Great video Bob. Thanks for sharing. The one thing for me that is missing from your 90-day plan is getting close to sales. Marketing and Sales planning has to happen in lockstep. Audit the messaging and spend time with sales to understand how they are articulating the value of what the organization does, and find opportunities to directly improve sales efforts.
Great video Bob. Thanks for sharing. The one thing for me that is missing from your 90-day plan is getting close to sales. Marketing and Sales planning has to happen in lockstep. Audit the messaging and spend time with sales to understand how they are articulating the value of what the organization does, and find opportunities to directly improve sales efforts.