It’s pronounced GIF.

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  • เผยแพร่เมื่อ 14 ต.ค. 2024
  • Is there a "right" way to pronounce it? And why is it so complicated? •
    Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this: lingthusiasm.c...
    Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available:
    🇺🇸 US: amzn.to/30tLpjT
    🇨🇦 CA: amzn.to/2JsTYWH
    🇬🇧 UK: amzn.to/31K8eRD
    (Those are affiliate links that give a commission to me or Gretchen, depending on country!)
    Graphics by William Marler: wmad.co.uk
    Audio mix by Graham Haerther: haerther.net
    REFERENCES:
    Buck, S. 2014. 70% of People Worldwide Pronounce 'GIF' With a Hard 'G'. mashable.com/2...
    O'Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from bits.blogs.nyt...
    Olsen, S. The Gif Pronunciation Page. web.archive.or...
    Baio, A. 2014. ‘JIF’ Is the Format. ‘GIF’ Is the Culture. / jif-is-the-format-gif-...
    McCulloch, G. 2015. Why the pronunciation of gif really can go either way. www.mentalflos...
    Dow, M. 2020. It's 'gif and gif': The english lexicon goes both ways. mcdowlinguist....
    🟥 MORE FROM TOM: www.tomscott.com/
    (you can find contact details and social links there too)
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    ❓ LATERAL, free weekly podcast: lateralcast.com/ / lateralcast
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    👥 THE TECHNICAL DIFFICULTIES: / techdif

ความคิดเห็น • 24K

  • @TomScottGo
    @TomScottGo  4 ปีที่แล้ว +41701

    I realised after upload that I slipped up here: if you pay close attention, you can tell the way I pronounce GIF. Ah well! Also, subtitling this was an interesting job...

    • @fellowketchup4458
      @fellowketchup4458 4 ปีที่แล้ว +1642

      Gif or gif

    • @kyium_
      @kyium_ 4 ปีที่แล้ว +2441

      1 month ago, tom really makes sure his content is top quality.

    • @aravindsai2409
      @aravindsai2409 4 ปีที่แล้ว +718

      Why does it say your comment is 1 month old?

    • @theomaddison8689
      @theomaddison8689 4 ปีที่แล้ว +309

      1 month ago

    • @christoforusidas512
      @christoforusidas512 4 ปีที่แล้ว +174

      1 month ago?

  • @KO9596
    @KO9596 4 ปีที่แล้ว +8764

    It's prounced 'if'. Everyone knows that real Gs move in silence.

    • @linc3152
      @linc3152 4 ปีที่แล้ว +458

      Like lasagna

    • @whatsmynameagain7774
      @whatsmynameagain7774 4 ปีที่แล้ว +80

      Im dead bury me nicely

    • @Fattipotato79
      @Fattipotato79 4 ปีที่แล้ว +36

      @@whatsmynameagain7774 okay

    • @maharbensyafritaher4863
      @maharbensyafritaher4863 4 ปีที่แล้ว +76

      @@whatsmynameagain7774 **grabs shovel** here i go shoveling again

    • @Axelade
      @Axelade 4 ปีที่แล้ว +20

      bravo, good sir

  • @superholly
    @superholly 3 ปีที่แล้ว +5094

    I read the title pronouncing it the way I do (of course) and thought "atta boy".

    • @puneeeeeeeeeeth
      @puneeeeeeeeeeth 3 ปีที่แล้ว +29

      ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

    • @ItsMePhiliph
      @ItsMePhiliph 3 ปีที่แล้ว +12

      Facts.

    • @mariafe7050
      @mariafe7050 3 ปีที่แล้ว +9

      So how do you pronounce it?

    • @GiftedContractor
      @GiftedContractor 3 ปีที่แล้ว +84

      I read it pronounced the opposite of how I do and was annoyed before I realized. I think it has to do with how common the way you pronounce it is in your area. I've been "corrected" a lot haha.

    • @AmnesiaForever
      @AmnesiaForever 3 ปีที่แล้ว +33

      @@mariafe7050 GIF, with the G.

  • @sandro-eliesaad9541
    @sandro-eliesaad9541 3 ปีที่แล้ว +12416

    I'm more impressed that 'laser' is actually an acronym

    • @MikhailYT
      @MikhailYT 3 ปีที่แล้ว +224

      LABSEOR

    • @ptt_osc
      @ptt_osc 3 ปีที่แล้ว +80

      wait what

    • @oktayyildirim2911
      @oktayyildirim2911 3 ปีที่แล้ว +773

      So are "radar", "sonar", and "lidar", but perhaps those aren't as surprising.

    • @GhaniKeSawah
      @GhaniKeSawah 3 ปีที่แล้ว +171

      speaking of which i know it's unrelated but
      fun fact: i used to not know it's spelled laser and not lazer

    • @Portableholefromthefuture
      @Portableholefromthefuture 3 ปีที่แล้ว +63

      Wait laser is an acronym?

  • @KoovoParkolainen
    @KoovoParkolainen 2 ปีที่แล้ว +1189

    The funny thing is, when I speak in English, I pronounce it jif, but when I speak in my native language, Finnish, I pronounce it gif.

    • @fredrikjosefsson3373
      @fredrikjosefsson3373 2 ปีที่แล้ว +37

      As a swede I do the same but might be because we don't have the English J sound in Swedish. So it would be yif instead of jif.

    • @fawwazcoolify
      @fawwazcoolify 2 ปีที่แล้ว +11

      I just realised I do the same thing except my native language is Malay.

    • @pushkarc28
      @pushkarc28 2 ปีที่แล้ว +3

      its so true

    • @pyropulseIXXI
      @pyropulseIXXI 2 ปีที่แล้ว

      you absolute fool

    • @crazylordhd98
      @crazylordhd98 2 ปีที่แล้ว +29

      Same for Slavic languages but I pronounce it like gif in english too

  • @KarstenBelt
    @KarstenBelt 4 ปีที่แล้ว +70821

    I agree, it's gif for sure

    • @Uchoobdood
      @Uchoobdood 4 ปีที่แล้ว +4580

      I have to disagree, it is in fact pronounced gif actually.

    • @seanl7503
      @seanl7503 4 ปีที่แล้ว +3055

      No no, it's gif!

    • @Aryan-ck9lv
      @Aryan-ck9lv 4 ปีที่แล้ว +1541

      Believe me it’s gif!

    • @greatfate
      @greatfate 4 ปีที่แล้ว +1343

      Nah, yall trippin dawg. It's gif.

    • @kkg288
      @kkg288 4 ปีที่แล้ว +746

      umm actually it's gif, dumb

  • @yourlocalcashregister1123
    @yourlocalcashregister1123 3 ปีที่แล้ว +3676

    How to solve this: anger everyone by switching between both randomly

  • @ograndecanalha
    @ograndecanalha 3 ปีที่แล้ว +822

    most shocking things I learned today is how laser and scuba are acronyms

    • @DiamondsAreForeverLOLcheeseBUR
      @DiamondsAreForeverLOLcheeseBUR 3 ปีที่แล้ว +4

      do you not know what acronyms mean

    • @lightlie_
      @lightlie_ 3 ปีที่แล้ว +20

      @@DiamondsAreForeverLOLcheeseBUR do you?

    • @DiamondsAreForeverLOLcheeseBUR
      @DiamondsAreForeverLOLcheeseBUR 3 ปีที่แล้ว +26

      @@lightlie_ i didnt i guess

    • @kanjakan
      @kanjakan 3 ปีที่แล้ว +7

      @@DiamondsAreForeverLOLcheeseBUR lmao

    • @syweb2
      @syweb2 3 ปีที่แล้ว +26

      @@DiamondsAreForeverLOLcheeseBUR Most people don't learn that they stand for something, and just assume that they are standalone words.

  • @barco10001
    @barco10001 8 หลายเดือนก่อน +101

    "I promised Maria to get revenge"

    • @B3nnettB
      @B3nnettB 7 หลายเดือนก่อน +19

      “You’re wrong, Shadow. That image playing over and over in your head like a gif? It’s not the truth.”

    • @francemiaou
      @francemiaou 7 หลายเดือนก่อน +7

      @@B3nnettB It's pronounce "jiff"

    • @gamerits
      @gamerits 7 หลายเดือนก่อน +2

      Huh?

    • @mrssmile5531
      @mrssmile5531 7 หลายเดือนก่อน +5

      @@gamerits .GIF, like the peanut butter. The creator said so.

    • @gamerits
      @gamerits 6 หลายเดือนก่อน +4

      @@mrssmile5531 That's dumb, its Graphics Interchange Format.

  • @AconWasHere
    @AconWasHere 3 ปีที่แล้ว +7976

    This reminds me of the time Uno tried telling people how Uno was "properly" played and people just ignored it

    • @ludos1963
      @ludos1963 3 ปีที่แล้ว +1072

      Uno belongs to this type of game where the only real rules are the one made by the host of the game in the start.. no written rules are ever gonna be valid

    • @tenthyukillme2049
      @tenthyukillme2049 3 ปีที่แล้ว +394

      “Thanks for the moving image Steve but we’ll take it from here”

    • @Petaurista13
      @Petaurista13 3 ปีที่แล้ว +262

      Which is hilarious as Uno didn't even invited Uno. It's literally Macau but with dedicated deck instead of "normal" playing cards.

