What’s a Monoculture? How Artists Are Bigger and Smaller Than Ever
ฝัง
- เผยแพร่เมื่อ 29 ก.พ. 2024
- In this episode, my friend Rich Levy and I discuss the monumental shift in the music industry from the 1990s to the 2000s, exploring how technology transformed the way we experience music.
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I won't go to stadium shows anymore. Disappointing when the music is out of sync with the giant screen because I'm miles away. If I'm miles away I might as well watch TH-cam. Give me smaller venues with great bands.
Bigger and smaller is a good term. I've heard of Taylor Swift, but I never heard Taylor Swift. Back in the day I would have definitely heard her on the radio whether I wanted to or not.
Imagine Dragons has ten songs with over a billion plays on Spotify and TH-cam... and I can't name a single one of them.
One of my favorite things as being a dad was seeing my kids coming to me excited about sharing an old song like Toto or Neil Young asking me if I ever heard this song...then there were stories.
I'm in a post rock band that doesn't draw too big a crowd in the United States, but last fall we went on an 8 show headlining tour in China and sold a couple hundred tickets a night. It was mind boggling to us to have fans coming out to every show on the other side of the planet, but in our home country we're barely getting by. It opened my eyes to the different markets and the way different music reaches different cultures in a really palpable way.
Music has become what TV shows are now. No one is watching the same show. So it’s hard to bond with strangers at the bar per se, when you make a reference and they are like ??? Then you are left with the “ You should really check this band/movie/TV show out, which no one ever does. My 2c
A little off topic, but here's a thought. Back in the monoculture day there were huge bands and artists that didn't even reach the top 10, Led Zeppelin for example, but they were real musicians focused on making music. We can all name every member of that band, but... and here's the point- we did not know anything about those musicians beyond interviews and rumors. I knew who Robert Plant was, but I didn't know about his private life and didn't really think about it, just enjoyed the music. These days artists are posting what thet had for breakfast and their favorite shoe company etc. Young artists post all day with music as peice of a larger portfolio of their talents. Social media has forced artists to "engage" and the music is secondary.
A big difference is that in the 80s, for instance, bands played instruments and actually sang songs. That is exhausting and requires time out. Now far fewer stars play in a band and the stadium experience is full of audio assistance, pyrotechnics and entertainment that is much less pressure on the voices of the stars.
Here’s the problem with potential Super Bowl halftime performers. It’s not a concert anymore it’s an event. The choreography the props the lighting the effects you can’t just get up there and be a great band and play a bunch of songs. So that narrows down the field tremendously.
"Artists are bigger and smaller than they've ever been" - that about sums up the state of popular music nowadays. Thanks guys for this informative and intelligent discussion
Technology changed the way we consume music. Back in the day the media distributing music was limited to radios, terrestrial tv and entertainment spots. So everyone was consuming similar content and that created the monoculture. Now people customise their own content they want to consume
LiveNation is a huge part of the problem - they make going to shows so damn expensive for people that they don't have the funds to go see smaller acts, especially when tours are 'farewell tours', and you feel such an obligation to see the dinosaurs one last time.
“This stratification where people are getting deeper and deeper into the smaller silos.” Speaks volumes to the ability to turn on only music you like because you don’t have to communicate w/ anyone when you hide behind the phone or computer. This is why dating culture, work culture, music culture, film culture, and life perspective is so different than even 10 years ago. Amazing conversations Rick!
I love how Rich takes the piss out of Rick 😂 Only very good old friends can do that to each other
This was the most incredible and informing interview. I’ve heard in a long time as a Gen X and a huge music fan and I’ve been to many many many times. I thoroughly enjoyed this prospective and often wondered about questions that were answered in this.
The music was so ubiquitous, that you find yourself singing or humming a song you absolutely hated back in the day ❤
This is not just music. The breaking down into smaller and smaller, isolated, silos. It's across the spectrum of culture, and politics, and the economy. Siloed cultures, within the culture, is the new culture. Interconnectivity, at the scale of the internet, creates forms of dis-connectivity, which, in turn, as tipping point thresholds are met, create more interconnectivity. The pendulum swings faster and faster.
I was born in 65. Still love all the music I grew up with. It helped I had older brothers so I had many albums to choose from and many radio stations to listen to. But sometime in the 2000's radio stations just started to be stale. Now I listen to a local independent station that plays local artists and artists I would never hear on the regular stations around me
Man! Ricks interviews are getting better and better. Pat Metheny, George Benson . Michael McDonald,Sting,Seal, Peter Frampton, Andy, Summers, Stewart Copeland, Brian May and so many others I can’t name right now. Are despite all the thousands of videos about technique and theory this is the most inspirational educational music channel on TH-cam.
I love this discussion. Something I love about your channel Rick is that you will dive into different genre’s and that gets me out of my ‘silo’ - or bubble/vacuum chamber.