I produce Major Concerts world wide. This was the best Sponsorship tutorial I have ever seen and I have been in business 32 years. Thank you for a great presentation.
I must say, this was one of the best how to videos ever. Steady tone, no distractions, and the content was on point and valuable! Nice Work! Thanks for the knowledge!
I found you at the right time...just when I was feeling like..."hmmm...my proposal is thorough, but I can't link the overall narrative I want to convey to potential sponsors." Your video just saved me days of agonising anxiety!! Thank you so much for shining a light on how I can present the information such that it speaks to the sponsor's needs directly. I appreciate your work, and I will be a client SOON!!
Thank you Kim amazing video. I am the owner of an llc founded for charity purpose. although we do charity work, we are not a non-profit and will heavily rely on sponsors and volunteers. This was a wealth of information. Thank you for sharing.
I feel like I am in the same boat as you. I am doing work for the community but not a non-profit. it has been interesting navigating this. What kind of charity do you do?
This website and Kim are awesome! I remember our agency landed our first national (huge) sponsorship client using her content and her book, which I highly recommend.
Thank you. I am currently planning events for an organization and this was a good way to get a feel of how to start a really big event in tandem with a local festival.
Kim is the BEST!! Thanks for another fabulous piece of valuable content. Highly recommend her book for those serious about standing out in the crowd of sponsorship proposals!
I found this video in the process of digging through all of the useless fluff in order to learn how to write a good sponsorship proposal and I was so lucky to find this video and then your website. I learned everything I needed to know about submitting a great proposal and the process it takes - thank you for all the information but thanks even more for making it so easy to get. I am super proud of the proposal I sent out and even if they say no I am 100% sure that it was an excellent professional proposal. Thank you 😊
That's wonderful! And yes, even if you do this perfectly, you'll still get a lot of "nos", but at least they won't be because you've sold yourself poorly. I hear all the time that a sponsor has said "no" based on budgets or politics or whatever, but also said that it was the best proposal they've ever had, and to definitely come back next year. If you do it right, the door will always be open for another run at it. Good luck!
That was a wealth of information, thanks so much! I am hosting a free Yoga event on July 4th, and have had an overwhelming response from Yogis to attend, this got much bigger, much faster then I ever expected. I need some sponsorship $$$$ to help offset my costs. Going to try these techniques!
Hello there Jeff, I hope you’re enjoying the holiday season. I just saw your response and noticed that our services aligned thought it’d be great to connect with you. You can find me here: www.sweetdreamstime.com.
Brilliant information!! Thank you so much for restructuring my paradigm for approaching sponsors. I love your style of presentation as it “cuts through all the fat” and leaves little room for question.
This is amazing information, simply what I am looking for, thanks. A bit technical for a newbie like me, but, I will have to do my homework and figure it out. But the bones are here I just need to put flesh on it! Also, a bit fast, the graphics do help a lot!!! Once again, thank you this is a God send!!!
Take heart in that you're not alone in getting it wrong. Most proposals are terrible, and and anything you can do to up your game will be roundly welcomed by sponsors. It's worth the effort.
Thank you very much, Jillian! If you need more info, there's tons of how-to on PowerSponsorship.com, and The Sponsorship Seeker's Toolkit 4th Edition is great if you need the whole step-by-step process. Good luck!!
Incredible wealth of key info all obviously organized and presented in an easy to understand and even easier to comprehend (and stomach) format. Thanks Gordon Welke
this helped me so much … was looking for ideas for presenting a while now and this was it … now I know exactly the tone I should pitch and how to … thanks a million definitely worth a million likes
This was absolutely gold! So concise and clear. The website also gives great additional, in-depth information about all strategies associated with sponsorship sales. Thank you Power Sponsorships!
