I want to see a update on Gents Scents full collection! Not necessarily go through each one, but like how many he has now vs a year ago, how much his collection costs, how the collection has changed over the years, etc.
Finally you’re reviewing this gem. One of my favorite fragrances in my collection. Sick presentation, quality scent that costs a fraction of what it smells like.
Absolutely fantastic perfume.. I get a longevity of 8+ hours on my skin and about a week (probably more) on my shirt.. it’s sillage is a killer as it fills rooms, corridors, elevators, wherever I go, and even received compliments from people wearing face-masks 😂.. As a woman inclined towards men’s fragrances, I feel very comfortable wearing this in winters.. has been my staple for past 2 years!
I have all most all the Issey Miyake fragrances for men and I have this Lattafa too. It's NOT a clone of Polaris and if I'm not wrong, it's older than Polaris! It was reviewed as a Dunhill Icon Absolute clone by many reviewers a few years back, it's NOT! Lattafa has many original fragrances and this might be one of them. Fantastic scent, to be honest. Most reviewers can't say that with conviction, it's always with the premise of 'for the price'. If this juice was bottled by Tom Ford or any of these big designers, we would be paying through our noses. This is fantastic!
This is prob my fav from lattafa so far. The sweet notes pop louder than I expected on skin. I describe it as oud for greatness and tobacco vanille had a baby. Amazing cooler weather scent! Classy too.
That message saying you won a giveaway is a scam. They said that about a lot of comments. Don't contact anyone. Please check other people's comments, it's saying that about many comments. Obviously they gonna try to get money. That is the goal for scamds.
I have over sprayed my old corduroy jacket with Qaa'ed 3 days ago because it smelled like an old wardrobe, I wore that today and I was still able to pick up the scent. Incredible performance.
My favorite cheapie houses right now have got to be Lattafa and Bentley. The longevity, blend, appearance, and availability of their overall portfolios as a whole, are just fantastic for the price.
@@adamdestro123 can I ask a question? Do you have bentley intense for men? How does it perform for you? And does the opening smell strange? I got a bottle from fragranceX and it doesn't last long. I swear it almost had an olive juice smell in the open
@@johnsterthemonster9181 I have a 15 ml decant that is collecting dust since I bought it. Performance is mediocre as well as quality. Smell-wise, Absolute is much better but still does not perform. Not worth it IMO.
@@stgarp85 thanks for the reply. Everyone said it lasts all day and for me it absolutely does not. And the opening smells a bit like olives like I was saying. I was wondering if that's normal or if something is wrong with my bottle. I'm starting to think a lot of the offerings from Lalique don't last too long because I've heard that about all the encre noir fragrances as well. I also smelled another one (with the lion on the bottle) and same thing. Smelled nice but didn't last.
I let my 10/2023 bottle sit back for one full year. Picked it up toddy, as fall strikes in, and it changed to a much better overall jus. The fine incense note stays throughout the lifecycle of the fragrance and the initial saffron/cardamom/citrusy opening has tamed down a lot. Beautiful woodsy accord with cedar and sandalwood being perfectly balanced. This is a great perfume for the cold seasons
I absolutely love this fragrance. Woody, manly Middle Eastern scent. This was a perfect addition to my collection. I love woody oud spicy fragrances and this one did not disappoint for a blind buy. And for the price, you just can't loose with this one. BUY IT!!! You will be happy if you do. Oh, and the aroma sticks to you and last. I love you all and be well my friends.
If this would be sold by a Niche House it would cost at least 200$ and every Reviewer would Hype it. I'm happy to have this frag since 2 years and can get it for a low price.
Another Michigan man… I dig this as well… And agree, the box does feel really nice for a fragrance you can buy for $18.. Gunna love rockin this with the cold Michigan weather arriving today.
Got this a couple weeks ago , gave it a few sprays, put it back in the box, sprayed it on a couple days ago. The opening nocked my socks off, love this fragrance , clone or not.
I know that lattafa fragrances are known for their great work in cloning a scent. BUT, How can RASASI HAWAS be a clone of INVICTUS AQUA if HAWAS comes out before? Qaae'd is a fragrance of 2018 and Polaris in 2020.Which of the two is the clone? 🙄 A bit annoying if you ask me.
