i realized that the reason i watch youtube videos is to feel low-maintenance connection and comfort. it’s hanging out without having to hang out. those are my favorite creators. the mr. beastification makes the space feel so hollow, so it’s nice when you find creators who feel like humans. from a creator standpoint, it’s hard not to give into the “HACK THE ALGORITHM” tricks, but i think the best connection is really just trying to stay true to yourself even if the growth is slower. loved this episode!
A genre that is really popular is long form reviews and deep dives. I love listening to people talk about movies and shows that I have or haven’t seen. I always joke, I don’t have an hour to watch a movie, but I absolutely have 6 hours to listen to Mike’s Mic talk about PLL or Luke Alexander break down TVD. This genre of someone explaining the entire plot in painstaking detail of a show I cannot be bothered to watch or rewatch is really really popular. It is absolutely background noise. While I am working I might put on a Mike’s Mic video that is 3 hours long and just work the day away it is effortless entertainment that also sparks nostalgia bc he is taking about older shows.
You are 100% right about consuming media time 48min on my drive home from work it takes me 45 min and I listen to podcast or audio books. Recently just found you guys and yall are amazing
I love when people reference OG TH-camrs! My first favorite was Macbarbie07 (Bethany Mota) I loved her ! People were surprised by Charli D'Amelio, Lele Pons, and Harry Jowsey being on Dancing with the stars but I think Bethany Mota was actually the first TH-camr on dancing with the stars. She was the first one to break that wall and she sold clothes at Aeropostale does anyone remember that ? haha
Love you guys, keep up the good work. If you stick with it I believe that share your screen will be one of the most popular podcasts ❤ love all the episodes
depressingly the split attention factor you mentioned at the end is actually why a lot of netflix sucks now, the owners of streaming services are now running their potential shows by 'the second screen factor' which is basically what you said about wanting content that you can enjoy while doing tasks, the second screen factor is that the streaming services have statistics now that their show is more likely to be played all the way through if people can literally go on their phone and have the show as basically background company, and that's why so much of the netflix originals feel like elevator music feels, but in video form, simply put, it's why other more formal tv sucks rapidly now too
I love that gen z used to make fun of millennial nostalgia with their “feel old yet” buzzfeed articles and saying things like “thank god I was a 90’s kid”, “i miss the old internet”, “there was nothing when we got here, we built the internet from scratch”, but now they are starting to feel that same nostalgia but towards the internet as they knew when they were younger. I guess you can’t escape it huh??
This was such a good deep dive, not just on how TH-cam has changed but how media, pop culture, and the general public's attention span have changed. I'm obsessed with all of the research you did for this video, Nicky! I also absolutely relate to podcasts/TH-cam being both background noise and companionship! I have ADHD and am able to get mundane tasks done SO much easier when I pit on a podcast or TH-cam video. It feels like I'm having a convention with a friend!
For the record- I must have a really good TH-cam algorithm. I get new people recommended all the time and people I really like. I also watch very very different types of videos so maybe it just cant pin me down. For example I started getting your videos. I saw a few of the what Super Bowl ads people should do and I was hooked!
I love the depth of this video, everything is explained so well. The insight you have is amazing!! New fan here and im rewatching all your older videos 🤍 love love love
i felt like that olivia wilde nodding gif the entire duration of this video, it's super well put together. i like to think my youtube algorithm it's not so fucked because it recommended me your podcast and mostly videos i'm actually interested in.
47:31 theory proven with me right now, I’m doing something mundane, unboxing boxes while listening to you two discuss. I wanted to listen to a long format that still stimulates my brain rather than having to watch. If I want to hang out and chill I read a book. Podcast or long format videos discussing deeper topics are for chores.
