Volvo Trucks - The Hook

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  • เผยแพร่เมื่อ 28 ก.ย. 2024
  • The president of Volvo Trucks puts his neck on the line in his own exciting stunt. No trick filming. Just Claes Nilsson, testing the new Volvo FMX. Would you dare? Please comment and like.
    Filmed in the harbour of Gothenburg, the home of Volvo Trucks.
    Directed by Filip Nilsson.
    Visit Volvo Trucks website:
    www.volvotruck...
    Volvo Trucks on social media:
    / volvotrucks
    / volvotrucks
    / volvo-trucks
    / volvotrucks
    / volvotrucks
    / volvotrucks

ความคิดเห็น • 2.8K

  • @1011340
    @1011340 4 ปีที่แล้ว +20819

    When you wanted to be stuntman, but ended up to be president of truck company. Looks good to me

    • @pratiklondhe5167
      @pratiklondhe5167 4 ปีที่แล้ว +17

      😂

    • @harsh9558
      @harsh9558 4 ปีที่แล้ว +6

      @HenriK Hald lol

    • @2artsprinceyadav1800
      @2artsprinceyadav1800 4 ปีที่แล้ว +47

      Countries around the world are considering Volvo trucks for their militaries

    • @ronniechang1884
      @ronniechang1884 4 ปีที่แล้ว +46

      Damn my buddy, look! They even has a president who can do stunting shit! Their trucks definitely have real guts!

    • @tattoojay88
      @tattoojay88 4 ปีที่แล้ว +4

      @@2artsprinceyadav1800 is this one of those "pick the one that doesn't belong" tests?

  • @JulienFrey
    @JulienFrey 10 ปีที่แล้ว +12212

    Volvo is the Nokia of trucks

    • @manib6594
      @manib6594 4 ปีที่แล้ว +96

      Nokia is dead now

    • @KristerL
      @KristerL 4 ปีที่แล้ว +254

      @@manib6594 Nope, it's not.

    • @ZAC641
      @ZAC641 4 ปีที่แล้ว +14

      @@manib6594 gacho gacho

    • @bloggerwithnoborders
      @bloggerwithnoborders 4 ปีที่แล้ว +196

      Tesla will be the Apple of trucks.

    • @user-wq9mw2xz3j
      @user-wq9mw2xz3j 4 ปีที่แล้ว +42

      @@manib6594 nokia "died" or got really behind on the whole smartphone thing, but has been catching up this last half of the decade and since like 2018-19 it's actually a viable alternative

  • @R3dAtari
    @R3dAtari 11 ปีที่แล้ว +6129

    All of a sudden I do not want a car. I want a truck to drive to work.

    • @MrCarguy2
      @MrCarguy2 10 ปีที่แล้ว +41

      Well Then you 2 jobs as driving the truck itself can be considered work (if transporting something)

    • @SkyKite
      @SkyKite 5 ปีที่แล้ว +33

      Damn true maman..these volvo vids are so lit

    • @fever040
      @fever040 4 ปีที่แล้ว +20

      @@MrCarguy2 It's hauling my fat-ass to work and back

    • @helicocktor
      @helicocktor 4 ปีที่แล้ว +8

      Specifically, a Volvo™ Truck.

    • @smurphy2146
      @smurphy2146 4 ปีที่แล้ว +1

      1000th like

  • @BENY247365
    @BENY247365 8 ปีที่แล้ว +1144

    Don't worry this is completely safe... He's got a hard hat on, it'll protect him if anything goes wrong and keep him afloat should he fall in the water.

    • @DrWill100
      @DrWill100 6 ปีที่แล้ว +11

      The harbor is a hard hat area...

    • @Enzoxvx
      @Enzoxvx 4 ปีที่แล้ว +11

      My hat got hard reading this

    • @knut6532
      @knut6532 4 ปีที่แล้ว

      Yes but I suspect that they have something from the inside, it looks to «low» on his head. So it will probably not save him from the fall anyway.

