"If you poppin in Southa you poppin" -AKA This statement was a re-inforcement to say South African artist should not depend on breaking the US market to feel like they have archieved the ultimate price. Let's make the South African market so valuable that artists from other countries would want to break the South African Market. The way to do that is by not taking South African fans for granted.
somebody at last is talking some sense, American rap is also for them because its more gangsta where else S.A rap is different its pure sound & genuine so we should be focusing on S.A market to expand... And take it that the U.S is overhyped and not all that
I’m sorry this what aka was trying to show sa rapers you don’t need Americans you need to own your country and the rest of Africa. That’s why he was collaborating with Africa giants,burna boy , diamond platinum etc.why you think he was sampling Brenda fassi etc
Naaaah, they wish yo hear something new, not what they hear everyday. You can't go to Atlanta and think you going to be bigger than Future or Young Thug.
@@Lil_Elegant it not just the music, it's the machine behind the music and the majority of hiphop fan base in the US are white reeady to pay top dollae see thier kind.
T.I. or Davido can have a banger of an amapiano track but you won't compare it with any local tracks because local is always lekker especially if the genre is also local. Same goes for hip hop in the U.S, I feel this is something South African's have no control over. Imagine a South African doing Nigerian music using a Nigerian accent.
Times have changed. Tbh I don't mind these American inspired artist because they easier to understand and relate to in some or most topics. When it comes to the guys rapping in vernac, not that I have a problem. But,I can't relate because I don't understand what they saying. I feel the music tho. So, its good to have a bit of both. The American inspired like Areece and Vernac like Maglera.
It's undeniable that africans are making some of the best music in the world right now, I don't think SA hip-hop needs the United States tbh. Although yes it's the biggest market in terms of the gemre. SA hip-hop should cultivate building the culture In Africa. With a population of over a billion people, we need more African Hip-Hop tours & Collaboration.
Yeah but the problem with that is the fans, as long as the fans here in SA don't support artists the right way, SA artists will always try to break into the US market.
They can’t break into USA 🇺🇸 because they don’t have anything different that they are bringing into Hiphop, they are waiting for the states 🇺🇸 to create some new sound then South African 🇿🇦 rappers just hope on the wave than create a new wave that the USA 🇺🇸 don’t know about…..that’s why AKA was big in Africa because he chose to collaborate with Africans first, when nasty c did songs that was like (said, particular, lemonade Ft AKA) those are the songs that can push him higher
@@TdMenaceSA I didn't say she's a rapper, just used her as an example. I believe we don't need feats with US to get numbers. Search the SA song Honne by always the suspect and see how well it's doing compared to other US artists.
Naah you south africans need to learn. That Tyla identifies as colored and not as a black woman, she does not want to belong there, This is called racial classification wiich causes her to distance herself from black people and black cultere that she only uses or imitates to get on the world music stage because there is no such thing as a colored culture they go along with everything such as with the black culture in order to have a life or to be something
@@kingjbantu8414 Nasty got features too but hip hop is not unique to them same as us with amapiano an American could do amapiano but he we will still listen to Kabza over him
Features with prominent American artists is the key not just one feature in a couple of years but constantly featuring these artists on your tracks. Being opening acts on their tours in America and staff. Tyla was on tour with Chris brown. Nigerian artists are constantly featuring American artists on tracks.
You are shallow minded, this is not about which country is bettee at what...Nigeria specializes in afro beat, south africa specializes in amapiano...i don't know any Nigeria hip hop artist making it abroad...this applies to every other country that isn't the US...its hard to break into the hip hop industry if you're not American
Also, I think it’s also a relatability question… it’s the same thing that Denzil talked about when asked about white directors not knowing the smell of hot comb going through hair on a Sunday morning before Service… no one can really be more relatable… otherwise if you’re an outsider, be completely different… be completely unrecognizable…
Yeah i don't get what his crying about. There could be an Amapiano artist in America now but no South African listening to him because they can't relate to him.
It's not just a South African thing - Americans don't accept rap music outside America. They don't even like UK rap. Even Canadians used to get frowned upon, Drake and Tory Lanez had to play the long game to get respected as rappers.
It's not that we don't accept, we just can't relate. Hip-hop started with rapping about the blk American experience. If you're not talking about what we can relate to, it sounds fake. Plus the dialect is also a reason we can't get with. Drake isn't American but he sounds just like us as well as markets to us and collaborates with us
This is how Americans feel about SA rap: quit cosplaying us Americans. That’s it. I've heard a lot of SA music/rap and I enjoy the majority. However, when you change your dialect and experiences to sound like us, it doesn't sound authentic, and Americans value authenticity.
Its Afrobeats and Amapiano. I'm hearing about Uncle Waffles Dj in some top American celebrity party. Artists within these two genres have more motion than our Hip Hop artists.