I picked up lots of suede leather more than wood or incense in Qaaed but yes a blend of those characteristics...it smells like a lot more expensive than it is and I would definitely wear with leather jacket
I've had this in my cart twice but passed because I already own an Interlude clone. Knowing that this is not an Interlude and is woody, something I've been looking for lately, I'll pick it up soon.
Hi Ashton love your videos and following you regularly from Senegal in West Africa. I own this fragrance and really like it as well as Khamrah or Asad. Lattafa is doing a great job !
@khaleednaza in my opinion, Al oudh is much more versatile in terms of wearability. Qaed is my preferred choice purely on profile, but as it is very dry it's not quite so suitable for all situations.
I have owned it for about 3 months now and still struggle with it, the incense is just too much for me, you have to wait for it to wear off, dry down is better for sure.
I had the same issue when I first sprayed it! I thought dear me what a mistake , but waited 15 min - it was worth it , this is a beast & smells rich ! So I just spray it and don’t sniff for 15 min and it heavenly sniffs then after ! 💯
Looking forward to a Best Of Lattafa from your side. I just purchased it and wait for it to arrive. Khamrah for example is an absolute monster! All the best from Germany!
Yeah if it has oud in it they straight away think of to tom ford 😂 oud has been used every day In Middle East before they even heard the name. Typical western hypocrites
I believe this one is pronounced 'Kye-Eed'....another great scent from Lattafa. The quality vs price makes their fragrances an absolute steel! Although not a huge fan of the Middle Eastern scents, this one has grown on me...especially on the dry-down!
Not a big fan of the opening on this as I find it a bit harsh. Once it calms down in a few minutes you get a not overly powerful smoky leather which eventually (after a couple hours) becomes a soft vanilla that I can still slightly smell the next day. My atomizer is strong, no issues. Interesting fragrance with three definite stages of development on me. $20. Nice bottle and case. You can’t lose.
I'm been really impressed with lattafa fragrances and their presentation. They are really stepping their clone game up. Their new Eternal Oud is very impressive, Shaheen gold and black and khamrah are all bangers and more than worth their buck.
Thanks for another great review. I’ve gotten big into the middle eastern fragrances and love your recent lattafa reviews. I have this one and def recommend to the community. Thanks again.
The only this thing smells of is , Dunhill . And it performs much better , compliments are insane with this one ☝️. If you like oud / Smokey sweet it’s a must have 💯
Just got Qaeed in a Lattafa haul this month from Jomashop for $15! This one had a defective atomizer, but a replacement is on the way. Smells really nice. Recently got into Lattafa, b/c of the recent Jomashop sales. I picked up Ejazzi and Ejazzi Silver ($18 each) last month and really enjoy both! This month I got 6 more Lattafa for about $130 shipped! Ragbah, Qaeed, Raed Gold, Raed Silver, Fakhar, and Qaed al Fusan each about $15-$18) and Daarej ($20!) which is probably my favorite, along with Raed Silver, but they all are GREAT for the price!
I got this a few years ago and nobody liked it. I tried to like it but honestly it was horrible and I just gave it away. Still it has a nice bottle so that's a plus I guess 🤷
Stop saying they are clones, in my opinion, they are unique and very much different from one another. Just because they are cheaper doesn't mean they are clones. This mentality needs to stop among frag enthusiasts.
I got it from a local mosque stall for £12.99. A snobby guy at work was one day rocking this and I just knew it. So I complimented him and he claims he got it for £60 :) from a "special" shop in York, England.
Got that last week and I think it smells like tar and feathers. Maybe I got a bad batch. I got lattafa eternal oud and I think it’s a amouage royal tobacco clone on the dry down.
I'm after a fragrance with great projection and longevity 10+hour and something that kinda versatile and can be worn basically nearly all year round any recommendations
I have to tell you I have taken this and layered it with Guerlain Le Petite Noir EDP or Legere Noir EDP smokey Cherry is the result . leaning female. Magic!
Lattafa has one goal. To Tell the European designers that they're overrating their creativity. It's just time that they realised they're not that special.
I want to see a update on Gents Scents full collection! Not necessarily go through each one, but like how many he has now vs a year ago, how much his collection costs, how the collection has changed over the years, etc.
Finally you’re reviewing this gem. One of my favorite fragrances in my collection. Sick presentation, quality scent that costs a fraction of what it smells like.