    • @Petaurista13
      @Petaurista13 3 ปีที่แล้ว +57

      @@ludos1963 yes. When I play Macau we usually agree on which cards are action cards as it varies among people.

    • @qorso
      @qorso 3 ปีที่แล้ว +2

      @@tenthyukillme2049 whats that from?

  • @schmoyoho
    @schmoyoho 3 ปีที่แล้ว +3736

    The perfect clickbait doesnt exi- -

    • @Nasho3
      @Nasho3 3 ปีที่แล้ว +14

      🤨

    • @estunpul
      @estunpul 3 ปีที่แล้ว +15

      what are you doing here with 1 like

    • @mrrockystone298
      @mrrockystone298 3 ปีที่แล้ว +11

      HII!! I love your vids!

    • @waitwhatb4
      @waitwhatb4 3 ปีที่แล้ว +58

      @@mrrockystone298 no you dont lmao you just want attention from a verified creator

    • @coolnightstudios852
      @coolnightstudios852 3 ปีที่แล้ว +19

      @@waitwhatb4 exactly

  • @Vedantttt
    @Vedantttt 4 ปีที่แล้ว +4911

    The “i” is pronounced “e”, it’s actually Jeff

  • @Jather
    @Jather ปีที่แล้ว +319

    As someone who calls it 'G' 'I' 'F ' I call this an absolute win

    • @randomgirl7672
      @randomgirl7672 ปีที่แล้ว +12

      I used to say the same... untill one of my friend laughed at me

    • @vladimirprotein3275
      @vladimirprotein3275 ปีที่แล้ว +28

      ​@@randomgirl7672 look him in the eye and laugh back at him, establish dominance

    • @mousahajtass9667
      @mousahajtass9667 ปีที่แล้ว +3

      Makes sense, I mean all three letters are capital

    • @dragong33k
      @dragong33k ปีที่แล้ว

      i started like that

    • @sander9951
      @sander9951 ปีที่แล้ว +5

      @@mousahajtass9667 and its an acronym so it makes sense

  • @redsantelices8498
    @redsantelices8498 3 ปีที่แล้ว +17783

    "It's GIF!"
    "No, it's JIF"
    Me: G.I.F

    • @KentuckyFriedChildren
      @KentuckyFriedChildren 3 ปีที่แล้ว +1214

      The Notorious G.I.F

    • @panko605
      @panko605 3 ปีที่แล้ว +425

      *“THATS WHAT I SAID”*

    • @Tetopettenson1
      @Tetopettenson1 3 ปีที่แล้ว +365

      "Why tf are they bringing up peanut butter?"

    • @ketsu9670
      @ketsu9670 3 ปีที่แล้ว +40

      this

    • @dippertrees
      @dippertrees 3 ปีที่แล้ว +23

      same!

  • @GrayBlood1331
    @GrayBlood1331 4 ปีที่แล้ว +2904

    Now go after people who draw their "8"s with two circles.

    • @carpfisherholyghost
      @carpfisherholyghost 3 ปีที่แล้ว +457

      one stoke 8 gang

    • @a.henderson9559
      @a.henderson9559 3 ปีที่แล้ว +119

      I do my "8"s with two circles ;-)

    • @carpfisherholyghost
      @carpfisherholyghost 3 ปีที่แล้ว +471

      @@a.henderson9559 *_BURN THE WITCH_*

    • @ojie285
      @ojie285 3 ปีที่แล้ว +74

      @@a.henderson9559 ah no wonder
      MARIA REYNOLDS

    • @zwolfsmub5008
      @zwolfsmub5008 3 ปีที่แล้ว +29

      Wait, isn't that what everyone does?

  • @thenut4221
    @thenut4221 ปีที่แล้ว +169

    As a great hedgehog once said “The P in jpeg stand for photographic but i bet you dont say jpheg”

    • @ruler255
      @ruler255 6 หลายเดือนก่อน +6

      I do

    • @keyb
      @keyb 5 หลายเดือนก่อน +4

      Alright I’m gonna start pronouncing it jfeg now.

    • @pocklord
      @pocklord 5 หลายเดือนก่อน +15

      But the letter P is never pronounced as an F on its own. So this example wouldn't help.

    • @c.jishnu378
      @c.jishnu378 5 หลายเดือนก่อน +1

      Or Lacier.

    • @c.jishnu378
      @c.jishnu378 5 หลายเดือนก่อน

      ​@pocklord what about laacieyer. The correct pronunciation of Laser according to you.

  • @GrimOakheart
    @GrimOakheart 4 ปีที่แล้ว +5323

    I read the title: "It’s pronounced GIF."
    "Oh hey, so Tom is on my side"
    ...oh wait

    • @1Kapuchu100
      @1Kapuchu100 4 ปีที่แล้ว +196

      Did the exact some thing.
      Confirmation bias is a helluva thing!

    • @blinded6502
      @blinded6502 4 ปีที่แล้ว +53

      I read it as jiff. Send help.

    • @ZenYodaGuy
      @ZenYodaGuy 4 ปีที่แล้ว +28

      It’s Jiff

    • @driveasandwich6734
      @driveasandwich6734 4 ปีที่แล้ว +69

      @@ZenYodaGuy Did you watch the video?

    • @leadnitrate2194
      @leadnitrate2194 4 ปีที่แล้ว +32

      @@driveasandwich6734 doesn't matter. It's jif.

  • @SilentMemer
    @SilentMemer 4 ปีที่แล้ว +7558

    I can make my own rules, it's pronounced gif

    • @eli-vi4fe
      @eli-vi4fe 4 ปีที่แล้ว +314

      no, its pronounced gif

    • @MixMatchedMoze
      @MixMatchedMoze 4 ปีที่แล้ว +249

      Its pronouned gif guys

    • @ceoofantifa6245
      @ceoofantifa6245 4 ปีที่แล้ว +179

      @@MixMatchedMoze no, gif

    • @gluesniffersunite4719
      @gluesniffersunite4719 4 ปีที่แล้ว +134

      Guys, come on. It is pronounce *gif*. Now please stop arguing. :(

    • @ceoofantifa6245
      @ceoofantifa6245 4 ปีที่แล้ว +75

      @@gluesniffersunite4719 no, gif

  • @BryceEdwardBrown
    @BryceEdwardBrown 4 ปีที่แล้ว +2785

    I've waited 8 years for this

    • @spywalkz1
      @spywalkz1 4 ปีที่แล้ว +10

      I've waited 69 years for this

    • @pyxui4018
      @pyxui4018 4 ปีที่แล้ว +8

      *i've waited my whole life*

    • @KingGaming-gw7ks
      @KingGaming-gw7ks 4 ปีที่แล้ว +5

      I've waited now

    • @william_d
      @william_d 4 ปีที่แล้ว +2

      Wait longer we shall

    • @Fatez
      @Fatez 4 ปีที่แล้ว +1

      So ur wait is complete

  • @Kastorul_
    @Kastorul_ ปีที่แล้ว +32

    Honestly, my take-away from this video is that "LASER" is an acronym. You learn something new everyday!

  • @KrBme78
    @KrBme78 4 ปีที่แล้ว +19291

    The obvious solution is to start pronouncing it "yiff" so that no one gets to be happy.

    • @mtlvmpr
      @mtlvmpr 4 ปีที่แล้ว +693

      I'll just call it jaff. "i" from fire. Oh wow I really don't like the word fire.

    • @dapsychokilla
      @dapsychokilla 4 ปีที่แล้ว +71

      id be happy with that

    • @нетгомо
      @нетгомо 4 ปีที่แล้ว +205

      What about iif

    • @_____alyptic
      @_____alyptic 4 ปีที่แล้ว +523

      I can see some people being happy with that xP

    • @SomeoneTookAK
      @SomeoneTookAK 4 ปีที่แล้ว +915

      I swear I heard the word "yiff" from somewhere before

  • @poptat
    @poptat 3 ปีที่แล้ว +3078

    'It's GIF, not GIF.'
    'It's LeviOsa, not LeviosA.'

    • @eiko1
      @eiko1 3 ปีที่แล้ว +122

      r0n

    • @DannyGz99
      @DannyGz99 3 ปีที่แล้ว +115

      every 60 seconds in africa, a minute passes.

    • @ryanc9287
      @ryanc9287 3 ปีที่แล้ว +58

      Now I'm going to bed before one of you comes up with another clever idea to get us killed, or worse _expelled_

    • @idontcare7197
      @idontcare7197 3 ปีที่แล้ว +15

      That's not how the quote goes, it's "it's leviOsa, not leviosAr"

    • @ryanc9287
      @ryanc9287 3 ปีที่แล้ว +2

      @@idontcare7197 I would say LeviosAr

  • @ElloItsSmee
    @ElloItsSmee 3 ปีที่แล้ว +2037

    Just call it "tiny low res repetitive video" or tlrrv's for short.

    • @kwaziness
      @kwaziness 3 ปีที่แล้ว +76

      so, tuh•lurrvs or tuh tuh•luh•ruh•ruvs

    • @ElloItsSmee
      @ElloItsSmee 3 ปีที่แล้ว +38

      @@kwaziness tuh•lurrves

    • @MunyuShizumi
      @MunyuShizumi 3 ปีที่แล้ว +36

      GIFs aren't necessarily tiny, low-res, or animated. The only thing that's certain is a limited color palette of 256 colors per image. Funnily enough, it's also a lossless format technically speaking.