Hip hop originated there. Getting appreciation there also gives a nod to most hip hop cats’ inspiration to actually start rapping. Meeting your heroes type shit
Nah fuck making it in the States.In my opinion we have one of the best Hip-Hop scenes in the world rn so either they catch up to us or they can watch us enjoy our own. ZA 🇿🇦
Most American fans are extremely territorial when it comes to supporting rappers. You have Atlanta (Gunna, Future, Thug, 21 etc), New York (50 Cent Jay Z, Fivio Foreign), Chicago (Kanye West, Lil Durk, Chief Keef ), LA (Kendrick, Game, Snoop, YG), Philly (Meek Mill, Lil Uzi). Majority of these rappers got fame first through their cities and fans are most likely to support a homegrown rapper than a rapper from another city. That makes it difficult for SA rappers to break in the market, the first question the fans will ask is where is "so and so rapper" from, if you ain't from their city they'll pass on you. This from a marketing perspective means that labels have to invest more to push foreign artists into the American market which more often than not will fail because of the above. Amapiano is breaking out easily because it is something they have not heard before, whereas with rappers like Nasty C and A-reece, they sound exactly like American rappers but they don't have the backing of fans to actually make it in the market.
bro ffs. "There's been taaark.. wheda or Naart , South Arfrican Rarpers... arre breakin aaaart" Haikhona Harlem Mfanagit... Lol either than that, great job on the editing and fact gathering
Nasty C must keep what he is doing and don’t change to suit American black coffee didn’t change when some American artist said his music is not African enough.
but we must first start by conquering africa first create a authentically african hiphop sound, then export that sound to other continents , so collaboration will be key
i personally think he needs on good feature with a current popping artist it might not be from the states but as long it’s a artist this generation of youngings listen too
I don't think Americans are weird or wrong for wanting a very organic sound that would be refreshing to their ears; a sound that they haven't really heard anywhere else before and instead reject a repetition of the exact sound that they crafted themselves being mimicked to the tee by foreign artists. Nasty C is mimicking what they're already doing; being the most inauthentic black American African rapper in the whole African continent that he is, even in his black American-influenced accent. Nothing is organically African or South African or Zulu or 'I'm proud to be from KZN' about him at all and that's why they will never receive him over there like he hopefully desires. Sjava and Zakwe are one of the only South African artists that would've made it there with their African-trap (whatever it's called) sound. They use a lot of Zulu in their lyrics and their sound is very African-like which is something Americans may find intriguingly 'exotic' and very new to them.
@@sketchography_8229 and I'm talking about how unstable your point happens to be using an act that won a Grammy without sounding south african at all in their music.
TYLA literally uses an American sound on all her big songs. All her big songs sound American and she won a Grammy. This thing is an issue because it's Nasty C. No one has this issue with 80% other rappers. Why isn't Touchline the most streamed? Why wasn't HHP being booked? Why isn't Cassper the most streamed in SA? Look at the stats, it's American sounding rappers that SA HipHop fans put in the top 3. Ask anyone who's the best rapper in SA and all of them name American sounding rappers in their top 5.
It's not about changing your language or anything cos tyla sings with a accent that's not coloured but she made it cos they pushed her the right way... if rapping in our own languages the petori sound would've blown up in America already
It's about the sound... they don't wanna hear Hip hop from Africa they believe we're just not a good as them at it. They wanna hear Afrobeats, Deep House and Amapiano or tribal sounds. If they don't hear something that sounds like bongos, makes them think of the jungle or bushes they not gon listen.
Well, South Africans don't want to listen to South African rappers trying to sound like American rappers... Americans are definitely tired of their own generic sounding rappers. The best thing is to wonder why Specs, Morafe, HHP, Molemi, Skwatta Kamp Amo and the rest had us buying Hype Magazine, buying their music and later downloading.
Also they dont run ads targetting US fans they use organic reach which has limits because the algorithm doesn't promote people out of their regular audience for free. Tyla blew cause they marketed her well simple its got none to do with Talent
American people are not closing the market. The industry elites are the ones gatekeeping. It doesn't require a new sound. In South Africa, American artists get radio plays and all the benefits.
again what mansa was explaining is the way how we feel when we hear other countries making amapiano songs we get happy that it's getting recognition however we don't fully embrace until they put something different on the beat then that's when we say "yea" that's nice & if you can look at these rappers that blow up at united states they know to catch the attention of the media they do publicity stunts to cement their space while our artist move as if they all ready made it take a look at lil mabu white boy making drill sounding hard but not so quite that's why he his able to get his numbers up even lil nas does this with the gay stunts then our artists want to go there neutral ? on a battlefield like that
I feel like you can break through the American market without having to have a South African sound to ur music, y’all need to remember that if you have the youth you get the streams nonstop, y’all really think young Americans care that you don’t rep ur home countries sound, no, I think wat nasty c or any other artists in SA have to do is just do new generation music/hiphop like wat Blxckie is doing, if they want a more grown audience then it’s on them, but I think u need the young ppl to listen to ur music and Americans gon fuck wit ur music regardless, I’m not sayin do the same thing that’s being done by everyone all the time but u have to so what’s hot/popular first in order to do wat ever you want, it is wat it is🤷🏽♂️
When they go for African artists they go for people who have authentic sounds they cannot replicate. Mainstream American rap quality is tanking yet they'd never go for people outside or rapping in any other language with their ears. Stogie is flawed saying you have to replicate the style of hip-hop pioneers to make it as a GOAT when Motswako artists and Zulu rappers been dropping fire and pulling ears that don't even speak the language with the talent. It makes no sense to be a small fish in a huge pool when you can craft your own lane, Jay Z, Wale, Kwesta, Khuli Chana, Maglera Doe Boy may be in the genre but they have authentic styles no one can replicate that makes them unique and therefore the go-to when you want to hear their offerings.
