Thanks to Envato for sponsoring this episode. Save 70% on the first month of your Envato subscription 👉 bit.ly/Try-Envato (The discount will be applied at checkout)
Based on my 12 years of experience, I can tell you a creative director does not need a kickass portfolio. Your design skill is actually a secondary element. Your ability to lead, talk, present, persuade, and sell is PRIMARY. It doe not matter how good your idea is if you can't sell it to the client and close the deal.
I was working on a project and got too attached to it. I had contradictive opinion with my client, and I felt like I knew best about how to make it visually communicated. And then I watched this video and it suddenly woke me up. I instantly realized that eventually it was not going to be mine anyway. Thanks for the wake up call guys :D
I'm a creative director in a very small company, every day I feel like I should deliver more and become more experienced. Sometimes I feel like I am out of ideas, sometimes I feel like at the age of 24 I should know more about the process and have a better portfolio. But whenever I look at more videos like these, they teach me it's all part of the process. I hope I will achieve my goals someday, You would too!
@@valentine2411 it’s all about being the best at what you are doing, or at least having that charisma in yourself. To build that you need to be a better communicator, you need to help others grow and you have to have the basic knowledge in every tool related creative. Now if you are on this track you can score this on your next cover letter
I wish I didn’t miss the live but those are great information ! I have a question that might be out of context but I will be glad if I get an answer from such experts in the field. I graduated in architecture this year and I really loved my field but I recently found myself also interested in graphic design and started taking online courses right after my grad. I think I am doing pretty good since I already mastered so many CAD and adobe softwares during my studies and now I am really confused and don’t know wether I can do both architecture and graphic design as a career. Thanks you again and all the futur team for the amount of information you are sharing everyday !
@Oumaima L. That's awesome that you are so passionate about architecture and graphic design. Perhaps there's a way you could combine those interests? One of my all time favorite pieces of motion design is all about architecture: th-cam.com/video/AQ-3aRhvFwU/w-d-xo.html
@Oumaima L. your story mirrors my own journey in many ways, so I think it's very possible. I think, though, that you may need to make sure you decide exactly what you want to do in the two industries, then structure your career around those specific skill sets. I can not emphasize enough the importance of being part of a team or company that will support your unique journey, as well as having a network of people to refer work to or direct for projects, especially as you get more work. All the best in your journey.
"Working for dream clients" Honestly, I think working for B2C businesses is more hyped up than it should be. I used to work for an Agency who's clients were Disney, Paramount and Universal Studios and it wasn't all it was hyped up to be. The work environment is stressful because you're always having to strive for perfection along with micromanagement from the managers above, and theres a lot of poor HR management in Agencies. I should say, not all agencies are like this, but in my experience this is true. Each to their own at the end of the day, maybe it was because I wasn't freelance, working for a London Agency and underpaid.
@@MatthewEncina Like how did they become a creative director in the film industry, what roles did they have before hand and what the job entails. Is studying film necessary for that position or is it more so a business forum, and what does their day to day look like.
Starting late can be give you a huge advantage because you can draw on all the other skills and experiences from your life and feed it into your work. I took an internship at 29 (40 now) and wouldn't have done it any other way :)
I am late for the live, but I do want to ask Tom on how did he learned motion graphics, is it self study or he took another course focusing on motion graphics?
Hi Gab! I studied graphic design at University which gave me a great foundation but most of the animation side is self-taught. There wasn't really any motion design specific training available back then.
Tom Crate hi! I do have a little bit background on motion graphics but I wanted to learn more. I am a graduate of Fine Arts. Can you give me some pointers on where should I start, what channel here on youtube would be great to subscribe or website where I can checked out? Thank you for responding btw. 😊
@@gabmasanque745 The Futur Academy is a great place to start! :) There's a ton of great resources on TH-cam if you just search "motion design" . The School of Motion channel also has some good intro material. I have some videos in the pipeline for my TH-cam channel although it's currently empty. Keep an eye out for those :)
![[PODCAST] EP 6: What Do Creative Directors Do? (Pharrell Williams Appointed to Louis Vuitton)](http://i.ytimg.com/vi/pbmAcuzc0Uw/mqdefault.jpg)
Thanks to Envato for sponsoring this episode. Save 70% on the first month of your Envato subscription 👉 bit.ly/Try-Envato
(The discount will be applied at checkout)
Excited to see you all soon!
This is exactly what I was waiting for 😃
Love this! More interviews with motion designers please!!
@@Darkbulb1 noted
Based on my 12 years of experience, I can tell you a creative director does not need a kickass portfolio. Your design skill is actually a secondary element. Your ability to lead, talk, present, persuade, and sell is PRIMARY. It doe not matter how good your idea is if you can't sell it to the client and close the deal.
Okay can please tell me the steps to become a creative director after 12th like the digree and qualification !?
I was working on a project and got too attached to it. I had contradictive opinion with my client, and I felt like I knew best about how to make it visually communicated. And then I watched this video and it suddenly woke me up. I instantly realized that eventually it was not going to be mine anyway. Thanks for the wake up call guys :D
Just listened to your Podcast yesterday, and now seeing you here. It's crazy. Good job Tom!
Thanks Dat!
this is gold, Encina is a master explainer and interviewer
Why, thank you!
thank you soo much guys, keep rocking
I'm a Junior creative project manager but this video is still very useful! Well done guys
Thanks Charlene!
