Initially I started on Twitch, zero traction, switched to TH-cam, learned to make better content, and saw results almost immediately. Twitch will eventually die just because you can't get started there.
True. Either you stick to a bigger streamer or you're nobody there. I am lucky I'm a big fan of my fav streamer, so if I started streaming and playing with him, I would get notice by some people. However, I don't know if I would ever try Twitch because it requires specific dedication.
I think the most effective and beneficial way to run ads on Twitch was the old way to farm bits. I used to watch TONS of ads by choice because you could earn bits that could then be used to support your favorite streamer. It was a great way to give back when I did not have as much money - and I really don't know why they got rid of it! :(
I think it's probably because there was a lot of people like you watching them, if you don't have any money to spend, companies don't care about you seeing their adds, when adds watch don't translate in money for them by people buying their products, they stop paying to have their adds seen.
@@LightSilver7 well, I used to do it on a second screen while watching the stream - so it was just a fun way to kill some time that resulted in being able to send a few bucks to the streamer directly :)
The problem with ads on Twitch was showcased in Asmon's react video to Teccy doing Star Rail pulls where he missed him actually hitting the Seele and it ruined the react. Ads are okay in a vacuum, and even actually a good thing, since it lowers the costs for viewers while still being sustainable for the broadcasters (which is why we're basically going back to that system with streaming services as relying on crowdfunding entertainment doesn't work because it'd either be too expensive for consumers or the streaming company would lose tons of money). But Twitch doesn't exist in the same vacuum as anything else, as the streamer doesn't just stop what they're doing when the randomly timed ads are playing. It's directly interrupting the streams in progress. If there are commercials during a basketball game, the teams aren't playing the game during the commercials. But the streamer is still streaming. It doesn't work. They need to figure out a different way to do it or the watchability will keep declining.
i mean its simple enough, just dont block the screen, zoom out the stream like 40% and fill the borders with ads every so often then zoom back in when the adds are completed. give the streamer notice live when the system is about to send a large portion of viewership an ad, so the creator can potentially delay major moments, keep the cut 70/30 for streamers, but sell and in service adblock.
The biggest proof for the whole "it's because of the ads" is literally the vod channels of every streamer having such an increase in views since then, I personally stopped watching Twitch entirely and know most of my friends did as well because it's just such a frustrating thing having to constantly update your ad blocking method, It's just not worth it any more when everybody has a vod channel anyway.
I watch vods if they have 200+ viewers. If they have less then I watch live because I actually have a chance to engage with the streamer and have them engage back. But you're 100 percent right.
I'm not even certain why Twitch still has subscriptions like they currently do. It should honestly work more like TH-cam premium, where you buy into an ad free experience everywhere and the people you watch still get a kickback
Twitch can 100% do targeted ads. I don't know why they don't already all they need is Amazon purchase history to make groups based on purchases and who they watch. If they do this they can have skippable ads and less of them since they'll make more money from them 🤯
@@showlate1 It doesnt matter if its "big" Amazon in europe its one of the largest data companies in the world. And all companies share/sell this data. How do you think when you go to a new site it has targeted ads for YOU. That website didnt have to survey you, it just buys the data from Google/Amazon or literally millions of other data services
@@thetruth5232 I mean it is also relatively big in Europe, but it is nowhere near as big as it is in NA. The market in Europe is exponentionally more shattered than NA, there are way more players on the market and this also changes from country to country. Amazon is really notably present in only a few countries , there are plenty of countries, where it doesn´t even make it to the top 5. Overal while Amazan takes up about 40% of market share in NA, it is not even 10% in Europe.
They need to switch to banner or integrated ads that don't block the stream for 6 minutes straight at random intervals. You miss too much stuff that way.
Personally i stopped consuming twitch as much due to prefering video-form content, i have to spend less time paying attention, i get to miss useless stuff and select what i watch, for example with this channel, i don't watch ALL videos (For example, i don't watch the WoW content or other games like that), with twitch i do and don't get to select what i wanna watch, i do since there's a ton of people who are making the content i'm looking for but not from the people i'm looking that content from
I think the point is it is very hard to go viral on Twitch. You need to blow up elsewhere before your Twitch grows. It is purely an algo problem with Twitch, and hurts the platform overall because there is a percentage of live streamers who just don't bother. Twitch needs a larger pool of top streamers, and alienating potential future streamers is ultimately bad for Twitch.
I used to watch alot tarkov streamers and they could always run their ads inbetween raids. Then came the time when twitch started controlling the timing of the ads. In a tarkov raid the action can be at very random times and with the ads running automaticly it sometimes ruined watching a 5-15 minute raid. Now ive heard that streamers regained control over their ad timings, but i haven't come back yet. Left a bad taste in my mouth
The type of ads on twitch is also a major issue. I often find after I have seen the same ad interrupt my stream 4 times, with that annoying volume increase, I just close the browser. I can't be bothered with it, its like they are actively trying to annoy me.
As long as you have viewers, you will have advertisers. The whole problem with the current "system" is that a few people erroneously assume if an advert for X appears on a stream doing Y, then X must support Y. However that's obviously not the case, and I don't think most people even actually think that way. Kick will succeed where Twitch or even TH-cam fails because they seem to understand the simple fact that as long as there's viewers, there will be value in the advertising because no one except a few delusional individuals think that the advertiser is actually endorsing whatever a random streamer is doing. In fact it seems almost like they're pretending random advertisers that have a deal with the platform have the same level of involvement or support with an individual content creator which again is obviously not the case and not a serious belief outside a small group of fruitloops.
Haven't been on Twitch for 5 years, that company has some serious problems, the favoritism is crazy for some of their streamers that they let them get away with stuff that violates their TOS but would insta perma ban a low tier streamer with no hesitation, extremely biased.
The problem isn't what kind of ad is shown, the problem is that it's an ad that is an obstacle, it's in the way of the viewer being able to watch moments with the streamer. Ads became a very unpopular thing back when TV was the number 1 media people watched. And the channels tackled it by pausing the movie, series or show you were watching while the ad was going so you didn't miss a thing. Still, people never liked them as they disrupted the immersion of whatever they watched. And on Twitch people support them just because their favorite streamer is relying on those ads to get an income, and the people behind the streamer are the ones that subbed, leaving the other people who don't pay for subs or aren't as lucky being gifted a sub out in the dust. The method of pausing and continuing doesn't work on Twitch as ads take minutes and in the meanwhile a streamer might engage with their viewers live for responses etc. Those moments are precious at times, ripping the very immersion out of their unsubbed viewers, potentially making them switch to another streamer. I never personally watched a commercial and thought, I'll get that product.. Not even once in my life. The power of commercials is something that simply doesn't work on me, all I get is hate for the brand that disrupts my attention. It works differently on other people of course, some are easily swayed perhaps. And while saying all of this, I still think ads is what it takes to upkeep the server functionality of Twitch, but to be completely honest, Twitch makes a shit ton of money, there's no problem for them making money. I bet the reason why their revenue is down is because of their investment in more employees in recent years to strengthen their platform with new ideas regarding new-thinking ways to utilize their platform, which is absolutely what they should do. But it's like any company that grows from small to medium to big and then to huge, huge companies loses their traction because of its own complexity and overwhelming directions. The best way to keep a company successful is to not re-invent themselves too much. Look at the most popular brands and companies with longeivity. Coca-Cola for an example, they don't do that much innovation in comparison to other companies that go down and under. They ride the wave of their delicious soda and they know they got the recipe to stand by. Then look at Bethesda, they became big, changed a bunch of shit, and see where they're going. Twitch has become huge and faces that phase of staying with its identity or transforming into something even bigger, like a robot with his friends assembling into a huge mega-robot and then that mega-robot meets another 5 mega-robots becoming the ultra-robot, the problem is that there's not enough mechanics and oil available in the solar system to maintain the structural rigidity. That's the problem, not the fucking type of ads. Lack of Innovation is one thing that can bring companies down, but likewise a lack of focus because of over-ambitious Innovation with lack of focus is also a potential company killer. I don't think Twitch is in any danger, but their growth is young, and usually after a few years, you'll see a decline in revenue, it's quite normal. It's always about capacity and focus. Sometimes, you don't have to grow into more branches, maintaining them and instead looking after it's roots can be the most lucrative thing you can do, and that is what Twitch should do. There's more ways to create money than ads that are less intrusive, but I have my sincere doubts they have a significant problem making dollars. They also plan on laying off workers, 9000 Amazon/400 Twitch, most likely because of ChatGPT, not because of money problem, but because of efficiency. We are seeing a shift throughout the world, it'll take a few years until we see a real outcome of it, both scary and interesting. Automation is the keyword for AI, and we all know automation means that humans aren't needed anymore, and now even creative thinkers and artists are an endangered species, just give it a couple of years.