Thing is unless your main reason for making music is for everyone to like you, you’ll always have to comprise yourself to “better” for them. It’s weird to go from a Hip Hop guy to a Amapiano it’s too different cultures.
Problem is not the sound, it's the stories we tell on 'em. Then marketing and promotion. You first want to give people something personal to evoke their emotions everytime they listen to it, then you can leverage their emotions for years. The music still gotta be great + psychological promo/marketing. If you don't believe me, study Kendrick, J.Cole, Tupac, Drake and anybody in the spotlight rn.
If you know the artists "story", then you will probably stand by them for long if not a lifetime. Not only African artists but most artists globally over look the power of personal real life stories in their music, interviews etc. Study Jay z, 50, Tupac, Kendrick, Cole, 21 and any other artist with a certain type of momentum. They do more story telling (if not in their music, it's in their interviews/ biographies). Another thing is standing by your personal values and exhibiting your ultimate beliefs via your music, interviews etc. that's the real "authentic" blueprint to me.
SA rappers usually rap in English so the Americans probably can't distinguish between American hip hop and South African hip hop. It does not sound unique enough to amaze them. For instance they all love amapiano because it is a fresh genre and is original to South Africa.
I feel like music is always fluctuating so of course you'll probably get more listeners during a release but after while the numbers will go down but people that actually love your music will gradually grow so I don't think non of that is true but I do believe that hip hop may need its own sound not amapiano but they do need something different
Rappers lose their last cents investing in industry they will never win in. They must make music for their home fans, collaborate with artists of other genres at home. This is why Big Zulu will stay winning cuz he understands music that pays
Dawg 💯, this is like on Political Science. You have to build a base for your people and areas that have your people before you can think of convincing others.
In Nasty C and Blxckie's shoes, as an artist, wouldn't you see the major labels are onto something massive with Africa's streaming surge? Forget featuring Benny The Butcher and trying to introduce him to our scene. Instead, go all out, fight like your career depends on it, to get as many Nigerian artists and South African Amapiano producers on your tracks. That's the true path to long-term success, right here in our market as things are.
South African rappers especially those who rap in English think that us as SA citizens we don't listen to USA rappers as well 😂😂so they copy and paste. Even the swag and slang is from USA. Forget about the flow and punch line and what what that's like average e USA. That's why I love and support rappers Who do vanac and wear Kasi style like o Kwesta, Zakwe, Maglera. Some of the SA rappers are coping Kanye West, Nas, J Cole and Jay z... it's obviously 😂😂😂
I believe Nasty c will break the US market, coz his already doing many freestyles and his killing them that's already giving him recognition from the local audience. Plus Nasty c is probably the most or one of most reacted rapper in Africa on TH-cam, also almost every month i see new reacters reacting to Nasty and i don't even know the total number of them probably thousands 🤞🏿.
Nasty c is gon blow trust me 😂🔥, he is going to blow he is so patient n I pray he never sell his soul because that’s why all these artist who jus blow out of no where n he knows globally …..
I love music and love thinking about this topic , i realized that all these new age rappers starting from Nasty c , A-reece and Emtee and all who came up after them , they all don't sound South Africa remove Emtee though but they all don't especially Nasty c, he was the artist we alll thought was gonna make it and here he is still, my reason for them not breaking through is obviously their sound but not only that, you're from SA with an American sound competing with all the other rappers who are trying to make it, the chances of you making it with your Atlanta sound is very slim, i think that amapiano came at the perfect time, it probably wasn't going to be as big either if covid hadn't happened, if tiktok wasn't poping and if hip hop in the USA wasn't dying, all these cobtribute to it big not that its a fluke but the timing is impeccable, and these artists showed up when the lights were on them , the crazy beats , the dances , the flow and put that on tiktok its over. I think a rapper that i think can have a chance is A-reece, i think A-reece gradually can , not be as big but have an fine amount of underground fans because he links with the rappers more i could see him having a song with benny the butcher, all the popular almost understood rappers i could see that happening, i think theres more of a chance there than Nasty c because he was fighting to be big and be amongst the drakes thats the one thats not so possible. I'll end with this, what the 2014 guys did is what every artist should do, the art needs to be from home, people need to love you here, then in Africa thats what should matter more than being huge in the US and then you might get that recognition, even business wise these new rappers are trash, they don't get deals, we don't see them anywhere, bro remember when Ricky had his deal with Russian bear, Aka was with Cruz, Reebok , Cassper had Ciroc, Nike, he had that phone he sold remember that red phone back in 2015. These guys can't even do a tour where theres 1000 people, the domes were one day performances but i think back then cassper could've pulled at least 2000 people if he toured SA in 2015, these new guys know nothing, their sound us the same, they don't have any business knowledge its bad, the Amapiano guys are killing it RN.
