70. Features of Mass Communication

Mass communication is the process of communicating with a large number of people at the same time. The nature, beliefs, views, values, etc. of the people receiving the message differ greatly from each other. In this form of communication, the messages between the sender and the receiver are also distant from each other on a physical and emotional level. In Mass Communication, scientific techniques are used to produce and disseminate the message. This video is an effort to understand the basic features of Mass Communication with appropriate examples.
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