    • @matrixphijr
      @matrixphijr 4 ปีที่แล้ว +4

      @Michael O'Connell R/WHOOOSH

    • @erikarneberg11
      @erikarneberg11 4 ปีที่แล้ว +2

      For some reason, I read “Don’t worry- he’s got a hard on that will protect him if anything goes wrong...” Mine don’t protect me- they get me into trouble!

  • @AgustinCesar
    @AgustinCesar 11 ปีที่แล้ว +1329

    If I was a trucker, I´d buy a Volvo. For a CEO to demostrate confidence on his own company products like that, it takes some Balls, for real...
    #RESPECT...

    • @sperera5916
      @sperera5916 4 ปีที่แล้ว +30

      Hi, after 6 years. I think volvo trucks are expensive but worth the money if affordable. I wonder how much the servicing costs.

    • @juliogonzo2718
      @juliogonzo2718 4 ปีที่แล้ว +21

      @@sperera5916 a lot. They were the pioneers of making trucks a pain in the ass to work on in North America, now most of them are a pain in the ass.

    • @petr2306
      @petr2306 4 ปีที่แล้ว +3

      @@sperera5916 Yt algorythm is working fine. Bring me here today for the first time ... Stunt was really crazy for ceo. One word for this stunt - Volvo.

    • @damiengates7581
      @damiengates7581 3 ปีที่แล้ว +5

      no wonder you're a victim of advertising

    • @KD-wp6cm
      @KD-wp6cm 3 ปีที่แล้ว +1

      Wow finally a normal and logical comment...away from scarcasm

  • @anshwaghela3907
    @anshwaghela3907 4 ปีที่แล้ว +454

    *so no one's gonna appreciate the person hanging above him holding the mic* 🎤

    • @alexm566
      @alexm566 3 ปีที่แล้ว +26

      he's safety guy, mic is decoy

    • @MewKen
      @MewKen 3 ปีที่แล้ว +10

      The cameraman is out there flyin

    • @gameseeker6307
      @gameseeker6307 3 ปีที่แล้ว +2

      @@MewKen creative mode

  • @Tharuka22
    @Tharuka22 10 ปีที่แล้ว +143

    Now i want to buy one of those for no reason !!

    • @ranbande3454
      @ranbande3454 3 ปีที่แล้ว

      good morning tharuka

  • @northhaven2501
    @northhaven2501 2 ปีที่แล้ว +6

    I can't even get the president of my company to answer an email... Bravo to this man's stance behind his product and people.

  • @rudra4483
    @rudra4483 3 ปีที่แล้ว +191

    Fun fact 😀: Legendary videos are less than a minute.

    • @Akarsh-
      @Akarsh- 3 ปีที่แล้ว +4

      Fun fact: these are actually lame facts

    • @hop-skip-ouch8798
      @hop-skip-ouch8798 3 ปีที่แล้ว +1

      Clearly you haven't seen old celebrity sex tapes.

    • @sam314
      @sam314 3 ปีที่แล้ว +1

      Clearly you haven’t watched the one with Jean-Claude Van Damme

  • @sqweezzstr
    @sqweezzstr 10 ปีที่แล้ว +62

    When it comes to safety and trusting your mechanical machine, Volvo is the brand you should get.
    VOLVO
    FOR
    LIFE

  • @CBDHAZE420
    @CBDHAZE420 3 ปีที่แล้ว +2

    Best ad I’ve seen in a while thx

  • @vkasiv
    @vkasiv 4 ปีที่แล้ว +84

    For people who comment "I was expecting don't try this at home"
    Yeah, I want to know which of these guys own a huge ass crane like that.

    • @kakerake6018
      @kakerake6018 4 ปีที่แล้ว +2

      You'd be surprised

    • @zeultimo
      @zeultimo 4 ปีที่แล้ว +1

      @@kakerake6018do it

    • @zeultimo
      @zeultimo 4 ปีที่แล้ว +1

      Bwahaha

    • @alexm566
      @alexm566 3 ปีที่แล้ว

      @@zeultimo and you own a Volvo truck too?