@@SawGudman Sorry about that bud, It just ran out of me. I was sleep-deprived that day, and I don't usually write walls of text that way. In other words, I totally get it!
shame twitch doesnt have any decent competitors, like maybe something with a nice blue theme and a focus on interactivity. YOU FUCKING HEAR ME MICROSOFT?!? I WANT MIXER BACK!
I wasnt a fan of mixer felt like one of those chinese mobile streaming apps like tiktok with the random goofy donation method of stupid looking stickers/characters. If anything the new kick platform will probably take over instead of twitch cause its also owned by that huge gambling company so they literally cant lose money. + they get self promo
The only real competitor is TH-cam. Even though there's terrible copyright nonsense, at least with streams on this site if you miss something, it's very viewer friendly where you can just back up and catch up. With Twitch, you miss it unless you pull up the channel on another Tab to see the VoD.
This reminds me of what happened to my husband in March 2023. He had worked his butt off for 2.5 years with no raise and they scheduled him to get certified, so ok, we'll wait. On March 18th he was given a $4/hr raise that we needed and was overdue. Then on March 24th as he was about to head home the owner called him to her office and let him go. No reason, no complaints, in fact he had a wall full of customers praising him. Made no sense and his boss said the $4/hr raise was given to help him get higher pay from unemployment, which it did not as they average your earnings over 3 months. He has found no work in his profession or one similar as we watched all of the trade jobs just vanish. I feel bad for this streamer and others who are just being done wrong so the higher ups can make more for themselves.
The ads are a huge issue, both for streamers and for viewers... I had to go into my twitch settings to disable all the ads for when I stream just so people would stick around. Warranted, I'm a really, really tiny streamer and only really stream stuff for my friends, but still. The difference is night and day when you turn the ads off.
Nothing worse than chatting to your 1 viewer and all you get is “ yo ads, I can’t hear anything you saying “ and everyone sits there for 2 mins while a fucking ad runs....
one thing to think about that he misses is that ads are antithetical to live streaming but not VOD content. When you're served an add before after or even during a VOD you don't miss anything the VOD just stops or doesn't start until the ad is over. The same cannot be said for live streaming ads interrupt live streams and cause you to miss the one thing that differentiates it from VODS; live content. Ads are by their nature destructive to streaming, but not to VODS, youtube has a lot more analytics and a lot more viewer analysis and data, they probably already have figured out that running adds on streams is both the only way to make money off of them and the best way to destroy them at the same time.
This is why i love being in a small union company (200-300 employees). I took a promotion to General Forman and hated it. Between that and some personal life issues, I was struggling. Leaving work early, coming in late, and calling in because I couldn't think/function. My boss's boss called me when i took a week off and it wasn't "wtf r u doing?", it was "are you OK? Is there anything we can do?". There was no judgment or punishment. A couple of months later, I requested to step down to field foreman. And the let me. Totally unheard of when u talk about careers topically. Union also has drug addiction assistance. If u fail a random drug test, you have to go through a program but as long as ur going through the program they can't fire u for failing a random test. It's an amazingly human way to deal with real life problems in a real and meaningful way. And no, the company doesn't just fire u for a made up reason. I know multiple ppl that have failed random and r still with the company. They know ppl use drugsto cope because being human sucks at times.
I don't understand Twitch. They ban a streamer for having a half naked women just for a second because they accidentally opened a video without knowing what it was exactly. Or saying a "bad" word. But then they also have half naked women, licking, moaning and prancing and dancing around calling it "ASMR" Or "Just chatting" They basically have soft porn on twitch, but then they ban huge streamers for half a boob that showed for 2 seconds. In my opinion they would have to ban every single Hot Tub streamer and 90% of the ASMR streamers. Many of them literally make porn on OnlyFans. Amoranth, Pokemane for example... They advertise their adult content on twitch.
Since when did Pokimane make adult content? The closest thing I know of was that deep fake shit with Atrioc. Don’t watch her, or Twitch at all really, but I know she said she wouldn’t do adult content. Have a good one
@@sam-psonsmith9951 Pokimane made one? Or you just talking about Amouranth? Everyone knows Amouranth has one but wasn’t Pokimane really against making one? Might just be confused but I remember her saying she’d never make one
I have to pay one fee on TH-cam and have no ads. Big benefit for someone who likes more than one thing. I can watch a live stream , some gaming clips and then watch a full guide on how to fix my car. So it just a bigger benefit for me the viewer in my opinion.
Yo salute asmon. You have interesting videos and intelligent conversations. I have binged a lot of your videos and yeah I disagree sometimes but your arguments are pretty concise and fair either way. Shit you even had me watching your WOW videos lol and I have zero interest and zero knowledge of the game but you make it entertaining.
I don't think I have ever had an ad on twitch that is relevant to me. On other sites I get tons of adverts I like. I'm surprised they dont advertise per category, like if you are watching a bunch of co-op or party games stuff you probably like to do things with people.
I literally quit watching Twitch (I'd been using it since 2014) because of the Ads. I've tried to go back, but I click on a stream, am introduced with some stupid, annoying, and long ad, and I immediately close the application. I used to enjoy watching you live Asmon. Ads ruined it for me. I hate shit that wastes my time if it isn't on my own terms.
if there is no better streaming platform, twitch will always be the first streaming website next to youtube, so many people or companies trying to make streaming websites like twitch but none has been successful
The stuff about Amazon not paying makes no sense. The whole purpose of Amazon owning twitch is because they collect the data through Amazon and use it to sell ads on twitch, that's why it's free with Amazon prime, most of the twitch subs have Amazon prime already and get twitch for free. Giving them infinitely more data because the accounts are then linked, can't help the demographic for a video game streaming company tho.
I was watching a streamer playing an battle royal Shooter. And these games are usually a walking simulator until the circle gets smaller with a climatic finish of the streamer either popping off or dying. So I was watching for 10 minutes in anticipation for the grand finale. The circle shrinks. The streamer is in the top 3. They engage the enemy. The moment I was waiting for aaand 3 mintues of ads hit. I couldn't skip I couldn't delay all I could do was returning to a concluded game , let the frustration sink in, closing this awful website and never come back.
