RECORD LABEL VS. SELF RELEASE - What's best for your Music?
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- เผยแพร่เมื่อ 5 ก.ย. 2024
- Today talking about all the pro and cons of releasing music yourself on your own label vs. releasing with a label.
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Jon, you have gone back and forth on this issue several times. A few years ago, you complained how labels ripped you off. And you turned down major label deals recently because the cut was too big. On the right hand bar, you have a video from 3 months ago: "Why I'm switching all of my music to DistroKid". And one from 5 months ago: "I rejected bigger labels". My head is spinning. I would say write your own music and lyrics, release your own music, do your own promotion, and keep all of the royalties. Or you can sign a distribution deal for major releases. Also, it is a big mistake to put all of your effort into Spotify alone. Spotify has changed and you cannot make a lot of $$$ there anymore. Take the time. Build your brand. Reap the rewards.
This video was just about presenting the pros and cons. My advice at the end to first try and go for a label was aimed for all beginners and their first releases. I’m in another position I got my own label and got most promotional stuff established so a label has to offer a lot more to convince me and most don’t. So the two other videos are the decisions for me personally and this one my advice for everyone else especially beginners.
Bandcamp is also great for self release. Especially for people who make underground music.
Currently self-releasing, the promotion can definitely be a struggle because you need the right contacts and it can be super time consuming. On the other hand I think that it is a big pro that you are fully in control of what you want to release and how you do it, it gives you a lot of freedom also creative wise😄👌🏻
These days before a label signs you they will look at your social media following to see how many fans you have and also what other releases you may already have. They are looking for numbers before they sign you. Back in the day an A&R would go to gigs to find local talent and then approach you if they could see you had an audience and good songs. Most of the effort now is done by the artist. If a big label does sign you expect to do alot of the leg work yourself. It's good if the label can invest money into your promotion and get your songs heard by many but make sure you know what your signing first. I've personally had a song reach over 200k streams on spotify by just investing $300. Another idea is to be consistent, release yourself, invest your returns and make good music
Would you be open to teaching the business side of music "eg. how to label" (or recommending people who do)? A masterclass or a course relating to what needs to be done to be successful in marketing music is something I'd pay money for and I might not be the only one. Even for people who don't end up releasing on their own, I'd venture it would be valuable to get a deep understanding on how it's done, even if it's just to end up in a better bargaining position / relationship with labels themselves. If you know what work needs to be done and how, fewer chances to end up screwed in the end.
How did you promote those songs that you released yourself that got 3 millions plays? Would love to hear that process
probably youtube and then the algorythm kicked in
Yes I also wanna know it
@@marcelruetters yo I got the algorhythm kicking in from the westside and them policemen knocking on my door like they late from the party.
@@madvicemusic 10/10 spelling
@@marcelruetters And you
Bro has a really calming appearance, and goes in depth with what he talks about I am a true big fan of this channel ....... : )
you might as well come out that closet bro..if anything the labels will do you a favor..for you fit their esg quota
9:30 That's the reason why nearly every (big) artist/DJ/who else has his own label - because you don't need any factory for records/CDs, it's more or less (big) administrative work. You could already see controversy band vs. label in the movie Bohemian Rhapsody when the guys wanted to release the song and the label said no, nobody will listen it ....
When I will be artist, I would try to release by myself because knocking on label's door can be more frustrating then no any play on Spotify.
What is your promotion budget ? and if its dynamic by what Criteria?
out of inexperience i made a foolish mistake, which was that i self-released a track and also sent the track to a label (i didn't know you had to pick one or the other, i thought you could self-release *and* send it to labels as well). the label ended up accepting the song, but then when i told them i had self-released it (only days ago!), they said they couldn't release it because it had already been released. so don't make the same mistake, make sure you don't self-release your music if you are hoping to get it released by labels! i really wish someone had explained this to me earlier!!
ummm couldnt you just cancel that self-release..take it down..re-release it on the label that claims they wanted it..sounds sus..like creed-push up released on ravealert..but it went viral..so sony/b1 came to buy it..& they did..& basically released it as a joint ravealert/sony project..same w/ dynoro - in my mind..self-released bootleg..bought by sony..official re-release..if its hot..what label is gonna turn it away..because it was already self-released thus no one even heard it yet anyway
@@CCP-pb5ss Maybe that was possible but I didn't negotiate further, just thanked them for their time and chalked up the mistake. Looking back, the message I got from them was this: "Unfortunately if the track is already released we cannot release it again, we only release tracks that have not been released before on any other labels or elsewhere." Anyway that was years ago, before I understood what releasing was about, haha. I would never submit an already self-released track to a label for release consideration, as that would be kind of pointless.