  • @BeingSelfAware
    @BeingSelfAware 3 ปีที่แล้ว +1

    Volvo- A Symbol of excellence

  • @jshlttl
    @jshlttl 3 ปีที่แล้ว +28

    Should've had "No CEO's were harmed in the making of this video." at the end.

  • @TheByQQ
    @TheByQQ 4 ปีที่แล้ว +88

    I was expecting "Don't do this at home" at the end.

    • @freevideoservice
      @freevideoservice 4 ปีที่แล้ว +10

      Why? You don't have to worry about anything when you have volvo truck ;)

    • @adamhlali8106
      @adamhlali8106 4 ปีที่แล้ว +3

      Dude didnt you read? They told you where they carried it out so you could do it at home.
      Just remember to close the part of that you use.

    • @muhammadnw5869
      @muhammadnw5869 4 ปีที่แล้ว

      Instead, "Do this"

    • @henk-3098
      @henk-3098 4 ปีที่แล้ว +1

      thanks, I was just about to hook my volvo truck onto my crane,

    • @navinkmrsingh
      @navinkmrsingh 3 ปีที่แล้ว

      It means you can do if you CAN do

  • @stiiify9603
    @stiiify9603 4 ปีที่แล้ว +98

    They used helicopter, drone is not common 7 years ago.

    • @yoshy2628
      @yoshy2628 4 ปีที่แล้ว +12

      He was sweating a lot, you got no airflow with a drone. You need a helicopter, that sweat is flying right away.

    • @samrowe2889
      @samrowe2889 4 ปีที่แล้ว

      Um they used the crane uh right there see it

    • @JohnWatkinsUK
      @JohnWatkinsUK 4 ปีที่แล้ว +10

      @@samrowe2889 A helicopter for the camera, a crane for the truck.

    • @samrowe2889
      @samrowe2889 4 ปีที่แล้ว

      @@JohnWatkinsUK absolutely thank u I need a good bonk on the head so I can get my duh sence back

    • @rewindproject1617
      @rewindproject1617 4 ปีที่แล้ว +9

      Besides, the heli sound makes it more gangsta.. I mean cooler.

  • @pterodactylptroll
    @pterodactylptroll ปีที่แล้ว +2

    I don't even know much about trucks, but I'm definitely a Volvo fan now.

  • @kelvinyamcs
    @kelvinyamcs 10 ปีที่แล้ว +77

    The president has balls...

    • @BombayBerke
      @BombayBerke 10 ปีที่แล้ว +11

      Kind of. Volvo engineers and executives have massive faith in their products. Due to an almost uncompromising commitment to quality and strength. It's less balls, and more confidence. It's why I've never driven anything other than Volvo cars. It's almost exactly the same with the guys who work at Volvo Cars.

    • @jatinanand1910
      @jatinanand1910 4 ปีที่แล้ว +6

      yea, thats also the size of coconuts

    • @ranbande3454
      @ranbande3454 3 ปีที่แล้ว

      good evening Kelvin

  • @TheRadFactor
    @TheRadFactor 10 ปีที่แล้ว +14

    After watching this, the ballerina and Van Dame I now want to drive a Volvo truck instead of my car. LoL

  • @dadadarshan
    @dadadarshan 3 ปีที่แล้ว +1

    A moment of appreciation for these men

  • @budstep7361
    @budstep7361 ปีที่แล้ว +1

    "We don't just stand behind our products---We stand on them!" - Window World too LOL good crowd!

  • @gurdevsingh5637
    @gurdevsingh5637 3 ปีที่แล้ว +1

    I have seen many swedish automobile advertisement for ex. Saab and they are all just awesome.

  • @NatiiixLP
    @NatiiixLP ปีที่แล้ว +1

    Somehow, being a Volvo, I never had any doubt about its durability, but now I have even less doubt.

  • @ax3cbr
    @ax3cbr 2 ปีที่แล้ว +5

    Теперь я точно уверен что мой Volvo что-то там не упадёт поднятый краном, кайф, беру, именно это стало определяющим фактором при выборе бренда))

    • @beieber4life
      @beieber4life 2 ปีที่แล้ว +1

      You read my mind, sir.