Thats because they are bringing nothing new, no new vibe, style no new sound, originality is key in breaking new markets, our original sound like 2014 is what will give us an edge, which will give them something new to be intrigued about something new to explore like amapiano, afrobeat and reggaeton are proving this even uk drill is shows that being your authentic self and representing where your from at the highest quality is key to world wide influence, we must find our sound again or else only the top 10 will eat instead of 1000 eating even 100 000 can make a basic living of the music
They are not rejecting them,There are lot of rappers in us who got more fans than thsese 3,Bra they gotta be big first so they can get recognition,they shouldn't chase that market,They should first make the name for themselves,Like collect more fans worldwide they shouldn't depend in us bra
Nasty C will NEVER be as huge as Tyla. Everything about him gives vibes of an American wannabe. From 2014-2019, Hip-Hop had an iconic run and a very promising future. It's sad how Hip-Hop has changed since 2020 and the decline shows how irrelevant it is. South African rappers use Americans for clout to stay relevant but still struggle to gain American attention leading to their own downfall
It's a little bit of both. Hip Hop as a whole is struggling but also they are not authentic enough. If you gonna rap about guns and crime you better be about that life. Most of these rappers abafana basendlini.
![ILLSLICK X YOUNGOHM - We're The same [Official Video]](http://i.ytimg.com/vi/yUJNkobYR0E/mqdefault.jpg)
"If you poppin in Southa you poppin" -AKA
This statement was a re-inforcement to say South African artist should not depend on breaking the US market to feel like they have archieved the ultimate price. Let's make the South African market so valuable that artists from other countries would want to break the South African Market. The way to do that is by not taking South African fans for granted.
You cookin
the US market is the biggest market in hiphop.
somebody at last is talking some sense, American rap is also for them because its more gangsta where else S.A rap is different its pure sound & genuine so we should be focusing on S.A market to expand... And take it that the U.S is overhyped and not all that
AKA really did get it.
I’m sorry this what aka was trying to show sa rapers you don’t need Americans you need to own your country and the rest of Africa. That’s why he was collaborating with Africa giants,burna boy , diamond platinum etc.why you think he was sampling Brenda fassi etc
Yhoo G u got it Right
You don't need them yes but if you wanna be a global artist you have to do it
@@oregolelefinger I feel but burna boy !bro and davido they never needed America. America needed them
@@oregolelefinger nah fam you need Africa.
@@oregolelefinger Thats a lie
Americans won’t accept you when you are trying to compete with them in their own genre
Naaaah, they wish yo hear something new, not what they hear everyday. You can't go to Atlanta and think you going to be bigger than Future or Young Thug.
But they accept eminem as their own right just pathetic
@Lil_Elegant Eminem is American and he was put on the hip hop game by Dr Dre. Dr Dre had big influence back then especially in the west coast
@@Lil_Elegant it not just the music, it's the machine behind the music and the majority of hiphop fan base in the US are white reeady to pay top dollae see thier kind.
T.I. or Davido can have a banger of an amapiano track but you won't compare it with any local tracks because local is always lekker especially if the genre is also local. Same goes for hip hop in the U.S, I feel this is something South African's have no control over. Imagine a South African doing Nigerian music using a Nigerian accent.
😂
Great analysis. Finding a niche is important.
South African artists are talented. South African artists must stay true to their culture/roots .Hip hop is dying slowly no longer popular anymore
Times have changed. Tbh I don't mind these American inspired artist because they easier to understand and relate to in some or most topics. When it comes to the guys rapping in vernac, not that I have a problem. But,I can't relate because I don't understand what they saying. I feel the music tho. So, its good to have a bit of both. The American inspired like Areece and Vernac like Maglera.
@@maseti67 It's a balance
Hip hop and RnB are the #1 streaming genre on the planet
It's undeniable that africans are making some of the best music in the world right now, I don't think SA hip-hop needs the United States tbh. Although yes it's the biggest market in terms of the gemre. SA hip-hop should cultivate building the culture In Africa. With a population of over a billion people, we need more African Hip-Hop tours & Collaboration.
I think that was AKA's vision as well.
Thank You💯
You just hit the nail on the head again💥
You are crazy. Of course they need America, 70% of the global listeners are in America
Yeah but the problem with that is the fans, as long as the fans here in SA don't support artists the right way, SA artists will always try to break into the US market.
South Africa must keep their Kwaito , Amapiano , house music and improve them
House is also an American made genre.
@@vinnidavinci3932 Even if that is the case south african house is still distinguishable. It sounds nothing like the UK or US house.
@@mekaa04 Still does not change the fact its an American made genre.
@vinnidavinci3932 im not disputing that, just saying that at least South African House does sound different from the US house
They can’t break into USA 🇺🇸 because they don’t have anything different that they are bringing into Hiphop, they are waiting for the states 🇺🇸 to create some new sound then South African 🇿🇦 rappers just hope on the wave than create a new wave that the USA 🇺🇸 don’t know about…..that’s why AKA was big in Africa because he chose to collaborate with Africans first, when nasty c did songs that was like (said, particular, lemonade Ft AKA) those are the songs that can push him higher
Idk no one sounds like these niggas
AKA had a unique sound. Outta this world🔥
Tyla.. That's all I have to say as proof that we don't NEED American features to go big.
