr that off as long as possible, or forever. As someone who wanted to be a lifer, and knows at some point I will have to set sail, seeing Pips and the gang buck the trend would be a cool hope spot. Then again, sometimes the pay day is, indeed, too good to say no. C'est la vie.
There are always trade-offs between being a small or a larger company. Personally, the benefits I have gained from moving from a large corporation to now being in a much smaller company (less than 30 people) have far outweighed the negatives.
If it happened to Hololive, it can happen to Phase if they got into that position. See how long Fishman is willing to stave off going public for investor dollars.
As long as he keeps a positive balance and doesn't go too heavily in debt, he has no real reason to go public. Cover, if i recall correctly, was founded with investor money, so they didn't really have a choice, but Sakana started Phase with his own cash.
Only one good guy sidekick survives the JoJo Part that Hol Horse is from
I wish instead of endless adding new talents, corpos would help build their existing members who have not yet found their audience.
Rather than becoming the big 3, Sakana would prefer phase to have big warehouses
I thought they were already apart of the big 3?? Starbucks, Dunkin’ , and Phase Connect
Kind of like what pippa became. She's the lightning rod of any drama they might face from outsiders, but other talents can be almost as edgybas they want and get away with it
Pippa has to be one of the most grounded people there is.
Fish Man wants Phase to be a Unicorn company so that's what I want.
Ye, I don't want phase to lose it's special identity.
“On one hand we could be the big three but on the other hand the warehouse must be tended to.” -sakana probably
The only way Phase Connect to get big without change too much, is to became something akin to Valve/Steam, dood.
DOOD!
Which is to never go public and just offer good customer service.
That would literally be the best case scenario. Valve is THE model for what a company should be if it can.
Prinny account spotted
pippa HATES her coworkers
I think Phase Connect will be one of the big 3 next to Hololive and Vshojo with or without going public.
Phase can do that by literally doing nothing if Niji stays their course.
Agreed
mandatory japanese classes to pippa so she can collab with hololive in the future
2025 is gonna be a rough year for vtubing I can feel it
Age 3, 3rd place phase war. soon to be 3rd VTuber award loss. WE STAY 3RD BROS!
In terms of western VTubing, Phase is on a trajectory to stay in the top 5 simply because its competition is making ill decision that ruining their reputations. Will Phase hit 3rd place by next year? Maybe, but only if it's competition like Niji and Vshojo continue to not get their acts together. It's evident that just by doing the right thing, Sakana has naturally made an attractive company for people who want to join an agency that will treat them with dignity and respect for the cut of their profits. We shall see what 2025 will be like, I'm just hoping it'll be another good year for Phase
Vshojo is fine. Niji is the one that keeps shitting the bed. There's some cracks showing with Hololive, but they'll stay steady and prospective talents will only apply if they're ok with creative limitations or an aggressive work schedule. Bravegroup is growing in the EN market. They're kinda doing it without people noticing because their branches are more visible then the parent company. Phase has steady, stable growth. So long as Sakana doesn't get tempted by fast, unstable growth, his talents wont bail. Phase is everything a small vtuber corpo should be.
Phase may hit #3 since everyone else is collapsing.
Lax "Corporate culture" in phase is phase's thing man. It's what sets it apart.
As much as we want to see the talents grow, it does come with downsides.
Phase has too many merch runs and too many projects going on to call them lax.
@@Duamerthrax: I believe the OP is speaking of not being rigid rather than in terms of productivity or ambition
@@spk1121 yeah how many bosses have you had that has told you to end yourself because of video games lol.
She's so real for this
I can't believe Pippa hates phase!!
There was a zenith. but I'm still riding this
Phase fans becoming the kdots fans rn
I understand her POV
Middle market vtuber company
Isn't phase doing better than everyone else because they are imploding
other people imploding doesn't mean they are smaller than phase. Despite Niji's Western reputation, they are still massive on the JP side, I think they are still even bigger than Hololive in JP though now I think Hololive is bigger overall. Hololive is hitting some turbulence, but that is to be expected with their insane growth and changes to the business since going public. I think Hololive will probably shed some more talents next year, but once things settle down they will start picking back up again.
