And why - when they have probably already bought one or two (in my case) of these magic amp sim/IR/effects beasts already, they should fork out more money for another system which doesn't - from what I've seen so far - look as intuitive as the competition. I'm a guitarist - I need my tech to just do its thing without learning new operating systems every time. Mungo like knobs and stomp things, make guitar go boom 😂😂😂😂
Bro, nah. Guitar players will waste hours on end watching useless content about gear. Then they'll buy the product, never use it, and just brag about owning it online.
the marketing really shows they try to sell something like a lifestyle product rather then a working tool for guitar players. Also, i think it is really expensive for what it is.... the whole promotion is a turn off too.
Well, the symbol for infinity as an eight lying on its side (∞), so four is already halfway to infinity. You buy two of these devices and put them on their sides - and boom! Infinity achieved! Plus, you save a lot of space on your pedalboard that way. It''s perfect!
@@ovivan79 Anybody knows four years is a ridiculous delay to have when giving empty promises of "soon". It doesn't take any direct experience with this particular product, to know that a product shouldn't lack support for the first few years after it is released. That's just bad business, I don't care if you are talking about playing guitar.
@@ChrisTopherBunnell you don’t know how many units Neural has sold. You don’t know how many customers like their product. You are just assuming because people like KDH and others say it’s the worst thing that ever happened, that plug-in support took so long.
I remember being a Kemper owner in the beginning when Cristoph Kemper himself would extensivly survey the official forum to find out just exactly what kind of specs the footswitch should have. And then he followed through with it. And what it is now is the combination of surveys and feedback from that time. THAT is how you make your customers feel heard.
I think a big part of why this unit is hated so much, is that NDSP is known for their extremly high quality amp captures and the endless possibilites with a signal chain. Well, with this unit, both things aren't available, which brings me to ask myself, why they thought this was a good idea.
Emm... It has captures and it has ports to make captures on your own. Regarding number of effects blocks - well, it would be stupid to make an affordable processor that can do same stuff as your own expensive processor.
@@metalosaur I'm talking about the amps, they offer in the QC. Those are way more tweakable than captrues. I'm pretty sure most people don't really care about capturing. Yes they have to distinguish the QC from the NC and that the unit itself can do less than QC is fine, but there are literally no od units, only 2 pre fx and 3 post fx slots and those are fixed, no wah, no flanger, no what ever. It's fine to have a limited number of slots in pre and post fx, but these are too little and the variety is poor af for a unit worth almost 600€
You honestly couldn't have Friends without the laugh track because they filmed in front of a live audience. All the actors were as much performing for the studio as they were for the cameras, and they'd rewrite jokes on the spot depending on how the audience reacted.
"Why should I spend my hard earned money?" vs. e-celeb guitar players LARPing as actors for waaaaay too long. One sketch only, 5 minutes or less. It's like everyone has forgotten how to market their products. Be it guitar accessories to television shows & movies.
I'm probably not the intended customer for this gear, but I find it wild that it's nearly same price as a HX stomp, for what is essentially just a capture device with no screen.
Thank you for being honest. Most of the guitar influencers on TH-cam basically have their mouths stuck to the ass of Neural and don’t give honest reviews
How is this significantly worse than the Line 6 pod express? I can't comprehend how a modeler that's under $200 is a better choice than something meant to rival the hx stomp? Do better Neural. Also, as a bass player, this thing is completely inadequate for modern metal because it lacks a compressor which is easily the most important thing to have for metal bass. You'd be better off going direct through a Darkglass pedal than using the nano cortex.
Great view. Change it to "You'd be better off going through a plate glass window than using the nano cortex" and we'll use it in our next Marketing campaign.
the pod express is awesome especially for the price but comparing it to this is apples and oranges , a better comparison would have been tonexone which is the same price as the pod express, honestly buy what works for you be it hx stomp, ampero stomp, valeton gp 200, sonicake matribox 2 etc etc etc
The cringe factor of high school movie productions are still the same even when used for a professional commercial lol. Also the "soon" product in silhouette is so apple and has been since like 07. They really need to just speak to their current and potential customers. Peace
@PerpetuallyTiredMusician it's not even the products (which have their problems) I have used apple in the past and still have a MacBook that is doing what it needs to do. What I don't like about apple is the quasi religious attitude as if the world was holding it's breath just because a screen is now an inch wider than before. And the same here. We have a PLETHORA of great guitar gear. So many distortion pedals that browsing the recent ones alone can make you overwhelmed. In the marketing segment the nanocortex wants to be there are at least 3 very competent other products. So, no, the nanocortex is not what the world has been waiting for for years. It will do it's job and it will get better with updates but it's not the best thing since sliced bread. And all those influencers pretending like they had a vision from god make me dislike the product even more
There were influencers making videos about rumours about the nano cortex while they already had the pre release unit. They knew what was coming, they just wanted to hype the unit up, pretending to know nothing. I’m pissed cause I’m not willing to get lied to. They should let the product speak for itself. It doesn’t need this kind of marketing
BEHOLD! The infinitely Nu-Neural-Quad-Cyber-X-Demo-Murphy-DSP-Hyper-Core-Tron-Archetype-Waza-Craft-Demo-Proto-Shop-Lab-BOSS-Capture-Modeling-Impulse-XLR-Bias-Reaper-Nano-Tone-Trigger-Clip-On-Neve-Virtual tuner coming "soon" from Andertons.
The first thing I thought of when watching this marketing was the scene in "The Jewel of the Nile" where Danny Davito was left behind by his brother with the police closing in. "I'll come back for you." "When?" "Soon!" "How Soon?" "REAL soon!"
Digital marketer here: I have aided in the production of better videos than that when I was still in high school. Congratulations Neural DSP, you officially are worse at marketing than 24 marketing students in rural Southeastern Ohio.
Bethesda Software do something not dissimilar: new games totally shrouded in mystery & secrecy, then a sudden dramatic reveal. It's a strategy that worked well for them with 'Fallout' & 'Skyrim'
Personally I wasn’t aware of the marketing… but this is like announcing a 5150 nano and it is just the clean channel. When you say “Cortex Nano", people expect modelling not capture
"...a speed rivaling Continental Drift..." I am SO stealing this line--full props to you when I use it. Great, informative and entertaining content, as always. Perhaps they should hire you to be their Marketing Director! 🙂
The line 6 pod go has done it all as far as it goes, sound qualities and reliability. I've spent more time playing and less time tweaking since i got it. Plug in play and call it a day. 😊
This is the same mindset that I have with my Yamaha THR10X. I have a few patches set for it, and when I want to play, all I need to do, is turn it on, and select my patch.
POD Go really is a perfect tool for playing. I love my Helix but sometimes it’s overkill. To be able to plug in and play with minimal tweaking while still getting killer tones is a blessing.
I've been side-eyeing Rabea Massaad ever since 2019 (remember when Dorje got their gear 'stolen' on tour in Germany, crowdfunded their replacement, and Rabea then immediately bought a £10,000 PRS?), but this really is proof that he's jumped the shark and will do anything for money, no matter how profoundly embarrassing.
