The Ubisoft XDefiant shutdown situation is just too sad to make fun.
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- เผยแพร่เมื่อ 19 ธ.ค. 2024
- Ubisoft announces the shutdown of XDefiant and its studios. What does this mean for the future of Ubisoft and its games? Is there any way to salvage the situation and make course corrections? Game developer and industry consultant Jerrel Dulay shares his thoughts.
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At this point its getting pretty sad to see Ubisoft fail so badly. Sure its fun to poke fun and laugh at a companys failures from sheer hubris, but when it keeps happening again and again, with no sign of stopping and taking action to actually make a change that players have been asking them for years to do, its just not funny anymore.
Cause each failure, each misstep they keep making is affecting dozens, if not hundreds of developers livelihoods.
Sure theres an infestation of DEI hires poising the pot but there are sure to still be a few genuinely passionate developers that are just doing their job and giving it their best, but their stuck following the decisions from higher-ups that wont listen to any player feedback and wonder why their game is failing.
I appreciate you taking the time to not dog pile on ubisoft as well and offer them advice instead. I already have a dozen videos in my feed mocking them as it is, once you seen one you already know what the rest are gonna be. But your videos are like a breath of fresh air from the rest.
I hope they actually take your advice cause at this point, i see no hope for ubisoft.
*Can confirm* - is a great look in to a professional thought process on design for things I think we all like to enjoy. Our favorite Heroes and stories.
Too late to help Ubisoft Sydney 😆
For the future of FPS games, and to avoid a monopoly, XDefiant needs to survive and be allowed to show it's colours & potential.
Well Ubisoft said to players to get use to not owning their games.
Gamer's listened and not buy their Cr*p
I'm used to not owning and buying their games and it is great
Considering Ubisoft games are mostly Game Pass/PS+ filler, I doubt many people are buying their games..
The last Ubisoft game I played and said, "this is great and memorable," was Far Cry: Blood Dragon and that was a very long time ago.
I really think that statement was one of the biggest things that pissed gamers off. It makes me have no sympathy that the company is going under. All the developers should leave ubi before ubi inevitably lays them off. Leave their execs with no one who does the actual work and show them how little they actually matter to the company.
@@fattiger6957 Blood Dragon was easily my fave Far Cry, and the over the top humor was a huge part of that.
No... they did not say that. What he said was that for a company to rely solely on a subscription-based model is for customers to become comfortable with not owning games.
Ubisoft has had so many failures recently that I don’t even see people mention Skull and Bones anymore
That is brutal. You are right.
Wasn't that game in development for like 8 years?
@@fattiger6957 I belive it was in fact even worse, it was 10 years :s
And it was the world's first AAAA game 😭
Pretty sure they had to finish that game or get sued by Singapore's government.
Bro has infinite mug hack. I love it.
When you start filling up a mug, quickly pause and swap out to a different mug. Based on the speed stat of the last enemy you encountered, you'll get that 2nd item in your inventory replaced with a new mug.
@@sungrandstudios Sounds like a bethesda game 😋
@@sungrandstudios the bethesda magic! i didnt know it was real!
Lol I saw the thumbnail and I was coming to comment his mug game is on point lol
It's mugtastic!
Ubisoft's downfall is 15 to 20 years in the making. Mistreating IP, employees, customers, investments, outsourcing, as you said, they're doing everything wrong and burned all their stock and bridges, literally !
It is bizarre that they cannot figure out what they have been doing wrong for so long.
Don't forget the era of yearly AC games where the games were bug riddled and bland as possible. Ubisoft is probably the reason why gamers are getting increasingly sick of open world games.
Ackxhually, they did not literally burn bridges.
They literally, figuratively burned all of their bridges!
At this point, shutting things down serves no purpose except to delay the inevitable. It reduces costs and slows hemorrhaging of money, but trimming down won't help them. Customer trust in their brand has been all but lost, with no one willing to take Ubisoft's word in their current form, for anything. Only massive reforms to the way they do things can potentially help them from going bust, and even that feels optimistic.
