YouTube Channels are Dropping like Flies. Here's how we're adapting.
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- เผยแพร่เมื่อ 10 ก.ค. 2024
- TH-cam has been switching things up more often, leaving many creators exasperated. Every time TH-cam makes a big change, there are winners and losers. Some channels shut down, while others find themselves perfectly positioned for the future. I'll give you my perspective on that today, and explain how Berm Peak is adapting.
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Seth, part of the reason people watch your videos is your ability to communicate to your audience. You're very well-spoken and articulate your thoughts in a way that keeps the viewer engaged. Most MTB TH-camrs don't keep my attention like you do.. allowing me to actually enjoy a 12 minute video of the TH-cam industry without having to always review a product or something like that. Don't ever lose that aspect of your channel.. Hope your shoulder heals quick!
Amen.. Some of Seth's episodes I don't even view as I am listening in while doing chores around the house. He's a great communicator!
This. Seth isn't your typically "dude-bro" mountainbiker, but instead well-articulated like a teacher or professor. I haven't been riding for months (or years?) but still watch his videos, because of how he does them.
You say people followed by "me". Only time will tell if this channel holds up
Very well said, Seth, you have always been super real, super honest how you feel about...everything..that honesty goes long ways,... what else could you Hack Seth?
I didn't include much context about my shoulder, but it's just jacked up a little and will heal on its own. I reached for something moderately heavy at a weird angle, and then couldn't reach as high as a shelf or microwave oven for about a week. I'll be back on the mountain bike by later this week!
Get better soon ❤️🩹
Hope you feel better!
Best wishes from Chile!!
Wait till you pull a muscle taking a shower. Getting old is fun! Thanks for the peek behind the creator's curtain, interesting to know why things are changing on YT.
Walk it and stretch it out you be fine.
We're here for YOU, Seth. Mountain bikes brought me to your channel, but genuineness is why I have stayed. I've always appreciated your transparency and candor with everything you do. Thanks brother.
Absolutely! Started watching for riding tips when the channels had just started, enjoyed the RC crawler videos a lot and still pop back here once in a while even though I haven’t been mountain biking in a long time.
I'm not, haven't watched since
Somebody give this man all the money. I don’t have the money, but he deserves it!
If it gives you any peace of mind from a different perspective; no matter how long or short your videos are, I almost don't care what they are about - I will keep watching as long as you are in them. I don't have a MTB, I don't build bike parks, I don't have a DIY shop. You are just a cool guy, I learn something and I find it entertaining. ❤
same for me. this is hands down the most genuine channel about the sport I am absolutely OBSESSED with, I cannot get enough of Seth and his content.
Same been watching for 4 years now
You need an mtb! Everyone needs an mtb! 🤣
I have a MTB bit i don´t really ride it. I watcfh this channel to stay connected with this sport.
Same - I feel like I'm the last of a dying breed of viewers who basically opens their sub page, watches any new videos from creators I'm subbed to that interest me, then stop watching. I'm never going to stop watching that way or watching Seth whilst his content keeps being uploaded and keeping his style/vibe - but I also appreciate that I'm in the minority here and most views come from non-subbed people who just watch whatever the algorithm feeds them
Me being a viewer that has watched since day 1, I can really see the difference in length of videos. Although it’s disappointing I feel that Seth really tries to keep his video’s consistent which I hope a lot of people are grateful for. Props to you Seth.
Disappointed because you’re getting longer videos? what are you disappointed about? Back in the day Seth would post 5 minute vids
I am grateful for every bit of quality content since there's so much ish you can intake in a year.
Seth has a good sauce 👍
@@rickyjewell-tait6194I can't speak for OP, but me personally I don't like filler material.
Why should I like it that many TH-camrs pad out a 5 minute video with 10 minutes of filler/rambling?
@@Jehty_ Not all long videos are filler, many simply explore complicated subjects and make good use of the runtime
He also has a toddler
Great video as always Seth! Always tricky to surf the wave of the algorithm. I definitely feel you on this one.