@@FISHYFILMPRODUCTIONS Rob also bought a PRS PS around the same time (having crowdfunded vocal lessons that never happened) and said it was a gift to his then pretty much newborn son (and he was going to play it in until the boy was old enough to take it on...), but Rabea did much the same. I'm also side-eyeing him and Mick Taylor over the Victory scam.
@@j_c_93 He's put out a lot of music and is again in a touring band. He's a musician who's also a salesman. It's understandable that all the hyperbole is extremely irritating as yes I feel the same way, but you cannot deny that he's a musician. There are far worse examples out there. Far far far worse. What's wrong with trying to earn extra money and get ahead in life
I still don't understand what this product is for. So that I can capture the endless amount of amps that I don't own because that's why I'm buying an amp modeler in the first place? Just get yourself an HX Stomp and you are good to go.
Yeah, this. I'm not interested in capturing amps. I already have an amp modeler that has more than enough amp models and IRs. Why should I choose this thing over my NUX MG-300, which came out years ago and cost ~20% of the Nano's price?
You're wrong KDH, I threw my Quad Cortex in the recycling bin and bought 4 nano cortex after watching the 'Sooner' videos - this means which ever room I'm in I have a nano cortex without having to carry anything - helping the planet! I don't like doing updates so I'm pleased they released this instead of working on updates. Now my tone is second to none and I can capture things (whatever that means) - 3 effects doesn't sound a lot but I don't use effects, I just plug straight into an amp which the nano cortex makes easier by not having many effects to avoid. Tone is in my fingers thanks to Nano cortex.
Jnco jeans has it figured out, just show some girl in a see thru white tshirt with no bra. Even people who don't like it are watching it and leaving comments speading the fire.
Thank heavens the TH-cam AI didn’t push those nonsensical vids to my feed. I would have been SO mad that my time was royally wasted on stupidity instead of actually launching a product.
The most underwhelming product in the market it intends to target. Fixed signal chain, no direct control on said signal chain via the unit itself, just 2 buttons as a common use case input method, no FX Loop, no 5-pin MIDI I/O and no MIDI Out... The equivalent of a Valeton GP-100 (without an expression pedal) for 4x the price. If you want it for the captures, you might as well get a ToneX for half the price + a TC Electronic Plethora X3 for a bit more, but with the capability to switch between three amp models and having three post effects to put in whatever order you want (including a Looper and a Tuner)
Well, there's rackmount versions of most other modeling units. Or go oldschool with a TC electronic G-Major and that rackmount stereo tube amp from Engl.
I never understood why Neural users were so desperate to run their plugins on the QC. It just makes no sense to me, you have the QC, it can already do all those things. You don't even need the damn plugins anymore if you own the QC. The Helix approach makes much more sense. A software version of the Helix itself to use as plugins.
As a bass player it's very important that you have some ability to have a mix between a clean and a distorted sound otherwise you'll lose the low-end. This is useless for bassists.
Dont get me wrong, I think this is not good for the price, but wouldn't the capture just be accurate to what you feed it? If you have a blended tone coming through your amp where the bass end is preserved and not distorted, wouldn't that come through the capture? Genuine question, never went the capture route, modelling seems more intuitive to me
Imagine a $500 pedal that did what their plug ins do? No captures, just works with their plug ins! Now say it does captures as well! They would sell 10000 units day one. Instead we get a very limited use device that has no slot for overdrives. SHIT THE BED!
Exactly!!! They are a software company, but for years they are not able to integrate their existing software units into some sort of hardware. The plugin pedal in such form factor would be a real game changer imo. But not this one.
I am one of the ones real disappointed by this product. its not really a nano version of its bigger brother. Seems more like a capture unit. I was hoping for the Nano Cortex version of the HX Stomp.
Can't fully wrap my head around who is this for. Someone with a lot of expensive vintage amps, but not enough money for the quad cortex? Or someone on a budget looking for a pedalboard amp model player at nearly 3x the price of tonex one? Sure, it's neat that unlike either tonex pedal or kemper player you can capture amps with the unit itself, but surely people looking to capture their vast collections of amps have already done so with some other modeller or the quad.
This is the Tesla Truck all over again 🤣. The amount of response videos coming from people after the initial marketing of the Tesla Truck was hilarious and I suspect this Nano DSP has the same potential for funny responses.
I am surprised of the move to integrate capture instead of modelling. I don't know the numbers for the quad cortex, but for kemper, the lead developer said in one of the videos at the release of the kemper profiler player that by far, the majority of the users of the (full) kemper never does capture (was it 90%?)
This whole youtube guitar phenomenon has been pretty funny as its played out over time. Like KDH said, every new thing is a 'game changer'. Its like anything that becomes increasingly commercialized and eventually begins to consume itself. I like Rabea but kinda choked for a half second when I saw what his EBMM sig's are asking. Multi thousand dollar youtuber guitars.
@@sagittated Either Ormsby sx or Vola oz type thing. Both still obtainable. I think EBMM guitars have ascended into unobtanium pricing like PRS. The online guitar thing has been good for the industry of selling gear and has promoted innovation. If a guitar brand thinks an online influencer is the right person to offer a sig to they must believe there's worthwhile financial gain involved.
@@TurbulentJuice Rabea is more than an online influencer at this point. He's a musician who has a TH-cam channel. Would you call Justin Hawkins or Leland Sklar online influencers just because they've become TH-camrs? And no, I'm not suggesting Bea is in Justin's league, let alone Leland's. But they are all working, performing musicians first and foremost.
@@richardharrold9736 With respect to the guy, I recall first seeing him doing gear videos for Andertons, building a rep there and then branching out on his own more. I like what he does but not for 4 grand.
@@TurbulentJuice I remember when he was just a pub barman. So what? To cite one example I can recall, Dave Grohl used to work in a furniture warehouse in Washington DC around 1985-86... now he's worth $300 million plus... at least until he has to pay a divorce settlement... but the price of a signature guitar isn't about the name, it's about the company brand and the model specs. An American made Ernie Ball is never going to be a cheap guitar regardless of whether it's a signature or not, and if it is, whose.
Just wanted to say 2 things: First, big fan of the channel, I am actually new to the music industry professionally, work in marketing, and watch your videos to become a better student in the field. And secondly, spot-on assessment that this short-film would have been better served as a documentary, especially when you have Rabea and Umansky to help demo the piece.
Ya, it's funny. My Sweetwater sales rep emailed me yesterday, "Hey Matt, Neural DSP released a new product yesterdaynd it's one of the coolest things I've seen all year. Want me to put one on a truck for you?" haha!!! He's NEVER sent me an email like this before and knows I'm a professional mixing engineer, not a guitar player. Altho, I do dabble in guitar but he dones't know that lol. They must not be selling like they thought they would because to get that email was...... CRAZY!