This truly was the Call Of Duty killer...
It tried to be COD and then killed itself.
How do I post a gif of The Simpsons scene saying "Stop, he's already dead"?
With how incompetent Ubisoft is, the only thing they can hurt is themselves
@@sungrandstudios Unfortunately you can't do that on TH-cam, the least you can do is type it verbally, maybe in quotations. Or do a dank meme.
@@manavmarri780 The question was rhetorical in nature.
It never tried to be COD. Foolishness from you.
Ubisoft is a sinking ship and a shell of it's former self. Sad.
I doubt they even retained any of the staff that made things people liked, same with Bethesda, Obsidian ect.
To be honest, Ubisoft hasn't been competent or creative in a very long time. The success of AC really went to their heads and they got lazy and complacent.
Any other business heads would roll with leadership swiftly being gutted and replaced.
Meanwhile these assholes cant even push out an apology.
It’s important to highlight what didn’t happen. They didn’t close down their DEI departments or defund DEI initiatives.
Ubisoft at the moment has 13 special interest groups and dedicated staff that made their career in these departments.
They exist on every level of the company from team member to vice-president and for as long as those are around you will get products the general public rejects.
How terribly, sadly interesting. They still haven't figured it out yet.
@@sungrandstudios They probably have but the HR, finance and marketing departments, key executives and external financiers and backers hold the entire organization in a death-grip. Hundreds of wokies were hired, ESG values were imposed from the financiers and rapidly they ideologically took over the company. These values spread even among the devs through hiring of younger and more impressionable minds with notions about the "modern audience" and now here we are. The organization is at an impasse.
They cannot relinquish these foolish ideas because a loud minority in the company will not give up their personal core beliefs and this minority still has plenty of power to silence dissenting opinions. You rise up against them and they will shred your career out of pure righteous spite. I fear that these companies cannot be salvaged unless massive targeted layoffs are done to purge the companies of ideologically motivated people and generally speaking diversity hires. Considering this cannot happen in a vacuum but is also tied to their funders requiring DEI and ESG, I think the situation is a Gordian knot. It can only be opened by drastic actions such as an ideologically uncorrupted group of investors purchasing the company and firing half of the staff focusing on the ones with little talent and plenty of diversity.
I'm really tired of TH-cam making my replies disappear into the ether. I was trying to say that these companies are ideologically captured and a core group inside them considers this a matter of personal core values and beliefs. They will never-ever let go of this unless they're fired and the external ideologically motivated financial ties are also cut at the same time.
Josh Strife Heys: "Look at that subtle off-white coloring on the Mug. The tasteful thickness of it. Oh my God, it even has artwork..."
Haha excellent.
I watch all of your vids because of your vibes. Great mug!
Thank you for enjoying the videos! I'll focus on the fun and chill vibes for the videos coming up.
And to think I used to dream of making art for their games. I am really sad.
Well now you can think about making art for other games.
You can still, can work for indie, for retro or for your own, just don't expect to make a living with it - actually, as a retro game musician, i would say this is still good, so you will do art for the sake of art and not to sell: much less stress
I’ll be honest. XDefiant wasn’t bad. I had fun and it was even FREE.
XDefiant didn’t die. It was murdered by Ubisoft and their sinking finances.
It wasn't good either. There was potential, but ubi dropped the ball hard.
You summed it up perfectly, "Listen to and understand the audience".
Ubisoft earns their losses. I struggle to feel sorry for them. Everyone in their camp is guilty here - the leaders for the calls they make, the employees for keeping that engine running, and the consumers who fund them. I loved early Ubisoft and still find fun in games like far cry 3 or ass creed brotherhood.
Well, you certainly said it right that they earned their losses.
@@mrxlvcrft so much was lost.
Yeah, that one really rubbed me the wrong way too. This was one of the first releases they've had in a long time that I genuinely enjoyed.
What a shame. And hey great to hear from you! I better catch up with you in the Discord. Things have been busy here.
