Intellectual Property 101

If you've made a something, there is a good chance your business could benefit from a trademark, copyright or patent. In partnership with the @usdepartmentofcommerce, this special edition small business webinar will help you understand the aspects of your company eligible for protection and how to keep them safe from copycats and knockoffs. The US Patent and Trademark Office @usptovideo shares a basic overview of intellectual property (IP) such as trademarks, copyrights, trade secrets, and patents. And special guest #KathiVidal, Under Secretary of Commerce for Intellectual Property and Director of the USPTO, sat down for a fireside conversation about the resources that are available from the USPTO, including the Empowering Women Entrepreneurship (WE) program.
Subscribe to our channel for more small business webinars for women entrepreneurs. Founded by designer Tory Burch in 2009, the Tory Burch Foundation empowers women entrepreneurs by providing access to capital, education and community. #smallbusiness #intellectualproperty #trademarks
00:00 Welcome to the IP 101 Webinar: Supporting Women Entrepreneurs
01:57 IP 101: Essential Insights from USPTO's Elizabeth Doherty
04:49 Success Stories: Women Entrepreneurs and Their IP Portfolios
22:39 Empowering Women Entrepreneurs: Gina Raimondo's Message
24:43 Leveraging USPTO Resources: Fireside Chat with Director Kathy Vidal
26:45 How Protecting IP Boosts Business Success
31:10 Innovation in Action: Ruth Young's Journey with Neat Sheets
37:21 How to Find Affordable Legal Help for IP Protection
41:32 Protecting Your Business in the Age of AI
46:40 Q&A Session with Elizabeth Doherty
46:53 What to Do When Your Business Idea is Copied: Expert Advice
53:21 Key Takeaways and Next Steps: Preparing for Your Business's Future