Absolutely fantastic perfume.. I get a longevity of 8+ hours on my skin and about a week (probably more) on my shirt.. it’s sillage is a killer as it fills rooms, corridors, elevators, wherever I go, and even received compliments from people wearing face-masks 😂.. As a woman inclined towards men’s fragrances, I feel very comfortable wearing this in winters.. has been my staple for past 2 years!
Don't do it
wow, do you know a summer fragrance from latrafa with the same performance?
@@HazemElsaiegh1 fursan
How can it be Polaris clone if Polaris was released in 2020 and the Lattafa is from 2018?
My question exactly
Polaris copied Lattafa 😂😂😂
Was gonna say the same thing...he didnt even it fragantica to check that out....thats what you get when you dump videos everyday
Its clone of icon absolute
@@mr.brownstone6446 .. yes. Heard that from Joy Amin’s review on this fragrance.
My deceased fiancée loved Quaaed, it was 1of her favorites along with Ameer Oud Intense, moreover great work
Sorry for your loss mate
Sorry for your loss brother...may her soul rest in peace
May she rest in peace. All the best brother. 🙏🏽
Sorry for your loss my guy. I hope you're doing well.
Sorry to hear that brother, may she rest in peace 🙏🏽 hope your well
Issey Miyake - Nuit d'Issey Polaris (2020)
Lattafa - Qaa'ed - (2018)
Them clones are so ahead of the curve nowadays they come out years before the original they're supposed to be a clone of. Dats craaazy
I have all most all the Issey Miyake fragrances for men and I have this Lattafa too. It's NOT a clone of Polaris and if I'm not wrong, it's older than Polaris! It was reviewed as a Dunhill Icon Absolute clone by many reviewers a few years back, it's NOT!
Lattafa has many original fragrances and this might be one of them. Fantastic scent, to be honest. Most reviewers can't say that with conviction, it's always with the premise of 'for the price'. If this juice was bottled by Tom Ford or any of these big designers, we would be paying through our noses. This is fantastic!
Totally yes
Nice comment!
This comment should be pinned. Most people don’t think logically. They think Lattafa don’t have original fragrances or what?! Smh
This is prob my fav from lattafa so far. The sweet notes pop louder than I expected on skin. I describe it as oud for greatness and tobacco vanille had a baby. Amazing cooler weather scent! Classy too.
That message saying you won a giveaway is a scam. They said that about a lot of comments. Don't contact anyone. Please check other people's comments, it's saying that about many comments. Obviously they gonna try to get money. That is the goal for scamds.
Great description! Makes me interested to get one.
@@scentSensibility it also has Similarities and vibes of noire Ambre from issey miyakee. It’s a great scent and for the price unmatched
I've owned this for a few months now and every time I wear it, I feel it's a excellent scent!
I have over sprayed my old corduroy jacket with Qaa'ed 3 days ago because it smelled like an old wardrobe, I wore that today and I was still able to pick up the scent. Incredible performance.
How many sprays do you think I should use
My favorite cheapie houses right now have got to be Lattafa and Bentley. The longevity, blend, appearance, and availability of their overall portfolios as a whole, are just fantastic for the price.
which bentley could you recommend me? ive got intense and absolute
@@xxpenistonxx Bentley Silverlake for everyday wear. Smells similar to ADG Essenza. Not a one to one clone but I love it.
@@adamdestro123 can I ask a question? Do you have bentley intense for men? How does it perform for you? And does the opening smell strange? I got a bottle from fragranceX and it doesn't last long. I swear it almost had an olive juice smell in the open
@@johnsterthemonster9181 I have a 15 ml decant that is collecting dust since I bought it. Performance is mediocre as well as quality. Smell-wise, Absolute is much better but still does not perform. Not worth it IMO.
@@stgarp85 thanks for the reply. Everyone said it lasts all day and for me it absolutely does not. And the opening smells a bit like olives like I was saying. I was wondering if that's normal or if something is wrong with my bottle. I'm starting to think a lot of the offerings from Lalique don't last too long because I've heard that about all the encre noir fragrances as well. I also smelled another one (with the lion on the bottle) and same thing. Smelled nice but didn't last.
