Case Study: How McGuckin Retooled eCommerce, Reset Customer Loyalty and Strengthened their Brand.

Hosted by Dan Tratensek, NHPA with panelists including: Grant Morrow, Orgill's Program Director of Retail Technology & eCommerce, Stephanie Lee, Orgill's Product Data Manager, Mary Richardson, Creative Director at Tyndale Advisors, and Tyler Musslewhite, Marketing & Design Manager at McGuckin Hardware
If you are interested in how eCommerce, customer loyalty, store promotions can all work together to strengthen a venerable brand, then you will want to hear the story of how McGuckin Hardware worked with Orgill to accomplish all of these tasks.
During this session, the panelists discuss how a retail operation’s loyalty, eCommerce and promotional efforts can all work together to build on a retailer’s customer and brand reach.
This session demonstrates how a real-world retailer approached these complex issues and worked with Orgill’s internal teams to accomplish their goals.