    • @justsomejerseydevilwithint4606
      @justsomejerseydevilwithint4606 3 ปีที่แล้ว +4

      But is that tlerv or tlur-rev?

    • @MrBucky-ns9tt
      @MrBucky-ns9tt 3 ปีที่แล้ว +4

      @@ElloItsSmee nah it’s tuh•tuh•luh•ruh•ruvs ur wrong mate

  • @SPACE2424
    @SPACE2424 ปีที่แล้ว +21

    “You’re a beta-male, Sonic”

  • @Bexa-
    @Bexa- 3 ปีที่แล้ว +20586

    The inventor of Gif: “It is pronounced Jif”
    The internet: “I recognize the council has made a decision, but given that it’s a stupid ass decision I have elected to ignore it.”

    • @Fauziaazim8986
      @Fauziaazim8986 3 ปีที่แล้ว +220

      Decided not elected

    • @dennishallada890
      @dennishallada890 3 ปีที่แล้ว +104

      How I felt about "cross button"

    • @Bexa-
      @Bexa- 3 ปีที่แล้ว +653

      @@Fauziaazim8986 It is elected. I double checked.

    • @elisei.c.4079
      @elisei.c.4079 3 ปีที่แล้ว +257

      @@Fauziaazim8986 elected and decided both work in that sentence.

    • @Big_C_4205
      @Big_C_4205 3 ปีที่แล้ว +129

      Jif is easier to say but the internet cockblocks it

  • @multisplace3783
    @multisplace3783 3 ปีที่แล้ว +2710

    The way I remember is that there's a peanut butter brand named "Jif."

    • @averageperson436
      @averageperson436 3 ปีที่แล้ว +12

      Correct it's the only peanut butter I like

    • @comp.lex4
      @comp.lex4 3 ปีที่แล้ว +19

      The inventors used this as a way of helping people remember what the correct pronunciation was, saying "choosy developers choose gif" (a play on the peanut butter slogan, choosy moms choose jif)

    • @campbellholt1220
      @campbellholt1220 3 ปีที่แล้ว +3

      Or a bleach based cleaner

    • @bradleywalton970
      @bradleywalton970 3 ปีที่แล้ว +10

      Yup. I always say “gif isn’t peanut butter”

    • @prorocco6449
      @prorocco6449 3 ปีที่แล้ว +4

      I have allergies

  • @zetahurley294
    @zetahurley294 3 ปีที่แล้ว +2912

    see my issue is that .jif is a different file extension, which is ALSO for image files, but differently composed. Pronouncing so to avoid ambiguity it makes more sense to pronounce it with a hard G

    • @steffenjensen422
      @steffenjensen422 3 ปีที่แล้ว +471

      Best and actually only valid argument I've seen so far

    • @robonator2945
      @robonator2945 3 ปีที่แล้ว +71

      @@steffenjensen422 Gift. Checkmate, same permutation, only one additional letter as a suffix, not a vowel.

    • @Cloiss_
      @Cloiss_ 3 ปีที่แล้ว +224

      @@robonator2945 wait until you find out about sword and word or laughter and slaughter (I'm team /g/, but comparison to gift doesn't work as an argument)

    • @robonator2945
      @robonator2945 3 ปีที่แล้ว +79

      @@Cloiss_ guess what, both of your examples have letters BEFORE the premutation. Gift has it after.

    • @TheGrumbliestPuppy
      @TheGrumbliestPuppy 3 ปีที่แล้ว +62

      This is great, but also: The letter "g" should always be hard. Otherwise, whats the point of "j"?

  • @puzzlingcentaur
    @puzzlingcentaur 2 ปีที่แล้ว +171

    I am from Croatia and on my recent travels I met two Canadians who surprised me by pronouncing GIF as JIF....I was so confused. Everyone I knew said "gif".

    • @themiddleground5263
      @themiddleground5263 ปีที่แล้ว +12

      As a Canadian, I thought Tom was trolling when he said the hard-G was way more popular. I don't know a single person under age 70 that doesn't say JIF.

    • @dorol6375
      @dorol6375 ปีที่แล้ว +10

      Here in Israel, most people say gif, and you're considered out of touch with tech if you say jif

    • @Sciller4
      @Sciller4 ปีที่แล้ว +5

      Makes sense since Croatian spelling is phonetic, and g refers only to "hard" g, while đ refers to "soft" g / j. Al ja sam uvik govorio đif kad sam čuo od drugih na internetu.

    • @josephwodarczyk977
      @josephwodarczyk977 ปีที่แล้ว

      Everyone you know is wrong then.

    • @tacticalsocialist8060
      @tacticalsocialist8060 ปีที่แล้ว +1

      @@josephwodarczyk977 that's not how that WORKS!!

  • @ABisdoingjustfine
    @ABisdoingjustfine 3 ปีที่แล้ว +2049

    We should make the G silent and pronounce it as “if”. Nobody wins, that way.

    • @teraspeXt
      @teraspeXt 3 ปีที่แล้ว +109

      no, that way _you_ win

    • @ABisdoingjustfine
      @ABisdoingjustfine 3 ปีที่แล้ว +37

      @@teraspeXt 😹😹 i like pronouncing it as jif, so I wouldn’t be winning either. 😆

    • @JonatasAdoM
      @JonatasAdoM 3 ปีที่แล้ว +33

      We don't want a working compromise, we want to be right while they're wrong!

    • @Pepper_Jvck
      @Pepper_Jvck 3 ปีที่แล้ว +12

      Chaotic evil

    • @_stupidbro
      @_stupidbro 3 ปีที่แล้ว +2

      @@ABisdoingjustfine What do you call files with the .JIF file extension?

  • @fenhen
    @fenhen 4 ปีที่แล้ว +1054

    I read the title out loud and then immediately thought “Tom agrees with the way I pronounce it!”
    God, I’m stupid.

    • @Mualskii
      @Mualskii 4 ปีที่แล้ว +4

      Lmao dw me too

    • @charlieo-o267
      @charlieo-o267 4 ปีที่แล้ว +1

      how did you pronounce it?

    • @Mualskii
      @Mualskii 4 ปีที่แล้ว +6

      @@charlieo-o267 for me its pronounced with a “J” sound, (jif)

    • @charlieo-o267
      @charlieo-o267 4 ปีที่แล้ว +14

      @@Mualskii I just spell it *out lmao

    • @Wick9876
      @Wick9876 4 ปีที่แล้ว +6

      Tom doesn't disagree with the way you pronounce it. Or the way you pronounce GIF either.

  • @AceTheOcarinaMaker
    @AceTheOcarinaMaker 4 ปีที่แล้ว +2561

    I can't stop watching his shirt try to merge with his left arm.

    • @dotdankory
      @dotdankory 4 ปีที่แล้ว +28

      the hand is part of the shirt

    • @XtraCube
      @XtraCube 4 ปีที่แล้ว +36

      Now I can’t stop either

    • @jankkhvej434
      @jankkhvej434 4 ปีที่แล้ว +25

      wait why are you here this isnt tf2

    • @hikatchus
      @hikatchus 4 ปีที่แล้ว +16

      If the video went on any longer it would have broken the space time continuum and made a black hole

    • @michaelklassen777
      @michaelklassen777 4 ปีที่แล้ว +35

      How is his shirt merging with his left arm? I don't see it.

  • @nixthelapin9869
    @nixthelapin9869 11 หลายเดือนก่อน +7

    On the point of 2:40, I literally just pronounce it like gift bc it’s literally that minus the t. I just instinctually recognized that similarity and that was that

  • @toastboi138
    @toastboi138 3 ปีที่แล้ว +8619

    Imagine one day the clouds part and god comes down to say only "it's pronounced jod" before leaving again

    • @roreaper3551
      @roreaper3551 3 ปีที่แล้ว +543

      Tried renaming god in DnD with my friends to jod. Ended up becoming John

    • @griffinoleary1694
      @griffinoleary1694 3 ปีที่แล้ว +61

      @@roreaper3551 soundds fun

    • @papanurgle8393
      @papanurgle8393 3 ปีที่แล้ว +37

      It'd vindicate the Roman's actions.

    • @cwkapiushon
      @cwkapiushon 3 ปีที่แล้ว +246

      every day we stray further from jod

    • @NeverOutslayed
      @NeverOutslayed 3 ปีที่แล้ว +14

      Stole from r/askreddit

  • @NotTheRambo
    @NotTheRambo 3 ปีที่แล้ว +611

    Me who always pronounces it "G - I - F" : I don't have such weaknesses.

    • @miratarnish6316
      @miratarnish6316 3 ปีที่แล้ว +36

      It's an acronym, so logically that's what we all should be doing

    • @cloud5464
      @cloud5464 3 ปีที่แล้ว +9

      I used to do that until my friend called it “gif”

    • @Ivan-fy3pr
      @Ivan-fy3pr 3 ปีที่แล้ว +37

      @@miratarnish6316 That's the opposite of how acronyms work. They're acronyms BECAUSE they're supposed to be pronounceable like regular words, while abbreviations are not. Ex.: NSA vs NASA or GIF vs GSE.

