*phlanx* and its collab tools and other utilities help set up your campaigns for success in influencer marketing especially with the find for influencers
How do you understand the success of a influencer campaign? If the objective is conversions is it just through a unique code whatever conversions came or anything else?
You need to decide your target metrics before you launch the campaign and then compare those with your targets at the end of the campaigns. You can choose the metrics based on the stage of the funnel. Let's say you're focusing on AWARENESS - your target metrics could be reach/clicks/brand mentions, if you're focusing on ENGAGEMENT, it could be likes/comments/shares, if you're focusing on CONVERSIONS, it could be signups/sales/revenue. You can focus on qualitative metrics too. Let's say a brand influencer campaign that is focused on improving customer sentiment. For this, you might measure positive comments, use of certain emojis, audience sentiment scores, etc. Influencer marketing can target any stage of the funnel and hence you don't need to just focus on conversions. Next, you can measure the target metrics using the right tool. The full course shows exactly what all you can measure and what tools to pick. For example, with conversions, you could use UTM links for influencers or specific discount codes for each influencer. Finally, You can also compare the metrics with your marketing averages or specifically other influencer marketing averages from your past campaigns. And then you'll be able to see 1. if you achieved your target 2. if you did better / worse than your averages.
Hi Rishabh! Hope you are doing well. I am still confused about your skillshare course, can you please explain me what extra information that course contains?
The full course here academy.mapplinks.com/complete-influencer-marketing-course is a deep dive into each of the above steps mentioned in the video. If you can already start implementing the learnings based on watching this video, then I would suggest you go for it and you may not need to get the paid course to start executing!
*phlanx* and its collab tools and other utilities help set up your campaigns for success in influencer marketing especially with the find for influencers
Awesome
Phlanx has good metrics as well especially in terms of engagement rate calculations
How do you understand the success of a influencer campaign?
If the objective is conversions is it just through a unique code whatever conversions came or anything else?
You need to decide your target metrics before you launch the campaign and then compare those with your targets at the end of the campaigns. You can choose the metrics based on the stage of the funnel. Let's say you're focusing on AWARENESS - your target metrics could be reach/clicks/brand mentions, if you're focusing on ENGAGEMENT, it could be likes/comments/shares, if you're focusing on CONVERSIONS, it could be signups/sales/revenue.
You can focus on qualitative metrics too. Let's say a brand influencer campaign that is focused on improving customer sentiment. For this, you might measure positive comments, use of certain emojis, audience sentiment scores, etc.
Influencer marketing can target any stage of the funnel and hence you don't need to just focus on conversions.
Next, you can measure the target metrics using the right tool. The full course shows exactly what all you can measure and what tools to pick.
For example, with conversions, you could use UTM links for influencers or specific discount codes for each influencer.
Finally, You can also compare the metrics with your marketing averages or specifically other influencer marketing averages from your past campaigns. And then you'll be able to see 1. if you achieved your target 2. if you did better / worse than your averages.
Hi sir, I have a bandwidth of 4k influencers (Nano+Micro+Mega) and I need to know how can I pitch direct brands to plan and run a campaign for them.
great video. but you should explain the terms a little more
You can watch the entire course here: skl.sh/3gy0Gu7
This is just an overview of the strategy
Hi Rishabh! Hope you are doing well.
I am still confused about your skillshare course, can you please explain me what extra information that course contains?
The full course here academy.mapplinks.com/complete-influencer-marketing-course is a deep dive into each of the above steps mentioned in the video. If you can already start implementing the learnings based on watching this video, then I would suggest you go for it and you may not need to get the paid course to start executing!
@@mapplinks Already watching your course on skillshare. I am very impatient🤷🏼♂️. So far, I'd say its good, I am on Module 2
@@Ferrari-f40 That's great to hear. Feel free to ask me any questions or share feedback..
Hey Rishabh, love your content! I've emailed you about a potential collaboration-let's create something amazing together!