"As soon as I enter the stream, I get an ad. Or during important moments I just wanted to watch that stream." - The MAJOR reason for me to NOT be an affilliate or worse. Plus an ad shown you can't control at all, as mentioned. As there are many companies e. g. I'd never support - great when their ads are running next to my content. Biggest Twitch problem, like in so many other Amazon divisions: It was never ment to make a profit, but to drive Amazon Prime subs, according to Ethan Evans, former VP. Now it should make a profit additionally. That's like trying to breed the most beautiful horse - and then want it to win a race! What this vid didn't understand about kick: No, it's not dependent on advertisers. It should make no direct profit via ads. The possibility that gambling platforms can advertise on it, having a gambling company next to some others as backers, is enough. Because the RoI of a gambling lead is 1.000+ times higher than for some useless drink or shaving cream. But nice wishful thinking that guy has.😅
I used too watch twitch every day at least 4-5 hours a day after work etc while raiding doing stuff etc... The adds did turn me away I just watch my fav streamers on TH-cam now. And if it's not on TH-cam I go too a specific vod or more likely some one else uploads the entire vods of said stream i.e. Asmongold hehehe love u bro!!!!
Google is scary at time. I've gotten ads about stuff I talked about with friends in private conversation on Messenger before. I'm not sure how they get this stuff from third party apps like this I assume this must be tied to Chrome or maybe the google account logged on the browser but watever this is next level privacy invasion if you ask me.
They just need to cut the junk streams to reduce maintenamce cost/data as a first measure. Let people stream for, idk, 6 months for free, they either break and you make a deal. 50/50 is totally fine, show me a comparable industry where you make more using someone elses infrastructure to the same degree. If they don't break it's 10$ a month or whatever to continue streaming.
There was literally a day where a friend of mine and I were just talking about a very obscure fighting game that we didn't do a search for recently and a video showed up on youtube about it at that very moment. They're listening to us. I also went out with a friend to buy light bulbs, which was done on their credit card at a Lowe's, and I started to get light bulb advertisements on Facebook.
If youtube restructured their live streams so its as acceptable as Twitch, I think that could be Twitchs downfall to be honest. Or if kick gives new streamers more eyes than twitch I think that could also play a factor. For big streamers they already have descoverablity and can get away with ad breaks. TH-cams algorithm is more forgiving than twitch it seems for new creators, but twitch is trying to force the little streamers to play more ads. No one but twitch wants to do that.
Having fewer and more targeted ads was one of the major benefits of streaming and video platforms in comparision to cable TV, asside from the better content. With as many ads they are running now, its just not fun to watch streams for me. I have aquired a far lower tolerance to advertisement the older I got. I know they are necessary to earn money for the streamers and the platform, but on a streaming platform without rewind functionality, a full screen advertisement is just stupid.
I have question whether Google really knows how to target ads at all. All I get is adverts for retirement homes, luxury cars, investment nonsense, pain medication, jewelry and travel. Apparently I'm an elderly woman in thier eyes. Twitch on the other hand, only advertises games and movies to me.
as someone who worked on the amazon side on a team that worked alongside twitch on some services that were part of twitch, i can tell you twitch has been subsidized by amazon/ amazon prime accounts (that don't use twitch) for as long as amazon has owned twitch. you can believe me or not as i'm just a random person on the internet and this was a while back(pre 2019 and have had friends still working there until as recent as 2022 which have kept me updated on their work).
LOL on the point of Aura. Last time I got a scam call was about 6 years ago. turns out it was because I gave my personal information for some Democratic Party thing. After I got rid of the number in the last 6 years never got spam calls. odd
last time i was on twitch it was way too much ads. click streamer -> get 3 minute ad break. watch streamer for 2 minutes -> streamer runs a 5 minute ad break -> click different streamer -> here's a 3 minute ad break. it's not a good experience
Personally I think that the downfall can at least in part be attributed to the lack of quality games. Stream viewing for the personality is fair but I started watching said people because they played games I love, in particular league of legends. Those hook-in games are now few & far between (if existing at all), so we end up going back to old game content which you'd expect at some point to distance itself from new viewers simply because it's considered "old". This is the same with Fortnite & Minecraft for a generation after mine. If developers keep making shitty tripple A titles with bugs a plenty, streaming will definitely suffer. No-one wants to watch a stream of a bad game for very long.
You can bypass the ad's on twitch. Ever notice a small video window appear in the top right corner? Well, mute the ad, expand and unmute that small player and there you go. I agree it's a problem but just wanted to share how to bypass it.
Yea... It is a problem when I can decide to give twitch a shot spontaneously and see if their is anyone I want to even watch, only to get multiple ads all at once the very first minutes of opening the first stream to give it a shot. Completely kills all interest I had to give it a shot, and then I go do something else instead.
Twitch increasing Ads per hour results in the simple effect of "i havetn watched TV for the last years really... why would i want to watch TV on the Twitch channel now ?"
I love how Asmon says how is this data being accurately represented. Is it being spun and used as only during Covid or all time? He doesnt let his viewers just fall for false narratives and pushes real journalistic questions. God if only more streamers called out the bullshit like Asmon did, we would all be better off.
36:15 I remember asmon saying he wasnt OK with this because it's bad for the platform, making people leave and thus hurting every other streamer in the process...
Honestly, with it stopping contracts with streamers and really pressing advertisements it really feels like Amazon is trying to wind down operations slowly, either that or trying to lower costs which will have the same effect over time.
It blows my mind how companies that are publicly traded (like Amazon) are being evaluated, so that the stock prices can be adjusted accordingly, when so much about the income and expenses is completely obscured.
Yes they get a reduce rate but also public cloud is expensive to run things like video. Twitch should have been deploying its own data centers in major areas to help reduce cost…
It's a write off for Amazon. Business expenses are a thing. Think about it. Why the hell is it so lucrative? They just put in their Schedule C the cost of internet services (AWS) and any loses incurred is taken off their overall profit. Twitch stands as a demo of AWS in action and the amount of servers available are paid for by it's clients. Twitch is going to exist in 15 years.
This is exactly the thing we need to take away from this. It’s standard practice to inflate the cost, and make them look less profitable than they are to ultimately make more money through taxes. I thought this was business accounting 101.
Yeah, tax write off 101. It is why, in most cases, it is beneficial for big companies to have a debt. It is actually called healthy debt ratio, I find it funny though
Talking about the point made at around 16:00 , my father and I actually tested this once. He had a laptop open with chrome up, and we were talking about getting my step-mother a gift. I saw the laptop and told him, "watch this". I went to the laptop without touching it and said very clearly, "Jewelry, diamonds, emeralds, gold, silver" and repeated it a few times. I told him not to use the laptop until tomorrow to look for any gifts. The next day? His google search page was covered in jewelry ads. They absolutely listen to and monitor everything you say / do, even if you're not actively using the device, and that was years ago even before covid.
It's insane to me that twitch treats ads the same TH-cam does. A TH-cam video doesn't go anywhere while the ad is playing. The hype stream moment, however, does NOT pause while you get 7 unskippable ads. If I were in charge of twitch, I'd be working around the clock to try to innovate ways to provide ads in a non-disruptive way. What in the everloving hell are they doing over there?
im 36 turning 37 and have survived on less than 11,000 a year my entire life. Getting 20k a year is unthinkable, the idea of 40k being average is insane to me. there are no jobs, there is no prospect, and there is no hope for my future or my kids. every job needs a building to exist in, and the only thing that exists within miles and miles and miles of me is retail and fast food/service. So max of maybe 10-12 an hr if your lucky, with them cycling everyone on part time basis to avoid paying benefits or anything.
I really don't think Twitch ads are the main thing that push people away from big streamers, those people have a bit more power to keep the viewer around. However, imagine you just randomly tuned into a small streamer with less than 100 viewer, you found the guy pretty funny, and decided to listen to him play random stuff in background, and bam! Twitch ads, you just close the window and leave. IMO Twitch ads are harming the new streamer growth more than anything, and a platform that doesn't support natural growth of new streamer is just a dead platform in long run.