    • @rc_woshimao957
      @rc_woshimao957 3 ปีที่แล้ว +2

      just found: the strongest human on planet

    • @rachelLN
      @rachelLN 3 ปีที่แล้ว +2

      Me too lmaoooo :D

  • @themixgenius1993
    @themixgenius1993 4 ปีที่แล้ว +1361

    it was only today when I realized SCUBA is an *acronym* and not a single word

    • @bubbleheadft
      @bubbleheadft 4 ปีที่แล้ว +146

      Self contained underwater breathing apparatus my guy

    • @gravityfallscanada
      @gravityfallscanada 4 ปีที่แล้ว +112

      I learn that for laser as well... Stupid English language.

    • @oscarredfearn3492
      @oscarredfearn3492 4 ปีที่แล้ว +19

      WHAT

    • @jonathanodude6660
      @jonathanodude6660 4 ปีที่แล้ว +10

      people struggle with that for laser

    • @costa2k1
      @costa2k1 4 ปีที่แล้ว +2

      Wow

  • @hizukinozomi
    @hizukinozomi ปีที่แล้ว +11

    “I promised Maria to get revenge”

  • @Dradan659
    @Dradan659 4 ปีที่แล้ว +1439

    I've been saying it for years: There's four ways to say "pecan" and no one cares. But there are two ways to say "gif" and everyone gets angry.

    • @darkseraph2009
      @darkseraph2009 4 ปีที่แล้ว +138

      Building the entire english speaking world into two armies makes for a larger conflict than splitting it into four.

    • @bubbledoubletrouble
      @bubbledoubletrouble 4 ปีที่แล้ว +89

      That’s because if you pronounce pecan the wrong way, people will just look at you with pity.

    • @mudjumper
      @mudjumper 4 ปีที่แล้ว +132

      @@Lightning-jc6re
      pee-can
      pee-kahn
      peh-can
      peh-kahn

    • @jackdaw7792
      @jackdaw7792 4 ปีที่แล้ว +43

      ​@@Lightning-jc6re
      peecan
      peecon
      puhcon
      puhcan

    • @astaiannymph
      @astaiannymph 4 ปีที่แล้ว +59

      Actually it's more likely to be because "pecan" pronunciations developed in regional areas and were stable before the internet, whereas "gif" pronunciations are actively developing and are being developed simultaneously everywhere.

  • @ItIsLuna
    @ItIsLuna 3 ปีที่แล้ว +14519

    Good news and bad news: So apparently gif was a word used in old, like really old English. The bad news, it’s pronounced “yiff”

    • @lucky2lucky
      @lucky2lucky 3 ปีที่แล้ว +1280

      oh no

    • @annafirth6738
      @annafirth6738 3 ปีที่แล้ว +675

      What did it mean? Presumably wasn't used for ye olde memes.

    • @ItIsLuna
      @ItIsLuna 3 ปีที่แล้ว +1221

      @@annafirth6738 Just looked it up, it was apparently a type of poison. It was hard to find a definition but it does exist

    • @annafirth6738
      @annafirth6738 3 ปีที่แล้ว +188

      @@ItIsLuna Cool, ty for getting back to me I was curious.

    • @buhgingo2933
      @buhgingo2933 3 ปีที่แล้ว +760

      @@ItIsLuna that’s why some furry sites I go to say “pick your poison”

  • @TheRealGuywithoutaMustache
    @TheRealGuywithoutaMustache 4 ปีที่แล้ว +1648

    Moral of the story:
    It's pronounced GIF

    • @stormtorch
      @stormtorch 4 ปีที่แล้ว +7

      here before 10 likes

    • @minib4800
      @minib4800 4 ปีที่แล้ว +4

      Here before 50 likes

    • @net_lag
      @net_lag 4 ปีที่แล้ว +3

      I think I know this guy

    • @ejt4012
      @ejt4012 4 ปีที่แล้ว +4

      Bruh no it's pronounced GIF

    • @SharowbladyeGaymerPorate
      @SharowbladyeGaymerPorate 4 ปีที่แล้ว

      You have an awesome sense of humour

  • @IAmFROMDENMARK
    @IAmFROMDENMARK 7 หลายเดือนก่อน +3

    Bro switched to Shadow's side 💀

  • @bpdlr
    @bpdlr 4 ปีที่แล้ว +607

    There's a simple answer for this, and that is avoidance of confusion. We need to be able to distinguish between the .GIF format and the .JIF format. Yes, it exists and is also an image format.

    • @Crusader1089
      @Crusader1089 4 ปีที่แล้ว +29

      I mean these days most gifs are actually mp4s or webms.

    • @nikolafitilyov688
      @nikolafitilyov688 4 ปีที่แล้ว +51

      Not that a lot of people talks about the jif format, but you are technically correct.

    • @jordanbridges
      @jordanbridges 4 ปีที่แล้ว +11

      @@Crusader1089 gif is disappearing so this wont be an argument in 5 years. I guarantee it.

    • @raymondlugo9960
      @raymondlugo9960 4 ปีที่แล้ว +1

      @@jordanbridges .png

    • @arfyness
      @arfyness 4 ปีที่แล้ว +2

      @@raymondlugo9960 good luck with application support for your animated ones.

  • @robmemeoverlord6399
    @robmemeoverlord6399 3 ปีที่แล้ว +2191

    It’s actually pronounced “Jeff”. If you want to be technical, “Geoff”

  • @bumbo222
    @bumbo222 4 ปีที่แล้ว +192

    "The correct answer is of course, -- Studio 1." 3:00
    That's how you actually pronounce GIF, according to Tom.

    • @RSpudieD
      @RSpudieD 4 ปีที่แล้ว +4

      It's louder than I'd expect!

  • @emememememememememe
    @emememememememememe ปีที่แล้ว +3

    can you believe that when I read the title of the video I was like "ooh, he's saying it's pronounced GIF right in the title, just like that?"
    there's no hope for my brain

  • @theodorebs7512
    @theodorebs7512 4 ปีที่แล้ว +645

    This video in short :
    "Listen, I don't have much time. GIF is pronounced as........."

    • @Meminjo
      @Meminjo 4 ปีที่แล้ว +12

      @Jedem Das Seine Based? Based on what?

    • @dermathze700
      @dermathze700 4 ปีที่แล้ว +7

      @@Meminjo The comment is based on the video

    • @laurasullivan77
      @laurasullivan77 4 ปีที่แล้ว

      @@addibbaaj2 based

  • @slothstudios_
    @slothstudios_ 3 ปีที่แล้ว +2072

    I once read this in a old book: “gif (pronounced ‘yiff’)”

    • @slothstudios_
      @slothstudios_ 3 ปีที่แล้ว +95

      @@kyestar88 yep. I remember around 3 months later in a random r/tihi vid where it was like: ‘good news: we have a definite say on how gif is pronounced! The bad news:’. Even if the furries won in reality both sides lost.

    • @miamesa8652
      @miamesa8652 3 ปีที่แล้ว +40

      it's how it's pronounced in French, as in, in the dictionary... It's terrifying

    • @AleronWolf
      @AleronWolf 3 ปีที่แล้ว +9

      Bruh

    • @GanjaMasterBlaster
      @GanjaMasterBlaster 3 ปีที่แล้ว +1

      Uhhhh
      No way

    • @UraniumWolfy
      @UraniumWolfy 3 ปีที่แล้ว

      Oh no

  • @dangelowallaceagain
    @dangelowallaceagain 4 ปีที่แล้ว +2624

    no actually it's gif

    • @tessa_hs1827
      @tessa_hs1827 4 ปีที่แล้ว +40

      DANGELO???

    • @Awesome241
      @Awesome241 4 ปีที่แล้ว +23

      YOOOOOOOOOOOO DANGELOO

    • @emmakjr3276
      @emmakjr3276 4 ปีที่แล้ว +12

      you're 10x cooler now

    • @taroobakhan81
      @taroobakhan81 4 ปีที่แล้ว +8

      Wait... DeAngelo??

    • @denisstrechie9139
      @denisstrechie9139 4 ปีที่แล้ว +4

      What do you mean? That's not how you spell gif...

  • @TnseWlms
    @TnseWlms ปีที่แล้ว +8

    I always knew "Jif" was a brand of peanut butter and am allergic to peanuts, so I always pronounced the filename "gif."

    • @sgconnhardcore
      @sgconnhardcore ปีที่แล้ว

      I'm not allergic but it's the same reasoning for me.

  • @ravioliisthebestpasta3763
    @ravioliisthebestpasta3763 3 ปีที่แล้ว +1604

    I just say “gajif” to piss both sides off equally

    • @applsauce_spl
      @applsauce_spl 3 ปีที่แล้ว +89

      you've made enemies with us all

    • @cellocoversimprov5660
      @cellocoversimprov5660 3 ปีที่แล้ว +133

      Why not jagif?

    • @lunarpitch
      @lunarpitch 3 ปีที่แล้ว +79

      i pronounce it as 'Yif' to make everybody upset

    • @Crygear
      @Crygear 3 ปีที่แล้ว +6

      @@lunarpitch finally

    • @lunarpitch
      @lunarpitch 3 ปีที่แล้ว +17

      @@Crygear subscribe for more half assed comedy
      FYI for those with no sense of humor, this is clearly a joke, i do not endorse self advertisement in inappropriate situations only do so when permitted thank you for coming to my TED Talk have a good day

  • @ayushawate
    @ayushawate 4 ปีที่แล้ว +678

    People who pronounce it G.I.F be like
    " I have no such weakness "

    • @codyrupp2509
      @codyrupp2509 4 ปีที่แล้ว +31

      those people are cowards

    • @TheTechnoPro
      @TheTechnoPro 4 ปีที่แล้ว +10

      Technically for them the G is a J, so they are on my side!

