Music Business 101 -- Lesson 6: Marketing 101

In this clip from www.artistshousemusic.org - George Howard of Loyola University, New Orleans and ArtistsHouse continues his Music Business 101 series with an introduction to the all-important art of marketing your music to the people who need to hear it. He discusses the concepts of attraction and retention and how they apply to your music, delves into an exploration of Malcolm Gladwell's The Tipping Point and how the concepts explored therein can be reverse-engineered to your advantage, and encourages you to dig into your own values and passions to discover what it is you should be trying to communicate to your growing fan base.

[@ChaunteeOwens]

By far the best industry informational video I have come by! "Exceeded my Expectations!" As I notice that I also realize that yes when this rarity happens...You must say something about it!!! Hence this comment! Wow thank you!!!!!!!!

[@bjornbriel]

Great information for independent music artists. Thank You!!

[@javoutube1]

incredible , thank you so much

[@alekszenofficial]

loving it, great stuff!

[@de97531]

awesome stuff, thanks!

[@johnwhittaker9048]

great info keep up the good work

[@CHRISTIANHUGO1]

lana del rey made a youtube video before touring "video games" and that put her int he spot... These people have old ideas... old hair do's... and old shirts on!!!!

[@Gladiatorschool99]

REAL beatz was here

[@BossChronicles]

What
Majors teach this ?

[@shawt1chain]

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