Very Useful, Articulate and Super Professional. I will definitely use this video as one reference for my Diploma of Events Students. Thank you for sharing some quality words! Nailed it! :)
Right on point, many thanks for this. For the last part, what if this is a debut event, and we don't have previous references from previous sponsor? What should we rely on to replace the case studies? Thanks again
If you have no track record, the professionalism of the rest of the proposal is going to be that much more important. Truly. Spend the time, get the training, book, etc to do it right, because it's harder for you than an established event. If you need somewhere to start... Book: www.amazon.com/dp/0071825797/?tag=powersponsors-20 Online training: powersponsorship.thinkific.com/courses/getting-to-yes-sponsorship
I teach event sponsorship to grad students at a college in Toronto. I have been showing this video (and the previous 10-minute version) to them for 8 years and we all use it to write our proposals. (I asked Kim's permission many years ago... hope you remember and are still OK with it Kim!)
omg I literally just saw this, but i liked the video 4 minutes in... thank you very much , and this book they are talking about..ama get it...like instantly.
Wow great video really informative. I'm using it to inform a sponsorship proposal I'm crafting for our motorsports team to gain more sponsors in 2020. Let's see how successful it is for us
How would you approach this differently when it's a government related sponsorship? I understand that most of the same things would apply, but I presume a few things would be different and possibly benefits would differ, because they would be more societal and abstract than tangible benefits for the sponsor themselves. Thanks!
As long as it's sponsorship and not a grant, it's the same. Corporate sponsors are trying to change people's behaviour and perceptions, and one of those behaviours is often increasing sales. Government aren't trying to sell product or services, but they're still trying to change behaviours and perceptions. You just need to figure out what they're trying to accomplish, and create a proposal around that.
Enjoyed this a lot, including the downloadable resources. Thank you! I'd have enjoyed it a bit more without the audio distortion, mind you! Anyways, thanks so much for sharing your expertise here.
@@PowerSponsorship Absolutely - and I'm grateful! Very useful and succinct. Just I'm an audio guy so it was hard to ignore...apologies! A couple of quick questions... 1. We're organising an event to raise funds for a charity, with a partner already in place, and looking for corp sponsors from the relevant sector. Whereabout in the presentation would we mention the charity, how much would we include and what are the key messages to say about that? 2. I want to include some quotes from our audience that we have received to indicate their enthusiasm and motivation for participation...is that relevant if done succinctly and perhaps just one example of each in the 'audience sectors' section? Thanks again!
@@TheCueTube 1. How much you highlight the charity angle depends on how meaningful the charity or issue is to the people the sponsor is trying to influence and align with. If the sponsor is a vodka brand, they'd likely be less interested in that angle than a mobile carrier. 2. Sure, if you've got quotes that illustrate the motivation and/or meaning that drives your market segments, use them in the target markets section.
No, don't do a video sponsorship proposal. 1. Not enough info; 2. Not customised enough, if at all; 3. Hard to sell in; 4. Looks try-hard. WORDS, mate. They need stuff they can easily discuss and reference.
You can get a sponsorship proposal template and all of the instructions in The Sponsorship Seeker's Toolkit 4th Edition - www.amazon.com/dp/0071825797/?tag=powersponsors-20. Most of the free templates you'll find online are pretty bad.
Well, it's a free video - one of several we offer - so you pretty much get what you get. If you'd prefer a talking head format, I suggest you check out our online training course, Getting to Yes - powersponsorship.thinkific.com/courses/getting-to-yes-sponsorship.
thanks, I've had some luck in the past pitching brands for my photography business it usually resulted in meager contra. I never actually put together a real proposal so I will try this out then get back to this comment if it has success. would you recommend pdf for making the proposal instead of PowerPoint?
If you're going to do a stand-up presentation, go ahead and use PowerPoint. Follow the same structure, but of course, use fewer words and talk the details. Leave them with a copy that has all of the details - probably created in Word or maybe a publishing app. If you're submitting electronically, definitely send a PDF with all of the details, not a PPT or PDF of slides.
@@PowerSponsorship oh great! We will see you playing on your videos?! :D - I have sent you an email as.... I teach guitar! :D And need some help with sponsors, I am now blown away with the fact you play!! Synchronicity???
I produce Major Concerts world wide. This was the best Sponsorship tutorial I have ever seen and I have been in business 32 years. Thank you for a great presentation.
Thanks!
Best sponsorship video everrrrrrrrrrrrrrr!!!!!!! Puts the sponsor first.
I must say, this was one of the best how to videos ever. Steady tone, no distractions, and the content was on point and valuable! Nice Work! Thanks for the knowledge!