    • @roughshaf7321
      @roughshaf7321 4 ปีที่แล้ว +1

      literally what I do

    • @gagarensesess
      @gagarensesess 4 ปีที่แล้ว

      T. G. I. F

    • @arimaniac
      @arimaniac 4 ปีที่แล้ว +1

      That's me

  • @ItsAsparageese
    @ItsAsparageese 4 ปีที่แล้ว +817

    My takeaway: I'mma start saying "jpheg", "lasser", and "scubba" so my pedantry can be logically consistent!

    • @asthmen
      @asthmen 4 ปีที่แล้ว +38

      there is no possible objection to this

    • @chrisguzek1096
      @chrisguzek1096 4 ปีที่แล้ว +7

      Acronyms don't follow same pronunciation rules as spoken words do. Your Takeaway should be "i've been pronouncing wrong my whole life, but i'm intelligent enough to see i am wrong and change it." Famous Quote "It is easier to fool someone than to convince them they have been fooled" ---- YOU prove this quote is very accurate

    • @disappointedcucumber
      @disappointedcucumber 4 ปีที่แล้ว +40

      @@chrisguzek1096 Or it's a joke and you just walked the prank. And there is no "right"way to pronounce GIF that's literally the main takeaway of the video you're commenting on, grug moment.

    • @RainaRamsay
      @RainaRamsay 4 ปีที่แล้ว +2

      I support this plan. An excellent takeaway

    • @jakemcmillian
      @jakemcmillian 4 ปีที่แล้ว +3

      @@chrisguzek1096 did you even watch the video? 0:35... there are no rules for pronunciation.

  • @eTiMaGo
    @eTiMaGo ปีที่แล้ว +8

    For me there's been many words that I have read long before I heard them, and got completely wrong, like awry (thought it was pronounced aw-ree), and my girlfriend, who is also not a native English speaker, used to pronounce awesome as a-wee-some :D

    • @lyndislegion287
      @lyndislegion287 ปีที่แล้ว +1

      I made the same mistake with awry. Also, it took me a long time to realise that the suffix "-able" isn't at all pronounced like the word "able" so I would pronounce them like "despic-ay-ble" and so on

    • @patricksullivan6988
      @patricksullivan6988 ปีที่แล้ว

      Same, regarding "awry"

  • @YogiTheOne
    @YogiTheOne 3 ปีที่แล้ว +825

    Other languages: Just pick one!
    English language: No, I don’t think I will.

    • @mariafe7050
      @mariafe7050 3 ปีที่แล้ว +17

      Das Nutella or Die Nutella?
      German has that problem too.

    • @quarkbubi5550
      @quarkbubi5550 3 ปีที่แล้ว +7

      @Mister Proton Immer diese Deutschen, es ist doch ganz klar Die Nutella, ganz einfach da es ein Wort bestehen aus Nut für englisch Nuss und -ella für die weibliche italienische Verkleinerungsform ist.
      Es ist auch das Teller und die Butter. Change my Austrian grammer habits

    • @quarkbubi5550
      @quarkbubi5550 3 ปีที่แล้ว

      @Mister Proton Joa, würde ich schon sagen, also so in normalen Sprachgebrauch, beim Schreiben eines Textes weiche ich meistens auf der Teller aus.

    • @eugenielegrand8590
      @eugenielegrand8590 3 ปีที่แล้ว +5

      On Gif we have the same problem in French, actually. Between [gif] and [ʒif]

    • @crypt5129
      @crypt5129 3 ปีที่แล้ว +1

      It had an official pronunciation, but people decided to say it wrong and now it’s considered to have two pronunciations

  • @Volmortanto
    @Volmortanto 4 ปีที่แล้ว +832

    I did my own study about this where I looked up every single morpheme word that started with , specifically looking at /ɪ/ as well, and i got some interesting results. The words that used /g/ tended to be words from germanic origin, and the words that used /ʤ/ tended to come from French or Latin based words. I can't conclude anything from that, but it was just an interesting tidbit that i decided to share.

    • @teamene9034
      @teamene9034 4 ปีที่แล้ว +37

      Yes, in romance languages there's a difference between GA/GO/GU and GI/GE (same for C structures). For instance, in italian it's ga/go/gu and ʤi/ʤe, etc. Interestingly, although this grammar rule is solid and unbreakable, my native language is italian and I studied three more romance languages...I still pronounce gif as /g/!

    • @kingnfs1
      @kingnfs1 4 ปีที่แล้ว +17

      Thats really unique! I just did googling. Graphics is a Latin word from Greek origin. So pronouncing GIF with /ʤ/ is not really wrong either!
      Damn... I even surprised myself with this.

    • @7tonsofsalt865
      @7tonsofsalt865 4 ปีที่แล้ว +11

      another reason to use /g/
      (i don't like french)

    • @elimalinsky7069
      @elimalinsky7069 4 ปีที่แล้ว +10

      That's because Romance languages went through palatalization (softening of k and g before a front vowel), while English, which is Germanic, did not.

    • @FalloutUgglan
      @FalloutUgglan 4 ปีที่แล้ว +3

      Interesting tidbits aside, which video is your profile pic from? I know it's a classic but I can't for the life of me remember the title of it

  • @yiff
    @yiff 4 ปีที่แล้ว +417

    At least we don't have people saying "it's pronounced yif"

    • @xxslayer255xx
      @xxslayer255xx 4 ปีที่แล้ว +7

      My friend says yif

    • @yiff
      @yiff 4 ปีที่แล้ว +25

      @@xxslayer255xx I'd say "oh no" but I like their taste

    • @bdblazer6400
      @bdblazer6400 4 ปีที่แล้ว +33

      Lucky thre is no yiff image format

    • @spikerthedragonbear
      @spikerthedragonbear 4 ปีที่แล้ว

      Yiff

    • @loudwhitenoise_
      @loudwhitenoise_ 4 ปีที่แล้ว +1

      zyif

  • @Jcc2224
    @Jcc2224 2 ปีที่แล้ว +1

    I don't think people would be nearly as passionate about this debate if Jif wasn't already a peanut butter.

    • @braindawg
      @braindawg 5 หลายเดือนก่อน +1

      Contextually it's much harder to confuse the soft-G GIF with the peanut butter than it is to confuse the hard-G GIF with "gift" (as in, "I sent Tom Scott a GIF last week").
      The strongest argument I've heard is that soft-G removes ambiguity for the listener, similar to how the NATO phonetic alphabet (alpha, bravo, charlie, delta, etc.) uses deliberately chosen words that sound dissimilar to each other to prevent them being misheard/confused over spotty radio connections.

  • @quantessenz
    @quantessenz 4 ปีที่แล้ว +506

    I am very happy to be German.
    We never had that discussion.
    We only know the hard G like in the term "global invasion"

    • @joycelinlgbtq
      @joycelinlgbtq 4 ปีที่แล้ว +6

      'Gift'

    • @ivanskyttejrgensen7464
      @ivanskyttejrgensen7464 4 ปีที่แล้ว +9

      German has different pronunciation of the G in "Genie" and "genial". Danish has the same weirdness with a french G in the noun and a hard G in the adjective.

    • @quantessenz
      @quantessenz 4 ปีที่แล้ว +13

      Génie is a french word. Same with "Garage", where the second g is spoken "J". We use these so called gallicisms, you can see a list on wikipedia.
      Usually a G is a hard G for us, like in "Das Gift" too btw.

    • @jonas1015119
      @jonas1015119 4 ปีที่แล้ว +2

      @@quantessenz same for gin since we got that word from english (though I think some people call it Gin with a hard g, not the majority though)

    • @41-Haiku
      @41-Haiku 4 ปีที่แล้ว +14

      Your comment is clearly genetically superior and it deserves more recognition.

  • @amjan
    @amjan 4 ปีที่แล้ว +590

    Most languages: GIF
    English: I'm confused...
    Italian: Hey! Jif over here!

    • @matteomagurno3068
      @matteomagurno3068 4 ปีที่แล้ว +14

      i'm italian and even before learning english i said 'ghif/gif'

    • @RickZanardi
      @RickZanardi 4 ปีที่แล้ว +15

      @@matteomagurno3068 then you must be part of the 0.1% of the Italian population that says "ghif"

    • @Lambda_Ovine
      @Lambda_Ovine 4 ปีที่แล้ว +5

      Spanish: Hif

    • @matteomagurno3068
      @matteomagurno3068 4 ปีที่แล้ว +5

      @@RickZanardi Actually, I have never heard someone say 'jif', it's always 'ghif' because that's how we think it's pronunciated in english

    • @andrew-ht3nq
      @andrew-ht3nq 4 ปีที่แล้ว +5

      As an italian, I never heard anyone pronounce it JIF, in fact, I didnt even knew it was an argument until I started to learn english. Btw, im from the nord, so I dont know if in south italy they pronounce it JIF

  • @Inspirator_AG112
    @Inspirator_AG112 ปีที่แล้ว +8

    I would accept either pronunciation. It is going to be trivial.

