Bobbi Brown On Natural Makeup Trends, Reinventing Herself
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- เผยแพร่เมื่อ 28 ก.ย. 2024
- After building a global cosmetic brand, Bobbi Brown is busy building a second empire of life and wellness brands, including her start-up Beauty Evolution and accompanying editorial site, justBOBBI.
Natural makeup pioneer and serial entrepreneur Bobbi Brown has a simple code that has helped her on the path to success, and it’s one anyone can follow, no matter what their age or circumstance: “Do what you love, take chances, and do something different. It’s OK to break the rules.”
It may sound easy, but creating new paradigms and disrupting traditional industries is far from it.
The founder of Bobbi Brown Cosmetics, a minimalist beauty brand that changed the face of makeup, should know. She took a leap of faith in the '80s when she created a natural-looking cosmetic line that didn't follow the industry's color trends that looked garish and overdone. Her vision helped reinvent America's image of beauty. To take the business to the next level, she sold it to Estée Lauder in 1995 and stayed in an active role and continued to build the power brand until two years ago. The line is now sold in more than 60 countries.
As she recalls, "walking away from the company with her namesake on its 25th anniversary was a tough decision. But I felt it was time to move on. I had a different idea of the direction the company should go than others. I was tired of fighting." That was her "aha moment," when it dawned on her that she had lost autonomy and what she really wanted was to be her own boss again.
"I realized I wanted to do something really different, and the prospect of that was exciting," says Brown. But taking that leap of faith was hard in the beginning. "When I left, it was sudden, and at first I was in shock, but I felt relief because I could leave all the problems and worries I had behind."
Now she is busy starting over with a host of new ventures to build her own umbrella of life and wellness brands - including her start-up Beauty Evolution and accompanying editorial site, justBOBBI. She also became a certified health coach.
While beauty remains a focus for the 61-year-old, makeup is not the main vehicle anymore. Her new product line, called Evolution 18, is a range of dietary supplements and wellness products that align with her philosophy of "beauty from the inside out." So does her website that aims to educate people on wellness, food, beauty, business, travel and more.
At the same time, she has been busy with another project with her husband, Steven Plofker. Together they have renovated The George Inn in their hometown of Montclair, New Jersey, to transform it into a wellness and design hotel. Though named for its Georgian architecture, the landmark building built in 1902 is full of photos and portraits of famous people with its namesake, such as George Washington and George Clooney. Brown is the hotel's creative director and interior designer. She has put her personal touch on the inn and has incorporated more than 20 local businesses into its mix. It's a way to boost the local entrepreneurial scene, she says.
Time will tell if managing a portfolio of new ventures will prove tough for this overachiever. But she loves the freedom and insists that "managing these exciting projects are more rewarding for her than sitting in a corporate boardroom."
Why didn't she decide to rest on her laurels after achieving success in the beauty industry? "It's because I want to continue to empower women, teach confidence and simplify their life." She also admits that being entrepreneurial is in her blood and retiring is not something she is ready to do.
Looking back, what really made a difference in her career was meeting Mickey Drexler, chairman of Outdoor Voices and head of Drexler Ventures. The retail guru, who was formerly the CEO and chairman of J.Crew Group as well as the CEO of Gap, became her mentor and executive coach. "He really gave me permission to be myself. He always picked up the phone and offered assistance whenever I needed it," she recalls. "Everyone needs experts they can rely on."
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#BobbiBrown
Bobbi Brown On Natural Makeup Looks, Reinventing Herself
If you ever was a Bobbi Brown customer you know when shift happened in the company’s direction. The last foundation I purchased from her line was several yrs ago. BB always had a huge range of complexion hues but this particular foundation was new to the market and she refused to release the hues meant for women of color until they got formulation right. That was her making sure her brand continued to meet the want her customers expected out of her line.
Once the company started selling the line out of Sephora I new she wasn’t as much involved like she was.
I bought my first tube of Bobbi’s lipstick at bergdorf in 1994. It was a nude and I walked into my bosses office and she said wow that lipstick is beautiful
Cute memory :-) I also remember the first expensive lipstick I bought. It was also in 1994 :-) There was that brown lipstick trend in those days, so I bought a beautiful Helena Rubinstein chocolate brown.