Ubisoft desperately needs him
Too bad, we no longer want Ubisoft.
They are so stupid they'd rather call Kim Belair for advice and be scammed
It’s so funny how the pic of the CEO of Ubisoft is posing his hand like he’s able to see the future or some shit but he’s literally driving their studio to the ground lmfao
"I'll just tell you now everything you're doing is wrong". Literally everything though, how can they not get a single thing right? They're insulting their customer base, they're patronizing, they're telling players we should get used to now owning games (even if that is strictly true, wording matters), they're showing a grand disregard about cultural and historical nuance, and the list goes on and on, how is it viable to go this wrong and still believe you're doing it right?
Well said. It is baffling they cannot figure out what they are doing wrong.
@sungrandstudios Laura Fryer came out and said that this is largely due to a bubble they have immersed themselves into, but I also find that hard to believe in today's world of overexposure to absolutely everything. I can't believe that there is an echo chamber this tightly shut. I'd love to have an explanation that makes some sense at some point.
@@sungrandstudios staff is 80% female, saw the staff photos. Masculinity aka accountability is bad. So prioritization over feelings, over output and measured objectives and wa la, you have some 90's getto music in 14c japan and everyone felt really good about it, at the time.
What I've learned is telling people they are wrong will never help them change. What you need to do is take them on a path to have them think they came to that conclusion themselves.
That only works with people who are open to change.
These people are closed, they don’t want to accept anything that strays outside of their worldview. To the point where they will smear campaign those they deem to be against them.
These types of people need de-programming. They need a professional therapist who specialises in de-programming.
Leadership needs to put down clear rules that ensure the staff do their work, meet their targets and only engage in practices relevant to their jobs inside the work place.
I cannot turn up to work and dedicate all my time and my colleagues time to something that has nothing to do with my professional duties. I would get fired.
@@gemjarv That or enough boots to the face to the level of no longer having teeth -_-, is what seemed to work for me
This is Ubi's 5th "flop" this year. Assassin's Creed: Shadows was supposed to release few weeks ago, so I am counting that one as a "flop". The rest would be:
- Prince of Persia: The Lost Crown
- Skull and Bones
- Star Wars: Outlaws
- XDefiant
That's not a great track record, is it?
@@sungrandstudios Taking into account their previous years? It is fatal.
A Japanese guy next to the lady was all we asked for. But Ubi had to try seppuku. Funny, having a Japanese man front and center in the marketing and a playable protagonist would have allowed them to escape a lot of criticism related to the game's design.
@@snowshock8958 I think you are right. Where I live people were speculating how Assassin's Creed could be adapting our country's history and setting, but now majority thinks that Ubi would race-swap historical figures, so nobody wants them to adapt it anymore.
@@Papa_Ul Ubisoft conveniently chose a real person who was black during the Sengoku period (1579-1582) in an attempt to avoid criticism of race- swapped Japanese male heroes.“African samurai” was never about historical accuracy for them. It was obviously about promoting “stuffs”. It’s ironic, Shadows didn’t circumvent anything, because Yasuke ends up being a cultural appropriation of samurai imagery and a “whitewashing” of Japanese history anyway. Why? Because they made him the main male protagonist and the savior of Japan.
If you don't mind, where are you from?
Fair enough. However, I think I'm going to keep roasting and ridiculing some of the most mind-bogglingly dumb, facepalm-worthy decisions made by a company that seems to treat making money like it’s an optional side quest.
its an industry trend for some inane reason
I got a little chuckle out of it for a day or two, but the reality is they are rapidly losing their customer base with no replacement. I havent engaged with Ubisoft for many years over their decisions on many things. Their continued lack of good leadership is steering them into non-existence. i have tried to give them another chance and I am let down, again. They could right the ship, but what more will it take? Those now in charge seem to not care they are ruining lives of people who had 0 say in it. "Burning it down" will not work out how they think it will.
Thanks for sharing your experience and perspective here. The leaders at Ubisoft absolutely need to see how you feel about their business and products right now.
