Algorithm Secrets Instagram Doesn't Want You to Know
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- เผยแพร่เมื่อ 30 ก.ค. 2024
- Instagram Algorithm Hacks That Will Blow Up Your Following in 2022 hosted by@learnwithshopify
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What is the #Instagram #algorithm?
The Instagram algorithm is a set of instructions for how and when to display certain content to any individual user. The algorithm considers hundreds of factors such as user history, location, profile, device, trends, relevance, popularity etc.
From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn’t.
As these algorithms change, yesterday’s marketing tactics might become less effective tomorrow. That’s why your strategy on each platform needs to constantly evolve too.
On Instagram in particular, simply posting on a regular basis with the right hashtags won’t necessarily guarantee that your new content always reaches its intended audience.
Instead, you’ll need to consider how you can work with the new Instagram algorithm updates to shake up your approach to Instagram marketing.
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Here's what we'll cover in this video:
0:00 Intro
1:04 Instagram Algorithm Secrets
2:02 Instagram Algorithm Hacks To Grow Your Followers
4:35 Using Keywords On Instagram
6:48 Posting Times On Instagram
8:46 Instagram Shopping
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#businesstips #instagramforbusiness #growthhackingsecrets
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Tip 1. Use reels to expand your audience
Tip 2. Use photos/carousel posts to reach those that already follow you
This is fantastic wow great point
I already do all of this. 😔
@@AuthorJanaeMarie gotta keep going and enjoy the process. If you’re looking for immediate results your gonna get burnt out fast.
Also, if you’re selling something. Be sure to change up your offers and maybe even the products themselves.
What is your goal? Becoming an influencer? Selling something?
@@austinsears4308 No. I’m an author. I want to sell books. Plus I sell apparel. Of course, I’m not trying to get instant gratification but I am trying to grow within the platform. It’s frustrating.
Michelle, wanted to thank you for all of these videos. I started my IG channel about 2 years ago. I'm very niche but have organically grown my IG to over 40k and my business past 100k this year. I've also transitioned to working full time for myself for the first time in my life and its been incredibly rewarding. Thanks for all your insight. You and Shopify are definitely part of my success.
Extremely helpful video, i’m frustrated that Instagram refuses to keep its own identity as a photo sharing platform. They want to be every other popular app.
Totally agree! I am sometimes just put off by reels. There were some artists I like who would post pics of their work but now they post reels and the camera is just moving around when I would just like to see the work properly!
greedy zucchiny
yeah really true and informative .. @quantummechhd
Your tips are on point! For me, I've been using a tool called Boost App Social to create visuals that stand out, and it's helped me get more engagement on my posts.
That's awesome to hear, Elvis!
Been using it for a while now, and it's been super helpful. Love the 'meme maker' feature. Solid!
Totally on it! Best thing I added to my social toolkit recently.
This is just messed up though because Instagram was always a photo-sharing app but they seem to be getting greedy wanting what TT has...NOW...because they are pushing reels, TT made it very clear last week that they will be open to photo sharing and people are posting photos and photo montages (which are ranking). Why can't these apps pick a lane and give their audiences what they want? People want a Photo sharing app...so now we have creatives moving over to Vero.
What's Vero
Vero sucks
Right
I am a nature photographer
Not a want to be “influencer”
I can’t post just reels 😂. I am a photographer and my reels don’t get any views. Just my photos 😊
photographers make reels with photos all the time, you just have to be consistent
Magnificent as I thought someone who thinks like me
@Jackson Davies | Digital Artist What's your @
@@M3M3D14 Just drop it people do what they love
@@joybwoy sure I’m just telling you facts tho. Freedom of speech my guy. You can block me
I wasn't using the captions feature earlier. Thanks a ton for this video!!
Thank you so much. Finally, I found somebody who explained it in an easy and simple way.
This is helpful to building my Shopify business. Thank you!
WOW YOU ROCK, Michelle! SO MUCH VALUE! EVERY TIME! I'm getting the pdf for posting rn! AND YOU ARE RIGHT! EVERYTHING WORTHWHILE IS TIME CONSUMING! TY!
I've watched many videos with social media tips, but this video had the most helpful info! Thank you! Subscribed!
Hey!
Thanks for this amazing content
I want to add one opinion with you: In Instagram creators may post pictures or carousel in story to engage existed followers.
This is such good and simple and informational content!
It was a good 10 minutes. Thank you :)
Incredibly insightful, relatable, and valuable. Killin it.
Great insights with real examples!
Thank you so much! Instagram is changing so fast, like this world. So, thanks for your effort to make this video. 💜
It's a shame that the only way to build on Instagram is to make Reels. People on Instagram want to use Instagram for photos--not video content. At this point it seems smarter to just ditch Instagram altogether and make TikToks.