this video was so great❤ i know you guys will blow up soon!! i do want to respectfully say that i would like for Coco to have more chances to speak. Nick did incredible research and I feel like maybe they got really excited and didn't pause that much while speaking. I say this with peace and love and with much respect bc you are both really great!! ❤❤
Oh I 100% agree. I felt SO bad and even apologized to her at the end HAHAHA. I was just super nervous about trying to get through 15+ years of information in under an hour so i was in TURBO mode. Totally agree with you and the Nicky monologue will definitely not be the norm😂. Appreciate your kind-hearted comment so much though and it makes me so happy you enjoyed the episode -Nicky
I don't know if you guys read the comments or not but I wish you guys make video about making TH-cam vidoes from 0. I really need a help from someone who know the industry like you guys. What to do, what to post, which niches are better and what to do to improve the quality of the content and things like that ❤️
Ooooh I would love to! Honestly, we are still learning about how to grow on TH-cam ourselves. It's a lot more of a slow growth compared to the other platforms. But I would love to do an episode geared on how to grow as a Creator in 2024 :)
I've noticed this in a few videos (and im watching kinda out of order so idk if its been fixed in the later ones or not) that there is alot of times that Coco could be talking and the camera is focused instead on Nicky. Don't get me wrong Nicky's beautiful face and reactions deserve to be looked at, but it just kinda felt weird when it could either be a shot of both if them or focused in coco cause shes the one actually speaking. Love these videos and the breakdown of the eras tour of TH-cam 😂
I think a lot of it is also the audience changing. It is hard to wake up one day and realize you are a grown up now and you just can’t relate to the same type of content you did when you were bright eyed and bushy tailed. The creators have changed a lot because they are still catering to the younger generation. Just now, the younger generation isn’t us. The internet was never for the older people. We grew up and didn’t realize it. It is a hard pill to swallow.
I think that there is just a lot of ageism in the internet right now and a lot of older gen z fall into that trap when they are actually really young and have a lot of life ahead of them. I know it’s hard especially with TH-cam bad algorithms but you gotta start trying to find stuff you like alot of people in the media that are creators are even in that age range of being an older gen z so I think this is something individually you have to work through and realize it’s not true
@@culturue2362I’m an elder Millennial. I was here in 2006 when Numa Numa kid was popular. When you’re almost 40 like me, you will feel a burnout over the fact that the creators you knew from 2006 - 2008 have moved on and the current creators are catering to people less than half your age. It’s a bitter pill to swallow, but like those fellow older creators, I have moved on too.
Even I miss the old youtube, back when it used to be just a video sharing website all about fun and creativity when people would just make videos for fun. And not take it too seriously but those days no longer exist since youtube is all about views and money and people take youtube too seriously though And you can't even make videos for fun anymore without having to deal with some users trashing on it even if you're not trying to make prefect videos though.
People have been saying that they are missing old youtube but here i am uploading videos on youtube either people don't watch it but when they do they dislike my videos
all i'll say is one thing to take away from all this is to remember not to hate or blame mr beast/jimmy for this (he probably feels the same also he didn't ask people to copy his video style he always made crazy videos he just blew up and people copied his craziness)
It's interesting cos i remember when everyone said that the challenge videos whrw cringe and overlly positive. I do think here is a drastic difference in content from then to now
I think a good TH-camr to dive into is Felix (pewdiepie). Especially with the refreshing change in his content, almost like a retirement from TH-cam. It also shines light on the appeal of TH-cam as a career in the early 2010s. The narrative of spamming content until you’ve made it big.
Which is where I really Break The Mold of being a Tuber, I will always be experimental even when the last of you is formulaic. Retro Nerd Girl and I became Tubers During Gen 2 in 2016, And what's next is Gen 4 "The AI Boom of " Beginning in 2024. So we're right on schedule for the next Gen of . Well Will Ferrell did make that vid where he's being evicted by a kid. Fun Fact: Will Ferrell is one of SNL's Top Comics. Sue Wojcicki (Whoa Ciao Ski) But you can call her Wash Kiki and she'll answer to it, Sue knows her last name is hard to pronounce. But then Sue changed the YPP Policy January 1, 2018, And now you need 1K subs and 4K watch Hrs. to be monetized where before you just Checked the box and Boom monetization if your viral. I Never got any money for my vids, and I'm Gen 2. Well speaking of Television, Ever heard of The Annoying Orange? Of course you have, I ran into the Orange while Scrolling through My Satellite feed on T.V. It was on The Cartoon Network, Me: How annoying can an orange be? 1 second later: Me: Oh. And as for Fred it was the trailer for Fred: The Movie, And don't even get me started on Bieber. My Computer is my T.V. , hulu and tubi have replaced The Boob Tube in my house. It was only a matter of time Computer Monitors have always looked like T.V. Screens ever since 1976.