Another really amazing commentary video from you! I love the way you presented this. It's well-paced, not so fast you can't follow but not so slow that everything's repeated. Your words are very thought-out, coherent and well-articulated. The changes in location, the different camera angles and general movement strike a great, attention-retaining balance between boring talking head video and too much movement. The cinematography is immaculate. Tons of very well-composed shots, all in a coherent aesthetic. And that's just all the good stuff your opinion is accompanied by. Your thoughts on this are also great, they're balanced, take multiple perspectives into account and generally, they're like a healthy, nutritious meal for the brain.
Huge praise to you and your entire team!
This is a really wonderful piece of insight around the TH-cam algorithm. I’m not a creator, but it’s nice to know the why behind the what. I’ve certainly been curious about what type of content and format is incentivized by these platforms. Really appreciate the transparency - I think your channels and your team do a fantastic job putting out really informative and fun projects.
Transparent and easy to understand information that makes you think is what makes you unbeatable.
You are good quality entertainment and you should be in charge of what you want to share with us.
Keep going!
Thanks for including me in the Substack, stoked on the way our first article came together!
Your description of neuroplasticity and dopamine is spot on. Your desire to develop a channel, program, and media platform that works for the content creator and the consumer’s neurological and mental health is commendable. As a healthcare provider in the neurological domain and as a parent, I appreciate your work.
As behavioral neuroscientist, I'll second this and add that in addition to known concerns about addiction to social media and rapidly shrinking attention spans, consuming short term videos may be related to increased risk of depression and anxiety. The causal relationships are not clear, it could be bidirectional, but I'm pleasantly shocked that youtube is going this direction. Really shocked. Maybe they realized the increasingly shorter content was too unpredictable? Surely it was not done for mental health reasons.....
You and Matt's off road recovery are 2 channels I watch religiously because you don't make content based on an algorithm or what people "want to see". But I also don't do shorts, tik tok or really any social media. So I realize I am different. But so are you and that's why I love this channel
maybe you can add another channel, The Why Files 🎉
I can’t tell you how much I love seeing videos filmed in places I ride. Airstrip is a weird artifact.
Thanks for explaining why some of my favorite creators are suddenly doing hour-long videos I’m not going to watch.
I can understand why engagement isn’t as highly valued. As everybody adapts to the incentive structure, it gets gamed. And so much of that interaction is just…garbage that’s of no value to advertisers.
Thanks for doing what you do. I’ll check out your substack, but I’ll admit to having a lot of subscription fatigue. I’m actually cutting back on them. Hopefully that’s not a trend that works too strongly against you.
Yes, it's sad to see engagement take sort of a back seat these days. I subscribe to channels I want to see, and one by one they disappear from my subscription feed, and I need to seek them out again. Just because I will watch something longer and different if it's served to me doesn't mean that's what I would prefer. I choose to subscribe to someone because, "that's something I want to continue filling my brain with!"
@@SethsBikeHacksyou and other mtb content creators seem to be a tight community. I wonder if there's room for some sort of collective substack.
I agree with @owensnicholas and will add that I pay for TH-cam Premium because otherwise I wouldn't watch YT with all the ads and I've been doing that for years now. Many of these types of videos about people leaving or not leaving YT refers to posting videos on YT for free and how we watch these for free... you may not get compensated the way you would like from paying people like me but I also don't consider myself as someone who is getting YT videos for free.
I consider your content long form. I’m happy to tune in and stay here, because you make the time spent engaging. That will be the kicker! I’d love to see you do your 15 minute stuff, and then reissue it as a compilation with a central theme
One of the realest youtubers out there, I wish you prosperity and healthy shoulders Seth. I have to say i'm not watching every video this days but after all we all have different interest and hobbies.
Very interesting….my attention span for YT videos tops at 20 minutes…I always liked the length of your videos. Keep it up
I actively avoid anything over 15, it had better look awesome if it's 20. An hour? Forget it, zero chance.
Personally if it is longer than 10 minutes, I will be asking myself if it is worth watching, and if I do I will set the playback speed to 1.25x. If it is under 7 minutes then I just click, and click the next, and then wonder how I wasted an hour...
@@davidpottage6402yeah that happened a lot to me. Always asking my self if it waste of time watching 30 mins+ video, while at the same time wasting so much time on many 10 mins videos
Yeah. 10-15 minutes are my favs. 20 mins are almost exceptions.