They can give badges for newer streamers and ones that are trending and gaining an audience and gaugei t on quality and give exposure that way twitch can fix that
I don't understand why Twitch isn't using more of the Amazon purchase history of users. It may not be all, but it has to be a large enough percentage of Twitch users are also using their Amazon account for Twitch Prime. That should offer enough of a sample base to be able to do more target adds raising the value of the time.
14:05 I read somewhere that when they get technology to the point where the contact is the user interface that they're going to test the waters and see exactly how much of your vision they can block out with advertisements. I think they said 70% of your vision can be obscured before it starts affecting you negatively?
It's crazy to me when people question successful streamers who have been doing it for years. You don't question your surgeon before an operation. People who have been doing what they've been doing for years typically know what they're doing.
Uhhh yeah, people do question their surgeon. They setup appointments before surgery and go through everything so that you can question them. Also people regularly refuse certain surgeons for heaps of different reasons, legitimate or not.
Ads could also be a problem for smaller streamers. Cus people are not willing to pay for a sub instantly without know who they are subbing to. And if a viewer is spammed with ads everytime they go to watch a small new streamer. Then the viewer will just leave and go back to the streamers they don’t get ads on.
It's incredible to me with the pairing of Twitch and Amazon that they can't pull people's shopping habits to help with their much needed data collection. As an Amazon shopper, I wouldn't like my data going around like that, but I would understand it in this case.
I still don't exactly understand what goes through asmon's head when there's a sponsor block in a video that he reacts to, and he deliberately does not skip it. I respect this decision, but I want to know what goes through his head while doing that,since he never reacts to the sponsor block itself.
In Brazil the issue for Twitch is that streamers ask for bank transfers instead of subs or anyother thing that twitch has a cut. They say: 50% is not fair and the followers pay in bank transfers. I see some streamers that gets 100 people in their lives and get like 10 subs a months, but get 400 dollars im bank transfers. ASMR streamers go strong in this.
I just absolutely love getting 7 unskippable ads in the final round of a counterstrike match. By the time the ads were done they were analyzing the game. Never watching ESL on Twitch ever again.
Easy solution: Twitch extension that collects search data in exchange for providing “x” amount of ad skips per day/week. You could even go a step further and sell 20 ad skips for a dollar. Im positive that making .05 on an ad skip is more than what twitch makes from an ad view. Id definitely dump 10$ into skips and be good. I think most people sub to 1 or 2 channels and just deal with the ads for everyone else. Im not going to pay 5$ for some random channel I’m browsing once. But .05? Yep
my opinion on the bit about the end of watching small streamers. I only have a limited amount of time to watch streams. So when I use that time, my first go-to is streamers I already know I like. If none of them are available I gotta find somebody else. So I look at the numbers, 20k+ people think this streamer is good? Okay I'll give him a shot. I have limited time, why would I give that time to somebody other than the person the Twitch community seems to be behind already?
I tried watching switch somewhat recently, it was unwatchable, every 8-10 minutes I'd get around 2 minutes of ads, it was ridiculous. It's one thing if a video has an ad spot where it's specifically timed for the ad, but for a stream, it just kills any incentive to watch as you could be missing an important part of the stream. Also, Ads are the reason people switched over to video/streaming services in the first place, kind of defeats the purpose of needing to watch as much or even more ads than what you used to see on TV (6-8 minutes of ads every 30 minutes), but at least with TV ads, you always knew when they were gonna happen and they lasted a set amount of time so during the ad you could use the bathroom/start on cooking/etc.
There's many that don't care about ads of any brands, I have run so many ads and I don't even know what I have watched through since I'm totally oblivious to it and do anything else. But to have my attention to them
I have never bought a new car in the 33 years that I've been alive. When I was in my early 20's I couldn't afford to and now that I'm in my 30's I can afford one new but I just understand that its stupid to buy a car brand new rather than getting one used with low mileage for a way lower price.
I watched Twitch since JustinTV but its hard to watch and get into a stream when 1/8 ads pop up that are 30-45 seconds each and its usually when im really into the content the streamer is doing. I just watch TH-cam now
One area you're clearly wrong is about the whole "I'm having a bad day, wanna take a few days off." Most salaried workers get like 3+ weeks of paid vacation. Burn out isn't exclusive to streaming, it happens to everyone, yet other jobs have this figured out already.
50:25 I would say its more about this, as an example. I'm a fan of GTA V. So I go on Twitch to the GTA category to look for a stream. Now I could just look at the top 10 or so streams there because stastically there should be a good streamer there I can watch. Or I could scroll all the way to the bottom, go through a bunch of 0 viewer or 1 viewer andies until I find one I like. There might be a lot of of good streamers down there, and a lot of bad. But I'm not going to waste time doing that. No one does that.
Initially I started on Twitch, zero traction, switched to TH-cam, learned to make better content, and saw results almost immediately. Twitch will eventually die just because you can't get started there.
YT is heading down the same path.
Good for you man, I get recommended smaller channels like yours on youtube. Its great for newer channels.
True. Either you stick to a bigger streamer or you're nobody there. I am lucky I'm a big fan of my fav streamer, so if I started streaming and playing with him, I would get notice by some people. However, I don't know if I would ever try Twitch because it requires specific dedication.
Thanks to Helldivers I found your channel. Keep going man!
I think the most effective and beneficial way to run ads on Twitch was the old way to farm bits. I used to watch TONS of ads by choice because you could earn bits that could then be used to support your favorite streamer. It was a great way to give back when I did not have as much money - and I really don't know why they got rid of it! :(
that sounds amazing wtf
I think it's probably because there was a lot of people like you watching them, if you don't have any money to spend, companies don't care about you seeing their adds, when adds watch don't translate in money for them by people buying their products, they stop paying to have their adds seen.
so you waste time & money. what do you get back in value?
@@TancWiht yeah, thats fair - I assume that’s what probably happened lol it was fun while it lasted
@@LightSilver7 well, I used to do it on a second screen while watching the stream - so it was just a fun way to kill some time that resulted in being able to send a few bucks to the streamer directly :)
The problem with ads on Twitch was showcased in Asmon's react video to Teccy doing Star Rail pulls where he missed him actually hitting the Seele and it ruined the react. Ads are okay in a vacuum, and even actually a good thing, since it lowers the costs for viewers while still being sustainable for the broadcasters (which is why we're basically going back to that system with streaming services as relying on crowdfunding entertainment doesn't work because it'd either be too expensive for consumers or the streaming company would lose tons of money). But Twitch doesn't exist in the same vacuum as anything else, as the streamer doesn't just stop what they're doing when the randomly timed ads are playing. It's directly interrupting the streams in progress. If there are commercials during a basketball game, the teams aren't playing the game during the commercials. But the streamer is still streaming. It doesn't work. They need to figure out a different way to do it or the watchability will keep declining.
Great example and analogy. Only hop on Twitch for drops nowadays (Diablo 4 and Warframe dev streams).
i mean its simple enough, just dont block the screen, zoom out the stream like 40% and fill the borders with ads every so often then zoom back in when the adds are completed. give the streamer notice live when the system is about to send a large portion of viewership an ad, so the creator can potentially delay major moments, keep the cut 70/30 for streamers, but sell and in service adblock.
The streamer could just stop streaming for a few minutes. It's not like live streaming is a new thing ... live tv has been there since forever.
@@baldr12bruh u can't be serious
easy. go back to the 90s and use a part of the screen for ads.