@ I have been reconsidering writing them as a former consumer. May have to really get back into it. I have voted with my wallet for many years and I think we all need to start also writing them individually. Sad to see such a legacy go up in flames.
You continue to be a constant voice of reason. I’m sure there are many ideas that we disagree on, but because of your manner of communication, I would still be happy to hear you speak.
Very sober and mature advice. Size is no guarantee of success. Past performance is no guarantee of success. You have to get it right every day, and when you get it wrong consistently you end up where Ubisoft is now.
This reminds me of that Skyrim YTP quote from Manslay3r:
"It's pretty clear, isn't it? We failed once, we failed twice, we MUST fail again!" - Ubisoft
You're like the Reviewbrah of video game news, very classy sir
We don’t really want Ubisoft or any other company to fail, we just want our good games back… that’s it
Exactly. We just want our good games. We've had enough lecturing.
Thank you you gave quite a lot of top notch insights basically for free.
For Ubisoft. Many years ago, I was quite interested in a futuristic city builder game but got turned away from so many bad comments about their launcher. I never got any Ubisoft games because of that... sadly
Their launcher was never a great idea and turned gamers away from their games. What a shame.
Jerrel is the only consultant the gaming industry needs right now.
Heya Sean! Great to see you. It will take all us gamers together to make things right. Let's bring reason back to the gaming industry.
And Laura fryer. She is fantastic and extremely intelligent
@@sungrandstudios
Likewise! And I agree the industry needs major help. I saw the Ubisoft news and I can't imagine being one of those people losing their jobs so close to the holidays. If the industry would respect us, the gaming audience, they can avoid all this.
@@gemjarv Oh yes, I just subscribed to her a couple of days ago. She's great
Honestly I hope to be more like you in my game dev career. You're something that a lot of devs aren't... frank
That's an incredible compliment. We are in control of our actions, reactions, and the philosophies by which we live our lives. We just need to choose how we will live our lives and stick by those decisions.
Please provide links to where we can buy the coffee mugs and the suits and ties
Heya! Here are some links for some ties I've worn recently. These are the actual listings I ordered from: www.aliexpress.com/item/4001041382929.html
www.aliexpress.com/store/1102893443
www.aliexpress.com/item/1005004987821138.html
www.aliexpress.com/item/1005007195108550.html
Someone send this guy some AAA developer branded coffee mugs.
Respectfully, Ubisoft has mocked and repudiated all of gamer's efforts to tell them how to right their ship. They've ignored shareholder concerns and advice. They will not change their direction under their current ownership--dire as it is.
The only responses left for most of us are mockery or apathy.
This game was a bit of fun tbh when I played it several months ago, it's a bit sad it's being shut down
Ubisoft needs to pull a George Costanza and do the opposite of what they normally do
AC Shadows is the cheap wedding card envelopes and the (few) customers they have left are Susan.
Ubisoft has a weird projection on their games. Their solid IPs introduces more issues or controversy.
While their new IPs (Hyperscape, Fenyx Rising, etc.) that are gaining traction got dropped since they foresee those will fail in the future.
I have a hard time seeing Fenyx Rising as "new", considering it is a complete and blatant ripoff of BotW. I don't usually say that about games. I have no problem borrowing ideas. But that game is a 1:1 copy of BotW just with a Greek mythology coat of paint.
@@fattiger6957 well, it is new for Ubisoft's perception.
It all went to shit after Blackflag 😭
I love cats. Happiness and good health for everyone one reading it🖤
Well this sounds good to me.
Bashing AAA games, sadly, is the only entertainment I get out of them these days.
I planned on grinding Xdefiant as a new shooter, and did for the betas and first season. How they allowed a game to stay in development for multiple years and launch with the poverty netcode it did was crazy.
I'm very happy to see these videos. Wearing a suit, as if you are giving a testimony in court (perhaps this is the court of public opinion 😊), really adds to the mature, calm, and collected overall message that is put forward.