Yep, basically instagram now wants to raise stupid people with attention deficit.
Exactly. I was able to go viral on TikTok within 7 days of creating my account and hit 10k followers within the first 30 days. I tried the same strategy on Instagram and only got like 200 followers lmfao
يعتبر تيك توك الأفضل لانتشار السريع
So helpful thank u ❤
I was curious if I was doing something wrong. But it seems that I do exactly like you!Thank you Michelle. I live in Germany, and here it is very difficult to grow on Instagram, because the Germans are very complicated people by their nature.....and skeptics
Loved the video and your voice :) thanks for that
this is gold THANK YOU
I learnt many things from this video thanks for sharing
you spoke about this in such a comfortable way, like a friend sitting down for a cup of tea! thank you for your kind insights!
Glad you enjoyed it!
That's why I'm in love with her. lol.
Its getting more and more challenging to create a business that makes descent products that are not about 5 second videos. I guess its the world we are living in.
Thank you for this amazing video 📹. Really helpful and very informative 👌👍
The secret here is "do what works for you" but for the moment Instagram is in a huge competition with TikTok, shorts and more
Photos particularly Carousels are amazing and still do very well for reach especially for service based and coaches
Agree especially ones that tell a story because each image is a moment to digest the content without feeling rushed.
First time watching your video. Keep it up sister, you have really made my day...🌹🌷❤️😍
Instagram is very demanding. So I figured I would just do what I want. I post when I'm not supposed to because its a good time for me. I post mostly photos, reels are too much work. For some reason, I am doing better. Go figure.
Excellent info here!
from the insights of my posts. I notice carousel seems to have 40% more non-followers views. While reels less than 15%. If reels is the go to for reach, why is it that the percentage doesn't say the same? For the sake of background, the business im handling has 20k followers, 6 posts per week (3 carousel, 3 reels).
Thanks for the gold information
Great video 💖💖💖
These “fun, entertaining” apps are making it hard to exist on social media. This is overkill and it’s way too strategic. It’s so annoying
HI Michelle, just started watching your videos because they are so easy to follow and although I am pretty good at taking pictures and putting together reels, finding alot of the information like what you are describing above about seeing the time frame of when they look at my content I don't see. Is there a video that explains how to find these things? thanks so much!
Hey! If your Instagram profile is a business account, then you can access this by clicking on your Profile page > Professional dashboard > Account insights (see all) > Total followers > Scroll down to 'Most active times'. Usually Instagram would have their own instructions that you can search on their Help Center too: bit.ly/3DiCgk2!
@@learnwithshopify the only problem is i only have 80 followers, i read you need 100 :-( i need help posting the right content, camera setup and gaining followers !
Thank you Michelle! Great video.
We're glad you enjoyed the video! Let us know if you have any questions we can help with.
Thank you♥️
Michelle is a living legend, thank you for keep posting this content
Very nice you & your programme
This was actually a really cool video
Between tiktok and reels, I just love shorts and youtube.
Powerful teachings
I'm an artist and in my case, my reels gets only about 120 reach but my carousel image post gets about 1500 reach in 24 hours. those with the same hashtag same description same artwork same type of post which is sharing WIP.
It feels so wrong to listen to all those advice that are saying things like, stop making photos and focus on Reels. Instagram was a photo App and we loved this, for exactly that reason. It’s not us that needs to change how we use tha app. It’s the app that need to evolve in our sense! I don’t know how many of us and how many time we need to explain that we want the old Instagram back. We don’t wanna a second TikTok.
This is facts
Very very true. I’m a IG creator myself. It’s just very frustrating at times to see no response and no following despite the level of efforts that goes into making one reel. I liked photos better because I feel that the photos tell a better story than a short reel
THANK YOU. I feel like I have hundreds of dollars just to make 10 second videos.
Thank you my darling 🤗🙏
Great info 👍
I want my current followers on my biz page to see my posts. My account status is in good standing, I pay for ads. But only 8-10% see anything. Hashtags or not. Sounds or timing etc. Tried it all. You presented everything way cleaner than others so thank you for that.
We're happy to help, Seth. Are there any other areas in your business/store you're working on?
@@learnwithshopify I was doing great for the last 3 years, then since July everything slowed even with reels. So I started mail chimp to have a secondary, but I’m trying to just be seen again :/ I have over 17k followers and only 100 maybe see daily posts, sometimes more but it’s rare. Beginning of years it was in the thousands.
Thanks for sharing your story, Seth! I'd suggest taking some time to read over our blog here on Instagram marketing for extra information and tips: bit.ly/3OwUAKP!
Trips me out when you guys play the order sound 😂 I always get a hit of dopamine
Thank you
amazing tips and explained so quick easy and well
Glad you found it helpful!