The biggest proof for the whole "it's because of the ads" is literally the vod channels of every streamer having such an increase in views since then, I personally stopped watching Twitch entirely and know most of my friends did as well because it's just such a frustrating thing having to constantly update your ad blocking method, It's just not worth it any more when everybody has a vod channel anyway.
The novelty of watching something live worn off for me as well
@@LAKXxye that too, it feels like watching normal TV in a way and there's a reason as to why most people have stopped watching normal TV
I watch vods if they have 200+ viewers. If they have less then I watch live because I actually have a chance to engage with the streamer and have them engage back. But you're 100 percent right.
I'm not even certain why Twitch still has subscriptions like they currently do. It should honestly work more like TH-cam premium, where you buy into an ad free experience everywhere and the people you watch still get a kickback
Twitch can 100% do targeted ads. I don't know why they don't already all they need is Amazon purchase history to make groups based on purchases and who they watch. If they do this they can have skippable ads and less of them since they'll make more money from them 🤯
amazon is very big in the USA, but not in Europe IMHO. Google on the other hand is everywhere.
Amazon is just as big in europe.
@@thetruth5232 nope lol
@@showlate1 It doesnt matter if its "big" Amazon in europe its one of the largest data companies in the world. And all companies share/sell this data. How do you think when you go to a new site it has targeted ads for YOU. That website didnt have to survey you, it just buys the data from Google/Amazon or literally millions of other data services
@@thetruth5232 I mean it is also relatively big in Europe, but it is nowhere near as big as it is in NA. The market in Europe is exponentionally more shattered than NA, there are way more players on the market and this also changes from country to country. Amazon is really notably present in only a few countries , there are plenty of countries, where it doesn´t even make it to the top 5. Overal while Amazan takes up about 40% of market share in NA, it is not even 10% in Europe.
I have noticed many great streamer friends that flatout stopped streaming on twitch platform after lockdown. It's really sad to see them go, honestly
I used to be huge twitch fan , spent lots of nights watching streams but now found youtube to be more quality entertainment
being able to watch stuff at a faster speed or skip parts are really nice
if only youtube would work on youtube live, maybe give it it's own tab for once
@@p_owlowThat’s actually such a good idea, idk wtf they’re thinking by not implementing a separate tab like they did with shorts
They need to switch to banner or integrated ads that don't block the stream for 6 minutes straight at random intervals. You miss too much stuff that way.
Personally i stopped consuming twitch as much due to prefering video-form content, i have to spend less time paying attention, i get to miss useless stuff and select what i watch, for example with this channel, i don't watch ALL videos (For example, i don't watch the WoW content or other games like that), with twitch i do and don't get to select what i wanna watch, i do since there's a ton of people who are making the content i'm looking for but not from the people i'm looking that content from
I think the point is it is very hard to go viral on Twitch. You need to blow up elsewhere before your Twitch grows. It is purely an algo problem with Twitch, and hurts the platform overall because there is a percentage of live streamers who just don't bother. Twitch needs a larger pool of top streamers, and alienating potential future streamers is ultimately bad for Twitch.
I used to watch alot tarkov streamers and they could always run their ads inbetween raids. Then came the time when twitch started controlling the timing of the ads. In a tarkov raid the action can be at very random times and with the ads running automaticly it sometimes ruined watching a 5-15 minute raid. Now ive heard that streamers regained control over their ad timings, but i haven't come back yet. Left a bad taste in my mouth
The type of ads on twitch is also a major issue. I often find after I have seen the same ad interrupt my stream 4 times, with that annoying volume increase, I just close the browser. I can't be bothered with it, its like they are actively trying to annoy me.
The not knowing why doc got banned aged badly
As long as you have viewers, you will have advertisers. The whole problem with the current "system" is that a few people erroneously assume if an advert for X appears on a stream doing Y, then X must support Y. However that's obviously not the case, and I don't think most people even actually think that way. Kick will succeed where Twitch or even TH-cam fails because they seem to understand the simple fact that as long as there's viewers, there will be value in the advertising because no one except a few delusional individuals think that the advertiser is actually endorsing whatever a random streamer is doing. In fact it seems almost like they're pretending random advertisers that have a deal with the platform have the same level of involvement or support with an individual content creator which again is obviously not the case and not a serious belief outside a small group of fruitloops.
Haven't been on Twitch for 5 years, that company has some serious problems, the favoritism is crazy for some of their streamers that they let them get away with stuff that violates their TOS but would insta perma ban a low tier streamer with no hesitation, extremely biased.
The problem isn't what kind of ad is shown, the problem is that it's an ad that is an obstacle, it's in the way of the viewer being able to watch moments with the streamer. Ads became a very unpopular thing back when TV was the number 1 media people watched. And the channels tackled it by pausing the movie, series or show you were watching while the ad was going so you didn't miss a thing. Still, people never liked them as they disrupted the immersion of whatever they watched. And on Twitch people support them just because their favorite streamer is relying on those ads to get an income, and the people behind the streamer are the ones that subbed, leaving the other people who don't pay for subs or aren't as lucky being gifted a sub out in the dust. The method of pausing and continuing doesn't work on Twitch as ads take minutes and in the meanwhile a streamer might engage with their viewers live for responses etc. Those moments are precious at times, ripping the very immersion out of their unsubbed viewers, potentially making them switch to another streamer. I never personally watched a commercial and thought, I'll get that product.. Not even once in my life. The power of commercials is something that simply doesn't work on me, all I get is hate for the brand that disrupts my attention. It works differently on other people of course, some are easily swayed perhaps. And while saying all of this, I still think ads is what it takes to upkeep the server functionality of Twitch, but to be completely honest, Twitch makes a shit ton of money, there's no problem for them making money. I bet the reason why their revenue is down is because of their investment in more employees in recent years to strengthen their platform with new ideas regarding new-thinking ways to utilize their platform, which is absolutely what they should do. But it's like any company that grows from small to medium to big and then to huge, huge companies loses their traction because of its own complexity and overwhelming directions. The best way to keep a company successful is to not re-invent themselves too much. Look at the most popular brands and companies with longeivity. Coca-Cola for an example, they don't do that much innovation in comparison to other companies that go down and under. They ride the wave of their delicious soda and they know they got the recipe to stand by. Then look at Bethesda, they became big, changed a bunch of shit, and see where they're going. Twitch has become huge and faces that phase of staying with its identity or transforming into something even bigger, like a robot with his friends assembling into a huge mega-robot and then that mega-robot meets another 5 mega-robots becoming the ultra-robot, the problem is that there's not enough mechanics and oil available in the solar system to maintain the structural rigidity. That's the problem, not the fucking type of ads. Lack of Innovation is one thing that can bring companies down, but likewise a lack of focus because of over-ambitious Innovation with lack of focus is also a potential company killer. I don't think Twitch is in any danger, but their growth is young, and usually after a few years, you'll see a decline in revenue, it's quite normal. It's always about capacity and focus. Sometimes, you don't have to grow into more branches, maintaining them and instead looking after it's roots can be the most lucrative thing you can do, and that is what Twitch should do. There's more ways to create money than ads that are less intrusive, but I have my sincere doubts they have a significant problem making dollars. They also plan on laying off workers, 9000 Amazon/400 Twitch, most likely because of ChatGPT, not because of money problem, but because of efficiency. We are seeing a shift throughout the world, it'll take a few years until we see a real outcome of it, both scary and interesting. Automation is the keyword for AI, and we all know automation means that humans aren't needed anymore, and now even creative thinkers and artists are an endangered species, just give it a couple of years.
disliked. too much text.
i aint reading all that but we up!