    • @prometheus705
      @prometheus705 2 ปีที่แล้ว

      You really missed the point, its to show how heavy the trailer would have to be to cause damage when driving

    • @beieber4life
      @beieber4life 2 ปีที่แล้ว

      @@prometheus705 aye, you’re talking to my man all wrong. It’s the wrong tone. Your next reply better be an apology

  • @Toxziy
    @Toxziy 4 ปีที่แล้ว +138

    Who else got this in their recommended 7year later

  • @Boogiewoogie168
    @Boogiewoogie168 3 ปีที่แล้ว +1

    I'm hooked on volvo ads!

  • @TheDonMagicWon
    @TheDonMagicWon 2 ปีที่แล้ว +1

    8 years later and it randomly turns up in my recommended. Thanks TH-cam

  • @ayushmishra1229
    @ayushmishra1229 3 ปีที่แล้ว +1

    This is extreme dedication and faith to your work... Volvo really revolutionizing trucking industry... Passion.. Pays. Results..... True determination pays.....

  • @Cesko_Plny_Fialovejch_Zmrdu
    @Cesko_Plny_Fialovejch_Zmrdu 3 ปีที่แล้ว

    Hands down Volvo makes most badass truck commercials

  • @KnocturneKnightmare
    @KnocturneKnightmare 11 ปีที่แล้ว +5

    Volvo when are you releasing Legion Commander?

  • @devxprahul
    @devxprahul 6 หลายเดือนก่อน +1

    0:19 that sound recording guy is the real daredevil.

  • @brained1502
    @brained1502 2 ปีที่แล้ว +1

    and with 0:20 as your thumbnail this awesome commercial would have gone even more viral

  • @Kasuki_7
    @Kasuki_7 4 ปีที่แล้ว +6

    Nobody:
    TH-cam: Recommend this to People in 2020

  • @samuel.j.barker
    @samuel.j.barker 2 ปีที่แล้ว +2

    Well i'm definitely buying one

  • @rajatsiddamal
    @rajatsiddamal 10 หลายเดือนก่อน

    CEO doing this kinda stuff is commendable for sure ❤

  • @ekynismo7519
    @ekynismo7519 3 ปีที่แล้ว +3

    After seeing all of these commercials, my first ever truck will be Volvo.

  • @robertogalletti1182
    @robertogalletti1182 3 ปีที่แล้ว +13

    Damn volvo trucks was really investing a lot in marketing in 2013😂

  • @ryanburbridge
    @ryanburbridge 3 ปีที่แล้ว

    Sold! Another hit on TH-cam. Although the van dam was still number one.

  • @kuntitircan9270
    @kuntitircan9270 2 ปีที่แล้ว

    Tüylerim diken diken oldu volvo trucks

  • @DannySullivanMusic
    @DannySullivanMusic 3 ปีที่แล้ว +10

    I've learned that when you want to make a TH-cam hit, you pay for it to become recommended

  • @hondamanusa
    @hondamanusa 3 ปีที่แล้ว

    Wow He's so calm. Really does Walk The Walk, as he talks the talk.

  • @ChaosRevealsOrder
    @ChaosRevealsOrder 2 ปีที่แล้ว +2

    Hey grandpa how did the workday go?
    **Grandpa storytelling intensifies**

  • @Mursalin_Hredoy
    @Mursalin_Hredoy 3 ปีที่แล้ว +5

    after seeing this CEO standing on his product
    apple's CEO Tim Cook: "intensifies in silence"

  • @myapexplays122
    @myapexplays122 3 ปีที่แล้ว

    Has to be the coolest president of a company!!

  • @mrcina8621
    @mrcina8621 3 ปีที่แล้ว

    The best trucks on the world!👍

  • @mayankvijayan798
    @mayankvijayan798 2 ปีที่แล้ว

    probably the cheapest ad by not asking a film star to do so.
    not to mention the guts to do such a dangerous act.

  • @vlnow
    @vlnow 3 ปีที่แล้ว

    Respect to the sound guy for going above and beyond the call of duty.