Do you remember the shade?
Never saw her cosmetic in stores
@@mysummertouch well she's everywhere now!!
@@louloutre indeed. My first expensive lipstick was also a brown red. Lancome brun fresque. Still have it.
We need to be natural again. No excessive Make-Up.
Yes plz...to embrace our real beauty.. Not to hide it 💗
I think there’s room for both. I love the no makeup-makeup look because the excessive makeup doesn’t look good on me.
This piece is really inspirational. I adore Bobbi Brown!! Been following her since the 90's.
Definition of being "self-made".
I love her. She is down to earth, beautiful and so good make up artist.
Thanks to you Bobbi.
I used to think Bobbi Brown was Whitney Houston’s husbands makeup line lmao
LOL! that's amazing.
Chloe Kit I thought the same 😅
LMAOOO I THOUGHT THE SAME UNTIL LIKE A YEAR AGO
😂🤣
I found out just now
She seems like the coolest person to hang out with lol
Love this lady and her simplicity
Very inspiring Ms. Brown! Thanks for having integrity and being real in a very kind way.
I miss Bobbi Brown and her being at Bobbi Brown cosmetics. All the best to you and your new business venture 😘
Thanks so much for sharing this, As a guy I find her words inspirational, How you become a brand is what others can learn from this video
LOVE YOU BOBBI ❤️❤️❤️❤️
“I cared about the little things corporate don’t care about,... I care about the people”
Are you telling me Bobbi Brown invented nude lipstick?!??!!?
I remember when Bobbi Brown came out with the first nude for women is color. She always catered to women of all skin types and all ages, not so much now.
She does makeup for us, woc so well, you would be amazed. Yellow based foundations and photographs very well.
No. That would be Kevyn Aucoin for Ultima II called "The New Nakeds" (Revlon) in 1983; WAY ahead of its time. He was 21 years old.
Yes. She was THE make up artist of the 90s whom turned that horrible overdone 80s look, out and over. It was the backlash in over the top 80s and alongside her, was the minimalist look by Calvin Klein. They were hand in hand in creating the monochromatic look.
Yes she did 🙂
I remember when her makeup came out. Suited all skins. Her lipstick was the only one that worked for me. At the time department stores NEVER catered for deeper skin tones. Especially in UK/Europe. Also BB makeup didn’t give me an allergic reaction. Not perfumed.
''I love doing things that I do not know anything about'' This is so me 😂
Smart,beautiful lady!!!love her makeup!!!
Why is it men are the one's in high end positions for women's makeup????
Estee Lauder is a mega corporation that often does buyout of competitors they see gaining on them in terms of market share if they can get you cheap before you really hit SUPER big competitor status they feel they have won. Sometimes they continue the acquired brand, sometimes they shut it down as Coca Cola has done with popular soft drinks in other countries....that is how business works. Not defending it but reality is a reality...they will take you out one way or another. She sounds like she regrets having ot so it their way and that seems to be the story of entrepreneurs who stay on for awhile. It becomes something NOT them. BTW I didn't hear her b*(^$*ing or whining.
because men like to profit off of our insecurities
pearl chiappine Cause we live in a man’s world duuuh
...And men as makeup influencers!
Because women are the makers and men are the takers. :/
You’re so talented girl 😩❤️
I don’t want to buy BB anymore as she is no longer associated with the brand....is it ethical to use her name when she is no longer with it☺️
Loads of companies do this.. Liz Earle is now owned by Boots but still bears her name...
Wow I love this woman!!!
What an inspirational woman 💫
I luv Bobbi Brown. I've been holding my breath to see if they move away from her philosophy on makeup now that she's gone and hoping that they don't change it!
I wish you can find the colours of few years back, I struggle to find them I guess they changed colours too bad
Natural colored makeup for women that want to do makeup but don't need one.