Love your videos
I do everything you recommended here and nothing works…
Awesome 😎
Finally a helpful page
Can't wait Michael
Thanks you
I used to have thousands of views on my videos, and then I made a biggest mistake and paid someone through fiverr to get me followers, and now i see that my reels only get few views. How can i reverse my mistake, is there a way? please help
You should make a video on how you can increase reach WITH followers, not new ppl. The algorithm is no longer community based, it’s like TikToks algorithm: reach based. But what being one a million followers, if less than 1% of those watches your stories. "How to get high views on Instagram stories everytime" would be a great video. There must be a story algorithm. Things that push out some stories more over others. Talk about that 👍🏽😊
Great video
Very nice
Videos that I have recorded with a professional camera and had edited together with Premiere Pro with all the trimmings usually got a few hundred views. Simple videos that I have created within minutes with the cell phone, usually several thousand suddenly. Makes no sense to me.
@Sabrina loo🦋 I don't understand how another Instagramer could help me with this problem, is this even possible?
Good tips. Thank you
You're welcome. We're glad you found the tips helpful!
There is no universal definition of "amazing content."
Got a lot of time for this video, I appreciate all the advice thank you.
Thanks for watching! It's great to hear that you found the video valuable.
I've been posting quality reels with trending sounds, captions etc but my photos seems to get WAY more traction than my reels..most of reels are literally bombing and I fail to understand why.. the difference is quite striking...in my personal experience even though literally all youtubers are repeating the same mantra that reels are the way to grow but reality seems to be on the flipside. Can you explain why? Thanks
You’re actually right. Same with me. Maybe depends on country.
I’ve noticed the same thing over the past couple of months! My carousels perform much better than reels in reach and engagement. Maybe it also depends on who your audience is. Not everyone is into reels 🤷🏾♀️ it would be great for a tips creator to talk about this too.
usefull video.
Goooood...
Girl, you are so good at your job bet
She’s back 🤩
Calm your breasts..
Hi Millie 💫
Wow this was just the vid I needed to watch !
Thank you for the wisps of wisdom my sister ❤️
I do have a question on my mind for you please 🤷🏻♂️😊 ...
Tell me what is considered a good % of your followers seeing your status ?
Glad you enjoyed the video! There isn't necessarily a set percentage of viewers to aim for, though some external sources suggest aiming for 60% of your followers to view your stories. You'll be able to determine the number that's right for your business based on the engagement on Instagram as well as the percentage of add to carts and conversions to sales in your store whenever you're advertising a product or collection in your stories.
@@learnwithshopify
That's all true , high engagement is the key 🔑
@@learnwithshopify thank you ❤️
I got new information in this video.👌👌👌
Glad to hear it!
Creating reels doesn't really get that much views or followers at times..it really depends on many factors, like whether the topic or content created are trending or not trending. And if ya add audio, got to pick the trending ones as well.. editing on reels took longer than 3rd party editor & can't even change the pace of video clips.. people still prefer pics over video as they can see it instantly on their feed while video just whizzed past by... sigh..
The editing on Reels is terrible. I'll make a white text piece with a colored rectangle behind it, it looks good, then I post it, and once it's been posted, the colored rectangle disappears and all I'm left with is the white text and it doesn't show up at all. It's very frustrating, I just post my TikToks now since their editing software doesn't bait and switch me.
I sell instagram followers , in case you are intrested , I can send you 100 followers for free for checkout
thanks for the efforts to share the video...... but its getting hard to get more followers
Hey Michelle, about knowing when is the best time to post, I go into my analytics and check when is the right time to post depending on at what time is my audience most active on IG right... But how about when I am starting a new store and I have no followers at all, How do I get to those first 100 followers? Thanks a lot for the insight
Hi there, great question! Gaining those first followers can be tough. I recommend checking out our Social Media Marketing Guide bit.ly/3ID2ykJ for tips, as this will help you create a strategy and market to grow a following.
Great video! Thank you! I'm currently with Big Commerce (Have been for many years) is there a reason I should switch to Shopify? I'm noticing most people use shopify. Thank you!
There are a lot of comparable features between Shopify and BigCommerce at first glance. Some of the benefits of the Shopify platform include a wider selection of free and paid themes, a robust app store with tons of competitive options, optimized checkout using Shop Pay across your online store and all major social media platforms, 24/7 live support and more! If you are wanting to make the transition, or even just check out the Shopify platform, we are currently offering a special 3 month promotional price for eligible countries. You can check that out by following this link: www.shopify.com.
As an artist, I hate reels, why would an artist focus so much on reels.
Reels are engaging, and can be particularly mesmerizing for artists' content. If you're able to show the process of your craft through video, you could potentially capture the attention of more viewers than with photos alone.