Don't forget she's signed under an American label👀
She's not a Rapper
@@TdMenaceSA I didn't say she's a rapper, just used her as an example. I believe we don't need feats with US to get numbers. Search the SA song Honne by always the suspect and see how well it's doing compared to other US artists.
Tyla has American features on her album
Naah you south africans need to learn. That Tyla identifies as colored and not as a black woman, she does not want to belong there, This is called racial classification wiich causes her to distance herself from black people and black cultere that she only uses or imitates to get on the world music stage because there is no such thing as a colored culture they go along with everything such as with the black culture in order to have a life or to be something
If a Nigerian came here to make amapiano would you prefer them over daliwonga and them ?
MMMMH I SEE YOUR VIEW
big point
But we give em features though....wats ur Big point?
@@kingjbantu8414 Nasty got features too but hip hop is not unique to them same as us with amapiano an American could do amapiano but he we will still listen to Kabza over him
This view is important, South Africans will always have an edge over amapiano. The same can be said about Hip-Hop and americans
They can't break through there . Americans are different people. They think they are the best in everything they do.
What you said is just facts 💯
True heck they think their the better rapper around the world when that's not the case
Just like South Africans are with amapiano. Fair point bro bro 💯
The quality of your work is very amazing❤
🙏
Features with prominent American artists is the key not just one feature in a couple of years but constantly featuring these artists on your tracks. Being opening acts on their tours in America and staff. Tyla was on tour with Chris brown. Nigerian artists are constantly featuring American artists on tracks.
The current state of Hip-Hop breaks my heart man. This sh*t sad yo!
Bro
You mean SA hip hop or Hiphop as a whole?
@@megasauce2319 both bro. Both😞
Support the underground artists bro
@@itsusi3259 kurisu 2.0 is dope.
Vsinare too 🔥💯
It all boils down to authenticity ,thus why Nigerian artists are successful their sound and music is original
You are shallow minded, this is not about which country is bettee at what...Nigeria specializes in afro beat, south africa specializes in amapiano...i don't know any Nigeria hip hop artist making it abroad...this applies to every other country that isn't the US...its hard to break into the hip hop industry if you're not American
Dope Video, Great Content 💯
Can I get your Email Sir I want to share something to you that I think you would be interested in
Also, I think it’s also a relatability question… it’s the same thing that Denzil talked about when asked about white directors not knowing the smell of hot comb going through hair on a Sunday morning before Service… no one can really be more relatable… otherwise if you’re an outsider, be completely different… be completely unrecognizable…
Never shame amaericans don't wanna be beat at their own genre
Yeah i don't get what his crying about. There could be an Amapiano artist in America now but no South African listening to him because they can't relate to him.
American artist don't think about hip hop artist outside of America where hip hop started
It's not just a South African thing - Americans don't accept rap music outside America. They don't even like UK rap. Even Canadians used to get frowned upon, Drake and Tory Lanez had to play the long game to get respected as rappers.
It's not that we don't accept, we just can't relate. Hip-hop started with rapping about the blk American experience. If you're not talking about what we can relate to, it sounds fake. Plus the dialect is also a reason we can't get with. Drake isn't American but he sounds just like us as well as markets to us and collaborates with us
This is how Americans feel about SA rap: quit cosplaying us Americans. That’s it. I've heard a lot of SA music/rap and I enjoy the majority. However, when you change your dialect and experiences to sound like us, it doesn't sound authentic, and Americans value authenticity.
There is no rapper in Africa that is big outside Africa, it's only Afrobeats artists and the new Tyla 🤷♂️
Its Afrobeats and Amapiano. I'm hearing about Uncle Waffles Dj in some top American celebrity party. Artists within these two genres have more motion than our Hip Hop artists.
@maseti67 not really. Most Americans don't even know what amapiano is. As far as they're concerned it's still an underground genre
@@amenetaka2419 Bro, this are just things I've seen online. If you don't agree, its cool.
@@amenetaka2419ampiano is a fusion of American genres with a twist
@Nola504 which American genres????
The real question should be, why do the SA rappers want American validation. Is our stamp of approval not enough?
Hip hop originated there. Getting appreciation there also gives a nod to most hip hop cats’ inspiration to actually start rapping. Meeting your heroes type shit
I agree with this @@LeCrocTPMK
Why do SA want to do blk American music instead of your own cultural music?
@@Nola504because everyone has there own taste
Nah fuck making it in the States.In my opinion we have one of the best Hip-Hop scenes in the world rn so either they catch up to us or they can watch us enjoy our own. ZA 🇿🇦
Most American fans are extremely territorial when it comes to supporting rappers. You have Atlanta (Gunna, Future, Thug, 21 etc), New York (50 Cent Jay Z, Fivio Foreign), Chicago (Kanye West, Lil Durk, Chief Keef ), LA (Kendrick, Game, Snoop, YG), Philly (Meek Mill, Lil Uzi). Majority of these rappers got fame first through their cities and fans are most likely to support a homegrown rapper than a rapper from another city. That makes it difficult for SA rappers to break in the market, the first question the fans will ask is where is "so and so rapper" from, if you ain't from their city they'll pass on you. This from a marketing perspective means that labels have to invest more to push foreign artists into the American market which more often than not will fail because of the above. Amapiano is breaking out easily because it is something they have not heard before, whereas with rappers like Nasty C and A-reece, they sound exactly like American rappers but they don't have the backing of fans to actually make it in the market.
bro ffs. "There's been taaark.. wheda or Naart , South Arfrican Rarpers... arre breakin aaaart" Haikhona Harlem Mfanagit... Lol either than that, great job on the editing and fact gathering
Nasty C must keep what he is doing and don’t change to suit American black coffee didn’t change when some American artist said his music is not African enough.