Happy New Easter to your 6pm good morning here in Florida!
I really need to find these awesome coffee mugs you keep showing off.
This one was actually only $5 from the local KMart. Australian KMart is actually a totally different brand from the one in the rest of the world.
@@sungrandstudios I did not realize KMart was still a thing. The last one we had around here closed 15 years ago.
Gidday mate. The holidays rock!
Yeah! I just dig the vibe.
Ubisoft : Get used to never own our games
Also Ubisoft : We apologize for our bad games
Also also Ubisoft : Keep your money away from us, we just created abomination
Yeah that was a disastrous tactic from them.
@@sungrandstudiosLooks like it's working!
@sungrandstudios more like a warning than a marketing tactic.
I genuinely loved XDefiant as a game. Didn't have much time to play it lately unfortunately, but I liked it.
It's a shame they failed you and the other gamers who enjoyed the game.
It's a lose lose situation 😢
We lose a big name that holds various good IPs
Despite them saying otherwise
@@dizzyheadsat this point we already have man...we are just picking over the zombie-corpse picking rancid, dei bones out every few months when they release another shtshow.
I would rather they see the light, change direction course immediately and start making games people would love to play with those ips. But they just simply aint doing that, and have not been for years. When was the last banging Ubisoft game? It has been so long I honestly can't tell you, or even remember.
So they will carry on...they will keep failing. And crash.
Then at least hopefully someone can buy these ips from the creditors and start making fun games again.
Again, nice color choice on the suit and tie. Ever consider a french-cuff?
Thank you. I do actually have French cuff shirts and cuff links. They don't ride well in my jackets and I usually roll my sleeves up when I wear just a waistcoat.
@@sungrandstudios Have you ever worked in fine menswear, or is it just your swag?
Xdefiant added two permanent modes in season 2…. The game design made these classic (search and destroy and capture of the flag) partially unplayable. Rubin and his team fucked up two basic game modes that have been around near 3 decades. What chance did this game ever have?
Good idea offering your services, you should also ask for details on these companies' responses to the olive branch if you do get recommended
Is there any reason the creators of games don't just give surveys to customers who pay for their games? Why don't they search forum posts and look at past games that sold well? It feels like corpos of the past had less advantages like before the Internet was a major thing they made so many hits without (presumably) feedback even. I'm not sure how it went this wrong unless it was on purpose.
They cover their eyes and ears because they are too precious to accept any criticism or feedback. They want an Echo chamber of praise and congratulations.
@@sungrandstudios It does seem that way, as the phrase goes "cutting your nose off to spite your face" but in corpo form.
festive mug 🎄
tis the season
For my buddy and I, the main issues we had was Netcode. We still enjoyed the game, but we knew if they didn't address the Netcode the game would die.
Man. Netcode is absolutely vital. It CANNOT be sub par.
xdefiant showed that there's a community of people that want an OG arcade shooter like cod4, black ops 6 but they made the insanely bone headed move to try using an engine that was never designed or intended to be used as such. Something always felt off even though it was still decently fun most of the time.
That's such a shame. They really failed the people who were enjoying the game.
To be fair the XDefiant news is only sad if you never played it. The first obstacle to XDefiant finding success is that you have to play it on Uplay. The second is that it just doesn't feel right to play, it felt laggy and unresponsive and the TTK was obnoxiously long if you're a new player and it took forever to get gun parts. It felt worse than the OG MW2 back in the day, and with all the silly hero shooter stuff crammed in I'm not surprised no one stuck around for it.
While I have indeed enjoyed some of their older game and would hate to see them go, to a degree I almost would like to see ubisoft go down. For no other reason than I feel the other big studios need to see you can't be too big to fail.
Not only was the game just meh, but couple it with their required bootloader Uplay or whatever it is, made it unbearably annoying to even load up the game or want to. I'm sure most people chose not to continue playing the game just because they had to go through Ubisofts loader.