Can you do a podcast on Miley Cyrus media predictions? Okay hear me out.. Miley released “Flowers” in January 2023 it became a #1 hit and the girl NEVER performed it live aside from her disney+ backyard session. Usually Miley promotes her album on Jimmy Fallon and performs her album’s single live but this year she didnt she only promoted her NYE special? Then she posted a documentary on Tiktok to celebrate her 30th birthday and her song “used to be young” the girl doesnt wanna go on tour so shes missing out on some MONEY. What are your predictions? Its clear she closed a chapter of her life with that documentary series and her dying her hair haha but i feel like something BIG is coming from her in 2024 but what?
I missed real peoples videos too, I got sick of overedited videos where they are so afraid to lose our attention so they try too hard and become less authentic
Yeah the only TH-cam channels I watch r ppl I found on TikTok and then followed them over to TH-cam. The YT home page is just a bunch of over the top shit and it's so boring.
Guys. I think you will talk about me in 2024. Ofc this isnt my future viral channel but still. I have ideas of how to change youtube from what it is. I will not give a spoiler to you but i will make money out of youtube bc of global inflation. That is only spoiler i will give to you. No. Im not next mr beast. But something simmilar for sure.
i realized that the reason i watch youtube videos is to feel low-maintenance connection and comfort. it’s hanging out without having to hang out. those are my favorite creators. the mr. beastification makes the space feel so hollow, so it’s nice when you find creators who feel like humans.
from a creator standpoint, it’s hard not to give into the “HACK THE ALGORITHM” tricks, but i think the best connection is really just trying to stay true to yourself even if the growth is slower.
loved this episode!
A genre that is really popular is long form reviews and deep dives. I love listening to people talk about movies and shows that I have or haven’t seen. I always joke, I don’t have an hour to watch a movie, but I absolutely have 6 hours to listen to Mike’s Mic talk about PLL or Luke Alexander break down TVD. This genre of someone explaining the entire plot in painstaking detail of a show I cannot be bothered to watch or rewatch is really really popular. It is absolutely background noise. While I am working I might put on a Mike’s Mic video that is 3 hours long and just work the day away it is effortless entertainment that also sparks nostalgia bc he is taking about older shows.
I love his unhinged series!
You are 100% right about consuming media time 48min on my drive home from work it takes me 45 min and I listen to podcast or audio books. Recently just found you guys and yall are amazing
an interesting shift i’ve noticed is how rarely music videos make waves in the mainstream nowadays
I miss old youtube so much. it used to give me energy and was so happy and fun. now it makes me depressed. :(
so do i :( stupid fucking google & susan whatshername ruined it
Old TH-cam reminds me of when i don't have worries and problems in my life and just only having fun. Those were the lovely days. ❤
I love when people reference OG TH-camrs! My first favorite was Macbarbie07 (Bethany Mota) I loved her ! People were surprised by Charli D'Amelio, Lele Pons, and Harry Jowsey being on Dancing with the stars but I think Bethany Mota was actually the first TH-camr on dancing with the stars. She was the first one to break that wall and she sold clothes at Aeropostale does anyone remember that ? haha
Yeahhh I remember all of the hype around her doing that
Love you guys, keep up the good work. If you stick with it I believe that share your screen will be one of the most popular podcasts ❤ love all the episodes
This means so much, thank you! ❤ Saving this comment so we can frame it when we hit 1 million followers one day
depressingly the split attention factor you mentioned at the end is actually why a lot of netflix sucks now, the owners of streaming services are now running their potential shows by 'the second screen factor' which is basically what you said about wanting content that you can enjoy while doing tasks, the second screen factor is that the streaming services have statistics now that their show is more likely to be played all the way through if people can literally go on their phone and have the show as basically background company, and that's why so much of the netflix originals feel like elevator music feels, but in video form, simply put, it's why other more formal tv sucks rapidly now too
I love that gen z used to make fun of millennial nostalgia with their “feel old yet” buzzfeed articles and saying things like “thank god I was a 90’s kid”, “i miss the old internet”, “there was nothing when we got here, we built the internet from scratch”, but now they are starting to feel that same nostalgia but towards the internet as they knew when they were younger. I guess you can’t escape it huh??
This was such a good deep dive, not just on how TH-cam has changed but how media, pop culture, and the general public's attention span have changed. I'm obsessed with all of the research you did for this video, Nicky!
I also absolutely relate to podcasts/TH-cam being both background noise and companionship! I have ADHD and am able to get mundane tasks done SO much easier when I pit on a podcast or TH-cam video. It feels like I'm having a convention with a friend!