This was fantastic! Would be great if you did a series on this.
I'm a creative director in a very small company, every day I feel like I should deliver more and become more experienced. Sometimes I feel like I am out of ideas, sometimes I feel like at the age of 24 I should know more about the process and have a better portfolio. But whenever I look at more videos like these, they teach me it's all part of the process. I hope I will achieve my goals someday, You would too!
hi how can i get into the field, how can i begin
@@valentine2411 it’s all about being the best at what you are doing, or at least having that charisma in yourself. To build that you need to be a better communicator, you need to help others grow and you have to have the basic knowledge in every tool related creative. Now if you are on this track you can score this on your next cover letter
@@mahtabmashuq im just outta college, with a degree in philosophy, i know ps, ai, an. i dont have a clue about what to do next
@@valentine2411 you have to start
@@mahtabmashuq yes from where??
9:43 So awesome Tom!! I wanna try this Stop Motion to add to my Motion Skills. Love those Power Line Sillouettes!⚡️✨
so great. thanks for sharing. please bring on Ash Thorp again :D!
Enjoyable - thanks for sharing.
wow guys, thank you.
You're welcome.
I wish I didn’t miss the live but those are great information ! I have a question that might be out of context but I will be glad if I get an answer from such experts in the field.
I graduated in architecture this year and I really loved my field but I recently found myself also interested in graphic design and started taking online courses right after my grad. I think I am doing pretty good since I already mastered so many CAD and adobe softwares during my studies and now I am really confused and don’t know wether I can do both architecture and graphic design as a career.
Thanks you again and all the futur team for the amount of information you are sharing everyday !
@Oumaima L. That's awesome that you are so passionate about architecture and graphic design. Perhaps there's a way you could combine those interests? One of my all time favorite pieces of motion design is all about architecture: th-cam.com/video/AQ-3aRhvFwU/w-d-xo.html
@@tomcrate835 Thank you so much for answering. And the video is a great discovery made my day !
@Oumaima L. your story mirrors my own journey in many ways, so I think it's very possible. I think, though, that you may need to make sure you decide exactly what you want to do in the two industries, then structure your career around those specific skill sets. I can not emphasize enough the importance of being part of a team or company that will support your unique journey, as well as having a network of people to refer work to or direct for projects, especially as you get more work. All the best in your journey.
"Working for dream clients"
Honestly, I think working for B2C businesses is more hyped up than it should be. I used to work for an Agency who's clients were Disney, Paramount and Universal Studios and it wasn't all it was hyped up to be. The work environment is stressful because you're always having to strive for perfection along with micromanagement from the managers above, and theres a lot of poor HR management in Agencies. I should say, not all agencies are like this, but in my experience this is true.
Each to their own at the end of the day, maybe it was because I wasn't freelance, working for a London Agency and underpaid.
This video is very very valuable! Thank you! :)
Thanks a lot Matthew and Tom! Super interesting! Cheers from Montreal :)
Hope I can watch this conversation later.
Available now
9:36 Rockzilla!! doing the Karate Kick on a building!!! LOLOL! ✨
Would like to see one on the film industry
What would you like to know?
@@MatthewEncina Like how did they become a creative director in the film industry, what roles did they have before hand and what the job entails. Is studying film necessary for that position or is it more so a business forum, and what does their day to day look like.
Oh god, i started this career when i turned 30 and i’m starting to think i’m out of time already
Starting late can be give you a huge advantage because you can draw on all the other skills and experiences from your life and feed it into your work. I took an internship at 29 (40 now) and wouldn't have done it any other way :)
@@tomcrate835 Well thank you very much Tom for your reply! I hope to get good eventually! Your work is beautiful ☺️
100% Agree with Tom. No time is wasted. You can put everything you've learned in the past, towards your next venture.
I am 27 and I just started too, one thing that I know is, you're never too old to be working in creative field :)
😮 Impressive, amazing and cool stuffs, Tom Crate! - Jeremy from Philippines 🇵🇭👍
Thank you Jeremy!🙏
Great to see you here Jeremy
This is a very good content right here.
I am late for the live, but I do want to ask Tom on how did he learned motion graphics, is it self study or he took another course focusing on motion graphics?
Hi Gab! I studied graphic design at University which gave me a great foundation but most of the animation side is self-taught. There wasn't really any motion design specific training available back then.
Tom Crate hi! I do have a little bit background on motion graphics but I wanted to learn more. I am a graduate of Fine Arts. Can you give me some pointers on where should I start, what channel here on youtube would be great to subscribe or website where I can checked out? Thank you for responding btw. 😊
@@gabmasanque745 The Futur Academy is a great place to start! :) There's a ton of great resources on TH-cam if you just search "motion design" . The School of Motion channel also has some good intro material. I have some videos in the pipeline for my TH-cam channel although it's currently empty. Keep an eye out for those :)
Tom Crate this will be noted! Will subscribe also on your channel. Thank you! 😊
Shout out to Junior Art Directors in the house
🙌
Great insight clearly this interview worth rewatch many times
Mat ... what headset are you using
Thanks. Glad you enjoyed the discussion. My headset listed here: kit.co/MatthewEncina/matthew-encina-s-favorite-audio-gear
3:00
Yes 😀 HAPPY new year for YOU ALL ❤
Cheers
This was great then, it is great now.