Totally agree, thanks for sharing
I found you at the right time...just when I was feeling like..."hmmm...my proposal is thorough, but I can't link the overall narrative I want to convey to potential sponsors." Your video just saved me days of agonising anxiety!! Thank you so much for shining a light on how I can present the information such that it speaks to the sponsor's needs directly. I appreciate your work, and I will be a client SOON!!
Great to hear! Good luck on your proposal!
6:50 in, and I must say...this is one of the more helpful and efficient informational videos out here. Thank you for this information.
this was exactly what i needed. i watched so many other videos that were of no help and you hit the nail on the head
Thanks for posting this video, it really helped develop a better understanding of sponsorship's even though i am in a much smaller market.
Loved your content on Sponsorship pitch! Subscribed and followed.
Thank you Kim amazing video. I am the owner of an llc founded for charity purpose. although we do charity work, we are not a non-profit and will heavily rely on sponsors and volunteers. This was a wealth of information. Thank you for sharing.
I feel like I am in the same boat as you. I am doing work for the community but not a non-profit. it has been interesting navigating this. What kind of charity do you do?
I have to agree with the other comments. I've watched a ton of videos and yours is by far the best!
Brilliant - concise and hits the nail on the head - best 15 minutes on TH-cam for me.
I really want to thank for such an informative how to do a proposal video. Job Well Done
Thanks!
@@PowerSponsorship you're welcome
This is an extremely helpful resource particularly to a first-time event organiser
Thanks, Cyril! Good luck!
I knew this was a win before it started. The Zakk Wylde guitar in the background gave it away. Great Stuff!
Ha! Welcome to my crazy little office!
Thank you very much Kim for making this video. It has helped me to go beyond my knowledge of sponsorships to a whole another level. God Bless you
So many valuable points！Best Sponsorship guidance ever！
This website and Kim are awesome! I remember our agency landed our first national (huge) sponsorship client using her content and her book, which I highly recommend.
That's fantastic to hear!
The best video I have seen on this topic on TH-cam and most presentations that I have seen at IEG World.
Thanks! I aim to please.
Thank you. I am currently planning events for an organization and this was a good way to get a feel of how to start a really big event in tandem with a local festival.
I know.... I am in the same boat.. so much help
Kim is the BEST!! Thanks for another fabulous piece of valuable content. Highly recommend her book for those serious about standing out in the crowd of sponsorship proposals!
I found this video in the process of digging through all of the useless fluff in order to learn how to write a good sponsorship proposal and I was so lucky to find this video and then your website. I learned everything I needed to know about submitting a great proposal and the process it takes - thank you for all the information but thanks even more for making it so easy to get. I am super proud of the proposal I sent out and even if they say no I am 100% sure that it was an excellent professional proposal. Thank you 😊
That's wonderful! And yes, even if you do this perfectly, you'll still get a lot of "nos", but at least they won't be because you've sold yourself poorly. I hear all the time that a sponsor has said "no" based on budgets or politics or whatever, but also said that it was the best proposal they've ever had, and to definitely come back next year. If you do it right, the door will always be open for another run at it. Good luck!
I wonder how many events were succesfully sponsered because of this amazing video!
I wonder the same thing!
That was a wealth of information, thanks so much! I am hosting a free Yoga event on July 4th, and have had an overwhelming response from Yogis to attend, this got much bigger, much faster then I ever expected. I need some sponsorship $$$$ to help offset my costs. Going to try these techniques!
Hello there Jeff, I hope you’re enjoying the holiday season. I just saw your response and noticed that our services aligned thought it’d be great to connect with you. You can find me here: www.sweetdreamstime.com.
Hi Jeff, just checking in. Any luck on doing the proposal and getting approved?
Brilliant information!! Thank you so much for restructuring my paradigm for approaching sponsors. I love your style of presentation as it “cuts through all the fat” and leaves little room for question.
Masterclass before Masterclass!
This is amazing information, simply what I am looking for, thanks. A bit technical for a newbie like me, but, I will have to do my homework and figure it out. But the bones are here I just need to put flesh on it! Also, a bit fast, the graphics do help a lot!!! Once again, thank you this is a God send!!!
Thank you so much this video is perfect
It's like Novel story line fitting in short story !! Very nice explained ,covered
That was amazing! I felt like I was in class with a professor I like haha Thank you!