The gaming industry would be in a so much better place if every company would hire this guy as a consultant instead of SBi and the likes 🙏
I don't think they can recover if they don't do a huge structure overhaul. From what I heard it's deep into their core. I am amazed that a 40k worldwide employee count can't produce good games anymore
the reason why AAA game studios are collapsing is that they no longer tell stories. they no longer give the players a connection with the characters. They wanted to include those who get extremely hurt when a character dies in a game so they add the deaths of "Meaningful Characters" at the start of the game so you don't have any emotional connection to that character even though that character is what pushing the main character to keep moving forward. but we the players don't see it that way. we see it as a just another side character that has no real meaning to the plot even if it's the reason the main character is doing what they do.
There's no seriousness anymore, there's no hardships, there's no meaningful choices, everything leads to 2 ending, the good ending, and then the slightly bad ending. there's really no consequences to your actions. most AAA game studios focuses more on graphics, lip syncing, facial structure, and voice acting instead of story telling, world building, character building, or the history of the world or the character.
When adding something or someone to a game there is suppose to be meaning behind it. when a character mentions something at the start such as a monster and how to defeat it, (i.e. coating your sword in imps blood to kill this mutated monster) and then 1-2 hours into the game you come across this monster only to find out you're not doing any damage those who were listening to the character explain how to kill it a while back and you then kill it. there was always meaning behind random small talk not just filler to keep the player awake while playing your game.
They lost those key points, trying to play it safe to include everyone which caused backlash which made the devs of said games to tell the players not to by the game because it's not made for them alienating those who always bought the games they made.
RE: "let's just enjoy the holiday season"
Agreed, let's stop worrying about this ongoing inferno and get in the spirit of the season!
(by which I mean, let's all gift each other PoE2, get together for some adventuring, and turn their servers to mush)
Please take this man for a consultancy position within your company of deserving.
The internet has been giving honest and free advice to Ubisoft for years. But they are not listening and we are not buying anymore.
The problem is that companies this large are like a huge tanker ship, and it takes a long time for them to slow down, never mind change course.
I know you are killing it with this content but you should make a video on the new bleach trailer plzzzzz
Yeaah! You got it. I'm a massive Bleach fan too. Thanks for cheering me on.
To be honest, If Ubisoft goes down it would be an example for other studios/publishers. Maybe they would learn something.
I think it's too late for Ubisoft at this point. Even if they right the ship, momentum is taking them right into the iceberg they've been going full speed ahead towards for years.
Ubisoft has abandoned gamers and the gamers have abandoned Ubisoft.
Have a great holiday season everyone! ❤🎄✨️
Yeah! Thanks, you too.
92k to be exact and counting! Ubisoft was one of your main villains this season,
but in 2025, Rock Star with that Woke Theft Auto 6 incoming bomb will be your biggest arc yet, IMO. Time will tell.
Congrats and keep the good stuff coming!
That teal is banging bro!!
Cool mugs!
We need Sweet Jerrel inc!
If there is any company that has been doing something to benefit a greater social good, it’s fromsoft. Because fromsoft games teach its players that they can overcome adversity.
I mean that's cool and all and that's very respectful of you. The gamers have been telling these companies for years and they chose not to listen ...zero sympathy for those who willingly torpedo their own company.
i like seeing massive companies like this fail, cause it gives smaller companies who wants to make good games the opportunity to take it's place
Cant wait to hear over the next 10-15 years from now your hero arc about how you became Ubisofts Lisan al Gaib, and brought them back to something resembling a competent game studio
My problem with Ubisoft, and why Im happy for this, is they've been on a downward spirl since 2016. If 8 years later you haven't changed things, you don't deserve to be a games publisher. Why is Yves Guillemot still around getting compensated? The emplyess doing the actual hard work and heavy lifting don't get to steer the ship, Yves is.
I'm so mad at Ubisoft right now. The game was starting to get into a good state with the updates; and they just gave up on it.
Ubisoft forgot what made their games great, then ignored the customers who tried to remind them, it's a self inflicted wound...
Exactly. All they had to do was listen. Instead, they attacked us and blocked us.