  • @pfuisi
    @pfuisi 2 ปีที่แล้ว +1

    I am hooked

  • @davitmnatsakanyan1271
    @davitmnatsakanyan1271 3 ปีที่แล้ว

    effort alone deserves like

  • @FortunateJuice
    @FortunateJuice 3 ปีที่แล้ว

    Alright, we get it Volvo. You make a good truck.

  • @GethinJames
    @GethinJames 3 ปีที่แล้ว +1

    Awesome commercials. Who else is doing truck commercials?! NO ONE! Go Volvo!

  • @joepond769
    @joepond769 2 ปีที่แล้ว +1

    Definitely has a safety harness on. Look at the bottom of his coat how it never leaves the pole next to him. There’s a safety system routed through there. And there absolutely should be. Volvo is about safety and if something were to go wrong, no one should die.
    It doesn’t detract from the messaging in my opinion.

  • @Iegend17
    @Iegend17 3 ปีที่แล้ว

    Volvo Makes great trucks

  • @zaharov_life
    @zaharov_life 3 ปีที่แล้ว +1

    Вы молодцы!!!

  • @rison.prasadkarayil787
    @rison.prasadkarayil787 2 ปีที่แล้ว +1

    you should write "no presidents were harmed while shooting this ad".

  • @carlmannhard8051
    @carlmannhard8051 3 ปีที่แล้ว

    My home town :) Göteborg

  • @peanuts2105
    @peanuts2105 10 หลายเดือนก่อน +1

    Hang on a minute here (pun intended) did you see the sound man hanging right above him 😂

  • @rustypadlock5129
    @rustypadlock5129 หลายเดือนก่อน +1

    awesome

  • @arijitbhattacharya93
    @arijitbhattacharya93 2 ปีที่แล้ว +1

    And this was 9 years ago. What does FMX have now in front?
    Grenade launcher, Gatlin Gun, smoke bombs!

  • @nikzen9073
    @nikzen9073 3 ปีที่แล้ว +2

    Is it me, or do these guys make the best ads?

  • @tyfon4429
    @tyfon4429 2 ปีที่แล้ว

    You build the most save trucks on this globe. 🇳🇱

  • @DuckInGameStop
    @DuckInGameStop 2 ปีที่แล้ว +1

    This is really awesome but I'd love to see an edit where the truck falls lol

  • @apriandyred4522
    @apriandyred4522 3 ปีที่แล้ว

    President volvo ideas : lets do this
    Camerament advertising: oh shit !

  • @SlayerofFiction
    @SlayerofFiction 2 ปีที่แล้ว

    I dono how this proves a Volvo Truck is solid, but he gets a hats off for presentation nevertheless.

  • @MrEpool86
    @MrEpool86 3 ปีที่แล้ว

    standing on the hang up truck with a suit ..ohhh that's very. stylist Mr.president😂

  • @arrjay2410
    @arrjay2410 2 ปีที่แล้ว

    My father had a number of Volvo cars in North Central Ontario in the 70s and 80s. Took my sister two trys over two winters to destroy the last sedan - no idea what model it was.

  • @BakaitiBaaj
    @BakaitiBaaj 3 ปีที่แล้ว

    That's confidence in own product

  • @offom
    @offom 3 ปีที่แล้ว

    By the way, probably that hook and hook support are designed for impact loads, which I would guess is at least two times the truck's weight.

  • @viveka_r
    @viveka_r 3 ปีที่แล้ว

    Dad how was your day at office
    Dad: adventurous

  • @aandersson650
    @aandersson650 ปีที่แล้ว

    I see that crane every day on my commute. Must have been done early in the morning

  • @adekobpromaxultra6941
    @adekobpromaxultra6941 3 ปีที่แล้ว

    This is how a boss does it when he does it.

  • @stoggyreturns
    @stoggyreturns 3 ปีที่แล้ว

    LLAP Volvo!

  • @H33t3Speaks
    @H33t3Speaks 3 ปีที่แล้ว

    That’s dedication...

