Navigating the evolution of marketing: key skills for the next-gen marketer

The world of work is constantly maturing - and so are the job roles. Professions, even industries, that didn’t exist a decade ago are quickly become highly sought after, leaving professionals scrambling to update their skillset. The marketing landscape is no exception.
According to Statista, marketing jobs are expected to grow 10% from 2020 to 2030 - a faster rate than average for all other jobs, and likely not stopping any time soon. But what will the marketing jobs of tomorrow look like? And what will current marketers need to upskill in to stay ahead of the curve?
In this masterclass session with iProspect's Chief Digital Officer, Mark Byrne, we explore the future of marketing and the next generation of professionals. Topics covered in the session include:
The impact of technology in shaping the future of marketing
Key predictions for the next five years
Tips on how to keep pace with the ever-evolving industry