@@SawGudman Sorry about that bud, It just ran out of me.
I was sleep-deprived that day, and I don't usually write walls of text that way.
In other words, I totally get it!
shame twitch doesnt have any decent competitors, like maybe something with a nice blue theme and a focus on interactivity.
YOU FUCKING HEAR ME MICROSOFT?!? I WANT MIXER BACK!
🤣🤣🤣
I wasnt a fan of mixer felt like one of those chinese mobile streaming apps like tiktok with the random goofy donation method of stupid looking stickers/characters. If anything the new kick platform will probably take over instead of twitch cause its also owned by that huge gambling company so they literally cant lose money. + they get self promo
The only real competitor is TH-cam. Even though there's terrible copyright nonsense, at least with streams on this site if you miss something, it's very viewer friendly where you can just back up and catch up. With Twitch, you miss it unless you pull up the channel on another Tab to see the VoD.
Mixer tech wise was so good for its time, the insanely low delay was godly. Just everything around it was kinda shit
48:52 an incredibly accurate and visual depiction of Pareto's Law. It is amazing how difficult is to fight off this tendency
This reminds me of what happened to my husband in March 2023. He had worked his butt off for 2.5 years with no raise and they scheduled him to get certified, so ok, we'll wait. On March 18th he was given a $4/hr raise that we needed and was overdue. Then on March 24th as he was about to head home the owner called him to her office and let him go. No reason, no complaints, in fact he had a wall full of customers praising him. Made no sense and his boss said the $4/hr raise was given to help him get higher pay from unemployment, which it did not as they average your earnings over 3 months. He has found no work in his profession or one similar as we watched all of the trade jobs just vanish. I feel bad for this streamer and others who are just being done wrong so the higher ups can make more for themselves.
The ads are a huge issue, both for streamers and for viewers... I had to go into my twitch settings to disable all the ads for when I stream just so people would stick around.
Warranted, I'm a really, really tiny streamer and only really stream stuff for my friends, but still. The difference is night and day when you turn the ads off.
Nothing worse than chatting to your 1 viewer and all you get is “ yo ads, I can’t hear anything you saying “ and everyone sits there for 2 mins while a fucking ad runs....
@@simonmcneilly55 So true. Thankfully I watch myself on my phone so I always keep that one viewer, eh? :D
one thing to think about that he misses is that ads are antithetical to live streaming but not VOD content. When you're served an add before after or even during a VOD you don't miss anything the VOD just stops or doesn't start until the ad is over. The same cannot be said for live streaming ads interrupt live streams and cause you to miss the one thing that differentiates it from VODS; live content. Ads are by their nature destructive to streaming, but not to VODS, youtube has a lot more analytics and a lot more viewer analysis and data, they probably already have figured out that running adds on streams is both the only way to make money off of them and the best way to destroy them at the same time.
This is why i love being in a small union company (200-300 employees).
I took a promotion to General Forman and hated it. Between that and some personal life issues, I was struggling. Leaving work early, coming in late, and calling in because I couldn't think/function. My boss's boss called me when i took a week off and it wasn't "wtf r u doing?", it was "are you OK? Is there anything we can do?". There was no judgment or punishment. A couple of months later, I requested to step down to field foreman. And the let me. Totally unheard of when u talk about careers topically.
Union also has drug addiction assistance. If u fail a random drug test, you have to go through a program but as long as ur going through the program they can't fire u for failing a random test. It's an amazingly human way to deal with real life problems in a real and meaningful way. And no, the company doesn't just fire u for a made up reason. I know multiple ppl that have failed random and r still with the company. They know ppl use drugsto cope because being human sucks at times.
Usually when I get an ad on twitch, I just close the stream and go do something else.
I don't understand Twitch.
They ban a streamer for having a half naked women just for a second because they accidentally opened a video without knowing what it was exactly. Or saying a "bad" word.
But then they also have half naked women, licking, moaning and prancing and dancing around calling it "ASMR" Or "Just chatting"
They basically have soft porn on twitch, but then they ban huge streamers for half a boob that showed for 2 seconds.
In my opinion they would have to ban every single Hot Tub streamer and 90% of the ASMR streamers.
Many of them literally make porn on OnlyFans. Amoranth, Pokemane for example... They advertise their adult content on twitch.
Since when did Pokimane make adult content? The closest thing I know of was that deep fake shit with Atrioc. Don’t watch her, or Twitch at all really, but I know she said she wouldn’t do adult content. Have a good one
@@cancerouskid2518 That depends on how you define adult content. She does have onlyfans for a reason.
@@sam-psonsmith9951 Pokimane made one? Or you just talking about Amouranth? Everyone knows Amouranth has one but wasn’t Pokimane really against making one? Might just be confused but I remember her saying she’d never make one
@@cancerouskid2518 Look it up, not hard to find....
@@sam-psonsmith9951 Did, found an account with nothing on it and vids of her saying she won’t make one. You getting her mixed up with others?
Twitch is like watching an entire sports game while TH-cam is like a highlight reel.
iit literally is that, no simile here doofus
You lose intelligence on there too ☠️
I have to pay one fee on TH-cam and have no ads. Big benefit for someone who likes more than one thing. I can watch a live stream , some gaming clips and then watch a full guide on how to fix my car. So it just a bigger benefit for me the viewer in my opinion.
@@eyermattya youtube is superior to twitch in literally every way possible. Since I got premium I haven't had to watch any ads anywhere.
Update: just cancelled my TH-cam premium because they jacked the price up to 19$.
Yo salute asmon. You have interesting videos and intelligent conversations. I have binged a lot of your videos and yeah I disagree sometimes but your arguments are pretty concise and fair either way. Shit you even had me watching your WOW videos lol and I have zero interest and zero knowledge of the game but you make it entertaining.
I don't think I have ever had an ad on twitch that is relevant to me. On other sites I get tons of adverts I like. I'm surprised they dont advertise per category, like if you are watching a bunch of co-op or party games stuff you probably like to do things with people.
I literally quit watching Twitch (I'd been using it since 2014) because of the Ads. I've tried to go back, but I click on a stream, am introduced with some stupid, annoying, and long ad, and I immediately close the application. I used to enjoy watching you live Asmon. Ads ruined it for me. I hate shit that wastes my time if it isn't on my own terms.
people asking "what did doc do" is just such a nice touch..now show me what giddeon did tho ~
There must be something.
if there is no better streaming platform, twitch will always be the first streaming website next to youtube, so many people or companies trying to make streaming websites like twitch but none has been successful
The two graphs are different, one is about monetary gain, the other is about viewership.
The stuff about Amazon not paying makes no sense. The whole purpose of Amazon owning twitch is because they collect the data through Amazon and use it to sell ads on twitch, that's why it's free with Amazon prime, most of the twitch subs have Amazon prime already and get twitch for free. Giving them infinitely more data because the accounts are then linked, can't help the demographic for a video game streaming company tho.
I’m assuming they will either raise the fee or shut it down but right now twitch turbo is great if you hate ads.
I was watching a streamer playing an battle royal Shooter. And these games are usually a walking simulator until the circle gets smaller with a climatic finish of the streamer either popping off or dying. So I was watching for 10 minutes in anticipation for the grand finale. The circle shrinks. The streamer is in the top 3. They engage the enemy. The moment I was waiting for aaand 3 mintues of ads hit. I couldn't skip I couldn't delay all I could do was returning to a concluded game , let the frustration sink in, closing this awful website and never come back.
adblock browser addon is a must when watching twitch.
