The Battle for REAL WINE: Suits versus Farmers

There is a war being waged for your wine glass between so called “corporate wines” made with additives to cater to a specific cookie cutter taste, and “farm crafted wines” made with passion by the hands of farmers, looking to allow their land come through as much as possible. Explore with us these two worlds, the whys behind them, and how to find good farm crafted real wines!
🍷 Click here to shop farm made wines: verovino.com/shop
🍷 Click here to check out the VeroClub wine subscription: verovino.com/v...
🍷 Click here to sign up for our newsletter: verovino.com/v...
🍷 Click here to learn how to find good wine: verovino.com/v...
🍷 Click here to learn why perfect imperfections are important in wine: verovino.com/v...
🍷 Watch our video about Authenticity in Wine: • Authenticity in Wine
About Vero:
Did you know that less than 1% of wines make it to US retailers' shelves? At Vero, which means “real” in Italian, we are constantly looking for small production, sustainably made, authentic wines from farmer-artisans not yet present in the US market. Our mission is to create a community of wine and food lovers, small producers and businesses where passion is the common denominator.

[@TheDesertWineGuy]

I completely get what you are saying but I think you have left one big thing out Selling any product which in this case is a wine, also entails marketing. A company, any company, (your company) needs to show its customers that they are the best at doing what they do. They (you) need to sell the customer that they (you) offer them the best price, service, and aftercare for the product they are after. Name is the most important thing a company has. Look at all the jingles we remember, this means that the marketing worked. Name is so important that people are not told when a small, private company is bought out by a huge company (Constellation Brands). These huge companies want the consumer to continue to believe they are buying wine from the Mondavi family when they are not. You for instance made this video to show that the product you sell is better than the product a supermarket sells, this is marketing. Every person you get to watch your videos is a potential customer and everyone told about your video or what they learned is another potential customer. With this video, you are trying to convince a customer that your company is the best and offers the greatest value for them. While there are certainly those out there who buy the wines you first described, there are also those who know more about the actual product and will stay away from them. As a last note, some companies put out great products but do not have the market share or budget in order to allow them to mass market as the Stags Leap or Mondavi wineries do. This does not mean however that their products are not as good if not better than the big names.

[@verovino]

Marketing for sure is key no matter if you are a large or small winery, making "corporate" or "farm made" wines. Vero was started to help the likes of small wineries who are also farmers and make a great wine but without marketing resources available to reach the US market. We try to help with that by not only importing and selling their wines but also spreading the word and reaching those that share the same passion as them for an authentic wine.