Not only do i think they screwed up real bad here, but i think they missed an actual opportunity here. This... This is not for most guitarists. I mean honestly all the reasons you've pointed out and then some are why i have not switched from Helix to NDSP. I need something smaller, but not that way with that much hype and so little follow through. But... This could have actually been a great tool for gigging acoustic guitariss in particular. Add a mic input for voice. Adjust a couple of the blocks and instead of the captures make it something specifically for the acoustic guitar and you could have had something here. Small. Easy to use and simple to run to a desk live i could see it being a great tool for buskers or solo acoustic artists. But... Nope we got this. Its something the market did not need and comes at a time we did not need it to come at
I don't have anything against them posting those pictures with "soon", "sooner" and "tomorrow", but those videos are really some of the worst marketing I've ever seen. Did they think that people would find them funny? Hype-inducing? They were none of those. Those videos probably made them loose customers rather than bring new ones in. The Nano Cortex is a great product though, and probably the cheapest and most compact way to get into amp profiling right now.
Besides the marketing, this is getting ridiculous. The market is overflooded with products that more or less do the same thing and they are all called "game changers". Of course, these "modelers" come with the trend of getting loads and loads of other pedals resulting in a pedal board much heavier and more expensive than an actual amp. Keep it simple, have a good guitar and a good amp, learn your songs really well and you will have a much better tone.
I'd say the amount of money spent in marketing a product is inversely proportional to the quality of the product. And the Nano Cortex is the textbook example of that. Too expensive for what it offers and even more expensive than its competitors, many of which have more features. For example, the Hotone Ampero II Stomp has only a slightly reduced feature set compared to the larger Ampero II Stage *and it's 100 bucks cheaper than the Nano Cortex.*
THANK YOU. As a very traditional guitarist, I can’t make the jump to quad cortex because no demo video gives me any reason to buy it. They market things to their ideal consumer, rather than the huge percentage of guitarists firmly in the world of more traditional analog or analog-like digital products (tone master amps) that they need to win over to the digital space. It feels impenetrable to figure out how you’d set up a simple amp sound and build a simple pedal board style “rig”.
Shout out to you for bringing me this terribly wrong-footed marketing campaign together with this comment from JumboLodisC, “It’s a $300 pedal that competes with $180 pedals but they want $550 for it.”
First thoughts when i saw it was "ok an affordable high quality amp modeler and capture pedal. Maybe I can return my Pod Go and get this". Boy did that thought vanish super fast when I learned whats underneath the hood. And that ego stroke of a movie was just the nail in the coffin of the thought if getting this.
They probably thought it was great fun making the movie and that it was a good idea. It could've been. But then, when the product is finished, someone from outside their bubble should've told them it had some problems...much like the nano itself.
I am trying to figure out at what point musicians (not "gear enthusiasts") have ever actually cared about what a brand does regarding marketing, aside from featuring an artist or showcasing it's features.
@@deeomayall You are conflating the idea that musicians can't be gear enthusiasts too, and are exclusively working stiffs that don't get paid. Although, not entirely true, also not entirely false either. I sincerely think that most who buy the product and actually use it more than likely don't care about marketing strategies unless it's flagrant, which I don't see this being.
They'll be just straight downloads of sounds and all kind of guitar players want them even though they aren't going to sound exactly like what they heard
If they had put out a rack and a dedicated footswitch like the Fractal line I might have been tempted. But they would have had to price it at or above the QC and would have thus competed with their own product. So instead they tried to squeeze into the ToneX, Kemper Player, HX Stomp market. As it stands it is a bit of everything but very little of anything and overall kinda nothing.
So, to give some context, to me, this seems like NDSP's answer to the Tonex. It's not an all in one pedal. It does some very specific things. I think a lot of the Quad Cortex community is less than impressed is because this product is not for them, unless they are looking for a cheaper backup to their QC. Other than that, this is a product more geared to someone who doesn't have a QC, but might be leaning towards a Tonex due to price. It's basically for a person looking to replace their real amp for live use. One thing that I do like about the Nano Cortex over Tonex is that the Tonex unit includes overdrives and reverb, relatively inexpensive effects, while the Nano includes chorus and delay, which tend to be more expensive. Of course, if someone is replacing their rig for the purpose of downsizing, they will likely just use their effects they're already using, but on the other hand, they can save some room on their pedalboard by removing chorus and delay if they choose to use the onboard effects in the Nano. I don't think it's a bad product, I just think it is targeting a segment that they were missing when the Tonex pedal came out.
It's definitely meant to emphasize Cortex Cloud's captures and the convenience of accessing it. I assume you just need a Neural DSP account and you can get access to CC, whether you get the NC new or used. ToneX is tied to license (which is transferable) but there are multiple models for different cheaper price points so it has that. Just gotta stomach the program's UI.
@@janfelixbergmann3819 Not really. They are totally different products. HX Stomp is a modeler and effects processor. Nano Cortex is a profiler with only a few effects. You can't just compare prices. You have to also compare functionality, and there really is no comparison.
With the people that aren't annoyed at Neural, the conversation seems to have shifted to "the quad cortex actually sounds quite good" and largely forgetting the promise of plugin compatibility, and the nano is aimed at those people that forgot the promise.
That's why I've almost quit playing electric guitar. Too much gear, too much GAS, too much, amps, pedals, accesories... too much nothing. I play my J-45, D-15 or D-28 and everytime I change strings on these, on any guitar, it is a new guitar, a new voice, a new feeling that makes me want to learn a new thing. Despite these are expensive guitars
IK Multimedia not only ate Neural DSP's lunch (with the Tone X pedal), IK's been driving their car and dating their girlfriend while NDSP is busy playing film auteur.
This is what happens when ego and narcissism gets in the way. They think they're good at everything. I've worked in film in over twenty six movies. This is utter trash.
Even if these "movies" were good, it isn't what they're supposed to be selling They aren't Netflix, so trying to get a Golden Globe isn't gonna put money on the table
@@Nightdare that has nothing to do with what I said but that's ok. Also Netflix and major motion pictures are not in the same realm. I get what you are saying and you are right.
they should just have made it the Neural equivalent of a HX stomp with the capture ability. If it had modelling, dynamic blocks, multiple effects it would have been a good product.
untill now i didnt even know they made those shortfilms. i just saw an email and was like "cool, new stuff in a week or something" and closed the email again lmao
This whole thing reminds me of the publicity of every iphone. They always get advertised as GAME CHANGING when actually other gear brands did the same years ago.
I bought it because I was in a rush and thought it was a mini QC, before I ran out the door I tried to look up what sounds it came with and realized it's a capture unit and canceled my order with Sweetwater. It seems like most people wanted a mini QC, that a stand alone capture unit in a world where every single modeler seems to have a capture unit and we there are other stand alone capture unites that have been out awhile was a really really odd direction for QC. Personally all I wanted was QC's reverbs and delays for clean playing through headphones away from my larger pedal board... that's personal to me. A capture unit that lets you dabble with a blink of someone else's setting on an amp is to me, useless. In fact, if Neural simple made a pedal that did all their delays and reverbs, I'd buy that...
