Cineverse on cross-platform distribution strategies for FAST, AVOD, Pay TV and Youtube | Inside C...

On this episode of Inside Content, Peyton Lombardo, ( / peyton-lombardo-91b357a9 ) Manager at 3Vision is joined by Marc Rashba ( / marcrashba ) , Executive Vice President of Global Partnerships at Cineverse ( / cinedigm ) to take a deep-dive into cross-platform distribution strategies for FAST, AVOD, Pay TV and TH-cam.
Peyton and Marc focus on the varying opportunities that different platforms offer and how Cineverse balances its strategy and investment across FAST, AVOD, SVOD, Pay TV, and TH-cam. In their discussion, they explore market development, strategies for expanding into new territories and weighing up platforms for distribution, including how to harness TH-cam, FAST vs AVOD and balancing FAST and Pay TV initiatives.
They also dive into Cineverse’s content strategy, including the benefits of local content, licensing versus keeping content for O&O services, content discoverability and how to target different audiences.
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