For the record- I must have a really good TH-cam algorithm. I get new people recommended all the time and people I really like. I also watch very very different types of videos so maybe it just cant pin me down. For example I started getting your videos. I saw a few of the what Super Bowl ads people should do and I was hooked!
Same here
I love the depth of this video, everything is explained so well. The insight you have is amazing!! New fan here and im rewatching all your older videos 🤍 love love love
i felt like that olivia wilde nodding gif the entire duration of this video, it's super well put together. i like to think my youtube algorithm it's not so fucked because it recommended me your podcast and mostly videos i'm actually interested in.
47:31 theory proven with me right now, I’m doing something mundane, unboxing boxes while listening to you two discuss. I wanted to listen to a long format that still stimulates my brain rather than having to watch. If I want to hang out and chill I read a book. Podcast or long format videos discussing deeper topics are for chores.
This is highly underrated. This video deserves significantly more views. Great job both of you!
this video was so great❤ i know you guys will blow up soon!! i do want to respectfully say that i would like for Coco to have more chances to speak. Nick did incredible research and I feel like maybe they got really excited and didn't pause that much while speaking. I say this with peace and love and with much respect bc you are both really great!! ❤❤
Oh I 100% agree. I felt SO bad and even apologized to her at the end HAHAHA. I was just super nervous about trying to get through 15+ years of information in under an hour so i was in TURBO mode. Totally agree with you and the Nicky monologue will definitely not be the norm😂. Appreciate your kind-hearted comment so much though and it makes me so happy you enjoyed the episode -Nicky
I found this account 4 days ago and have been binging ever since. So insightful and understandable, love your work!
I don't know if you guys read the comments or not but I wish you guys make video about making TH-cam vidoes from 0. I really need a help from someone who know the industry like you guys. What to do, what to post, which niches are better and what to do to improve the quality of the content and things like that ❤️
Ooooh I would love to! Honestly, we are still learning about how to grow on TH-cam ourselves. It's a lot more of a slow growth compared to the other platforms. But I would love to do an episode geared on how to grow as a Creator in 2024 :)
Yes!!! Please, do that@@NickyandCoco ❤ that would be soooo helpful
I've noticed this in a few videos (and im watching kinda out of order so idk if its been fixed in the later ones or not) that there is alot of times that Coco could be talking and the camera is focused instead on Nicky. Don't get me wrong Nicky's beautiful face and reactions deserve to be looked at, but it just kinda felt weird when it could either be a shot of both if them or focused in coco cause shes the one actually speaking. Love these videos and the breakdown of the eras tour of TH-cam 😂
Such great research and insight! TY for a great episode
I am so glad you enjoyed!! We have been really loving this sort of evolution/deep dive format.
after pandemic, commentary channels became popular too as well
Old TH-cam felt more down to earth, of which today it's all about Views.
"does anyone remember 0:03-0:10" proceeds to list everything thats wrong with new youtube 💀
We must all try to be like the old TH-cam, bring back the old days!
I think a lot of it is also the audience changing. It is hard to wake up one day and realize you are a grown up now and you just can’t relate to the same type of content you did when you were bright eyed and bushy tailed. The creators have changed a lot because they are still catering to the younger generation. Just now, the younger generation isn’t us. The internet was never for the older people. We grew up and didn’t realize it. It is a hard pill to swallow.
I think that there is just a lot of ageism in the internet right now and a lot of older gen z fall into that trap when they are actually really young and have a lot of life ahead of them. I know it’s hard especially with TH-cam bad algorithms but you gotta start trying to find stuff you like alot of people in the media that are creators are even in that age range of being an older gen z so I think this is something individually you have to work through and realize it’s not true
@@culturue2362I’m an elder Millennial. I was here in 2006 when Numa Numa kid was popular.
When you’re almost 40 like me, you will feel a burnout over the fact that the creators you knew from 2006 - 2008 have moved on and the current creators are catering to people less than half your age.
It’s a bitter pill to swallow, but like those fellow older creators, I have moved on too.
This was a much needed episode and I appreciate all the information you both shared!
this podcast is very much companionship in the background while I do things so you guys are on track.
The thumbnail ateeeeeeeeee
It really did❤❤❤❤
Heyy you guys should do a deep dive into beauty gurus and their decline. Also this was such a great episode xx
Even I miss the old youtube, back when it used to be just a video sharing website all about fun and creativity when people would just make videos for fun.