I let my 10/2023 bottle sit back for one full year. Picked it up toddy, as fall strikes in, and it changed to a much better overall jus. The fine incense note stays throughout the lifecycle of the fragrance and the initial saffron/cardamom/citrusy opening has tamed down a lot. Beautiful woodsy accord with cedar and sandalwood being perfectly balanced. This is a great perfume for the cold seasons
I absolutely love this fragrance. Woody, manly Middle Eastern scent. This was a perfect addition to my collection. I love woody oud spicy fragrances and this one did not disappoint for a blind buy. And for the price, you just can't loose with this one. BUY IT!!! You will be happy if you do. Oh, and the aroma sticks to you and last. I love you all and be well my friends.
If this would be sold by a Niche House it would cost at least 200$ and every Reviewer would Hype it. I'm happy to have this frag since 2 years and can get it for a low price.
Qaa'ed is a great cheapy. Glad to see it getting the attention here!
One typical false prejudice is that lattafa is doing only clones but no matter what, quality for the price is unbeatable!!!
its not even a clone..it came before polaris..
Lattafa’s really kickin out some heavy competition. I’m happy about it but also kinda worried for some of these perfume houses
My second favorite Lattafa, right behind Ameer al Oudh Intense. I have 7 Lattafas and they’re all 🔥
I also own that one. I find that it doesn't project very well. That said, I love the scent.
Layer them together they smell even better.
I absolutely love everything about this fragrance and the box really does feel like premium leather lol
Another Michigan man…
I dig this as well… And agree, the box does feel really nice for a fragrance you can buy for $18..
Gunna love rockin this with the cold Michigan weather arriving today.
@@houseadams4841 what up my fellow michigander 18 bucks was definitely a steal for this fragrance 💯🙌🏿
This is my favorite fragrance. #1. Love it. I may have to pick up Polaris and see if the original is even better.
Got this a couple weeks ago , gave it a few sprays, put it back in the box, sprayed it on a couple days ago. The opening nocked my socks off, love this fragrance , clone or not.
I have this one and my goodness it is beautiful! Would recommend it highly who loves sweet, spicy, ambery fragrances.
I know that lattafa fragrances are known for their great work in cloning a scent. BUT, How can RASASI HAWAS be a clone of INVICTUS AQUA if HAWAS comes out before?
Qaae'd is a fragrance of 2018 and Polaris in 2020.Which of the two is the clone? 🙄 A bit annoying if you ask me.
I picked up lots of suede leather more than wood or incense in Qaaed but yes a blend of those characteristics...it smells like a lot more expensive than it is and I would definitely wear with leather jacket
I've had this in my cart twice but passed because I already own an Interlude clone. Knowing that this is not an Interlude and is woody, something I've been looking for lately, I'll pick it up soon.
Be mindful of the very harsh, spicy opening. But it's a beauty when it dries down
@@thabangchiloane8421 how’s the sillage and longevity?
@@orsabag3404 8/10 and 9/10
Hi Ashton love your videos and following you regularly from Senegal in West Africa. I own this fragrance and really like it as well as Khamrah or Asad. Lattafa is doing a great job !
Of the 3 you name, which one do you like the most? or are they very similar? Which one would you recommend?
@@Piensoluegoexisto615 I really like Khamrah and Asad. They are great dupes.
Ordered this after your best seller video a few weeks back. Excited to try it when the weather cools down.
Picked this up a few months ago, and it's SUPERB for the price.
Proper winter banger, along with Ameer Al Oudh Intense.
between amer al oudh intense oud and lattafa qaed, which one is better and which one is more versatile?
@khaleednaza in my opinion, Al oudh is much more versatile in terms of wearability. Qaed is my preferred choice purely on profile, but as it is very dry it's not quite so suitable for all situations.
Some say it is a clone of Duncan Hill Icon Absolute
I’ve just had this delivered and to me it smells similar to montale dark aoud, I’ve just put them side by side I think it’s the leathery notes
Here in South Africa it can be had for the equivalent of about $12... Complete steal!!!
I've seen your name on RioPerfumes review page, thank you for the great work. Very much appreciated 🙏🏿
I have owned it for about 3 months now and still struggle with it, the incense is just too much for me, you have to wait for it to wear off, dry down is better for sure.
I had the same issue when I first sprayed it! I thought dear me what a mistake , but waited 15 min - it was worth it , this is a beast & smells rich ! So I just spray it and don’t sniff for 15 min and it heavenly sniffs then after ! 💯
Looking forward to a Best Of Lattafa from your side. I just purchased it and wait for it to arrive. Khamrah for example is an absolute monster! All the best from Germany!
