Sam O'Brien, VP of Marketing at Dealfront | Leaders in SaaS Marketing

Sam O'Brien, Vice President of Marketing at Dealfront, joins accelerate agency's Paul Wilkinson to discuss the current trends in SaaS marketing, how you can boost retention by qualifying ICPs early in the sales process, and why Google Sheets is his favourite digitial tool.
This is the second in a series of interview with Leaders in SaaS Marketing. Paul next interviews Michael Farr, Senior SEO Manager of Paylocity, in a video that will premier on the 2nd of September at the same time.
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