I can sit through 50+ minutes of content if it involves fixing anything with wheels and/or an engine in it lmao
appreciate the in-depth discussion about what happens behind the scenes, fwiw i definitely enjoy the 10-20min type stuff, but i did (re)watch the key west trip the other day because it showed up as new and the whole time i was like "i swear i've seen this before!"
best of luck with the shoulder recovery!
Been following your content since 2015, i'm glad you still enjoy it because I do too! I think you are one of the most well rounded creator on youtube. Perfect balance of intelligent and silly, never boring and always wholesome! Thank you Seth!
The thing about TH-cam and social media in general is that we the watchers, are not the consumer. We are the product.
Interesting that after 3 months this comment had gotten zero upvotes. Perhaps because it states an unpleasant truth.
The thing I miss the most about youtube is the search function working. I will search for a specific video that I've seen multiple times, and pretty much know exactly what the title is. It will be like the 50th video down after scrolling through literally random shit that has nothing to do with what I searched for.
They also put a ton of unrelated suggestions within those search results. It's really annoying.
Seth actually got me into mtb, such a genuine kind of guy.
I think if there is one channel that feels like a staple and just a good youtube foundation platform it would be yours. All around quality and you guys stay on top of everything. Adapting as needed and taking all the necessary steps to not only stay relevant, but to create quality content while doing it. You're a seasoned pro and your work really showcases that.
Great insight, Thank you for sharing this, Seth.
Fwiw, i love the format of your videos. 12-15m is usually perfect for me, occasionally longer. More than anything though, I appreciate the thoughtful, fair, and transparent information, always presented in an entertaining way. Definitely one of my favorites and the channel Im most likely to watch when something new is posted. ❤
Thanks for a great explanation of what's happening behind the scenes. I'd detected the trend but didn't know why. I've always enjoyed your videos, regardless of the topic. One of the things I like most about the TH-cam format is that I can watch a 10 minute video for a mental break, then get back to whatever I really should be doing. I generally don't have time to watch a 45-60 minute video... that's why I stopped watching traditional television in the first place! Keep at it; you are creative and adaptive enough to figure out how to make this shift.
I’ve always loved how transparent Seth is about the realities of a TH-cam career, platform changes etc. It’s very informative as a viewer, and makes him feel even more trustworthy and reliable.
Having had a broken shoulder and half my collarbone removed I know you’re pain, I’m just getting back riding after a long time out, Ive started my TH-cam channel recently and loving the process and learning how it all works, guys like you are fantastic inspiration
I been watching since the trip to whistler, before you bought berm peak. I binged all your videos back to when you were messing around on your deck with drama. I really do miss just the old simple videos. Of you messing around in the garage, or doing a pov ride, or even taking a trip somewhere. I know being a dad you probably can't adventure so much anymore, but i feel like your videos dont need to be so complicated. Ill still watch every video no matter what though. Love the channel
If you are on a PC watching YT the "J", "K" and "L" keys are your friends. J = 10 seconds back, K = Pause, L = 10 seconds forward. The left and right arrow keys do the same but 5 second back/forward. I use these keys in most every video.
Respect the transparency! I am with you for the long haul!
Sometimes I feel like I watch your content not so much because I enjoy it but because I support you as a creator. I also feel like you do a lot of good for people in the MTB community, another reason I support what you do. And… you keep me motivated.
I was worried at first when I saw the title of this video - the endless stream of "creators reacting to other creators quitting TH-cam" content is driving me up the wall. But this was really insightful, and it's interesting to get a look at the processes at work. Thanks for sharing, looking forward to watching the channel and business evolve.
Totally agreed. This is the 5th video I've seen talking about the same thing. While on the other hand I see new up and coming content from other creators flourish.
This is the third one I’ve seen recently. What’s different is it’s coming from a lot of different channels that I watch. The last time something like this went across my feed it was MTB people reacting to a specific MTB content creator quitting MTB.