You can grow without posting reels. Carousels and single pics are still working. I have more engagement on my pics than on my reels. I have only 3500 followers and hundreds of comments on every post. You have to build a community first. As soon as you post what you like and you love what you do, it will work for you. Wishing you success my dear 🙏
@@lollypop441 I did for a week, tried to build a community by engaging with others, but Instagram shadowbanned me instead for too much engagement-.-
@@phantomus8578 yep, don’t do too much action in an hour. Engage with content that you like. I don’t really have the secret for big growth and I think nobody does. Every account is different. What works for you, will probably not work for me and in the other way. Be patient and enjoy ♥️
Because people watch them and you make money?
What is the time zone in the analytics?
Please do a video for hacks for features available for sure, accross ALL regions.💟 Thanks!
Hi there! Thanks for taking the time to share your feedback with us here. I have recorded your request internally, so our team knows that this is something our community is looking for.
Great video. Can you also please make a video on how to use the blogging feature on Shopify.
Thanks for the feedback! I have filed this video request internally on your behalf.
Thank you so much❤ can you post how to improve followers for beginners
Hi Sindhu! Glad you enjoyed the content. Here is a great blog post for building an Instagram Following - no matter what stage you're at: (bit.ly/3tvfQa5), as well as a free webinar to check out: (bit.ly/3X1NeTm). - Ren
@@learnwithshopify hi ren thank you so much again you replied me in person ❤can I contact you by any means or through Instagram dm?
Happy to help! You can reach our team of Support Advisors through our Help Center link here: (bit.ly/3p53JyS). - Ren
I dont know why but i cant see my account status, i can't see ig didnt show the active hours ofnthe follower like it showed in the vid:( frustrating
I really like this vid ;)
Even when I see a reel taking off (literally going viral).......then out of the blue Instagram pulls the plug or flips a switch and it dies an unnatural death😢. They need to explain this.....
It’s because each reel goes to a new audience
great
but what do I do if I post reels daily but when I look at the analytics later - they don't get seen by non followers, only existing followers. I never get over 2K views.
I make reels and I love how it works for me .. gained 1.8 million views and it keeps moving . and gained so many followers from this
Very surprising for me
If someone starts following you should you follow them back will that help to grow your page with more popularity. BTW Outstanding video you covered great points you are brilliant very smart girl
how do i get my rejected ad to be reviewed? i did everything right and still got rejected, i used to be able to send it for review but now i can’t, not even on meta business suite
Hi! Did you receive any communication from Meta regarding why the ad was rejected? They should have sent an email about it. You can follow the steps outlined here to request another review: bit.ly/3DDa5Mb.
How do you have access to the course? I’ve sign up from the link but didn’t get any link or anything by email 🤔..
Hi, there! I just wanted to update you here to let you know we have been looking into this internally for you, and will get back to you here when we have an update on this!
Thanks for your patience while we looked into this, Didi. The course isn't available just yet, but you will receive an email when it is.
Hey the links are not opening. Can you pls check 😃
Instagram is the equivalent of the “moving the goal post” analogy disenfranchised people talk about. You do what you need to reach the goal and as soon as you get close, they move the goal and change what you need to do to reach the goal. Unlike TikTok, they push what you like and encourage you to post what you like… NO GOAL POST.
Yes! I've had way better luck on TikTok. I post the same video on TikTok and Instagram Reels, and the former will get 200-300 views, while the latter gets less than 30 almost every time. (I'm just starting out) TikTok feels much more straightforward to me and I don't feel like I'm constantly having to change my strategy to stay afloat.
You can b!tch & moan about it, or you can accept the new reality, adapt, and thrive. Your choice.
Legit, my reels views have plummeted this week after doing really well for the last month and a half. So disappointing
I Love her smiling expression 😍 Just Killing !
I have found it more time saving to just boost posts to get followers
Can you do a similar video for Linkedin? TIA!
Lol, i feel like instagram is playing games w me rn 🙃 it’s like here ppl can send you “gifts” “great job on making reels keep it up” and only get 100 views lol
@thelaurenpost 😢
I just wish they would allow me to post a reel to instagram as a schedule time. I get that you can do it through facebook suite but it only posts to facebook which could be also viewed on instagram but I am not trying to promote my facebook page I just want to build my instagram I could careless about facebook. I have no issue with instagram reel being shown on facebook for extra views but the other way around I don't care for. I want all my reels to be on instgram and I need to be able to schedule them because my time is worth a lot. Some days I have a full day off with nothing to do some days I am super busy all day and I don't have time to make a perfect description reel, etc to upload. I'd prefer to do a bunch of uploads on one day and distribute them throughout the week but instagram doesn't have it!
How do you get taken off from the shadow ban?