In any producer that sees a guitar player that can keep up with this technology and walk in with this box and make it happen would totally be impressed
This product was made for the people that have tons of amps. Simple. Capture them, load them up and take it on the road or to the studio and have quality captures at the press of a button. They definitely could’ve advertised it better rather than saying it’s smaller Quad Cortex, because let’s be honest. It’s not.
ffs, and you need an "app" put on your private phone just to use the fooking thing. Gee, it's almost like having virtually unlimited access to your personal data, location and biometerics is no accident at all. "You will own NOTHING and be Happy(tm)."
And just wait until the app isn't supported anymore because mobile OS moves quite fast, then this thing has become a 1 trick pony with less functionality that a 40 year old stompbox
Watch this product be more of a marketing tactic for them to release a smaller version of the Quad Cortex with a screen so everyone that hated this is like "WOOOAHHH! that's it!"
Neural shouldn't ever use the word soon. Neural sure can take advantage of not-smart guitarists. Honestly can't hear how even their plug-ins are "the best" The guy with the quad I played....sold it. Said he could hear the aliasing
I was going to trade in my Helix for a Quad Cortex and decided otherwise. Why spend the extra money just to be consistently let down and promised features that are delivered extremely late, if ever? Meanwhile, Line 6 has been absolutely killing it with updates and focusing on supporting existing customers.
I am of the mindset of: Buy a product for what it is now. Not what the company "promises" they reality is this: Companies lie. Marketing and sales people will literally promise anything to get you in the door and just "figure it out later". It is the entire premise of software sales companies (I work for one). I am defending Neural, they deserve the backlash they are receiving. But I own a QC for what it gives me today and work from there. You don't buy a car with the promise the dealer will tune it later do you? Again, I am not defending Neural, shitty marketing aside, they genuinely seem to have a mess on their product dev side. They need to do better. But the best way to keep the accountable is this; do not support a product that is not ready. Buy it when it is ready and fair value. No with the expectation it might be good product "one day".
As someone who was went to school for marketing 30 years ago, the same truth then still applies now, and much like the wheel, really can't be improved upon; UNDER promise, then, OVER deliver!! Seems Neural has done it backwards, and the doubled down on that! *facepalm
The “soon, sooner, tomorrow” marketing doesn’t bother me at all and it does its job of generating hype and talk about the possible products. But I set an alarm to watch the premier of that first video and by 15 minutes in I was finding myself increasingly angry and bored with how much time I was wasting on what seemed like a high school project with zero point to it. And when it ended without disclosing anymore information besides “it’s smaller” was all I needed to put a negative taste in my mouth for the nano. Let alone the actual disappointing product that seems like a market grab at the tonex and Kemper player. Huge L for neural on this one. Stick to getting the rest of the plug ins on the QC.
You always have to guard against people in your business who look to hijack the goodwill earned by your products to present themselves as "celebrities" to your customer base. When your audience of primarily lead guitarists cringe at your howling need to be noticed, you've got problems.
The QC now seems pretty decent, I don't understand how they messed this up so bad First big feature upgrade: Ability to change the chain order. Probably a shitty app to edit the Second big feature upgrade: All QC effects can be used on this. Third big upgr.... announcement: Price drop to 199 bucks and EOL. I just bought myself a Zoom MS60B+ for bass. 140 bucks for a flexible chain with largely decent effects (in band context it's just fine). Still considering a QC for the "serious" audio stuff.
Neural is a strange company, never liked their products. This one makes no difference, I hate editing things on my phone it’s a weired experience having a hardware unit where the main edit function are behind an App. Really strange decision to do such a unit, keep up the good work :)
I think you're maybe ignoring the fact that the vast majority of people don't really care about this kinda industry drama. The marketing is reaching who it's meant to reach. I'm sure this thing is going to sell like hotcakes despite the fact that it doesn't really bring heaps new to the table.
My sentiments exactly!!! I own a QC and was one of the first pre-order customers and yes, I am happy with what I have despite the BS I had to suffer as most did. However, the Nano seems to get a laugh from the guitarist community, especially those around me. Otherwise, based on reviews that I've seen, the price tag is over the top for what it can deliver IMO.
![HIWWHEE | OHM [Official MV]](http://i.ytimg.com/vi/OJJLtTLqLag/mqdefault.jpg)
I think most guitar players just want to know why they should add your product to their rig, like you said, very simple.
And why - when they have probably already bought one or two (in my case) of these magic amp sim/IR/effects beasts already, they should fork out more money for another system which doesn't - from what I've seen so far - look as intuitive as the competition. I'm a guitarist - I need my tech to just do its thing without learning new operating systems every time. Mungo like knobs and stomp things, make guitar go boom 😂😂😂😂
Bro, nah. Guitar players will waste hours on end watching useless content about gear. Then they'll buy the product, never use it, and just brag about owning it online.
the marketing really shows they try to sell something like a lifestyle product rather then a working tool for guitar players. Also, i think it is really expensive for what it is.... the whole promotion is a turn off too.
yeah, you can get a tonex nano and an old fx guitar pedal to achieve hte same for under 200$
so, not only does neural not understand that soon doesn´t mean an absurd amount of time, they also believe that infinity only goes to 4. great
Well, the symbol for infinity as an eight lying on its side (∞), so four is already halfway to infinity.
You buy two of these devices and put them on their sides - and boom! Infinity achieved! Plus, you save a lot of space on your pedalboard that way. It''s perfect!
@@henrygvidonas9573😂
"Negative publicity is good for fame and notoriety, NOT for selling products..." Spot on KDH;-)
He knows jack shit about how well Neural is doing though. Don't take stuff TH-camrs say too serious.
@@ovivan79 Anybody knows four years is a ridiculous delay to have when giving empty promises of "soon". It doesn't take any direct experience with this particular product, to know that a product shouldn't lack support for the first few years after it is released. That's just bad business, I don't care if you are talking about playing guitar.
@@ovivan79 don't open the doors of your business if your business is not ready to be open.
@@ChrisTopherBunnell you don’t know how many units Neural has sold. You don’t know how many customers like their product. You are just assuming because people like KDH and others say it’s the worst thing that ever happened, that plug-in support took so long.
@@ovivan79do you know how many units they have sold? Please tell us your wisdom
Not publicly surveying for the users' needs is also part of their failed marketing for the Nanocortex, people are really dissapointed 🧐
That’s a huge part of it and you nailed it! I always ask my clients what they want and need and build it based on that, not just assuming
I remember being a Kemper owner in the beginning when Cristoph Kemper himself would extensivly survey the official forum to find out just exactly what kind of specs the footswitch should have. And then he followed through with it. And what it is now is the combination of surveys and feedback from that time.
THAT is how you make your customers feel heard.
@@jasonstallworthIt really does shine a light on the arrogance of these companies.
I would’ve bought the shit out of a tiny quad cortex with less computing power but the same models/ability to use my plugins. Total disappointment.
Thank you for calling this out, seeing this is starting to get frustrating and I'm glad someone is saying something about how bad it is
I think a big part of why this unit is hated so much, is that NDSP is known for their extremly high quality amp captures and the endless possibilites with a signal chain. Well, with this unit, both things aren't available, which brings me to ask myself, why they thought this was a good idea.