"As soon as I enter the stream, I get an ad. Or during important moments I just wanted to watch that stream." - The MAJOR reason for me to NOT be an affilliate or worse. Plus an ad shown you can't control at all, as mentioned. As there are many companies e. g. I'd never support - great when their ads are running next to my content.
Biggest Twitch problem, like in so many other Amazon divisions: It was never ment to make a profit, but to drive Amazon Prime subs, according to Ethan Evans, former VP. Now it should make a profit additionally. That's like trying to breed the most beautiful horse - and then want it to win a race!
What this vid didn't understand about kick: No, it's not dependent on advertisers. It should make no direct profit via ads. The possibility that gambling platforms can advertise on it, having a gambling company next to some others as backers, is enough. Because the RoI of a gambling lead is 1.000+ times higher than for some useless drink or shaving cream. But nice wishful thinking that guy has.😅
I used too watch twitch every day at least 4-5 hours a day after work etc while raiding doing stuff etc... The adds did turn me away I just watch my fav streamers on TH-cam now. And if it's not on TH-cam I go too a specific vod or more likely some one else uploads the entire vods of said stream i.e. Asmongold hehehe love u bro!!!!
Google is scary at time. I've gotten ads about stuff I talked about with friends in private conversation on Messenger before. I'm not sure how they get this stuff from third party apps like this I assume this must be tied to Chrome or maybe the google account logged on the browser but watever this is next level privacy invasion if you ask me.
They just need to cut the junk streams to reduce maintenamce cost/data as a first measure. Let people stream for, idk, 6 months for free, they either break and you make a deal. 50/50 is totally fine, show me a comparable industry where you make more using someone elses infrastructure to the same degree. If they don't break it's 10$ a month or whatever to continue streaming.
Got to say its a little scary how accurate Asmond is with the whole small streamers and dying streamers
There was literally a day where a friend of mine and I were just talking about a very obscure fighting game that we didn't do a search for recently and a video showed up on youtube about it at that very moment. They're listening to us. I also went out with a friend to buy light bulbs, which was done on their credit card at a Lowe's, and I started to get light bulb advertisements on Facebook.
Twitch exec meeting
CEO:How do we show kai our support?
chairman: balck guys love their shoes
CEO: GIVE THIS MAN A RAISE
When ads interrupt me I make a point of either not buying the product or googling a similar competitor and buying from them instead.
same the more a certain ad appears the more i refuse to buy from that brand lol ill actively look for small brands i havent heard of
every time i open a stream i get 3-5 ads, its not fun to watch anymore
Just have twitch ads pop up in the corner of the screen with the ability to full screen the current ad to skip the next one.
Man,this “Why Ban Kai?” question didn’t age well.
If youtube restructured their live streams so its as acceptable as Twitch, I think that could be Twitchs downfall to be honest. Or if kick gives new streamers more eyes than twitch I think that could also play a factor. For big streamers they already have descoverablity and can get away with ad breaks. TH-cams algorithm is more forgiving than twitch it seems for new creators, but twitch is trying to force the little streamers to play more ads. No one but twitch wants to do that.
TH-cam would be a great streaming platform, if they had a tab where you could actually find people streaming
Having fewer and more targeted ads was one of the major benefits of streaming and video platforms in comparision to cable TV, asside from the better content. With as many ads they are running now, its just not fun to watch streams for me. I have aquired a far lower tolerance to advertisement the older I got. I know they are necessary to earn money for the streamers and the platform, but on a streaming platform without rewind functionality, a full screen advertisement is just stupid.
I have question whether Google really knows how to target ads at all. All I get is adverts for retirement homes, luxury cars, investment nonsense, pain medication, jewelry and travel. Apparently I'm an elderly woman in thier eyes.
Twitch on the other hand, only advertises games and movies to me.
I don’t see adds getting better, the add rates are going down so they will need more views to keep up.
twitch DID have rewards for watching ads. they gave 1-100 bits to watch ads before
1st new car, at 26 years old. And still the only car I've bought 10+ years later.
as someone who worked on the amazon side on a team that worked alongside twitch on some services that were part of twitch, i can tell you twitch has been subsidized by amazon/ amazon prime accounts (that don't use twitch) for as long as amazon has owned twitch. you can believe me or not as i'm just a random person on the internet and this was a while back(pre 2019 and have had friends still working there until as recent as 2022 which have kept me updated on their work).
LOL on the point of Aura. Last time I got a scam call was about 6 years ago. turns out it was because I gave my personal information for some Democratic Party thing. After I got rid of the number in the last 6 years never got spam calls. odd
last time i was on twitch it was way too much ads. click streamer -> get 3 minute ad break. watch streamer for 2 minutes -> streamer runs a 5 minute ad break -> click different streamer -> here's a 3 minute ad break. it's not a good experience
I just don't have time for livestreams, that's why I mostly stick to youtube despite many of my favourite creators mostly being active on twitch.
Personally I think that the downfall can at least in part be attributed to the lack of quality games. Stream viewing for the personality is fair but I started watching said people because they played games I love, in particular league of legends.
Those hook-in games are now few & far between (if existing at all), so we end up going back to old game content which you'd expect at some point to distance itself from new viewers simply because it's considered "old". This is the same with Fortnite & Minecraft for a generation after mine.
If developers keep making shitty tripple A titles with bugs a plenty, streaming will definitely suffer. No-one wants to watch a stream of a bad game for very long.
Twitch WILL eventually go back to 70/30 split.... When they are the ones taking the 70 and the creators taking the 30
You can bypass the ad's on twitch. Ever notice a small video window appear in the top right corner? Well, mute the ad, expand and unmute that small player and there you go. I agree it's a problem but just wanted to share how to bypass it.
Yea... It is a problem when I can decide to give twitch a shot spontaneously and see if their is anyone I want to even watch, only to get multiple ads all at once the very first minutes of opening the first stream to give it a shot. Completely kills all interest I had to give it a shot, and then I go do something else instead.
Twitch increasing Ads per hour results in the simple effect of "i havetn watched TV for the last years really... why would i want to watch TV on the Twitch channel now ?"
I love how Asmon says how is this data being accurately represented. Is it being spun and used as only during Covid or all time? He doesnt let his viewers just fall for false narratives and pushes real journalistic questions. God if only more streamers called out the bullshit like Asmon did, we would all be better off.
36:15
I remember asmon saying he wasnt OK with this because it's bad for the platform, making people leave and thus hurting every other streamer in the process...
Honestly, with it stopping contracts with streamers and really pressing advertisements it really feels like Amazon is trying to wind down operations slowly, either that or trying to lower costs which will have the same effect over time.
It blows my mind how companies that are publicly traded (like Amazon) are being evaluated, so that the stock prices can be adjusted accordingly, when so much about the income and expenses is completely obscured.
I deleted Twitch from my hotbar tabs just because of ads. I think they helped me recover from my addiction because they self sabotage. Thanks twitch.
Yes they get a reduce rate but also public cloud is expensive to run things like video. Twitch should have been deploying its own data centers in major areas to help reduce cost…
It's a write off for Amazon. Business expenses are a thing. Think about it. Why the hell is it so lucrative? They just put in their Schedule C the cost of internet services (AWS) and any loses incurred is taken off their overall profit. Twitch stands as a demo of AWS in action and the amount of servers available are paid for by it's clients. Twitch is going to exist in 15 years.
This is exactly the thing we need to take away from this. It’s standard practice to inflate the cost, and make them look less profitable than they are to ultimately make more money through taxes. I thought this was business accounting 101.