  • @namenamename390
    @namenamename390 3 ปีที่แล้ว +1297

    Wait, can we just talk about the existence of Gillingham and Gillingham, two towns in the same country that are spelled the same but pronounced differently?

    • @Nergal_Slayer
      @Nergal_Slayer 3 ปีที่แล้ว +18

      Interesting!
      Didn't know about that!

    • @dehydrated_13
      @dehydrated_13 3 ปีที่แล้ว +177

      “You can copy my homework but change it up so the teacher won’t know”

    • @subjectdelta7210
      @subjectdelta7210 3 ปีที่แล้ว +2

      It’s the same I’d behind the word 2. If I said 2 in a conversation and asked you 2 guess which version I meant technically you’d always be wrong when I refused to say the answer.

    • @CryptP
      @CryptP 3 ปีที่แล้ว +51

      Sure but it's still not as ridiculous as Kansas and Arkansas

    • @tzuyubestgorl
      @tzuyubestgorl 3 ปีที่แล้ว +1

      theres more than i have the same thing near me :,)

  • @thejadedcommenter7371
    @thejadedcommenter7371 3 ปีที่แล้ว +1330

    Were English phonetically consistent, this wouldn’t be a problem

    • @ajc1476
      @ajc1476 3 ปีที่แล้ว +63

      @@Lunarfox for pronunciation, spanish has very consistent rules

    • @roseCatcher_
      @roseCatcher_ 3 ปีที่แล้ว +38

      @@ajc1476 Wrong. Spanish grammar isn't even consistent between two neighboring countries. A consistent language would be Esperanto (a failure) or Sanskrit (nobody speaks anymore).

    • @johnsherfey3675
      @johnsherfey3675 3 ปีที่แล้ว +20

      @@roseCatcher_ sanskrit is still spoken and technically a living language, its judt extremely rare.

    • @DarkRizzard69
      @DarkRizzard69 3 ปีที่แล้ว +10

      @@Lunarfox what is constructed languages? Isn't every language made by us(I am not gonna google it)

    • @revonfyll
      @revonfyll 3 ปีที่แล้ว +20

      @@Lunarfox Greek is. You can learn to read every greek word in less than a day. Every letter has one sound and sounds the same no matter what. There are some rules here and there that mix things up but there are clear symbols in each word to show how it is pronounced.
      Spelling on the other hand is more complicated, but as far as how each word sounds there is not a single controversial word in Greek.

  • @kseniar326
    @kseniar326 3 ปีที่แล้ว +2633

    I once read that the "g" is pronounced like the "g" in "garage"

    • @adwinjoseph3773
      @adwinjoseph3773 3 ปีที่แล้ว +157

      This is so underrated

    • @squilliamfancy
      @squilliamfancy 3 ปีที่แล้ว +98

      this is an interesting joke bc i think it truly depends on what english dialect you speak! in mine, the second "g" in garage is actually a slightly different consonant than the one in question for the gif debate, /ʒ/ instead of /dʒ/ (the one in the video), but i think british english might pronounce it as /dʒ/

    • @brianfrost303
      @brianfrost303 3 ปีที่แล้ว +41

      English people pronounce garage as garridge though.

    • @badcornflakes6374
      @badcornflakes6374 3 ปีที่แล้ว +4

      The creator though...

    • @kobe95wazzup
      @kobe95wazzup 3 ปีที่แล้ว +28

      Jarage

  • @Congiary
    @Congiary 2 ปีที่แล้ว +42

    I pronounced it Jiff naturally. Now I try to avoid conversations where that word might appear. If I have to, I say Giff because it's the Giff people who like to start an argument about it.

    • @derpherpington23
      @derpherpington23 2 ปีที่แล้ว +6

      If someone is saying the word gif to me then I probably don't want to be a part of that conversation

    • @shpup
      @shpup 2 ปีที่แล้ว +10

      I say it like jiff as well by instinct. we're automatically seen as weird little contrarians if we pronounce it that way so I also have been shamed into silence and try to say it with a hard G as often as possible 😞Im tired of hearing the peanut butter joke

    • @Rapture78922
      @Rapture78922 5 หลายเดือนก่อน +2

      It’s the exact opposite for me . The jif people start complaining and start the argument

  • @joseflabajo7739
    @joseflabajo7739 3 ปีที่แล้ว +1076

    guys wtf you people are all wrong it’s obviously pronounced “dërfüytł”

    • @eebertdeebert
      @eebertdeebert 3 ปีที่แล้ว +7

      o-o

    • @Big_Gcoem
      @Big_Gcoem 3 ปีที่แล้ว +29

      It's pronounced đģiůłīœųýķc

    • @thebag6921
      @thebag6921 3 ปีที่แล้ว +18

      Its pronounced ¥£》》○☆`~}♧₩€¡¤▪

    • @igorscollection5876
      @igorscollection5876 3 ปีที่แล้ว +7

      Its Pronounced Dkr484&kr4)2&/&:kr:l):&:@998

    • @fluffuz
      @fluffuz 3 ปีที่แล้ว +2

      Underrated

  • @bluishred7063
    @bluishred7063 4 ปีที่แล้ว +534

    This debate's never going to end
    Let's just gif up

    • @TennessineGD
      @TennessineGD 4 ปีที่แล้ว +21

      I think you mean "jif up".

    • @mUndertakerg
      @mUndertakerg 4 ปีที่แล้ว +7

      I see what you did there 👀

    • @ZenYodaGuy
      @ZenYodaGuy 4 ปีที่แล้ว +1

      Don’t you mean never gonna Jif you up

    • @mikeward1701
      @mikeward1701 4 ปีที่แล้ว +5

      If you’re from the UK and of a certain age; gif is a file format, jif is a cleaning product.

    • @pewnit
      @pewnit 4 ปีที่แล้ว +1

      Never gonna gif you up

  • @Leg3nd-27
    @Leg3nd-27 3 ปีที่แล้ว +4324

    When you guys say “jif” I just think of peanut butter.

    • @peachiequeen3897
      @peachiequeen3897 3 ปีที่แล้ว +55

      Choosy moms choose GIF

    • @RustyGator
      @RustyGator 3 ปีที่แล้ว +27

      If anything thats a plus

    • @idanturgeman2549
      @idanturgeman2549 3 ปีที่แล้ว +9

      Jeez

    • @socks2441
      @socks2441 3 ปีที่แล้ว +12

      i thought jif was a toilet cleaner. stranegly i think i still pronunce gif jif. i actually dont know anymore though.

    • @Papyrus_Basket
      @Papyrus_Basket 3 ปีที่แล้ว +1

      Same

  • @nathanfaith1341
    @nathanfaith1341 ปีที่แล้ว +2

    People that say Jif going to heaven and calling god "Jod" immediately getting sent to hell

  • @r2ube
    @r2ube 4 ปีที่แล้ว +504

    Tom don't reignite the debate.
    The cycle cannot repeat itself

    • @kumbaya69421
      @kumbaya69421 4 ปีที่แล้ว +9

      the beginning is the end and the end is the beginning

    • @OnlyEpicEmber
      @OnlyEpicEmber 4 ปีที่แล้ว +2

      It's a cycle that's what they do

    • @Onnikka78
      @Onnikka78 4 ปีที่แล้ว

      ñ

    • @overlorde7526
      @overlorde7526 4 ปีที่แล้ว +2

      The only bigger debate online is how old does Tom look

    • @timothymclean
      @timothymclean 4 ปีที่แล้ว +1

      It can too! It's pronounced gif!

  • @rkbs3223
    @rkbs3223 4 ปีที่แล้ว +45002

    It's pronounced "I" because my GF is nonexistent

    • @stxriey
      @stxriey 3 ปีที่แล้ว +1588

      UNDERRATED tf

    • @Snow_Buddy18
      @Snow_Buddy18 3 ปีที่แล้ว +1038

      ACTUALLY UNDERRATED

    • @switchblade6
      @switchblade6 3 ปีที่แล้ว +679

      it be like that sometimes

    • @Autumnly
      @Autumnly 3 ปีที่แล้ว +553

      This comment is pure genius

    • @ZNotFound
      @ZNotFound 3 ปีที่แล้ว +672

      Is the "I" pronounced as "I" or "I"?

  • @tearsintheraincantfeelthep475
    @tearsintheraincantfeelthep475 4 ปีที่แล้ว +507

    English-speakers: ugh... is it /gif/ or /jif/
    Ukrainians: 'HIFKA'

    • @BoingoInstaller
      @BoingoInstaller 4 ปีที่แล้ว +1

      Exactly!

    • @konstantinkh
      @konstantinkh 4 ปีที่แล้ว +6

      To quote Frasier, "Oh, yes, Niles, that's just what we need, a fourth language!" I do wonder how many other pronunciation of that 'g' are there, though, across the world.

    • @Liggliluff
      @Liggliluff 4 ปีที่แล้ว +23

      I haven't heard any English speakers calling it /jif/, as yiff is something else. However, they do agure about calling it /dʒif/.

    • @vovkaputka
      @vovkaputka 4 ปีที่แล้ว +1

      @@Liggliluff ты душный (you are boring)

    • @d.l.7416
      @d.l.7416 4 ปีที่แล้ว +4

      @@vovkaputka if someone uses / / then they are trying to use IPA so there is an exact way to write it, and /j/ = y, /dʒ/ = j (in juice)
      well / / is meant to be less specific than [ ] but it would never make /j/ mean [dʒ]

  • @dabluepittoo-aqua4213
    @dabluepittoo-aqua4213 27 วันที่ผ่านมา

    Woah, so THAT'S where Shadow and Sonic got their information.