Thanks, great Video like always. After ten Years of doing really nothing in music, i hat the luck to get a Release at SineUP 😎, i also think that you need a Label, it is so hard to find Fans for you music beside your friends or Facebook. I am also interesred in your steps for your 2 most sucessful songs in selfreleas. All the best!
You should really do a sort of masterclass on how to promote when you release by yourself. I'd pay for stuff like that in no time.
The trumpet songs flows much better than earlier yo
I've always heard people say, start self releasing that way labels will notice you and then you can get signed.
Hello Mr. Sine. I hope you and your wife are safe, and healthy. I went with self releasing my work. I didn't do any promotions either. People find my work through search engines, and links on my profiles. I have always depended highly on my profiles to do the promotions for me.
So why go with a label if you can get good results by yourself? To reserve time and energy? Can’t you see more money when you self release? If you know your stuff is major label quality then why sign???
I'm actually releasing myself. The promotion is hard, that we can agree on.
TYRVNT Music me too man! The promotion side can be really tough and time consuming. However I like that you are fully in control of what you release and how, that is a big pro to it👌🏻
Lovely stuff , great video 🔥🔥
Amazing info wanted an answer for this question for so long! How to build a network would be amazing to know! Thanks
My Track got Signed by a Small Label but I haven't heard back from them when they will release it, is that normal...When I self release I usually release it within a Month to get it out there
They should get back to you within 1 week the latest. Pushing a release date is normal happens a lot but not answering is a no go.
i signed a track to a small label and it took them almost 3 month to give me release date , and that was after i emailed them that its been almost 3 months and they should update me , email them if you are waiting too much.
The music industry is tough for people like me. My music is worthy of many labels, but I have zero fans. That turns labels off and it sucks.
What is your social media presence like?
Just make sure the label provides more than you do yourself as an artist. I know someone with 600,000 monthly Spotify listeners and he has tons of labels offering to release his music. He's released some with labels that do well and others his self releases do way better. He also released with Spinnin and Ultra and never received a dollar in 2 years.
Thank you. Your videos are very helpful. I appreciate your honest information.
Thanks for your insights !
I wil probably always be independent, but releasing 1 or 2 songs on a decent label might not hurt
Shouldn't we pick just a few labels to submit the song instead of 100, like you said? Btw, thanks so much for sharing your knowledge
Yeah, chose the labels that usually release the same music genre as your music.
i think you need do one label at a time because if you sent it to 100 labels and some labels like it and wanna sign it than you need to make a choice which label, and it is very sad if you need to say sorry to a label because than the next time they don't want your music anymore. and that is really bad!
bert doorn not true. You can either not reply like they do or tell them they are too late that you pick another label and that you’ll send more music later. If you pick one label at a time and it’ll take months to find a label that will release it. My best bet is just not to reply if you already pick the label you’ll want. Odds are they wont even remember you once you send music again. That’s what I’ve been doing and I’m on my 5th release on proper labels
@@bertdoorn3803 not necessarily, with my last release I sent it to around 60 labels and got about 10 approvals. After I signed the contract and everything was finalised with the label of my choice I let the other labels know that I was sorry but I signed with another label. They really didn't mind.
I have a question. Let us assume that i sent my song to 5 labels , 3 out of them are big labels and 2 are significantly smaller labels. Now , one of the smaller labels liked my song and wants to release it , but i want to get a reply from the big ones. What should i do then?
That's why you should send it to the biggest ones in your criteria, wait for like 3 weeks, than go to a smaller level of labels and so on.
I wouldn't waste my time on small labels that don't do shit. I've had my experience with one and if it's a small label that doesn't spend any time into promo behind ur song then don't sign with them, you're better off either waiting for the big labels to reply or self release. Keep in mind it can take several weeks for them to reply as well. My suggestion would be to send your song to dozens of labels and see where it goes, just be smart with who you sign with.
Awesome video. What about the legal stuff? I have tune core s publishing and licensing service, I also have my songs copyrighted. Is it other things that I'm missing? Thank you 💜
Can you do a video with the top 5 distributors to use for self release? I'm co-owner of SpareMusic, it would be cool if you did a review of our platform. Our customer service average response time is less than 5 minutes!