It's really helpful till now. Thanks a lot.
What an amazing, concise and value-packed video- Thank you
Thank you!
Impressed by the Salk wylde guitar in the background. Rock on sista.
Such a well put and resourceful video! Congrats! Also you look like Gillian Anderson 🤩
That’s a video loaded with informative insight
Invaluable insights. Thank you so much!
Thank you for your valuable inputs! I could complete my task in hand because of them👍
This was an eye opener. Turns out I've been insulting companies for some time now. Note to self: ask them what they need.... Thank you.
Take heart in that you're not alone in getting it wrong. Most proposals are terrible, and and anything you can do to up your game will be roundly welcomed by sponsors. It's worth the effort.
Kim provided such great content. Simple and easy to understand.
Thank you very much, Jillian! If you need more info, there's tons of how-to on PowerSponsorship.com, and The Sponsorship Seeker's Toolkit 4th Edition is great if you need the whole step-by-step process. Good luck!!
Thank you for this.
Incredible content. I can’t thank you enough for this information! ❤️🔥❤️🔥
Thanks for all of the insight Kim! Great overview of everything
This was so helpful as I embark on my journey to host adaptive yoga events! Thank you
Incredible wealth of key info all obviously organized and presented in an easy to understand and even easier to comprehend (and stomach) format. Thanks Gordon Welke
This is so informative and striaght to the point. Thank you
Perfect explaination ... 2017 video helped me in '19.. Thank you . ♥️
Many thanks Kim
this helped me so much … was looking for ideas for presenting a while now and this was it … now I know exactly the tone I should pitch and how to … thanks a million definitely worth a million likes
This was absolutely gold! So concise and clear. The website also gives great additional, in-depth information about all strategies associated with sponsorship sales. Thank you Power Sponsorships!
You are aweeeesssoommmm . why dont you have a million likes yet!!!! I think you should
Kim Skildum provides the best advice.... She no-nonsense too.
#Powersponsorship
Brilliant!
Thank you so much! You are the best!
Very Useful, Articulate and Super Professional. I will definitely use this video as one reference for my Diploma of Events Students. Thank you for sharing some quality words! Nailed it! :)
Thanks! This was super helpful.
Right on point, many thanks for this. For the last part, what if this is a debut event, and we don't have previous references from previous sponsor? What should we rely on to replace the case studies? Thanks again
If you have no track record, the professionalism of the rest of the proposal is going to be that much more important. Truly. Spend the time, get the training, book, etc to do it right, because it's harder for you than an established event. If you need somewhere to start...
Book: www.amazon.com/dp/0071825797/?tag=powersponsors-20
Online training: powersponsorship.thinkific.com/courses/getting-to-yes-sponsorship
Thanks 😊 a lot for this very informative and detailed video. Amazing!
Amazing easy to understand and follow content! So happy I stumbled upon this video while looking for sponsorship information.
I teach event sponsorship to grad students at a college in Toronto. I have been showing this video (and the previous 10-minute version) to them for 8 years and we all use it to write our proposals. (I asked Kim's permission many years ago... hope you remember and are still OK with it Kim!)
omg I literally just saw this, but i liked the video 4 minutes in... thank you very much , and this book they are talking about..ama get it...like instantly.
Great video; thank you!
This was such a HUGE help! Thank you for sharing your expertise!
Thank you! It´s very useful and a really basic structure to start building on it. Great!!
Thank you very much Kim. May God Almighty continue to bless you, your family, friends and career.
This lady is AWESOME! I would love to learn more from her.
Ha! Use the links in the video description. There's a ton of free resources on the Power Sponsorship website.
Wow great video really informative. I'm using it to inform a sponsorship proposal I'm crafting for our motorsports team to gain more sponsors in 2020. Let's see how successful it is for us
Good luck!
Howd it go man?
Awesome stuff, thanks!
amazing video. Thank you so much
How would you approach this differently when it's a government related sponsorship? I understand that most of the same things would apply, but I presume a few things would be different and possibly benefits would differ, because they would be more societal and abstract than tangible benefits for the sponsor themselves. Thanks!