They just wanted to cash in on the tone x train from last year.
Emm... It has captures and it has ports to make captures on your own.
Regarding number of effects blocks - well, it would be stupid to make an affordable processor that can do same stuff as your own expensive processor.
@@metalosaur I'm talking about the amps, they offer in the QC. Those are way more tweakable than captrues. I'm pretty sure most people don't really care about capturing.
Yes they have to distinguish the QC from the NC and that the unit itself can do less than QC is fine, but there are literally no od units, only 2 pre fx and 3 post fx slots and those are fixed, no wah, no flanger, no what ever. It's fine to have a limited number of slots in pre and post fx, but these are too little and the variety is poor af for a unit worth almost 600€
@@fuzzymuppet1990 To me it looks like they are rather attacking the Kemper Player and offer something in that realm.
The open source captures are free and higher quality at this point...
"Rivaling continental drift" - chef's kiss perfection
You got my thinking about how awful the show "Friends" would be without the laugh track.
You honestly couldn't have Friends without the laugh track because they filmed in front of a live audience. All the actors were as much performing for the studio as they were for the cameras, and they'd rewrite jokes on the spot depending on how the audience reacted.
You can find it here on youtube. Its painful to watch.
Enjoy….
th-cam.com/video/DgKgXehYnnw/w-d-xo.htmlsi=-fLf5S0FcaXxjau4
I never found “Friends” funny, even with the laugh track. It’s cringey.
"Why should I spend my hard earned money?" vs. e-celeb guitar players LARPing as actors for waaaaay too long. One sketch only, 5 minutes or less. It's like everyone has forgotten how to market their products. Be it guitar accessories to television shows & movies.
"At a speed rivalling continental drift". Casually drops the best joke made on your channel. 🤣🤣🤣🤣🤣
It’s hilarious that the one product they could have made that would have sold out everywhere overnight…..is exactly what they didn’t do!
I'm probably not the intended customer for this gear, but I find it wild that it's nearly same price as a HX stomp, for what is essentially just a capture device with no screen.
Thank you for being honest. Most of the guitar influencers on TH-cam basically have their mouths stuck to the ass of Neural and don’t give honest reviews
How is this significantly worse than the Line 6 pod express? I can't comprehend how a modeler that's under $200 is a better choice than something meant to rival the hx stomp? Do better Neural.
Also, as a bass player, this thing is completely inadequate for modern metal because it lacks a compressor which is easily the most important thing to have for metal bass. You'd be better off going direct through a Darkglass pedal than using the nano cortex.
Great view. Change it to "You'd be better off going through a plate glass window than using the nano cortex" and we'll use it in our next Marketing campaign.
the pod express is awesome especially for the price but comparing it to this is apples and oranges , a better comparison would have been tonexone which is the same price as the pod express, honestly buy what works for you be it hx stomp, ampero stomp, valeton gp 200, sonicake matribox 2 etc etc etc
The cringe factor of high school movie productions are still the same even when used for a professional commercial lol. Also the "soon" product in silhouette is so apple and has been since like 07. They really need to just speak to their current and potential customers.
Peace
Apple is exactly the kind of vibe I got from this! And thats not a compliment.
@@Dudldom yeh not a big apple fan either.
Peace
@PerpetuallyTiredMusician it's not even the products (which have their problems) I have used apple in the past and still have a MacBook that is doing what it needs to do.
What I don't like about apple is the quasi religious attitude as if the world was holding it's breath just because a screen is now an inch wider than before.
And the same here. We have a PLETHORA of great guitar gear. So many distortion pedals that browsing the recent ones alone can make you overwhelmed.
In the marketing segment the nanocortex wants to be there are at least 3 very competent other products.
So, no, the nanocortex is not what the world has been waiting for for years. It will do it's job and it will get better with updates but it's not the best thing since sliced bread. And all those influencers pretending like they had a vision from god make me dislike the product even more
Pathetic is the most generous word I can use to describe this whole marketing process.
There were influencers making videos about rumours about the nano cortex while they already had the pre release unit. They knew what was coming, they just wanted to hype the unit up, pretending to know nothing. I’m pissed cause I’m not willing to get lied to. They should let the product speak for itself. It doesn’t need this kind of marketing
BEHOLD! The infinitely Nu-Neural-Quad-Cyber-X-Demo-Murphy-DSP-Hyper-Core-Tron-Archetype-Waza-Craft-Demo-Proto-Shop-Lab-BOSS-Capture-Modeling-Impulse-XLR-Bias-Reaper-Nano-Tone-Trigger-Clip-On-Neve-Virtual tuner coming "soon" from Andertons.
I love that you're giving a real users POV on it and not shilling like other channels.
He just created a video from his usual angle to keep us watching. Everything is a conspiracy.
I mean, I'll give it to Neural for not promising self-driving cars 'next year' for the last decade.
Neural was too busy thinking about whether they could make this, that they didn't stop to think if they should...
The first thing I thought of when watching this marketing was the scene in "The Jewel of the Nile" where Danny Davito was left behind by his brother with the police closing in. "I'll come back for you." "When?" "Soon!" "How Soon?" "REAL soon!"
they should make another vid named “NEVER” and “NEVEREVER”
Was this funny? Hmm…
@@hermanhawtrey8578 yuh🗣️🗣️🗣️
Digital marketer here: I have aided in the production of better videos than that when I was still in high school. Congratulations Neural DSP, you officially are worse at marketing than 24 marketing students in rural Southeastern Ohio.
Bethesda Software do something not dissimilar: new games totally shrouded in mystery & secrecy, then a sudden dramatic reveal. It's a strategy that worked well for them with 'Fallout' & 'Skyrim'
Lets not forget that people were excited for Starfield too. Key word were
Personally I wasn’t aware of the marketing… but this is like announcing a 5150 nano and it is just the clean channel. When you say “Cortex Nano", people expect modelling not capture
"...a speed rivaling Continental Drift..."
I am SO stealing this line--full props to you when I use it.
Great, informative and entertaining content, as always. Perhaps they should hire you to be their Marketing Director! 🙂
The line 6 pod go has done it all as far as it goes, sound qualities and reliability. I've spent more time playing and less time tweaking since i got it. Plug in play and call it a day. 😊
This is the same mindset that I have with my Yamaha THR10X. I have a few patches set for it, and when I want to play, all I need to do, is turn it on, and select my patch.
POD Go really is a perfect tool for playing. I love my Helix but sometimes it’s overkill. To be able to plug in and play with minimal tweaking while still getting killer tones is a blessing.
Not to mention how well it does working as an interface. I use neural and stl plug-ins through it when I need to
I've been side-eyeing Rabea Massaad ever since 2019 (remember when Dorje got their gear 'stolen' on tour in Germany, crowdfunded their replacement, and Rabea then immediately bought a £10,000 PRS?), but this really is proof that he's jumped the shark and will do anything for money, no matter how profoundly embarrassing.
thats every single one of em tho. i couldnt find one honest review
Wasn't that Rob Chapman?
