Conversion rate optimization using ML based targeting | Sigmoid

Watch this case study to know how Sigmoid’s ML based solution enabled a leading CPG company specializing in health, hygiene, and nutrition products to optimize target audience conversion rate on Amazon ads portal by leveraging extensive data from both first party and external data sources.
Alongside increasing the overall conversion rate of nutrition products, we also observed a halo effect that boosted sales of over 270 supplementary items on Amazon. The solution also enabled 10x improvement in ROAS, 165% boost in conversion rate and 402% increase in purchase per $.
Read the full case study - www.sigmoid.co...