Real shxt! All of this isn't true the fans that will put u on a global scale don't think about music like this they jus love what feels good
Y'all lying Tyla says "Water" not "Wartah" she only uses the SA accent during interviews
Imagine a white man who is averagely good in Zulu dancing and expect to be crowed as one of the best Zulu dancers.
So, there's no reason for any South Africans to feel some type of way. When they can't be accepted.
We don't blame you we need to support our music and love it
but we must first start by conquering africa first create a authentically african hiphop sound, then export that sound to other continents , so collaboration will be key
Nasty C is a talented artist, the day he adds African flavor to his music its wraps.😭
He's taking everything!!
The narrator of the video low key tryna sound american too
Mzansi A listers showing love ❤️
Let's leave American validation and be authentic. Cassper is wealthy through SA hip-hop, others can do it too.
Your kinda forgetting corruption in our industry with it also being a small pool of people to push cause a lot of labels can't afford the standard
i personally think he needs on good feature with a current popping artist it might not be from the states but as long it’s a artist this generation of youngings listen too
If you think they would reject me?🤣🤣Like comment!!
I don't think Americans are weird or wrong for wanting a very organic sound that would be refreshing to their ears; a sound that they haven't really heard anywhere else before and instead reject a repetition of the exact sound that they crafted themselves being mimicked to the tee by foreign artists. Nasty C is mimicking what they're already doing; being the most inauthentic black American African rapper in the whole African continent that he is, even in his black American-influenced accent. Nothing is organically African or South African or Zulu or 'I'm proud to be from KZN' about him at all and that's why they will never receive him over there like he hopefully desires. Sjava and Zakwe are one of the only South African artists that would've made it there with their African-trap (whatever it's called) sound. They use a lot of Zulu in their lyrics and their sound is very African-like which is something Americans may find intriguingly 'exotic' and very new to them.
Just like how Nigerian Amapiano is not big in South Africa. We know the real sauce
Then how did Tyla win a grammy without a unique sound?
@@shaunmahlangu1673
I was talking about NASTY C!!!!! 🤦🏾♀️😭
@@sketchography_8229 and I'm talking about how unstable your point happens to be using an act that won a Grammy without sounding south african at all in their music.
@@sketchography_8229 you are slow af. My apologies for giving you attention, my king.
TYLA literally uses an American sound on all her big songs. All her big songs sound American and she won a Grammy.
This thing is an issue because it's Nasty C. No one has this issue with 80% other rappers. Why isn't Touchline the most streamed? Why wasn't HHP being booked? Why isn't Cassper the most streamed in SA? Look at the stats, it's American sounding rappers that SA HipHop fans put in the top 3. Ask anyone who's the best rapper in SA and all of them name American sounding rappers in their top 5.
Tyla is using AmaPiano with RnB feel… she did it so perfectly.
@@Facts_Only_SA Water is Amapiano?
@@shaunmahlangu1673 What do you think it is🤷🏿♂️
@@Facts_Only_SA it's Amapiano, boy.
@@shaunmahlangu1673 You have just answered yourself.
It's not about changing your language or anything cos tyla sings with a accent that's not coloured but she made it cos they pushed her the right way... if rapping in our own languages the petori sound would've blown up in America already
It's about the sound... they don't wanna hear Hip hop from Africa they believe we're just not a good as them at it. They wanna hear Afrobeats, Deep House and Amapiano or tribal sounds. If they don't hear something that sounds like bongos, makes them think of the jungle or bushes they not gon listen.
It'll be achieved someday.
Well, South Africans don't want to listen to South African rappers trying to sound like American rappers...
Americans are definitely tired of their own generic sounding rappers.
The best thing is to wonder why Specs, Morafe, HHP, Molemi, Skwatta Kamp Amo and the rest had us buying Hype Magazine, buying their music and later downloading.
Also they dont run ads targetting US fans they use organic reach which has limits because the algorithm doesn't promote people out of their regular audience for free. Tyla blew cause they marketed her well simple its got none to do with Talent
Bro these niggas don't understand it's all about marketing
I feel Mansa but Canadians do break out in the United States market, even though it's been a few of them , I think it's the sound period
Man's Mayne spoke his truth.
Lets just keep moving and experimenting ... maybe Amapiano is the only way to break the internet
American people are not closing the market. The industry elites are the ones gatekeeping. It doesn't require a new sound. In South Africa, American artists get radio plays and all the benefits.