@@FISHYFILMPRODUCTIONS Rob also bought a PRS PS around the same time (having crowdfunded vocal lessons that never happened) and said it was a gift to his then pretty much newborn son (and he was going to play it in until the boy was old enough to take it on...), but Rabea did much the same. I'm also side-eyeing him and Mick Taylor over the Victory scam.
@@richardharrold9736”the guys at victory” 😂
@@richardharrold9736I’m so out of the loop on this shit, what happened with Victory? I’ve never brought into Rob Chapman, seems sketchy all over.
Neural DSP=The "Finance Bros" of the music world. All marketing, No worthwhile product!!
The fact it had Rabea in it is all I needed to know. I then turned it off....
@@TurfShifter Rabea is a bloody fine musician, and a nice guy, but sometimes he does morally and professionally dubious things for money...
@@richardharrold9736being a working musician is hard. I don’t blame him entirely. Neural just needs to stop shitting the bed.
@richardharrold9736 he's not a musician. He's a salesman.
@@j_c_93He can be both…you can’t deny he is a really good guitarist.
@@j_c_93 He's put out a lot of music and is again in a touring band. He's a musician who's also a salesman. It's understandable that all the hyperbole is extremely irritating as yes I feel the same way, but you cannot deny that he's a musician. There are far worse examples out there. Far far far worse.
What's wrong with trying to earn extra money and get ahead in life
I still don't understand what this product is for. So that I can capture the endless amount of amps that I don't own because that's why I'm buying an amp modeler in the first place?
Just get yourself an HX Stomp and you are good to go.
Yeah, this.
I'm not interested in capturing amps. I already have an amp modeler that has more than enough amp models and IRs. Why should I choose this thing over my NUX MG-300, which came out years ago and cost ~20% of the Nano's price?
9:56 - oh hey, cheaper than a Stomp, that's not bad actually... 11:08 - oh... ok... yeah nevermind then. I see why it's cheaper than a stomp.
You're wrong KDH, I threw my Quad Cortex in the recycling bin and bought 4 nano cortex after watching the 'Sooner' videos - this means which ever room I'm in I have a nano cortex without having to carry anything - helping the planet! I don't like doing updates so I'm pleased they released this instead of working on updates. Now my tone is second to none and I can capture things (whatever that means) - 3 effects doesn't sound a lot but I don't use effects, I just plug straight into an amp which the nano cortex makes easier by not having many effects to avoid. Tone is in my fingers thanks to Nano cortex.
Jnco jeans has it figured out, just show some girl in a see thru white tshirt with no bra. Even people who don't like it are watching it and leaving comments speading the fire.
That probably would work on guitar players.
Thank heavens the TH-cam AI didn’t push those nonsensical vids to my feed. I would have been SO mad that my time was royally wasted on stupidity instead of actually launching a product.
The most underwhelming product in the market it intends to target. Fixed signal chain, no direct control on said signal chain via the unit itself, just 2 buttons as a common use case input method, no FX Loop, no 5-pin MIDI I/O and no MIDI Out... The equivalent of a Valeton GP-100 (without an expression pedal) for 4x the price. If you want it for the captures, you might as well get a ToneX for half the price + a TC Electronic Plethora X3 for a bit more, but with the capability to switch between three amp models and having three post effects to put in whatever order you want (including a Looper and a Tuner)
LITERALLY ALL I WANT IS A RACKMOUNT VERSION OF THE CORTEX OR HEADRUSH. WHY IS THIS SO MUCH TO ASK FOR?!
Should be able to get rack versions of everything imo
Well, there's rackmount versions of most other modeling units.
Or go oldschool with a TC electronic G-Major and that rackmount stereo tube amp from Engl.
I never understood why Neural users were so desperate to run their plugins on the QC. It just makes no sense to me, you have the QC, it can already do all those things. You don't even need the damn plugins anymore if you own the QC.
The Helix approach makes much more sense. A software version of the Helix itself to use as plugins.
Was hoping it was a small version of the quad because I don’t want to pay $2000 for the big one. Who wanted this enough to make it?
*Literally anything gets released*
TH-camrs: THIS CHANGES EVERYTHING
Thanks for looking out for us!
As a bass player it's very important that you have some ability to have a mix between a clean and a distorted sound otherwise you'll lose the low-end. This is useless for bassists.
Dont get me wrong, I think this is not good for the price, but wouldn't the capture just be accurate to what you feed it? If you have a blended tone coming through your amp where the bass end is preserved and not distorted, wouldn't that come through the capture? Genuine question, never went the capture route, modelling seems more intuitive to me
Im so glad im not the only one baffled by the continued use of "game changer". Its embarrassing.
Archtype: Marketing Department
isn't that a Fear Factory song??
@@mark6302 yea
Imagine a $500 pedal that did what their plug ins do? No captures, just works with their plug ins! Now say it does captures as well! They would sell 10000 units day one. Instead we get a very limited use device that has no slot for overdrives. SHIT THE BED!
Exactly!!! They are a software company, but for years they are not able to integrate their existing software units into some sort of hardware. The plugin pedal in such form factor would be a real game changer imo. But not this one.
I am one of the ones real disappointed by this product. its not really a nano version of its bigger brother. Seems more like a capture unit. I was hoping for the Nano Cortex version of the HX Stomp.
"continental drift...." classic KDH!
Can't fully wrap my head around who is this for. Someone with a lot of expensive vintage amps, but not enough money for the quad cortex? Or someone on a budget looking for a pedalboard amp model player at nearly 3x the price of tonex one? Sure, it's neat that unlike either tonex pedal or kemper player you can capture amps with the unit itself, but surely people looking to capture their vast collections of amps have already done so with some other modeller or the quad.
This is the Tesla Truck all over again 🤣. The amount of response videos coming from people after the initial marketing of the Tesla Truck was hilarious and I suspect this Nano DSP has the same potential for funny responses.
I am surprised of the move to integrate capture instead of modelling.
I don't know the numbers for the quad cortex, but for kemper, the lead developer said in one of the videos at the release of the kemper profiler player that by far, the majority of the users of the (full) kemper never does capture (was it 90%?)
This whole youtube guitar phenomenon has been pretty funny as its played out over time. Like KDH said, every new thing is a 'game changer'. Its like anything that becomes increasingly commercialized and eventually begins to consume itself.
I like Rabea but kinda choked for a half second when I saw what his EBMM sig's are asking. Multi thousand dollar youtuber guitars.
Now I'm envisioning a KDH signature guitar, what its specs would be, and how much it would cost.
@@sagittated Either Ormsby sx or Vola oz type thing. Both still obtainable. I think EBMM guitars have ascended into unobtanium pricing like PRS.
The online guitar thing has been good for the industry of selling gear and has promoted innovation. If a guitar brand thinks an online influencer is the right person to offer a sig to they must believe there's worthwhile financial gain involved.