I'm quitting YewToob! I'm not quitting! Why I'm not quitting while other people are! My reaction to why other people aren't not quitting but I am! It's over! It's not over! 🙄
Thanks for the update Seth. The problem I see with something like substack is that just aren't used to visiting a site like that. I get why you are doing it. And I think most who can afford to support you (perhaps some of your YT joiners) will do it. It just represents a shift in consumation that sadly, until there is a true competitor to YT, probably won't happen.
Loved the walk around and scenery while talking/walking us through the changes. I appreciate your perspective on the evolution of TH-cam
Thanks for the insights Seth, always appreciate your approach and knowledge.
Your content is spot on with the humor, and your ability to keep your viewers from skipping through. I try to use your advice that you used to give in your videos over the years, but charisma like yours is what I believe to be an essential ingredient that is much harder to learn or develop.
I pay for the premium TH-cam. I am not subject to adds or commercials. I will not use anything the makes me watch or listen to adds. I do not mind paying but If I pay, I do not want to hear or see adds. I will cancel a subscription in a heartbeat if I get adds. Same for Podcast, If I get a adds I will not subscribe or listen.
Always appreciate the perspective Seth. Thank you.
If there's a person that can adapt to do what's needed that would be you, your videos are always fun or informative and sometimes both
You were ahead of the curve w recognizing the saturation of mtb content. It is a copycat world. Berm Park was a brilliant use of your TH-cam revenue, even if Berm Peak isn't always "edgy" content. You own and operate a freakin bike park! Mission accomplished.
Well thanks for the kind words, but I need to set the record straight; Berm Park is owned and operated by the Town of Canton, NC. We built it and donated it!
Still cool
@@xSARGEx117x I would rather ride my bike than watch that. Seth used the term "edgy" in this vid. Nate Hills is the only TH-camr i watch weekly.
to be fair, as an old subscriber what brought me here was the riding videos and tips, and i stayed for the builds, the cooking and the rc´s, and i feel a bit sad knowing that today and forward we aint gonna see that again
That makes you sad? Lol
Just to clarify, Seth isn’t stopping posting to TH-cam, just giving people the option to subscribe via Substack and get early access to videos that will go on TH-cam plus some other additional written content that is Substack only, so the TH-cam channel should basically be the same videos as on Substack, just maybe a couple of weeks later compared to Substack.
You will be seeing pretty much all of that, we're not going anywhere
First off, I love your channel! Your format of 10-20 minutes is perfect for me, I don't like to watch longer videos. You also do a great job, I love mountain biking and can't wait to see what more you come up with!
just remember pretty much everyone loves you and your videos. keep going!
The thing about TH-cam is that once people had something for free for so long, it's difficult to suddenly make them pay for it. Putting up a paywall is all well and good as along as people are willing to pay. However, the majority of people will just wait the extra couple of weeks and get it for free.
If you watch the advertisements, which you should, it is not for free.
Watching ads has no impact on the money that the creators make.
I love the fact that you used explanation for neural pathways from Kurzgesagt minutes after using them as a channel example, they really are great at explaining things. You've been amazing part of TH-cam for years, so I'm happy you're staying. It's unfortunate, but it's necessary to adapt, and the way you're adapting seems pretty logical.
Thanks for the update on what is happening to some of my favorite creators. I hope everyone makes it through.
Dude you're the most transparent and honest youtuber there is, from the early days till now, you are awesome, we will watch you no matter what bro. I've watched you since the lady yelled at you for saying s%^t in your first dropper post video lol.
you are wrong.. you can hold it against youtube for changing their algo..
Their deal, if people don't like it, build something. When did the world fill-up with whiny entitled babies?
Thx for pulling back the curtain. I’ve noticed the increase in 20, 30, 40+ min videos from…well…nearly everyone. I’ll watch the longer ones from people like yourself who I follow; but honestly, if I just have something of interest pop up in the feed that is longer than 17 minutes, and another that’s less than 17 min…I’m more likely to watch the shorter one. To each their own I guess. Hope the shoulder issues resolve quickly, those suck.
