Hottest Travel Destination 2024 | Startup | Sarthak Ahuja

Do you know what’s the most sought after travel destination of 2024?
I was at the Dubai airport this morning and while looking at people lined up at the boarding gates, I noticed one line was unusually long...
It seemed like people chose to stand in a long line out of excitement, not wanting to wait while a few people boarded...
I guessed it would be a queue for Delhi, but quite surprisingly, was a string of travellers for Baku!
The number of people traveling to Azerbaijan has skyrocketed...
In fact, the searches for Baku online have surged by 438% in 2023... and are only going higher in the current year.
As per the Skyscanner Travel Trends Report 2024, it’s among the top destinations of Indian travelers at the moment along with Da Nang (Vietnam) and Almaty (Kazakhstan).
This sudden rush is on account of cheaper flights (25k round trip), an e-Visa that comes in less than 3 days, and overall a fairly affordable destination.
But above all, this has been because just a handful of Indian travel influencers started hyping up the place a little over a year ago... and then it went all dominoes.
In the first 2 months of 2024, the number of travelers to Azerbaijan are up ~50% from the same period last year.
But for Indians to take all the credit would be unfair...
The highest no. of tourists are actually from China, followed by Russia.
A quick search online will show you a 40 page document that the country developed as a tourism strategy in 2020 to reduce dependency of its economy on fossil fuels...
And look at the execution!
I think India needs to develop at least 20 such destinations across the country to be no less than other global destinations over the next 4 years...
...and all of us will have to collectively hype it up in support of the govt.
To start with, Goa seems extremely overrated to me now. And we need some virgin destinations that beat those in Thailand, Bali and Vietnam to begin with.
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.

[@Shivam19994]

Thank you! Sarthak for this insight.