@@TurbulentJuice Rabea is more than an online influencer at this point. He's a musician who has a TH-cam channel. Would you call Justin Hawkins or Leland Sklar online influencers just because they've become TH-camrs? And no, I'm not suggesting Bea is in Justin's league, let alone Leland's. But they are all working, performing musicians first and foremost.
@@richardharrold9736 With respect to the guy, I recall first seeing him doing gear videos for Andertons, building a rep there and then branching out on his own more. I like what he does but not for 4 grand.
@@TurbulentJuice I remember when he was just a pub barman. So what? To cite one example I can recall, Dave Grohl used to work in a furniture warehouse in Washington DC around 1985-86... now he's worth $300 million plus... at least until he has to pay a divorce settlement... but the price of a signature guitar isn't about the name, it's about the company brand and the model specs. An American made Ernie Ball is never going to be a cheap guitar regardless of whether it's a signature or not, and if it is, whose.
Just wanted to say 2 things: First, big fan of the channel, I am actually new to the music industry professionally, work in marketing, and watch your videos to become a better student in the field. And secondly, spot-on assessment that this short-film would have been better served as a documentary, especially when you have Rabea and Umansky to help demo the piece.
Ya, it's funny. My Sweetwater sales rep emailed me yesterday, "Hey Matt, Neural DSP released a new product yesterdaynd it's one of the coolest things I've seen all year. Want me to put one on a truck for you?" haha!!! He's NEVER sent me an email like this before and knows I'm a professional mixing engineer, not a guitar player. Altho, I do dabble in guitar but he dones't know that lol. They must not be selling like they thought they would because to get that email was...... CRAZY!
I appreciate shitting on the Acolyte on the side, that show is actually worse than people say it is.
The Acolyte is only bad if you believe the rampant far right wing review bombing, bigotry, and racism, it was subjected to before it even aired.
These videos were no "It's The Great Pumpkin Charlie Brown"
i got a rock
Not only do i think they screwed up real bad here, but i think they missed an actual opportunity here. This... This is not for most guitarists. I mean honestly all the reasons you've pointed out and then some are why i have not switched from Helix to NDSP. I need something smaller, but not that way with that much hype and so little follow through. But... This could have actually been a great tool for gigging acoustic guitariss in particular. Add a mic input for voice. Adjust a couple of the blocks and instead of the captures make it something specifically for the acoustic guitar and you could have had something here. Small. Easy to use and simple to run to a desk live i could see it being a great tool for buskers or solo acoustic artists. But... Nope we got this. Its something the market did not need and comes at a time we did not need it to come at
I don't have anything against them posting those pictures with "soon", "sooner" and "tomorrow", but those videos are really some of the worst marketing I've ever seen. Did they think that people would find them funny? Hype-inducing? They were none of those. Those videos probably made them loose customers rather than bring new ones in. The Nano Cortex is a great product though, and probably the cheapest and most compact way to get into amp profiling right now.
Besides the marketing, this is getting ridiculous. The market is overflooded with products that more or less do the same thing and they are all called "game changers". Of course, these "modelers" come with the trend of getting loads and loads of other pedals resulting in a pedal board much heavier and more expensive than an actual amp. Keep it simple, have a good guitar and a good amp, learn your songs really well and you will have a much better tone.
I'd say the amount of money spent in marketing a product is inversely proportional to the quality of the product. And the Nano Cortex is the textbook example of that. Too expensive for what it offers and even more expensive than its competitors, many of which have more features. For example, the Hotone Ampero II Stomp has only a slightly reduced feature set compared to the larger Ampero II Stage *and it's 100 bucks cheaper than the Nano Cortex.*
THANK YOU. As a very traditional guitarist, I can’t make the jump to quad cortex because no demo video gives me any reason to buy it. They market things to their ideal consumer, rather than the huge percentage of guitarists firmly in the world of more traditional analog or analog-like digital products (tone master amps) that they need to win over to the digital space.
It feels impenetrable to figure out how you’d set up a simple amp sound and build a simple pedal board style “rig”.
Shout out to you for bringing me this terribly wrong-footed marketing campaign together with this comment from JumboLodisC, “It’s a $300 pedal that competes with $180 pedals but they want $550 for it.”
First thoughts when i saw it was "ok an affordable high quality amp modeler and capture pedal. Maybe I can return my Pod Go and get this". Boy did that thought vanish super fast when I learned whats underneath the hood. And that ego stroke of a movie was just the nail in the coffin of the thought if getting this.
They probably thought it was great fun making the movie and that it was a good idea. It could've been. But then, when the product is finished, someone from outside their bubble should've told them it had some problems...much like the nano itself.
I am trying to figure out at what point musicians (not "gear enthusiasts") have ever actually cared about what a brand does regarding marketing, aside from featuring an artist or showcasing it's features.
Musicians are completely broke, they don't buy anything new anymore. Gear enthusiasts are exactly the sort of market these ads are targeting.
@@deeomayall You are conflating the idea that musicians can't be gear enthusiasts too, and are exclusively working stiffs that don't get paid. Although, not entirely true, also not entirely false either. I sincerely think that most who buy the product and actually use it more than likely don't care about marketing strategies unless it's flagrant, which I don't see this being.
They'll be just straight downloads of sounds and all kind of guitar players want them even though they aren't going to sound exactly like what they heard
So glad I backed out of my Tier 1 pre order for the QC and went Fractal. Very happy with my FM3 and FM9.
"Soon-ish" would have been more accurate :)
Bottom line -this Nano Cortex is nothing special…
If they had put out a rack and a dedicated footswitch like the Fractal line I might have been tempted. But they would have had to price it at or above the QC and would have thus competed with their own product. So instead they tried to squeeze into the ToneX, Kemper Player, HX Stomp market. As it stands it is a bit of everything but very little of anything and overall kinda nothing.
So, to give some context, to me, this seems like NDSP's answer to the Tonex. It's not an all in one pedal. It does some very specific things. I think a lot of the Quad Cortex community is less than impressed is because this product is not for them, unless they are looking for a cheaper backup to their QC. Other than that, this is a product more geared to someone who doesn't have a QC, but might be leaning towards a Tonex due to price. It's basically for a person looking to replace their real amp for live use. One thing that I do like about the Nano Cortex over Tonex is that the Tonex unit includes overdrives and reverb, relatively inexpensive effects, while the Nano includes chorus and delay, which tend to be more expensive. Of course, if someone is replacing their rig for the purpose of downsizing, they will likely just use their effects they're already using, but on the other hand, they can save some room on their pedalboard by removing chorus and delay if they choose to use the onboard effects in the Nano. I don't think it's a bad product, I just think it is targeting a segment that they were missing when the Tonex pedal came out.
It's definitely meant to emphasize Cortex Cloud's captures and the convenience of accessing it. I assume you just need a Neural DSP account and you can get access to CC, whether you get the NC new or used. ToneX is tied to license (which is transferable) but there are multiple models for different cheaper price points so it has that. Just gotta stomach the program's UI.
With that price it is also competing with the HX Stomp which outperforms it in all departments except the capturing
@@janfelixbergmann3819 Not really. They are totally different products. HX Stomp is a modeler and effects processor. Nano Cortex is a profiler with only a few effects. You can't just compare prices. You have to also compare functionality, and there really is no comparison.