  • @nigelcarren
    @nigelcarren ปีที่แล้ว

    "They're boxy, but they're good" 👍🏆

  • @atlassilverbraid
    @atlassilverbraid ปีที่แล้ว

    Wonderful.

  • @myhandle370
    @myhandle370 3 ปีที่แล้ว

    That looks cool

  • @mrcoder2194
    @mrcoder2194 3 ปีที่แล้ว +1

    only good thing to happen at end of 2020

  • @sorankurdi
    @sorankurdi 2 ปีที่แล้ว

    And the advert for 2021 goes to Volv--oh wait this video was made back in 2013 why is it showing up in my feed now?

  • @waynewayoaveyard9397
    @waynewayoaveyard9397 3 ปีที่แล้ว

    i honestly love volvo ads....

  • @Dingbobber
    @Dingbobber ปีที่แล้ว

    Thats great and everything, but can you guys fix your insane wait times on parts in the US?

  • @robertreader6539
    @robertreader6539 3 ปีที่แล้ว

    For life

  • @frankservant5754
    @frankservant5754 3 ปีที่แล้ว +1

    LOL oK Now say this with me:
    "Thank you Mr TH-cam Recommends"

  • @Eli-zl5wv
    @Eli-zl5wv 2 ปีที่แล้ว +1

    DEAR EVERY COMPANY ON THE PLANET: THIS IS HOW YOU MAKE AN AD

  • @JP12345
    @JP12345 2 ปีที่แล้ว +1

    I'm so proud to be Swedish

  • @FergalCanada
    @FergalCanada 3 ปีที่แล้ว +1

    Now that’s advertising. No need for Van Damme in this one

  • @daltonmerritt4942
    @daltonmerritt4942 ปีที่แล้ว

    Hook was 🔥🔥🔥

  • @mixizettpitelka
    @mixizettpitelka 3 ปีที่แล้ว

    Beeindruckend!

  • @buskyjojoba1002
    @buskyjojoba1002 3 ปีที่แล้ว

    Can't believe it's from 8 years ago

  • @aseheavyindustries798
    @aseheavyindustries798 8 หลายเดือนก่อน

    rock hard video

  • @youtubesuckss7058
    @youtubesuckss7058 3 ปีที่แล้ว

    So cool

  • @ajithkumar1136
    @ajithkumar1136 3 ปีที่แล้ว

    I mean wtf... wasn't expecting that😂😂

  • @aztaclalz
    @aztaclalz 2 ปีที่แล้ว

    How much would a port slot like that cost for the time they needed to record? As a complete novice I've noticed there's like always someone wanting IN TO one of those. Perhaps it was done during a weekend? I don't know - hope someone will reply with more knowledge. Perhaps Volvo just threw an insane amounts of money and said this area is ours for today.

  • @xclimatexcoldxx
    @xclimatexcoldxx 3 ปีที่แล้ว

    Guys, that's a sound guy because they made him look like a sound guy, end of story. Saying he's not a sound guy, is like saying iron man is made out of plastic. We get the point he's not a sound guy irl, but he's a sound guy in the video.

  • @joey8033
    @joey8033 11 หลายเดือนก่อน +1

    I watched this 10 years after it was posted. What about you?

  • @relentlessmadman
    @relentlessmadman 2 ปีที่แล้ว

    just hanging out in the breeze we try to do what we please! nice truck but can it jump the snake River??

  • @sarojinipahipatra2831
    @sarojinipahipatra2831 3 ปีที่แล้ว +1

    Gone mad 🤪 !!!!

  • @laurenttam859
    @laurenttam859 3 ปีที่แล้ว

    i want to see the behind the scenes

  • @007Anukul
    @007Anukul 3 ปีที่แล้ว

    Eleven Jinping is an all-rounder.

  • @nederlander66
    @nederlander66 3 ปีที่แล้ว

    respect

  • @bababaebeetestube1612
    @bababaebeetestube1612 3 ปีที่แล้ว

    Volvo Tata Man Mahindra and all Truck/Tempo/Tractors enterprises unites to design standard truck model for future roadways, railways and houseways.