It's been a while, thank you for the upload. Some of us are or got busy and cannot be on youtube or cell phones as before but I always know if I want to watch good content and something to push me back to ride I just have to check your channel/others and you never disappoint me. Feel better and all the best for you!
as a starting creator , thank you for being very community friendly . most channels don't do what you do by sharing their ideas for growing their subscriber base let alone maintaining . I'll definately be giving substacks try for myself .
my man who made millions off YT has spent a lot of time lately complaining about social media and YT...
All we want are janky backyard builds with bike shop trolling and the occasional wholesome story.
Imagine kurgestat 5:20
Good luck with the changes. I really appreciate these insights into BP and TH-cam.
Ive been watching your videos for years and after i got really burned out from xc racing you showed me how much fun bikes can be, after getting back into biking im a cat1 Enduro and dh racer and i don't think it would have happened without you showing me how big the cycling world is. Cheers and keep up the amazing content!
5:20 never has someone pronounced "kurzgesagt" this wrong hahah
yeah I destroyed that one
@@SethsBikeHacks at least you tried! Thats what counts
You must spend all your time around Germans then.
Too many ads both from TH-cam and the creators makes it unwatchable without adblockers.
Especially when you're advertising obvious scams like kamikoto knives or established titles.
Thanks for the great videos and insights into the industry. The thing that got me hooked on TH-cam was information packed 10-15 minute videos. I don't have hours to spend being strung along on something that can be condensed into 10 minutes.
Finally your channel rocks. Keep up the good work.
Thanks for adapting and keeping the videos coming. Love your content 💯
“TH-camrs have to adapt.”
No. No I don’t.
Anyone who has been on TH-cam since its start knows that TH-cam has ruined itself.
Although it's frustrating to continually adapt to changes at a higher rate than ever, I think TH-cam is doing its best. Right now in terms of numbers the platform is very healthy. I just hope they try to hold on to what made them a great place in the first place.
You've done a great job of keeping your videos relevant throughout the changes. I stumbled onto your channel last year and bought my first bike a few months ago, weighing a lot of my choices based on your videos. As a consumer of TH-cam content since before the Google acquisition, I struggle to see marked improvements other than giving content creators that financial means of being themselves. I worry the changes in the last couple of years take away from that. Either way, I plan to keep watching your videos as they are always wholesome, informative, a better part of what I get to watch each week. Thanks for being you. @@SethsBikeHacks
@@SethsBikeHacks Don't think YT knows anymore what made them great.
You know what Seth you are one of the few who gave a good help on building our bike on our own. Ive been dreaming my own mtb bike since 4 years old and now i was happy with my "DIY" build bike it's all because of you guys. So please dont get tired of doing what we love
As a creator who's been on youtube for 4 years and just started this new channel a year ago this perspective is absolutely refreshing -thanks for sharing your thoughts Seth and love the adaptations!
People don’t watch your content as much because you stopped making the kinds of videos they liked to see. I personally loved the trail building/berm peak era of this channel but those videos are done.
It puts me in the mood I’m not that it sorry
Probably because you killed your USP by cutting off berm peak videos, which everybody loved, and started creating repetitive generic trash like everyone else?
I am not a mountain biker now. I found your channel many years ago. I have always been entertained and educated by your content. I feel you project hard work and honesty in your creations. Your attention to details is awesome, right down to the music you choose. Keep up the good work Seth!
glad you are still around and enjoy the channel.
First from australia
Call me second then
no one cares ur from australia
m8
I hope to keep watching for years to come. I coach a NICA team, and it's been great to be able to recommend videos to riders and parents alike. Keep it up!
Well done Seth. I look forward to seeing what you have planned for 2024. I am all for this new move.
Seth i love every form of content you make out, you are just a such down to earth creator and i admire you very very much. Best of lucks with the substack!
It's great that someone has explained this so openly, transparently and honestly. Thank you!
Appreciate you taking the time to explain this to us in non-TH-cam terms. Very interesting.
Keep up the great work as usual Seth
I've been subscribed to BP since 2015 and I LOVE your fridge algorithm video/concept. I'm just now seeing it.
The fridge algorithm was such a great analogy.
Great stuff Seth. It definitely is a great feeling when people watch your content and react positively. We're just getting started, and not at all bike themed (though I am personally love riding), but the info here will help us move forward. Thanks as always for presenting is so well.