I once admired Bobbi Brown Cosmetics when Bobbi Brown was the CEO. Since she left the company has gone downhill and looks like every other cosmetic company. There is nothing unique about Bobbi Brown Cosmetics now. That"s so sad!
What happened to Bobbi Brown is now happening to The Ordinary. The Ordinary's competitors are beating The Ordinary at their own game.
What's happening to the ordinary?
I may sound dumb but I am curious as I never know who are the ordinary's competitors?
Should I not be buying the ordinary? It’s the only brand that works for me
@@zachzg Inkey List and Revolution London to name a few...
her make up are so expensive but its so good😘
This is so sad, the Bobbi Brown brand is like her baby and she must have so much struggle to left it to others to take care of it..
I just love the way U do simple things so differently...Can U please do the tutorial for an Indian woman.Please.Hope U read my comment and consider my request.Thanks.
I remember I spent 45 minutes to make " natural" face on myself with makeup. Then I went shopping for clothes and the seller told my mom that "if she put on makeup, she will look better". That was the last time I put "natural face" on myself.
Instagram and TH-cam gurus should learn from bobbi the definition of wearing makeup ,i feel lucky that i happen to watch some of her makeup ads in TH-cam she makes women of all ages and colors the best of themselves literally they all looked breathtakingly beautiful,loved that all of the ladies she hired as models doesn’t had any surgeries or fillers i fell in love with her makeup style and philosophy ,also many of other top makeup artists(Charlotte tilbury,mary greenwell ,lisa elridge) who do magazine cover,and celebrities makeup their work is far more superior than caked face makeup guru like nikkie tutorials/jaclyn hill
I’m not sure how much I like “natural makeup.” I actually like When people say they like my makeup. I’m not OFFENDED that they know I’m wearing makeup.
Super beautiful!!!😊❤👍
My mom used neutral lipstick in mid sixties and on . I don’t remember the brands!
Self／made
I like your videos hi IAM new
She's like the Herve Leger of make-up
i'm not sure if i would wear bobbi brown makeup with that same feeling again
After Bobbi leave, Bobbi Brown Cosmetics become to fall all over the places.
Healthy make up?
is dat coco chanel perfumed bottle in the table??hahaha...
Subtítulos en español..😢
So she's really not a part of Bobbi Brown company, interesting
Ramir Enriquez anymore
I’m a chemist and NEED to make makeup. I wish she still owned it.
All these products from Bobbi Brown are tested in China on Animals. They put the products in the eyes of rabbits !!!!!😥😥😥😥😥😥, i cry for help animalrigjtd
Angel Wings yes Estée Lauder owns Bobbi’s line. They are the worst for animal testing. Boooooooo
Silly me. I think the name made me relate it to Whitney Houston’s husband so I thought it was for dark skin. I’ll take another serious look at it again
Bella Bijou really? It’s been around for years.
Lousy reporting. Not a word about her new company name or products.
Wasn't Bobbi Brown married to Whitney Huston (RIP).
It's bobby brown. 🙄
Stephanie Susilo l 😂😀😀😀
I guess that's her prerogative...
*Runs out of the room*
Why is this newsworthy?
not hating just wondering
@MainlanderNo I don't see any any oppression of gender here, things would have been same for a guy as well.
I just see a women built an business empire but she sold it since she was not an expert in operations and business. She is a genius in product development but not an expert in business handling. She must have learnt that over the years now. So decided to start a new firm.
She is self made and sold her company for est. $74m in 1995....what have you done lately?
Perhaps because Bobbi Brown revolutionized the makeup industry? She started an independent line with 10 lipsticks in 1991 and it’s now a billion dollar brand. It’s called business news!
Why in the hell is she sitting with her legs and feet up on the sofa? Not classy!
Because she is 5 feet tall and that is a very deep settee. Chances are her legs would stick straight out and she wouldn’t be able to bend them and then people would say how awkward she looks. Damned if you do, damned if you don’t in the world of social media comments.
Meh she’s rich
like millie bobby brown omggg
cost to much MAC is better
Bobbi Brown is a Jew that's why she has been so successful. Jews stick together. She had solid connections in the business world that's for sure.