Yeah, tax write off 101. It is why, in most cases, it is beneficial for big companies to have a debt. It is actually called healthy debt ratio, I find it funny though
Talking about the point made at around 16:00 , my father and I actually tested this once. He had a laptop open with chrome up, and we were talking about getting my step-mother a gift. I saw the laptop and told him, "watch this". I went to the laptop without touching it and said very clearly, "Jewelry, diamonds, emeralds, gold, silver" and repeated it a few times. I told him not to use the laptop until tomorrow to look for any gifts. The next day? His google search page was covered in jewelry ads. They absolutely listen to and monitor everything you say / do, even if you're not actively using the device, and that was years ago even before covid.
29:00 ... the note is in comic sans.... i think that says it all
Twitch try not to sabotage itself (IMPOSSIBLE CHALLENGE)
It's insane to me that twitch treats ads the same TH-cam does. A TH-cam video doesn't go anywhere while the ad is playing. The hype stream moment, however, does NOT pause while you get 7 unskippable ads. If I were in charge of twitch, I'd be working around the clock to try to innovate ways to provide ads in a non-disruptive way. What in the everloving hell are they doing over there?
Stroking it to hot tub streams, duh.
im 36 turning 37 and have survived on less than 11,000 a year my entire life. Getting 20k a year is unthinkable, the idea of 40k being average is insane to me. there are no jobs, there is no prospect, and there is no hope for my future or my kids.
every job needs a building to exist in, and the only thing that exists within miles and miles and miles of me is retail and fast food/service. So max of maybe 10-12 an hr if your lucky, with them cycling everyone on part time basis to avoid paying benefits or anything.
I really don't think Twitch ads are the main thing that push people away from big streamers, those people have a bit more power to keep the viewer around.
However, imagine you just randomly tuned into a small streamer with less than 100 viewer, you found the guy pretty funny, and decided to listen to him play random stuff in background, and bam! Twitch ads, you just close the window and leave.
IMO Twitch ads are harming the new streamer growth more than anything, and a platform that doesn't support natural growth of new streamer is just a dead platform in long run.
They can give badges for newer streamers and ones that are trending and gaining an audience and gaugei t on quality and give exposure that way twitch can fix that
I don't understand why Twitch isn't using more of the Amazon purchase history of users. It may not be all, but it has to be a large enough percentage of Twitch users are also using their Amazon account for Twitch Prime. That should offer enough of a sample base to be able to do more target adds raising the value of the time.
14:05 I read somewhere that when they get technology to the point where the contact is the user interface that they're going to test the waters and see exactly how much of your vision they can block out with advertisements. I think they said 70% of your vision can be obscured before it starts affecting you negatively?
It's crazy to me when people question successful streamers who have been doing it for years. You don't question your surgeon before an operation. People who have been doing what they've been doing for years typically know what they're doing.
That is a hilarious comparison. Streamers are winging it most of the time.
@@bilbobagend8155 mhm. ok.
Uhhh yeah, people do question their surgeon. They setup appointments before surgery and go through everything so that you can question them. Also people regularly refuse certain surgeons for heaps of different reasons, legitimate or not.
I wouldn't mind the ads that much on Twitch, but could i maybe get a different ad? I'm still getting the same Adidas ad over and over again
Ads could also be a problem for smaller streamers. Cus people are not willing to pay for a sub instantly without know who they are subbing to. And if a viewer is spammed with ads everytime they go to watch a small new streamer. Then the viewer will just leave and go back to the streamers they don’t get ads on.
There’s just so many ways twitch could show better, less intrusive ads. Ways to get ads into hype moments on twitch to be clipped with content.
It's incredible to me with the pairing of Twitch and Amazon that they can't pull people's shopping habits to help with their much needed data collection. As an Amazon shopper, I wouldn't like my data going around like that, but I would understand it in this case.
I still don't exactly understand what goes through asmon's head when there's a sponsor block in a video that he reacts to, and he deliberately does not skip it. I respect this decision, but I want to know what goes through his head while doing that,since he never reacts to the sponsor block itself.
In Brazil the issue for Twitch is that streamers ask for bank transfers instead of subs or anyother thing that twitch has a cut. They say: 50% is not fair and the followers pay in bank transfers. I see some streamers that gets 100 people in their lives and get like 10 subs a months, but get 400 dollars im bank transfers. ASMR streamers go strong in this.
I just absolutely love getting 7 unskippable ads in the final round of a counterstrike match. By the time the ads were done they were analyzing the game. Never watching ESL on Twitch ever again.
Easy solution: Twitch extension that collects search data in exchange for providing “x” amount of ad skips per day/week. You could even go a step further and sell 20 ad skips for a dollar. Im positive that making .05 on an ad skip is more than what twitch makes from an ad view. Id definitely dump 10$ into skips and be good. I think most people sub to 1 or 2 channels and just deal with the ads for everyone else. Im not going to pay 5$ for some random channel I’m browsing once. But .05? Yep
Don’t have time to watch the video right now, but I read the title and all I can say is “Good”
my opinion on the bit about the end of watching small streamers. I only have a limited amount of time to watch streams. So when I use that time, my first go-to is streamers I already know I like. If none of them are available I gotta find somebody else. So I look at the numbers, 20k+ people think this streamer is good? Okay I'll give him a shot. I have limited time, why would I give that time to somebody other than the person the Twitch community seems to be behind already?
I tried watching switch somewhat recently, it was unwatchable, every 8-10 minutes I'd get around 2 minutes of ads, it was ridiculous.
It's one thing if a video has an ad spot where it's specifically timed for the ad, but for a stream, it just kills any incentive to watch as you could be missing an important part of the stream.
Also, Ads are the reason people switched over to video/streaming services in the first place, kind of defeats the purpose of needing to watch as much or even more ads than what you used to see on TV (6-8 minutes of ads every 30 minutes), but at least with TV ads, you always knew when they were gonna happen and they lasted a set amount of time so during the ad you could use the bathroom/start on cooking/etc.
Asmon really saying top streamers should be above the rules 😂
There's many that don't care about ads of any brands, I have run so many ads and I don't even know what I have watched through since I'm totally oblivious to it and do anything else. But to have my attention to them
I have never bought a new car in the 33 years that I've been alive. When I was in my early 20's I couldn't afford to and now that I'm in my 30's I can afford one new but I just understand that its stupid to buy a car brand new rather than getting one used with low mileage for a way lower price.
Transaction prosessing fees are actually a killer it is around 2.5-3% + $1-3 per transaction. That cuts twitchs cut to almost nothing
I watched Twitch since JustinTV but its hard to watch and get into a stream when 1/8 ads pop up that are 30-45 seconds each and its usually when im really into the content the streamer is doing. I just watch TH-cam now
One area you're clearly wrong is about the whole "I'm having a bad day, wanna take a few days off." Most salaried workers get like 3+ weeks of paid vacation. Burn out isn't exclusive to streaming, it happens to everyone, yet other jobs have this figured out already.
Only times I've ever watched Twitch was for drops.
50:25 I would say its more about this, as an example.
I'm a fan of GTA V. So I go on Twitch to the GTA category to look for a stream.
Now I could just look at the top 10 or so streams there because stastically there should be a good streamer there I can watch.
Or I could scroll all the way to the bottom, go through a bunch of 0 viewer or 1 viewer andies until I find one I like. There might be a lot of of good streamers down there, and a lot of bad. But I'm not going to waste time doing that. No one does that.
how about making the add just part of the screen(top left corner for example) and tune the stream down enogthe that you can hear the add.... lol
why watch it live, when i can just watch the best parts on youtube the next day
kick has potential but need a little work , before it can cut big hold in twitch bag( viewers/ stream)
I'm hoping it keeps its lax stance on speech. God knows it feels so stifling to be on Twitch, imagine the liberty and freedom of Kick. Goddamn