Great info here! Thanks!
Is it good to submit a track to a large number of labels? I am kind of concerned about multiple labels accepting it and then having to turn some of them down. Would that negatively impact my relationship with the ones that I say no to?
Hi what if you don’t have a label. I released it myself. I do Spanish pop bossa nova music.
I'm confused. How is this video not contradicting your other video: th-cam.com/video/XlRnymC7_XY/w-d-xo.html from 3 months ago?
Yeah, I remembered something about Distrokid too and Jon switching over. Maybe there's a good explanation though?
That video was about me moving the distribution of my label to distrokid since I was annoyed by all other distributors. Today’s video was aimed at people having their first releases and the pros and cons and what I think they should do. I got my own label with established promotion and people helping me so I’m in a different situation.
@@Jonsine Ah, ok. So how did you know what the turning point was for you to start your own label? Or what should be the turning point for doing it your way? I mean, is there a threshold you cross when it's better for whatever the reason may be (money wise, (artistic) freedom, etc.)?
Was mich exzessiv an eigenen Releases stört is das die Labels keine .Kat Nummern haben da ich meine Ordner immer so nenne und so habe ich keine ordnung
So mate!! How do you get another label to release your song ? Do you send them the rack to hear ..
That’s for the good insight Jon.
But are you serious when you said 100 labels? Some small genres don’t even have 20 active labels..
As many as possible that fit. I just know to many people that send their song to armada & spinnin and no other label and complain about labels not responding.
Hi! Love your channel. I'd like to ask - how TuneCore and DistroKid place in this self-release situation? Is it a good idea to just release through one of them?
Wojciech Kobus thats just the distributor. That’s just to get your music on Spotify etc. The rest is up to you
Can it hurt the reputation as an artist if you send different songs each month to the same label.
If ur tracks are bad and emails cringe yeah. Otherwise they won’t really care/remember
Most likely not as labels receive hundreds of demos a day and most likely won't remember you.
Hi Jon! Just wanted to know how do you send a demo to a label?
Very informative video.
Kannst du bitte mal ein Video über Self Promotion Tipps/ Strategien machen, würde mir sehr helfen.
I have a couple songs ready. How many labels do I send those to at a time? 100? Or just one? Just wondering
He said 💯
As many as fit. If you know anyone in person even better.
It depends on what you mean by sayin "songs ready".
You should choose labels you would like to work with. Listen what music labels release and think if your songs fit their production. Of course there are bigger labels which releases different types of music and there are almost personal labels. Note, in most cases you can't contact directly big labels such as Atlantic, Columbia, Interscope. So, I would say, choose maximum 6-7 labels. One or two "big" labels from music center, then two-three local labels near you and then two-three very small labels, running by one or two persons. Latter basically search for talents and they can listen to your songs more carefully. Keep in mind if your songs are really good and has potential those could be stolen. So be sure you have published your songs somewhere prior that (soundcloud, bandcamp) and those songs has 20-30 views (just ask your friends to supply listens or fake by himself).
@@alicaramba7680 I haven't realised that the songs could be stolen. I think I heard someone else tell me that if you send to more than one label and two of those labels accept my song ill have to choose only one and the other one might not accept your next song. Your thoughts?
@@cyrilbosch5272 Labels will accept any song if they see potential to make money out of it, unless label's boss has some personal grudge again you. But if you sign to a certain label as an artist then contract will prohibit you from releasing songs on different label or on your own, that's simple.
should i buy the djj1000?
Which distributer to use ?
Good Info....👍
what happened to save the day?
Releasing myself. hard to know what my genre is though.
Maybe noise?
I have the same issue
I've still no idea on the process of making cash from music
Label in this day and age is definitely the worst choice I don't know why you even suggesting that when you know the artist gets nearly nothing. You use the label as a machine for fame but the money isn't there at the beginning and you loose control of your work. Social media has created ways for an artist to direct contact fans and moneitize your music
yeahhh labelll
If you know how music industry works, self release brings more money. If you don't know why not to use professionals
blah blah blah ... ive heard that at least 3 times from this channel ..
Hey question if a song to to your company for mixing or mastering are you the one doing the job. If not do you over see it b4 it go back to the customer
I usually do it as long as it’s electronic music.
@@Jonsine i have send i song for mastering. But something didn't sound right when i go it so i try to find what it was from around 11am north America time yesterday still waiting an a response