This is such an information video for these 3 rappers hopefully they get it
again what mansa was explaining is the way how we feel when we hear other countries making amapiano songs we get happy that it's getting recognition however we don't fully embrace until they put something different on the beat then that's when we say "yea" that's nice & if you can look at these rappers that blow up at united states they know to catch the attention of the media they do publicity stunts to cement their space while our artist move as if they all ready made it take a look at lil mabu white boy making drill sounding hard but not so quite that's why he his able to get his numbers up even lil nas does this with the gay stunts then our artists want to go there neutral ? on a battlefield like that
I feel like you can break through the American market without having to have a South African sound to ur music, y’all need to remember that if you have the youth you get the streams nonstop, y’all really think young Americans care that you don’t rep ur home countries sound, no, I think wat nasty c or any other artists in SA have to do is just do new generation music/hiphop like wat Blxckie is doing, if they want a more grown audience then it’s on them, but I think u need the young ppl to listen to ur music and Americans gon fuck wit ur music regardless, I’m not sayin do the same thing that’s being done by everyone all the time but u have to so what’s hot/popular first in order to do wat ever you want, it is wat it is🤷🏽♂️
People forget these people are actually kids. Still learning about life!
It's because our best is below standard, we did not bring anything new.
You have to come with a different sound,
so drake can jump on it, and make it his sound 😁😂
When they go for African artists they go for people who have authentic sounds they cannot replicate. Mainstream American rap quality is tanking yet they'd never go for people outside or rapping in any other language with their ears. Stogie is flawed saying you have to replicate the style of hip-hop pioneers to make it as a GOAT when Motswako artists and Zulu rappers been dropping fire and pulling ears that don't even speak the language with the talent. It makes no sense to be a small fish in a huge pool when you can craft your own lane, Jay Z, Wale, Kwesta, Khuli Chana, Maglera Doe Boy may be in the genre but they have authentic styles no one can replicate that makes them unique and therefore the go-to when you want to hear their offerings.
Thing is unless your main reason for making music is for everyone to like you, you’ll always have to comprise yourself to “better” for them. It’s weird to go from a Hip Hop guy to a Amapiano it’s too different cultures.
Problem is not the sound, it's the stories we tell on 'em. Then marketing and promotion.
You first want to give people something personal to evoke their emotions everytime they listen to it, then you can leverage their emotions for years. The music still gotta be great + psychological promo/marketing.
If you don't believe me, study Kendrick, J.Cole, Tupac, Drake and anybody in the spotlight rn.
If you know the artists "story", then you will probably stand by them for long if not a lifetime.
Not only African artists but most artists globally over look the power of personal real life stories in their music, interviews etc. Study Jay z, 50, Tupac, Kendrick, Cole, 21 and any other artist with a certain type of momentum. They do more story telling (if not in their music, it's in their interviews/ biographies).
Another thing is standing by your personal values and exhibiting your ultimate beliefs via your music, interviews etc. that's the real "authentic" blueprint to me.
The mother continent is bigger than the united states. Africa got them❤
Rejection is a big word😂💔
maybe, what is your oponion on this?
SA rappers usually rap in English so the Americans probably can't distinguish between American hip hop and South African hip hop. It does not sound unique enough to amaze them. For instance they all love amapiano because it is a fresh genre and is original to South Africa.
I feel like music is always fluctuating so of course you'll probably get more listeners during a release but after while the numbers will go down but people that actually love your music will gradually grow so I don't think non of that is true but I do believe that hip hop may need its own sound not amapiano but they do need something different
Whats the Qo Whats the Qwa, Listen to te Qwellerz!
Y'all aren't patient... We need to establish a good market domestically first. Baby steps, you can't just jump
Vip was nice
Hip hop is ancestors speaking!!!
Wait until they hear the songs of hoolie holy moly and illest songs
Crazy how no one talks about how popular Doja cat is in the states
Because she's American she can't even say her surname well
She is american
No need to sound American Aka showed that you just need to stay true to our style
Do one for Tekashi69
Because there are the real Africans Americans rappers 🤷🏾♂️
Rappers lose their last cents investing in industry they will never win in. They must make music for their home fans, collaborate with artists of other genres at home. This is why Big Zulu will stay winning cuz he understands music that pays
Dawg 💯, this is like on Political Science. You have to build a base for your people and areas that have your people before you can think of convincing others.
They fear that South Africa rappers might take their spot that's why
Bro basically used Mansa's whole explanation(pov) as his own video
The thumbnail should have just been nasty c 😂😂😂
Hugo Tylxr will be their saviour screenshot and save this
U cant beat the owners at their own game be Hip hop, Amapiano, Afrobeats....the originators knows whats Good from them...
You can't sell Kung Fu to the chinese... Make something African and authentic like amapiano and they will come and get it
In Nasty C and Blxckie's shoes, as an artist, wouldn't you see the major labels are onto something massive with Africa's streaming surge? Forget featuring Benny The Butcher and trying to introduce him to our scene. Instead, go all out, fight like your career depends on it, to get as many Nigerian artists and South African Amapiano producers on your tracks. That's the true path to long-term success, right here in our market as things are.