As long as it's sponsorship and not a grant, it's the same. Corporate sponsors are trying to change people's behaviour and perceptions, and one of those behaviours is often increasing sales. Government aren't trying to sell product or services, but they're still trying to change behaviours and perceptions. You just need to figure out what they're trying to accomplish, and create a proposal around that.
Excellent presentation, well spoken and stays on topic. :)
Gracias ya lo tengo mas claro. Thanks for share that info.
That zac wylde guitar in the background 👍🏻
Thanks alot, this is gold ❤️
INCREDIBLE VIDEO
Thank you so much. This was so helpful!
Awesome presentation! Very professional
Thank you very much for this video!
loving the wylde les paul
Enjoyed this a lot, including the downloadable resources. Thank you! I'd have enjoyed it a bit more without the audio distortion, mind you! Anyways, thanks so much for sharing your expertise here.
Ha! Live and learn. I've got better gear now, but then again, this video is free...
@@PowerSponsorship Absolutely - and I'm grateful! Very useful and succinct. Just I'm an audio guy so it was hard to ignore...apologies! A couple of quick questions...
1. We're organising an event to raise funds for a charity, with a partner already in place, and looking for corp sponsors from the relevant sector. Whereabout in the presentation would we mention the charity, how much would we include and what are the key messages to say about that?
2. I want to include some quotes from our audience that we have received to indicate their enthusiasm and motivation for participation...is that relevant if done succinctly and perhaps just one example of each in the 'audience sectors' section?
Thanks again!
@@TheCueTube 1. How much you highlight the charity angle depends on how meaningful the charity or issue is to the people the sponsor is trying to influence and align with. If the sponsor is a vodka brand, they'd likely be less interested in that angle than a mobile carrier.
2. Sure, if you've got quotes that illustrate the motivation and/or meaning that drives your market segments, use them in the target markets section.
@@PowerSponsorship Thank you for responding :) That's helpful. Fingers crossed!
truly excellent resource.
Awesome vid!! Thank you, Kim!!
Thank you Kim!
Outstanding!
Great video - thanks Kim
Kim, thanks a lot about for the information!
Good stuff! Would you ever consider submitting a video sponsorship proposal? If so, should you follow the same guidelines?
No, don't do a video sponsorship proposal. 1. Not enough info; 2. Not customised enough, if at all; 3. Hard to sell in; 4. Looks try-hard. WORDS, mate. They need stuff they can easily discuss and reference.
Incredibly helpful video, thank you!
Oh my god. This was so helpful. Subscribing
OMG.....what a lesson. Im lovinAppreciatin.
Thank you very much for your information. God Bless
Very helpful thank you a lot!!
Well identified content, really love this clip.. Applaud
I like your explanation. Do you have sample proposals? Thanks.
You can get a sponsorship proposal template and all of the instructions in The Sponsorship Seeker's Toolkit 4th Edition - www.amazon.com/dp/0071825797/?tag=powersponsors-20. Most of the free templates you'll find online are pretty bad.
Kim thankyou
Thanks Kim, amazing and insightful video! :)
Could you do this in a spoken video? instead of power point presentations?
Well, it's a free video - one of several we offer - so you pretty much get what you get. If you'd prefer a talking head format, I suggest you check out our online training course, Getting to Yes - powersponsorship.thinkific.com/courses/getting-to-yes-sponsorship.
You are my advisor. Thank so much guy!
Great content! Thank you!
thank u! this was excellent
thanks, I've had some luck in the past pitching brands for my photography business it usually resulted in meager contra. I never actually put together a real proposal so I will try this out then get back to this comment if it has success. would you recommend pdf for making the proposal instead of PowerPoint?
If you're going to do a stand-up presentation, go ahead and use PowerPoint. Follow the same structure, but of course, use fewer words and talk the details. Leave them with a copy that has all of the details - probably created in Word or maybe a publishing app. If you're submitting electronically, definitely send a PDF with all of the details, not a PPT or PDF of slides.
Did you use her ideas, if so how did it work out?
Really great content !! thank you :D ps is that your guitar?!
Thanks! And yes, that's my guitar.
@@PowerSponsorship oh great! We will see you playing on your videos?! :D - I have sent you an email as.... I teach guitar! :D And need some help with sponsors, I am now blown away with the fact you play!! Synchronicity???