How to Properly Structure A Google Ads Campaign in 2024 (Tutorial & Real Examples)

Welcome to our comprehensive tutorial on How to Properly Structure Google Ads Campaign in 2024! Whether you're a seasoned digital marketer looking to optimize your strategies or a beginner eager to dive into the world of online advertising, this video is your go-to resource.
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0:00 How to Properly Structure Google Ads Campaign in 2023
0:30 Changes In Google Ads
2:55 The New Way To Structure
4:15 Step-by-Step Tutorial
10:15 DKI's The Future Of Google Ads
📌 What's Covered in This Tutorial:
Understanding Google Ads in 2023: Get up-to-date insights into the latest features, trends, and best practices to stay ahead of the competition.
Keyword Research & Selection: Discover how to perform advanced keyword research to find relevant, high-converting keywords and phrases that resonate with your target audience.
Campaign Structuring: Master the art of structuring your Google Ads campaigns with precision, creating ad groups, and organizing them logically to maximize your Quality Score and ROI.
Ad Copy & Creative Tips: Craft compelling ad copies and eye-catching creatives that grab attention, engage users, and boost click-through rates.
💼 Real-Life Examples:
We won't just tell you how to do it - we'll show you! Explore real-life case studies and examples of successful Google Ads campaigns that demonstrate the power of proper campaign structuring.

[@ioquery105]

Very cool video!

[@TradesmanDigitalMarketing]

Glad you liked it!

[@oxedent1166]

Thanks for Mentioning us on your video 😃

[@TradesmanDigitalMarketing]

No problem, you guys are awesome!

[@NbaLive4ever]

This was a great video about the topic! I def learned something today about how to go around what Google has been pushing on us. Thanks!
Quick question: how do we deal with getting higher quality scores since there will be a large assortment of keywords?

[@stephenk3434]

Enjoying your content after a recent discover. This is the subject I was lookng for. Can you give me your thoughts please:
- my product is referred to as a bag, cover or protector
a) should I break out campaigns based on these three themes (and then split into ad groups of course)?
b) and then mix the match types for related keywords within each of those ad groups rather than have one ad group for phrase, another for exact etc?
c) are broad match modifiers still useful nowadays?
Thanks so much. This help right now would mean alot.

[@mohamedbaz9063]

Thanks for awesome video
I see some people group all kws and in one campaign
But in different adgroups
So which is better for a business for example have 10 services:
- 10 campaign one ad group per each
- or 1 Campaign with 10 adgroups and different LP per each
Thanks

[@maizakhan8435]

hi, I have a Question for you & I would be glad if you reply. I have created conversion tracking on the website using Google Tag Manager and selected "all pages" trigger /thankyou page, but what if I want to track Google call-only ads then what would I have to do? do I need to make a separate Conversion for call-only ads or my previous conversion tracking would be fine for call-only ads? But I want to track when someone clicks on the ad and it doesn't contain any /thankyou page.

[@maizakhan8435]

Do i need to make whole new conversion in Google ads, generate new Conversion id, then paste it into GTM tags and set trigger to "just link" or should i just need to add trigger alone cause conversion tracking in already setup on the website? i would be greatful if you can answer

[@ramanvirk8568]

Hey I’ve set up calls only campaign and per day only get 57 impressions and 5 clicks and 3 phone calls. The company need at least 20 calls per day however I feel like I’m doing something wrong. I’ve got 4 ad groups and CPA set at £15, CPC £7.52 current budget is £110 daily however the daily spend only spent £37.56 per day.

[@TradesmanDigitalMarketing]

Sounds like you have a search volume problem. You might need to add more keywords so that you can get more clicks.

[@lowboost9078]

I don’t know about other states but here in Miami Florida google is not working for my HVAC company every day I see over 1k impressions 16 to 20 clicks extremely expensive and 0 calls I don’t know what to do anymore spending $500 a day right now or more and 0 results summer is almost over too 😞😞😞

[@TradesmanDigitalMarketing]

I'm sorry to hear that, it really sucks when google ads doesnt work well. We are relaeasing a full course on this in the next coming weeks. You could also email me at [e-mail] and we could potentially manage the account for you