Their headquarters in Paris are ready to shut down a game and lay off 300 people rather than put a game on Steam.
I’m not surprised, too many types of games like those. It was mid tier, that’s the problem. It didn’t stand out and it lacked in certain areas and dare I say micro transactions. But also like you said they need adults running the company. Godspeed and the suit is just 👍🏽🔥💯
The games industry, specifically studios that were once great, have really fallen off lately. It's genuinely sad.
They have 2 chances to turn it around to me. #1. Assassin's Creed. #2. Ghost Recon Project Over. I don't criticize games I don't play. I do criticize, but I also give credit where credit is do. In 90% of my reviews I email directly to the game studios. I state the negatives and the positives. I think all gamers should send in reviews after completing a game. Giving their opinions on the game. I am hoping Ghost Recon is a hit this go around. I haven't play Assassin's Creed in years. If this one is good I'll try it.
Good morning! I understand the empathy but these companies do need to fail. Its harsh but if they do not fail they will not be encouraged to make large enough changes for it to matter. If business men see that they cannot just take advantage of IPs and glide on the success of the name they will move on to less meaningful projects.
Save your energy. Ubisoft is beyond rescue. Like a person, change can only come from within, self reflection.
Well said.
You try to address one part of the problem - bad game design. That is important for shure. But the bigger problem of Ubisoft is that they are such a toxic company. That includes their internal management as much as their stance towards gamers. The first time that caused havoc was when they dongled Anno 2070 to the graphics card. After three changes the license expired. There were interviews here in Europe with a marketing director where he laid out further anti-customer politics culminating the famous "you have to get used to not owning games". Glorious politics to anger your customers. My son and I would not buy even BG III if it was from Ubisoft. That toxicity would spread if Ubisoft was not brought down to its knees.
Making a game to go directly against COD? That's bold.
That is certainly a choice they made.
I just found out that GLAAD is behind every push for DEI in entertainment.
@3:14 I do. I feel for the working class development teams. But, Ubisoft is rotten to the core and needs to fail. And honestly, Microsoft, Sony, EA, and Activision need to fail as well. There is no "reforming" these companies, the leaders they currently have in power and the people they promoted along the way are all money hungry exploiters and parasites of the working class. They need to fail and clear out so more honest companies and competition can fill that void.
When Breaking Point flopped, they said they were going to take a step back and re-evaluate their properties. Once I saw the review for Valhalla, I remember telling myself "So they learned nothing"
It feels like they are unlearning as they go along.
@@sungrandstudios That's so true, especially when they tried to push NFTs lol
Valhalla made over a billion dollars for them so that just emboldened them. That was the moment of pride before their inevitable fall.
they're completely done for and will be bought by tencent very soon. there's no possible way ubisoft can come back from this with how they run the company
I am almost certain the character designs are what caused Ubisoft to fail. They just need to look at the top youtubers/streamers to see the characters modern audiences are into.
i wonder if AC shadows flops if that will be the thing that will end them. 🤔 so many flops... at some point they have to be transparent and state how far are they in the hole and all that. full on transparency on where they are as a company and how close are they to sink. instead of acting like nothing is wrong
Let's see what happens in February.
XDefiant didnt die. Ubisoft and DEI killed it. That's such a dirty story, the more you dig into it the more you see.
theres an old chinese saying, where theres crisis theres opportunity. now with them going under its time ofr AA studios to try and take their spot on the market by pieces.
Although Ubisoft from its prime was starting as an humble beginning, Ubisoft starts getting more prideful and lost its way from making BIG FLOPS. It was now made to made fun at and find it pitiful for Ubisoft, no Ubislop to even becoming more a .......(a lot of fumes in my head) well (calming down) an adult turn child mentality. Pitiful.
The lesson here is to be very careful who you put in charge of hiring.
It is never a sad day when another part of Ubisoft crumbles into dust.
There is too much ego in the leadership for Ubi and other companies to come 'hat in hand' and ready to learn.