  • @shapeshifterk
    @shapeshifterk 3 ปีที่แล้ว +869

    Jif is a peanut butter brand, and it feels weird to me to call gifs the same pronunciation as that so I use the g sound.

    • @zapdara
      @zapdara 3 ปีที่แล้ว +7

      It's also spelled differently.

    • @shapeshifterk
      @shapeshifterk 3 ปีที่แล้ว +20

      @@zapdara Yes, but it's pronounced the same way as GIF, if pronounced like a "j" rather than a "g" so it's just easier for me.

    • @naverilllang
      @naverilllang 3 ปีที่แล้ว +7

      Except it was intentionally named after the peanut butter

    • @Mecal21
      @Mecal21 3 ปีที่แล้ว +10

      @@naverilllang not sure if this is true but it wouldn't make sense as it is an acronym that actually makes sense

    • @ramesty89
      @ramesty89 3 ปีที่แล้ว +8

      I find it weird to call a GIF close to the word "gift," so I am and always will call it jiff.

  • @seansopata5121
    @seansopata5121 4 ปีที่แล้ว +264

    I just asked my google home. It answered with a hard g. And Joojle knows everything.

    • @joshuhigashikata9201
      @joshuhigashikata9201 4 ปีที่แล้ว +2

      This is a good comment 👍

    • @Ezullof
      @Ezullof 4 ปีที่แล้ว +1

      @@joshuhigashikata9201 ges

    • @aliveslice
      @aliveslice 4 ปีที่แล้ว +1

      it's pronounced jif not gif
      😏

  • @boriz_
    @boriz_ 4 ปีที่แล้ว +337

    I'm tired of this gif-gif polarization. We need more an independent gif.

    • @HarryRobins
      @HarryRobins 4 ปีที่แล้ว +3

      Well APNG and WebP are much much better than gifs in terms of compression.

    • @NolePTR
      @NolePTR 4 ปีที่แล้ว +3

      It's called WEBM.

    • @jolene9756
      @jolene9756 4 ปีที่แล้ว +2

      gee eye eff

    • @MicroChirp
      @MicroChirp 4 ปีที่แล้ว +2

      @@HarryRobins WebP is cancer, png is king

  • @davisdestroyer1883
    @davisdestroyer1883 2 ปีที่แล้ว +1

    POV: you have said Jif ur entire life but just now finding out that people said gif

  • @autocorrect2313
    @autocorrect2313 3 ปีที่แล้ว +876

    "We will have flying cars in the future."
    Humans 2020: ITS GIF NOT DJIFF

    • @tegamingother
      @tegamingother 2 ปีที่แล้ว +4

      it's like the debate with feathers on dinosaurs but worse!(kinda)

    • @ghost.8836
      @ghost.8836 2 ปีที่แล้ว +2

      Thumbnail: d3if

    • @scottishcheese13
      @scottishcheese13 2 ปีที่แล้ว +1

      Someone should just make a file type called .jif so people have to use a hard G for .gif

  • @nixel1324
    @nixel1324 4 ปีที่แล้ว +147

    My dad taught me to pronounce it with a /x/ sound, like most words in my native language (Dutch). This whole debate has always felt like people arguing over Pepsi vs. Coke, while being a Dr Pepper guy.

    • @duon44
      @duon44 4 ปีที่แล้ว +5

      Is /x/ een harde of zachte g?

    • @ColossalZonko
      @ColossalZonko 4 ปีที่แล้ว +1

      "/x if/" sounds west-flemish or gents? in Antwerp (flemish dutch/ ABN) we say gif /ɣif/ (ironically enough the symbol for a voiced velar fricative looks like a y haha).

    • @NoorAnomaly
      @NoorAnomaly 4 ปีที่แล้ว +3

      Growing up in Norway, I called it Gif, with a hard G. I then moved to the Netherlands for 8 years... I'm glad I never had to have this discussion in Dutch. :D

    • @Mafia200100
      @Mafia200100 4 ปีที่แล้ว +2

      So uh, where does Dr. Pepper being a Coke brand come into this?

    • @colorbar.s
      @colorbar.s 4 ปีที่แล้ว

      ik zei het altijd op z'n engels

  • @seraphinaedan1033
    @seraphinaedan1033 4 ปีที่แล้ว +692

    Okay, didn’t know that “laser” and “scuba” were acronyms lmao

    • @switchblade6
      @switchblade6 3 ปีที่แล้ว +126

      Everything's an acronym if you try hard enough

    • @illuminoeye_gaming
      @illuminoeye_gaming 3 ปีที่แล้ว +40

      @@switchblade6 jacksfilms moment

    • @Big_Gcoem
      @Big_Gcoem 3 ปีที่แล้ว +8

      The more you learn

    • @blokvader8283
      @blokvader8283 3 ปีที่แล้ว +8

      I knew laser from Theodd1sout but not scuba

    • @spiritualbeetle3904
      @spiritualbeetle3904 3 ปีที่แล้ว +6

      @@blokvader8283 I knew scuba but not laser

  • @insertnamehere9718
    @insertnamehere9718 11 หลายเดือนก่อน +2

    Just so long as no-one starts saying ‘jigabyte’

  • @mattderogatory4068
    @mattderogatory4068 2 ปีที่แล้ว +3797

    There are three endings to this story;
    Good:we live in a democracy and the people say “gif”
    Neutral:the maker of it chose “jif”
    Bad:historically it was pronounced “yiff”

    • @ameteuraspirant
      @ameteuraspirant 2 ปีที่แล้ว +262

      sorry but the rankings actually go
      good: yiff
      neutral: gif
      bad: jiff

    • @beefythecat
      @beefythecat 2 ปีที่แล้ว +73

      @@ameteuraspirant no
      didn't ask

    • @zacharyrollick6169
      @zacharyrollick6169 2 ปีที่แล้ว

      @@ameteuraspirant *furry detected*

    • @noimnot8actually
      @noimnot8actually 2 ปีที่แล้ว +87

      @@ameteuraspirant no, i disagree because your answer scares me and i want to act like it doesn't exist

    • @_stupidbro
      @_stupidbro 2 ปีที่แล้ว +77

      Good: Giff
      Neutral: Yiff
      Bad: Jiff, since .JIF exists

  • @JohnathanJWells
    @JohnathanJWells 4 ปีที่แล้ว +684

    "It's a victory for the yiffers"
    God Tom, you have no idea what you just said there

    • @SpielkistenLP
      @SpielkistenLP 4 ปีที่แล้ว +50

      The yiff party is strong in us

    • @deephorizon1365
      @deephorizon1365 4 ปีที่แล้ว +4

      yep lmfao

    • @rascothebirb
      @rascothebirb 4 ปีที่แล้ว +1

      oh yes

    • @sl1ckk1ll3r
      @sl1ckk1ll3r 4 ปีที่แล้ว +5

      No the fur, it's everywhere

    • @paxcaeli
      @paxcaeli 4 ปีที่แล้ว +6

      yes yes yes yes YES

  • @danielallyway
    @danielallyway 4 ปีที่แล้ว +1356

    Let’s just call it a GIF!

    • @theternal
      @theternal 4 ปีที่แล้ว +38

      Did you mean GIF?

    • @totallyjustmagic
      @totallyjustmagic 4 ปีที่แล้ว +17

      GIF?

    • @geordieal
      @geordieal 4 ปีที่แล้ว +21

      No, it’s definitely GIF!

    • @deadlyrobot5179
      @deadlyrobot5179 4 ปีที่แล้ว +16

      I usually say g i f

    • @XtraCube
      @XtraCube 4 ปีที่แล้ว +5

      Do you have any idea how little that narrows it down?

  • @kenrickaviation5704
    @kenrickaviation5704 ปีที่แล้ว +3

    I love how he pronounces gif with 43 syllables at the end (I counted)

    • @DiggyPT
      @DiggyPT ปีที่แล้ว

      gif is pronounced My co-author Gretchen McCulloch has a great podcast called Linguthusiasm-

  • @MrAndrewlang
    @MrAndrewlang 4 ปีที่แล้ว +380

    Up next: Tom Scott dissects the hotdog sandwich debate.

    • @DS-xy7bu
      @DS-xy7bu 4 ปีที่แล้ว +5

      Andrew Lang gotta mention the three sided sandwich somewhere in there

    • @TerrenceCallahan
      @TerrenceCallahan 4 ปีที่แล้ว +1

      Go see Mythical Chef Josh for that one

    • @krcmaine
      @krcmaine 4 ปีที่แล้ว +1

      LegalEagle has a great vid on this too. [Edit: Oh...maybe I meant Food Theory...either way both channels are worth checking out 🤷‍♀️]

    • @the711devin4
      @the711devin4 4 ปีที่แล้ว +1

      Food Theory did an episode on it as well

    • @Havron
      @Havron 4 ปีที่แล้ว +2

      @@DS-xy7bu A three-sided sandwich is a taco. A hotdog is a taco.

  • @Casedilla73
    @Casedilla73 3 ปีที่แล้ว +2764

    My logic is that JIF is a peanut butter, GIF is better to make it less confusing.

