I won’t lie-I’ve seen a bunch of case interview prep materials from multiple channels and top brands, but this? This is hands down the best way to approach a problem. The way you dissect and dive deep into the problem is absolutely 1000x better than anything else out there. One small ask: adding a bit more math for comprehensive practice would make it perfect. Amazing work!
He used three approaches, starting with CCPC (Company, Competition, Product Portfolio, and Customer), then moved on to the BCG matrix to identify which product to focus on. After narrowing down the product, the 4 P's of marketing were used to develop a strategy.
good effort guys. One question to improve the case: where is the competitor in this? What are they doing? especially in the categories where the Market Share of our client is so low....
Without knowing the market size / capacity for consumption for milk shake and other products how would it be possible to know whether these would support 8-10% growth strategy?
he dint even ask from how many years products are in market, nor does he know about past strategies and just blabbering conclusions and omg this much confidence in bs
Metro means places like Delhi, Gurgaon, Mumbai etc. and tier 1 would be places like Pune, Ghaziabad.. sister cities to larger ones that are quite decently large themselves but are still kind of small.
@Sigmund Salazar www.newindianexpress.com/thesundaystandard/2020/apr/19/these-eight-tier-1-cities-have-over-40-per-cent-of-covid-19-cases-in-india-2132044.html this as well.
I don't resonate with the family-driven argument. I mean, I get that 'nuclear setup' isn't still prevalent in the rural areas but nodding on saying that a milkshake bottle, which will hardly cost say between 50 rupees and 100 rupees will need the approval of the head of the family. The same is true for buying a car or a piece of furniture or deciding on the school for kids to study or who to vote for in the upcoming elections. Anyway, you're doing great!
Hi I had a doubt and I might be wrong so kindly do correct me for the same. How is the growth rate higher if the market share and revenue are lower than the superior products. In what context is growth being referred to here because two primary aspects of growth revenue and consumer acceptance is in favour of the superior ones, what does growth comprise?
It's a weighted average of revenue share and growth rate. Though lower share but bcz of high growth it will be 5..that's fine. Growth means yoy growth or CAGR growth in revenue.
what a joke is this!! My god is this how iim's trained consultants are...Man whoever watching this, if your consultants is like him, fire him!!!! Without analysing, he's making bookish decisions. God this is cringe.... byeeee
Bro can solve all my life problems with his approach!
Absolutely impressive ❤
I won’t lie-I’ve seen a bunch of case interview prep materials from multiple channels and top brands, but this? This is hands down the best way to approach a problem. The way you dissect and dive deep into the problem is absolutely 1000x better than anything else out there. One small ask: adding a bit more math for comprehensive practice would make it perfect. Amazing work!
He used three approaches, starting with CCPC (Company, Competition, Product Portfolio, and Customer), then moved on to the BCG matrix to identify which product to focus on. After narrowing down the product, the 4 P's of marketing were used to develop a strategy.
I love the confidence of candidate while shaking hand(just like sallu bhai)
Excellently dissected case. Very helpful! Thank you Mudit 👏🤝
Great video. Very helpful specially the last feedback part. Hope to see more videos. Great work guys
good effort guys. One question to improve the case: where is the competitor in this? What are they doing? especially in the categories where the Market Share of our client is so low....
What if mkt share is increasing and still organizations want to increase the mkt share. How to approach it
Wonderful approach
Great | keep uploading consulting examples, It really helps.
@IConsulting IIM Lucknow Can you please recommend the study material and how can we go ahead developing this approach.
Can you also show what he wrote in the notebook?
Without knowing the market size / capacity for consumption for milk shake and other products how would it be possible to know whether these would support 8-10% growth strategy?
What do you think about the market share number significance? Is it indirectly telling the consumption and how much scope is there to focus.
First Problem is not how to reach 8%-10%...it is with whom to reach. So, our preference would be untapped market. That's why milk shake.
But how 10% benchmark? I mean how you are connecting numbers? I understood the reason to choose milkshake but how's the ultimate execution.
he dint even ask from how many years products are in market, nor does he know about past strategies and just blabbering conclusions and omg this much confidence in bs
Makes sense
Very good
Metro cities are tier 1 cities. Why is he calling Tier 1 as non metro?
Metro means places like Delhi, Gurgaon, Mumbai etc. and tier 1 would be places like Pune, Ghaziabad.. sister cities to larger ones that are quite decently large themselves but are still kind of small.
@@AnshumanKumar007 According to GoI there are only three classifications X,Y and Z ie Tier1,2 and 3. And Pune is definitely tier 1 city.
@Sigmund Salazar medium.com/aspiringyouths/list-of-tier-1-and-tier-2-cities-of-india-fc584d12164f refer to this article. It's tier 1
@Sigmund Salazar www.newindianexpress.com/thesundaystandard/2020/apr/19/these-eight-tier-1-cities-have-over-40-per-cent-of-covid-19-cases-in-india-2132044.html this as well.
Exactly.
I was thinking the same thing. Maybe a slip of tounge although he did say it multiple times. Anyways it was a very profound discussion.
Why isn't the interviewer cross-questioning him more
That’s probably because such interviews are designed to observe interviewee’s communication and approach
Pls post some case videos related to covid
was is raining in the back ground
How is that relevant?
Gazab
Thanks for sharing your views
Great content sir... truly helpful
..thank you so much ...keep working in it.☺️
I don't resonate with the family-driven argument. I mean, I get that 'nuclear setup' isn't still prevalent in the rural areas but nodding on saying that a milkshake bottle, which will hardly cost say between 50 rupees and 100 rupees will need the approval of the head of the family.
The same is true for buying a car or a piece of furniture or deciding on the school for kids to study or who to vote for in the upcoming elections.
Anyway, you're doing great!
Laurie Key
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Clear Cat and join IIM
Hi I had a doubt and I might be wrong so kindly do correct me for the same. How is the growth rate higher if the market share and revenue are lower than the superior products. In what context is growth being referred to here because two primary aspects of growth revenue and consumer acceptance is in favour of the superior ones, what does growth comprise?
Growth rate of the company is ~5% as stated because the data shows that 92% of their revenue is concentrated in beverage segments growing at 4%
It's a weighted average of revenue share and growth rate. Though lower share but bcz of high growth it will be 5..that's fine. Growth means yoy growth or CAGR growth in revenue.
Very confusing way!
don't know who is solving the case here. very confusing. guy in black tshirt needs to work on his delivery
Looks Poor chap consultant is very anxious to solve the case... But the interviewer has lost all the hopes... Yeh company Pakka Doobegaa....🤣
😂😂😂😂
poor voice
what a joke is this!! My god is this how iim's trained consultants are...Man whoever watching this, if your consultants is like him, fire him!!!! Without analysing, he's making bookish decisions. God this is cringe.... byeeee
Tell me your approach then, we can discuss