I love your videos, and actually came to Brevard to bike after watching your vids for a year.
I've been biking and wrenching on them since 86/87 with my first Stumpjumper. Keep up the great work !
Nice work, Seth. Thanks for breaking it down and being down to share.
Thanks for sharing Seth! Keep on riding and keep on creating!
Being a viewer since the beginning of Seth’s Bike Hacks I can say that you’ll never be low on viewers cuz you’re vids have always been something else!
Seth, love your content and your POV on so many topics, even outside of riding. Love your positive perspective, heart of a teacher and creativity. Keep going man!
Love your content and how open and honest you are about the channel and how things work. I love the Fridge video.
I'm glad you're not quitting (i'm not aware of so many folks leaving).
5-20 minutes is my ideal time frame.
Exception: make a 45-60 minute epic - (i.e. a road trip).
Most importantly, whatever you're doing works. I love your content and I really appreciate that it is clean (my kids can be in the same room while i'm watching this)
Absolutely beautiful photography. Gorgeous locations, gorgeous fog, great colors.
Thanks for the insight. I had noticed changes with the length of videos but your detailed explanation is much appreciated.
I just started mountain biking last year, but sadly, after a week, I went over my hadel bars and broke both of my arms. Your videos are something that I have been watching over the last year and have helped me stay into mountain biking. I could have easily given up after breaking my arms, but your videos helped me stay interested and excited to get back out there. I am still learning and love watching your videos for information and learning about mountain biking. I hope you keep posting videos, and I would definitely watch longer videos from you where you go into more depth about products, skills, trails, and all things mountain biking!!!
You are one of the best of the all time for me, always finding the way to motive people to enjoy regardless everything. I’ve been following and admiring your content from the begging. Thanks for how you are and expressing stuff that people like me can do and get to this big amount of followers. 🤙🏻🤙🏻 keep having a good time and my best vibe to you and family.
I don't always enjoy your mtb content but you are such a high quality person. Appreciate how direct you try by be.
vids like this are a good reminder that at bottom, you're just a really good filmmaker and storyteller
It’s funny, I started watching your channels a couple of years ago. I have had zero interest in mountain biking. I found the way you made videos interesting and I learned about random things(your garage build was one of my favorites). However you adapt, you’ll continue to be very successful. And I’ll continue to support. Awesome work brother !!
Seth thank you for your honesty and transparency. You have my support! I always look forward to new videos on your channel and now you have given us even more content to enjoy and learn from.
Thanks for that thoughtful and informative video. I did enjoy it and learned something! Good luck with the transition.
Way to roll with the punches and stay consistent over time. As a newer MTB channel it can be hard to put time into content when the average attention span is so low. I try and remind myself that a “view” on TH-cam is worth way more than a “view” on Instagram reels, shorts, or Tiktok.
TH-cam is such a good place relative to other social media/creative platforms and I value and appreciate those who can see when people put time into their videos. I’ve been watching you for years and I plan on watching for the years to come. Keep it up, your hard work is motivating to me when it comes to staying consistent and reminding myself that I do this whole TH-cam thing because it’s fun. ❤🎉
I really respect the way you've approached this. Wise use of incentives as a tool :).
Keep it going Seth. You put out some good stuff and older riders like myself appreciate your content.
I love this concept of watching someone go for a hike while they talk about TH-cam's current affairs and what the future may hold. I think as some of the old guard TH-camrs quit, it may give some of the absolute newbies such as myself hope that we can produce our own value in the creator ecosystem as bad as that sounds.
I believe the thing that will get you far is just one thing: consistency. My videos are absolute trash since I started a week ago, but I'm chugging along and treating it as a learning experience for myself. I want to be consistent with it and actually develop it into a solid channel.
The way this was shot was so amazing. Everything looked very cinematic ❤
Your videos have helped inspire me to take up mountain biking! I took a course last summer, now just saving up to buy a used bike so I can head out on my own. Thanks for giving me a new way to enjoy the great outdoors!
I don’t mountain bike, heck, I barely ride bikes, but I find your videos enjoyable and informative. Thanks for the explainer and good luck!