Unveiling the 2024 PFR Book | The Dig

It’s the most wonderful time of the year... PFR Book Time!
The 2024 PFR Book is already arriving in mailboxes, so we asked Collin, Aaron, and Jason to break down some of the new changes we’ve made to this year’s edition. For more information on what's new and applicable studies for your operation, join your local agronomist and PFR experts at one of our 144 PFR Insight Meetings this January!
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Beck's - Farmers At Heart® - revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South. For more information about Beck's Superior Hybrids, Inc., visit www.beckshybrids.com. Follow Beck's on Facebook, Instagram, LinkedIn, Twitter, TikTok and TH-cam.