With the people that aren't annoyed at Neural, the conversation seems to have shifted to "the quad cortex actually sounds quite good" and largely forgetting the promise of plugin compatibility, and the nano is aimed at those people that forgot the promise.
That's why I've almost quit playing electric guitar. Too much gear, too much GAS, too much, amps, pedals, accesories... too much nothing.
I play my J-45, D-15 or D-28 and everytime I change strings on these, on any guitar, it is a new guitar, a new voice, a new feeling that makes me want to learn a new thing. Despite these are expensive guitars
IK Multimedia not only ate Neural DSP's lunch (with the Tone X pedal), IK's been driving their car and dating their girlfriend while NDSP is busy playing film auteur.
This is what happens when ego and narcissism gets in the way. They think they're good at everything. I've worked in film in over twenty six movies. This is utter trash.
Even if these "movies" were good, it isn't what they're supposed to be selling
They aren't Netflix, so trying to get a Golden Globe isn't gonna put money on the table
@@Nightdare that has nothing to do with what I said but that's ok. Also Netflix and major motion pictures are not in the same realm. I get what you are saying and you are right.
they should just have made it the Neural equivalent of a HX stomp with the capture ability. If it had modelling, dynamic blocks, multiple effects it would have been a good product.
Yep.. Neural has their priorities a bit messed up. Especially with the guitar player crowd.. they'll eat you alive.
The good thing is that after the launch of the Nano Cortex, no one can speak badly of the Kemper Player anymore.
untill now i didnt even know they made those shortfilms. i just saw an email and was like "cool, new stuff in a week or something" and closed the email again lmao
This whole thing reminds me of the publicity of every iphone. They always get advertised as GAME CHANGING when actually other gear brands did the same years ago.
I bought it because I was in a rush and thought it was a mini QC, before I ran out the door I tried to look up what sounds it came with and realized it's a capture unit and canceled my order with Sweetwater. It seems like most people wanted a mini QC, that a stand alone capture unit in a world where every single modeler seems to have a capture unit and we there are other stand alone capture unites that have been out awhile was a really really odd direction for QC.
Personally all I wanted was QC's reverbs and delays for clean playing through headphones away from my larger pedal board... that's personal to me. A capture unit that lets you dabble with a blink of someone else's setting on an amp is to me, useless. In fact, if Neural simple made a pedal that did all their delays and reverbs, I'd buy that...
In any producer that sees a guitar player that can keep up with this technology and walk in with this box and make it happen would totally be impressed
Here's what the internet taught le. That online guitar communities consist of bitter assholes and 24/7 marketing.
I like neither.
This product was made for the people that have tons of amps. Simple. Capture them, load them up and take it on the road or to the studio and have quality captures at the press of a button. They definitely could’ve advertised it better rather than saying it’s smaller Quad Cortex, because let’s be honest. It’s not.
Doesn't the quadcortex still have a bunch of problems? Why would they come out with a new limited version of that and think it'd be received well?
ffs, and you need an "app" put on your private phone just to use the fooking thing. Gee, it's almost like having virtually unlimited access to your personal data, location and biometerics is no accident at all. "You will own NOTHING and be Happy(tm)."
And just wait until the app isn't supported anymore because mobile OS moves quite fast, then this thing has become a 1 trick pony with less functionality that a 40 year old stompbox
@@Nightdare Correct. Planned obsolesence right from the start.
Glad I wasn't alone in that. We all watched that video and were just wtf.
Watch this product be more of a marketing tactic for them to release a smaller version of the Quad Cortex with a screen so everyone that hated this is like "WOOOAHHH! that's it!"
Neural shouldn't ever use the word soon. Neural sure can take advantage of not-smart guitarists. Honestly can't hear how even their plug-ins are "the best"
The guy with the quad I played....sold it. Said he could hear the aliasing
I was going to trade in my Helix for a Quad Cortex and decided otherwise. Why spend the extra money just to be consistently let down and promised features that are delivered extremely late, if ever? Meanwhile, Line 6 has been absolutely killing it with updates and focusing on supporting existing customers.
I am of the mindset of: Buy a product for what it is now. Not what the company "promises" they reality is this: Companies lie. Marketing and sales people will literally promise anything to get you in the door and just "figure it out later". It is the entire premise of software sales companies (I work for one). I am defending Neural, they deserve the backlash they are receiving. But I own a QC for what it gives me today and work from there. You don't buy a car with the promise the dealer will tune it later do you?
Again, I am not defending Neural, shitty marketing aside, they genuinely seem to have a mess on their product dev side. They need to do better. But the best way to keep the accountable is this; do not support a product that is not ready. Buy it when it is ready and fair value. No with the expectation it might be good product "one day".
True story : this marketing made me get a ToneX because everyone was talking about it in the comments
As someone who was went to school for marketing 30 years ago, the same truth then still applies now, and much like the wheel, really can't be improved upon; UNDER promise, then, OVER deliver!! Seems Neural has done it backwards, and the doubled down on that! *facepalm
The “soon, sooner, tomorrow” marketing doesn’t bother me at all and it does its job of generating hype and talk about the possible products. But I set an alarm to watch the premier of that first video and by 15 minutes in I was finding myself increasingly angry and bored with how much time I was wasting on what seemed like a high school project with zero point to it. And when it ended without disclosing anymore information besides “it’s smaller” was all I needed to put a negative taste in my mouth for the nano.
Let alone the actual disappointing product that seems like a market grab at the tonex and Kemper player.
Huge L for neural on this one. Stick to getting the rest of the plug ins on the QC.
You always have to guard against people in your business who look to hijack the goodwill earned by your products to present themselves as "celebrities" to your customer base. When your audience of primarily lead guitarists cringe at your howling need to be noticed, you've got problems.
The QC now seems pretty decent, I don't understand how they messed this up so bad
First big feature upgrade: Ability to change the chain order. Probably a shitty app to edit the
Second big feature upgrade: All QC effects can be used on this.
Third big upgr.... announcement: Price drop to 199 bucks and EOL.
I just bought myself a Zoom MS60B+ for bass. 140 bucks for a flexible chain with largely decent effects (in band context it's just fine). Still considering a QC for the "serious" audio stuff.
Neural is a strange company, never liked their products. This one makes no difference, I hate editing things on my phone it’s a weired experience having a hardware unit where the main edit function are behind an App. Really strange decision to do such a unit, keep up the good work :)
I think you're maybe ignoring the fact that the vast majority of people don't really care about this kinda industry drama.
The marketing is reaching who it's meant to reach. I'm sure this thing is going to sell like hotcakes despite the fact that it doesn't really bring heaps new to the table.
My sentiments exactly!!! I own a QC and was one of the first pre-order customers and yes, I am happy with what I have despite the BS I had to suffer as most did. However, the Nano seems to get a laugh from the guitarist community, especially those around me. Otherwise, based on reviews that I've seen, the price tag is over the top for what it can deliver IMO.