South African rappers especially those who rap in English think that us as SA citizens we don't listen to USA rappers as well 😂😂so they copy and paste. Even the swag and slang is from USA. Forget about the flow and punch line and what what that's like average e USA.
That's why I love and support rappers Who do vanac and wear Kasi style like o Kwesta, Zakwe, Maglera.
Some of the SA rappers are coping Kanye West, Nas, J Cole and Jay z... it's obviously 😂😂😂
Whò are the best rappers in SA at the moment. Those inspired by America or Vernac
Its hard even for most Americans to make it in America cuz they not too lyrical or they not too mature
I think it's the accent
😢some people think America is the whole world
Best example of someone with a different sound would b JID
I believe Nasty c will break the US market, coz his already doing many freestyles and his killing them that's already giving him recognition from the local audience. Plus Nasty c is probably the most or one of most reacted rapper in Africa on TH-cam, also almost every month i see new reacters reacting to Nasty and i don't even know the total number of them probably thousands 🤞🏿.
I think we need to stop being delusional with nasty c. It's okay guy, it is what it.
Some guy from us said rappers that side don't like nasty c💔
And i saw the video last year on TH-cam
Why don't they like him 😅
on something very interesting
What mensa is sayin is true.
They should try the UK or European markert
The US market rejects pretty much everyone.
Nasty c is gon blow trust me 😂🔥, he is going to blow he is so patient n I pray he never sell his soul because that’s why all these artist who jus blow out of no where n he knows globally …..
He will in due time 😂
broo dey nt cities thoz ar STATES big diff, dats y dey kaint akcept yur sa rap.
I love music and love thinking about this topic , i realized that all these new age rappers starting from Nasty c , A-reece and Emtee and all who came up after them , they all don't sound South Africa remove Emtee though but they all don't especially Nasty c, he was the artist we alll thought was gonna make it and here he is still, my reason for them not breaking through is obviously their sound but not only that, you're from SA with an American sound competing with all the other rappers who are trying to make it, the chances of you making it with your Atlanta sound is very slim, i think that amapiano came at the perfect time, it probably wasn't going to be as big either if covid hadn't happened, if tiktok wasn't poping and if hip hop in the USA wasn't dying, all these cobtribute to it big not that its a fluke but the timing is impeccable, and these artists showed up when the lights were on them , the crazy beats , the dances , the flow and put that on tiktok its over.
I think a rapper that i think can have a chance is A-reece, i think A-reece gradually can , not be as big but have an fine amount of underground fans because he links with the rappers more i could see him having a song with benny the butcher, all the popular almost understood rappers i could see that happening, i think theres more of a chance there than Nasty c because he was fighting to be big and be amongst the drakes thats the one thats not so possible.
I'll end with this, what the 2014 guys did is what every artist should do, the art needs to be from home, people need to love you here, then in Africa thats what should matter more than being huge in the US and then you might get that recognition, even business wise these new rappers are trash, they don't get deals, we don't see them anywhere, bro remember when Ricky had his deal with Russian bear, Aka was with Cruz, Reebok , Cassper had Ciroc, Nike, he had that phone he sold remember that red phone back in 2015.
These guys can't even do a tour where theres 1000 people, the domes were one day performances but i think back then cassper could've pulled at least 2000 people if he toured SA in 2015, these new guys know nothing, their sound us the same, they don't have any business knowledge its bad, the Amapiano guys are killing it RN.
Thats because they are bringing nothing new, no new vibe, style no new sound, originality is key in breaking new markets, our original sound like 2014 is what will give us an edge, which will give them something new to be intrigued about something new to explore like amapiano, afrobeat and reggaeton are proving this even uk drill is shows that being your authentic self and representing where your from at the highest quality is key to world wide influence, we must find our sound again or else only the top 10 will eat instead of 1000 eating even 100 000 can make a basic living of the music
Alot said but the truth is all these artists dont need americwn validation they should focus on Africa tge rest will catch up
TYLA's music has a south african accent?
Not even
They talking about her speaking voice, even when she speaks in English she still sounds foreign to Americans
@@lupstalopez4868 The conversation is about music. please watch the video.
We hv clean rap. No illuminati following bullshit...but my fellow capetownian rappers r spoiling it. Nevertheless it's raw
who said there’s no illuminati
The illuminati are all over the world including South Africa from celebs to politicians
What capetownian are spoiling? Name a few
💰💯🙏❤️
SA Hip Hop is different from American Hip Hop, so SA rappers must forget making it to the US 💀💀🤣
They are not rejecting them,There are lot of rappers in us who got more fans than thsese 3,Bra they gotta be big first so they can get recognition,they shouldn't chase that market,They should first make the name for themselves,Like collect more fans worldwide they shouldn't depend in us bra
Nasty C will NEVER be as huge as Tyla. Everything about him gives vibes of an American wannabe. From 2014-2019, Hip-Hop had an iconic run and a very promising future. It's sad how Hip-Hop has changed since 2020 and the decline shows how irrelevant it is. South African rappers use Americans for clout to stay relevant but still struggle to gain American attention leading to their own downfall
It's a little bit of both. Hip Hop as a whole is struggling but also they are not authentic enough. If you gonna rap about guns and crime you better be about that life. Most of these rappers abafana basendlini.