DISGUSTING that your brand is not cruelty free...... You sell in China KNOWING FULL WELL that they test on animals.... As long as you know that anyone associated with your brand should not be able to call themselves animal lovers because yous definitely are not
Educate yourself before posting uninformed rants. She never had any control or say over which territories her brand was sold in once owned by the Estee Lauder group. The higher ups, which actually owned the brand on paper not her, had her products sold in China. She sold her company to them in the mid 1990's because she lacked in certain skills needed to run a business and unfortunately you give up certain freedoms once you sell to major corporations.
Unless you live in the forest, you cannot sit on a high horse and call out others on animal cruelty when your own life is possible because of it
@@rajnandinichatterjee2212 This comment of yours should be a standard reply to every other cruelty-free holier-than-thou rant everywhere.
Who cares ! Your views are old fashioned and eating meat is the new cool trend . Veganism is so 90s early 2000s
Bobbie brown is outdated old brand that still has animal testing.
I've always loved her style of makeup. The over the top Instagram makeup just doesn't work for me.
She doesn’t like contouring at all.
Yeah she mentioned in an interview that her brand never developed a contour kit etc. especially in the recent years when all brands were doing it...maybe this was one of the battles she was referring to?!
Ann
I’m with her. I really don’t like it.
Bobbi Brown’s integrity has always been central to the brand...and she still has that. I can’t wait to see what she does next!
Glad she didnt take in the corporation toxic... Such a humble person, very positive energy.
Why are there thumbs down to this positive post? Go away haters. This is a great video....very inspiring!!!
Bella Berkshires It’s not against the law to have opinions.
I wonder who was the makeup artist who said her makeup won't work.
The moment I found out that Bobbi Brown sold her company to Estee Lauder, that is when I stopped purchasing the cosmetics brand. I find that there is a pattern that whenever Estee Lauder purchased another company, it always go down hill.
They test on animals too still.
They did it with The Ordinary.
Chris Harrison I still buy the brand but only the items that I know she introduced. I have noticed new gimmicky item, particularly lipsticks which are totally out of keeping with the original line.
Fortunately I am so familiar with what went before I am able to do this. I can foresee a time, though when so many changes are made to the brand that this might not longer be possible.
That will be a sad day.
Do u know the story about The Ordinary founder too?
Same with Aveda products.
My sisters and I had our first make-up book by Bobbi Brown
Love her. 💗
Anica me too! The one with all the skin care tips. Loved that book!
Me too
Wow such an great artist Bobbi Brown and amazing business woman ! i'm here for everything she come up next
Bobbi brown makeup was the first makeup I ever bought and why I love makeup today .
natural beauty is timeless
Love her style!
I remember purchasing her original 10 lipsticks at Bergorf’s as soon as it came out. I hoarded all my favorite products and colors when I heard she was leaving!
Smart. I see stuff I have they don’t sell anymore.
TiMalice2009 I know. So sad. I went into full out panic mode and bought up so many favorites that I’m pretty sure I’ll be paying that CC for a good 10 years. This was my nightmare become reality. :-(
I love her line even if she isn’t there any longer. Her ideas about makeup being fresh and just meant to enhance are still relevant. Her make up line included some of my very first high end purchases as a young woman. Love love her.
I am not into makeup but when I use it, I do want the natural look............though most of the time natural means no makeup at all.
Very interesting I did not know she’d had to sell. I wish her well. What an inspiring woman!
🖤☮️🖤
i still like a bright lip, it just makes me look alive .....
That 2017 clip must be miss dated. No way she aged that much in 2 years
Stopped half way through this video and googled if Bobbi Brown is a cruelty free product. THEY ARE NOT!!!!! They test on animals. Stopped watching the video. Will never purchase these products. There’s NO excuse to test our vanity on poor defenseless animals!!!!! 🌱🌱🌱❤️❤️
I love to eat animals ! Sue me
Wow
i had the feeling she was an aries !!!
Does wellness include “non-toxic” ingredients 🤔🤔🤔🤔😶
I met her in person. She is a force of nature business woman. Whatever she is working on...Will be magnificent.