Vshojo is doing well for itself, it still has it's negative rep amongst dedicated haters who have orbited for years. Other than that it is also a different business model overall since the vtubers generally own everything they are, Vshojo is more a management company than a talent agency, so you can't really have an apples to apples comparison there.
Phase is still really really small compared to those three companies. Pippa is the only one that rivals anyone in those companies, outside of Niji's shotgun fodder approach. While some in Phase like Shiina and Lumi are getting bigger, the rest of Phase is still tiny and most likely don't make a ton of profit if any at all.
I guess you could say that Phase is doing better in terms of percentage growth and talent security, but those are the only two metrics I could say they are doing better in.
when did my sister wife become a blind follower?
pippa is pippa no matter what
AWOO~
Werewolves of London
@@RambleOn07 Glad I'm not the only one old enough to have thought that. Merry Christmas Ramble.
@@kevlarandchrome Merry Christmas kevlar
Who are the big 3s right now?
People think it's Vshojo, Hololive and Niji EN, but the reality is is that BraveGroup's various EN branches combined probably outweight Niji EN and maybe even Vshojo.
Hololive, nijisanji and vshojo
I can't imagine phase getting over vshoujo anytime soon or ever tbh
Pippa has a point, tho i think Phase can be a bit more alternative and unconventional, Phase Kaleido feels a bit unphase and more like regular brand safe vtubers. tho i can be wrong.
I'm talking out my ass since I don't know japanese, but I imagine Kaleido feeling "unphase" is just because the language barrier prevents them from understanding all the antics of the rest of the phase girls, so they can't get fully assimilated. Clara is the exception of course
@@Syphilis-Buddy I'd argue that Clara is one of the most phase of all phase talents,,,,, gets hired by fishman for JP branch, speaks English 98% of the time 😂
@@Syphilis-Buddy I rememebring the old Holo memes where JP fans thinking Gura is seiso and the EN fans thinking Korone is seiso.
Gotta take different culture norms into account, too. By Western standards, they may be somewhat tame, but by Japanese ones, they might be considered pretty wacky, totally in line with the rest of PC!
The girls have repeatedly stated that the Kaleido is crazy in their own way. They’re Phase
Phase being one of the Big 3 in the west is imminent with the impending downfall of NIJI EN.
In EN sphere Phase is kinda already there, because NijiEN is a horrible awful joke.
So it is down to HoloEN, Vshojo and Phase.
However Phase becoming a huge commercial corpo definitely feels wrong.
Unironically, isnt Phase already a big 3 in the western market?
Holo and niji are the other 2, but who is closest to being their size? Vshoujo is barely a company, more like a club or a set of loosely associated individuals and their talent count is pretty low. V4mirai are doing things, but still need alot more time before they get to Phase size. Mythic isnt a vtubing org, its just a talent agency. Meanwhile Phase did the mega big dick move when pulling from that one con over drama. Am i forgetting a major western player or?
People are counting Vshojo, because while you're not wrong about their structure, their talents are absolutely massive in terms of name/recognition power. Ironmouse alone is pretty much the face of vtubing in the west. She's so big that she has dedicated haters that don't even know that Holo or Kurosanji exist.
@@kevlarandchrome Eh idk bout that, Ironmouse has 2.2 mil followers on Twitch. Gura has 4.5 on YT. Im pretty sure that even just 1st gen of HoloEN would have more subs/followers/average viewers than all of VShojo combined.
But yeah if we look at it from individual talents then VS has Zen, Ironmouse and Melody, phase dosent have that much "star power".
Hopefully not doing the hypetrain and became mainstream, full of normies, tourist and emotionally wrecked teenager? yeah, hopefully not.
There are a "Big 3" of Vtubing in the same sense there are a "Big 3" of card games... in that it's not, it's a Big 2.
Vtubing is HOLOLIVE & NIJISANJI... and the rest (VShojo), in the same way card games are POKEMON & MAGIC... and the rest (Yugioh).
Vtubers corp culture is hilariously cringe and terrible. Everyone involved sucks.
I'm here for the entertaining personalities. Not to listen to sportsball politics about corpos and their media marketshares.
If we gotta play this game now I'll just go watch exclusively independents. I'd watch Chibi if it was me and 23 others, she funny AF.