    • @theunknownguy1527
      @theunknownguy1527 3 ปีที่แล้ว +91

      JIF is definitely a peanut butter

    • @sirbaconbuster
      @sirbaconbuster 3 ปีที่แล้ว +125

      Between that and the fact that to clarify you are pronouncing it with a soft g you have to respell it as JIF instead of the original spelling, I’d say it’s definitely GIF.
      Or, if you just cannot be bothered with starting that argument with someone, you can say it’s pronounce like the ‘g’ in “garage”

    • @Casedilla73
      @Casedilla73 3 ปีที่แล้ว +2

      @@sirbaconbuster I agree

    • @niyah000
      @niyah000 3 ปีที่แล้ว +43

      @@sirbaconbuster There are two 'g's in garage and they both sound different, just proving the fact that g(and just about every letter in the English alphabet) have such little consistency in how they're pronounced.

    • @sirbaconbuster
      @sirbaconbuster 3 ปีที่แล้ว +61

      @ItsAnimeDealWithIt Welcome to the joke.

  • @guitardweep13
    @guitardweep13 3 ปีที่แล้ว +1222

    I hope someone sends that dude a nice Christmas Jift.

    • @KalonOrdona2
      @KalonOrdona2 3 ปีที่แล้ว +42

      In a giffy!

    • @SuperSMT
      @SuperSMT 3 ปีที่แล้ว +6

      @@KalonOrdona2 The word is Jiffy

    • @FuraFaolox
      @FuraFaolox 3 ปีที่แล้ว +51

      @@SuperSMT That's a woosh right there.

    • @junhaoleong
      @junhaoleong 3 ปีที่แล้ว +19

      @@FuraFaolox Never has a person been whooshed as hard as that poor soul.

    • @vthkrl
      @vthkrl 3 ปีที่แล้ว +2

      gift ends with a hard consonant that's why the G is also hard. do you like Gihraffes?

  • @LambdaCreates
    @LambdaCreates 4 หลายเดือนก่อน +2

    I'll call it "Graphics Interchange Format".

  • @vicenzo33333
    @vicenzo33333 4 ปีที่แล้ว +889

    It's so funny watching this being from a country where everyone says GIF

    • @ZTheMoki
      @ZTheMoki 4 ปีที่แล้ว +93

      How do they pronounce it, gif or gif

    • @NoNameAtAll2
      @NoNameAtAll2 4 ปีที่แล้ว +65

      гифка

    • @vicenzo33333
      @vicenzo33333 4 ปีที่แล้ว +82

      @@ZTheMoki gif

    • @eazy___4032
      @eazy___4032 4 ปีที่แล้ว +18

      You monster

    • @Jelte_Dijkmans
      @Jelte_Dijkmans 4 ปีที่แล้ว +23

      Here we say Gif with a dutch G

  • @TotalCodeMonkey
    @TotalCodeMonkey 4 ปีที่แล้ว +260

    "the correct answer is of course *crash*"
    I admire your impartiality while at the same time calling you "chicken" for not giving us the answer you came to.

    • @haysdixon6227
      @haysdixon6227 4 ปีที่แล้ว +32

      I think Tom uses the hard G, based off of 2:30

    • @dariusduesentrieb
      @dariusduesentrieb 4 ปีที่แล้ว +8

      @@haysdixon6227 also 1:14

    • @sunbleachedangel
      @sunbleachedangel 4 ปีที่แล้ว +1

      Well, there is no "the answer", that's the whole point (obviously)

  • @stefanandrejevic2570
    @stefanandrejevic2570 4 ปีที่แล้ว +253

    I'm gonna start calling it "Graphics Interchange Format"

    • @gaminglegend
      @gaminglegend 4 ปีที่แล้ว +19

      So it's GIF then, Graphics doesn't start with the "j" sound

    • @kotakotik22
      @kotakotik22 4 ปีที่แล้ว +5

      @@gaminglegend I am confused wether that was a joke or not

    • @gaminglegend
      @gaminglegend 4 ปีที่แล้ว +4

      @@kotakotik22 Up to interpretation

    • @gbcv4655
      @gbcv4655 4 ปีที่แล้ว +24

      Jraphics Interchange Format

    • @gaminglegend
      @gaminglegend 4 ปีที่แล้ว +2

      @@gbcv4655 See? It doesn't make sense

  • @atdynax
    @atdynax ปีที่แล้ว +1

    In German we only have one pronounciation.

  • @firesoy
    @firesoy 3 ปีที่แล้ว +607

    "Hi, so I invented this word and here's how to pronounce it"
    the internet: "I'm gonna pretend I didn't hear that"

    • @gravitonnedissapointment1820
      @gravitonnedissapointment1820 3 ปีที่แล้ว +37

      I'm gonna pretend I didn't hear that because the council has made a decision but due to it being a dumbass decision I have decided to ignore it.
      GIF, hard G, don't care didn't ask plus you obviously say GIF like JIF

    • @vanillainfusion
      @vanillainfusion 3 ปีที่แล้ว +10

      @@gravitonnedissapointment1820 wahhh

    • @ezicagent2724
      @ezicagent2724 3 ปีที่แล้ว +1

      G stands for graphics so

    • @spacecore_2068
      @spacecore_2068 3 ปีที่แล้ว +3

      @@gravitonnedissapointment1820 cope and seethe Jravitonne
      there’s a reason your username has disappointment in it

    • @kamansan
      @kamansan 3 ปีที่แล้ว +2

      @@ezicagent2724 how about you watch the video

  • @frostychips8939
    @frostychips8939 3 ปีที่แล้ว +3947

    “Creator of gif says it’s pronounced jif”
    I recognize the council has made a decision, but given that its a stupid ass decision, I’ve elected to ignore it

  • @DiddlyDoink
    @DiddlyDoink 4 ปีที่แล้ว +213

    the fact that Tom could easily have this be a 10 second video of him going "it doesn't really matter, people will pronounce it differently and it will be correct" and be done with it, but goes on to explain language is nice

    • @DaDragon555
      @DaDragon555 4 ปีที่แล้ว

      Similar to how one pluralizes 'Octopus'

  • @iirekm
    @iirekm ปีที่แล้ว

    It's about knowledge, those who know that GIF stands for "graphics interchange format" will use [gif] (same [g] as in graphics), those who don't know will use [d3] (in English as in many European languages, [g], [c] before [e], [i], [y] usually changes its pronunciation).

  • @M3L0618
    @M3L0618 4 ปีที่แล้ว +467

    Shawn: [Yawns and opens a GIF]
    Shaun: [Yauns and opens a JIF]
    Sean: [Yeans and opens a YIFF]

    • @user-rl4tg2mr9n
      @user-rl4tg2mr9n 4 ปีที่แล้ว +10

      Shawn: I saw that
      Shaun I sau that
      Sean: I sea that

    • @dereismann8275
      @dereismann8275 4 ปีที่แล้ว +15

      Sean is a furry

    • @vyladence
      @vyladence 4 ปีที่แล้ว +8

      yiff you say? 👀

    • @arcioko2142
      @arcioko2142 3 ปีที่แล้ว

      Sean is indeed a furry

    • @adud5475
      @adud5475 3 ปีที่แล้ว

      Sean: reject humanity become letex furry

  • @emilyblack7342
    @emilyblack7342 4 ปีที่แล้ว +477

    I’ve always liked the proposed pronunciation ‘yif’. It pisses everyone off and gets some very fun reactions out of those individuals who have been exposed to certain parts of the internet.

    • @Vicowanger
      @Vicowanger 4 ปีที่แล้ว +41

      Don’t

    • @ravstar52
      @ravstar52 4 ปีที่แล้ว +25

      Like that ^

    • @artifex2.080
      @artifex2.080 4 ปีที่แล้ว +3

      Spell jif not yif because that's furry porn

    • @leertaste_uwu8894
      @leertaste_uwu8894 4 ปีที่แล้ว +38

      @@artifex2.080 thats the joke

    • @0-Kirby-0
      @0-Kirby-0 4 ปีที่แล้ว +23

      @@artifex2.080 That's the joke, and it's a glorious one. I shall be calling the format "Yif" from hence forth.

  • @PKMartin
    @PKMartin 4 ปีที่แล้ว +70

    I had the same idea: downloaded an English word list, did some basic stemming to coalesce "gill" with "gills" etc. and categorised all the words starting with "gi-" into hard and soft G - it was an exact tie with the same number on each side. I took that as a sign the universe doesn't care about how you pronounce it.

  • @Kitsune-DAS
    @Kitsune-DAS 9 หลายเดือนก่อน +1

    The true answer is to pronounce it the opposite way from the people around you in the moment just to make them angry

  • @samtherat6
    @samtherat6 4 ปีที่แล้ว +1160

    My friends who dress up in animal costumes pronounce is as “yif”

    • @hazelsylv
      @hazelsylv 4 ปีที่แล้ว +37

      OHMYgod

    • @Orinslayer
      @Orinslayer 4 ปีที่แล้ว +6

      Same.

    • @pieegee8532
      @pieegee8532 4 ปีที่แล้ว +5

      no.

    • @markus3355
      @markus3355 4 ปีที่แล้ว +22

      C E A S E

    • @shawnsatterthwaite7968
      @shawnsatterthwaite7968 4 ปีที่แล้ว +22

      Among my roomates we argue if the g takes on the 'gna' sound of lasagna, or 'age' sound of garage