And not take it too seriously but those days no longer exist since youtube is all about views and money and people take youtube too seriously though
And you can't even make videos for fun anymore without having to deal with some users trashing on it even if you're not trying to make prefect videos though.
People have been saying that they are missing old youtube but here i am uploading videos on youtube either people don't watch it but when they do they dislike my videos
all i'll say is one thing to take away from all this is to remember not to hate or blame mr beast/jimmy for this
(he probably feels the same also he didn't ask people to copy his video style he always made crazy videos he just blew up and people copied his craziness)
It's interesting cos i remember when everyone said that the challenge videos whrw cringe and overlly positive. I do think here is a drastic difference in content from then to now
I think a good TH-camr to dive into is Felix (pewdiepie). Especially with the refreshing change in his content, almost like a retirement from TH-cam. It also shines light on the appeal of TH-cam as a career in the early 2010s. The narrative of spamming content until you’ve made it big.
i totally agree ! it was a place for people to make videos not for big cooprations and news channels to brainwash people
Which is where I really Break The Mold of being a Tuber, I will always be experimental even when the last of you is formulaic. Retro Nerd Girl and I became Tubers During Gen 2 in 2016, And what's next is Gen 4 "The AI Boom of " Beginning in 2024. So we're right on schedule for the next Gen of . Well Will Ferrell did make that vid where he's being evicted by a kid. Fun Fact: Will Ferrell is one of SNL's Top Comics. Sue Wojcicki (Whoa Ciao Ski) But you can call her Wash Kiki and she'll answer to it, Sue knows her last name is hard to pronounce. But then Sue changed the YPP Policy January 1, 2018, And now you need 1K subs and 4K watch Hrs. to be monetized where before you just Checked the box and Boom monetization if your viral. I Never got any money for my vids, and I'm Gen 2. Well speaking of Television, Ever heard of The Annoying Orange? Of course you have, I ran into the Orange while Scrolling through My Satellite feed on T.V. It was on The Cartoon Network, Me: How annoying can an orange be? 1 second later: Me: Oh. And as for Fred it was the trailer for Fred: The Movie, And don't even get me started on Bieber. My Computer is my T.V. , hulu and tubi have replaced The Boob Tube in my house. It was only a matter of time Computer Monitors have always looked like T.V. Screens ever since 1976.
Nicky COOKED this episode
The You In TH-cam is gone, in my opinion
I would hate if Disney bought youtube
27:57 🔥
Even when actually searching for interesting stuff everything you "see" is bad. You have to know the precise title of what youre actually looking for.
Can you do a podcast on Miley Cyrus media predictions? Okay hear me out.. Miley released “Flowers” in January 2023 it became a #1 hit and the girl NEVER performed it live aside from her disney+ backyard session. Usually Miley promotes her album on Jimmy Fallon and performs her album’s single live but this year she didnt she only promoted her NYE special? Then she posted a documentary on Tiktok to celebrate her 30th birthday and her song “used to be young” the girl doesnt wanna go on tour so shes missing out on some MONEY. What are your predictions? Its clear she closed a chapter of her life with that documentary series and her dying her hair haha but i feel like something BIG is coming from her in 2024 but what?
There are rumors of a Vegas residency
do a deep dive on the girl group FLO pls
I am so inspired to be like the old times
ooo another episode, slay
I miss the old TH-cam before the great purge.
I missed real peoples videos too, I got sick of overedited videos where they are so afraid to lose our attention so they try too hard and become less authentic
The set up though!!
thank you!!!! New studio is new studioing
obsessed.
Loveee the video ❤
good stuff
Yeah the only TH-cam channels I watch r ppl I found on TikTok and then followed them over to TH-cam. The YT home page is just a bunch of over the top shit and it's so boring.
Guys. I think you will talk about me in 2024. Ofc this isnt my future viral channel but still. I have ideas of how to change youtube from what it is. I will not give a spoiler to you but i will make money out of youtube bc of global inflation. That is only spoiler i will give to you. No. Im not next mr beast. But something simmilar for sure.
Old youtube would gaming video
how is this the "Nicky and Coco" show when Nicky does 90% of the talking....like, can you let Coco speak?? 😂you keep interrupting her!
YOU R 2023 cmon
susan whatshername & especially stupid damn google ruined it :(