@@guiltyhobbit3675 Yes. It's not easy to find. Got mine from eBay.
I'm struggling to find Khamrah in South Africa
@@flakoheribert7325 which one you like most this or khamrah?
Qaa-ed in Arabic means Leader , but used more in Authoritarian roles like the Army , police etc
Great review and I enjoyed it and I'm going to try it and have a blessed day
Was looking at this the other day, surprised it got its placement!
Nowadays perfume reviewers think Every Middle Eastern Perfumes are clones of Western perfumes without doing their due diligence 😮
Yeah if it has oud in it they straight away think of to tom ford 😂 oud has been used every day In Middle East before they even heard the name. Typical western hypocrites
I think this one is really nice. I don't think it smells like Polaris or anything else, I'd call it a Lattafa original. Easy blind buy.
Super easy blind buy especially for 18bucks
I believe this one is pronounced 'Kye-Eed'....another great scent from Lattafa. The quality vs price makes their fragrances an absolute steel! Although not a huge fan of the Middle Eastern scents, this one has grown on me...especially on the dry-down!
It's Kuh-Ed 😁
2 syllabus, Qaa and Ed, pronoun ed exactly Ed not eed
Hi @Gents Scents , Qaaed is actually a clone of Dunhill Icon Absolute
Have Absolute as well but also Gucci Intense Oud is similar too. I have both.
For an anglo, the pronunciation was excellent Ash! Keep up the great work, you're the best fragrance reviewer online.
They also seem to have a leathery, more masculine flanker to this one, I am curious if you've got that as well and have a review pending.
Not a big fan of the opening on this as I find it a bit harsh. Once it calms down in a few minutes you get a not overly powerful smoky leather which eventually (after a couple hours) becomes a soft vanilla that I can still slightly smell the next day. My atomizer is strong, no issues. Interesting fragrance with three definite stages of development on me. $20. Nice bottle and case. You can’t lose.
I'm been really impressed with lattafa fragrances and their presentation. They are really stepping their clone game up. Their new Eternal Oud is very impressive, Shaheen gold and black and khamrah are all bangers and more than worth their buck.
Beautiful scent but due to allergies too strong for my nose. Reluctantly giving it away to a better home!
I don't know if anyone wrote the translation for the fragrance's name.
Its 'commander'.
Finally ash do a review on this hidden gem by lattafa 👏👏👏
I dislike the dry-down.. but i only sprayed it during hot summer. Will spray again when "Winter is Coming".
Hey Ash.....I think it more near to dunhil icon absolute.....
Wish you talked about the projection and longevity more...
Would you guys say this is a fragrance younger guys could pull off?
Joy Amin and Scented Moments(J.L.) like it.
Sebastian trashed it.
Ashton likes it.
What thinks Tommy K.?
Thanks for another great review. I’ve gotten big into the middle eastern fragrances and love your recent lattafa reviews. I have this one and def recommend to the community. Thanks again.
I bought oud for glory and got this for free it’s a little too strong but it’s nice
isn't lattafa qaa'ed a clone of dunhill icon absolute? I mean, just look at the bottle
May be its may batch of Qaaed perfume. I just got sandalwood and that's it. Nothing else just Sandalwood !
Dunhill Icon Absolute?
Can i wear it on summer night?
Just sharing that this has been my favorite cheapie for half a year now.
When I purchased it there was no entry for this on fragrantica.i assumed it's a clone of one on Dunhill Icon series.
how much time longevity and sillage and projections
The only this thing smells of is , Dunhill . And it performs much better , compliments are insane with this one ☝️. If you like oud / Smokey sweet it’s a must have 💯
Just got Qaeed in a Lattafa haul this month from Jomashop for $15! This one had a defective atomizer, but a replacement is on the way. Smells really nice. Recently got into Lattafa, b/c of the recent Jomashop sales. I picked up Ejazzi and Ejazzi Silver ($18 each) last month and really enjoy both! This month I got 6 more Lattafa for about $130 shipped! Ragbah, Qaeed, Raed Gold, Raed Silver, Fakhar, and Qaed al Fusan each about $15-$18) and Daarej ($20!) which is probably my favorite, along with Raed Silver, but they all are GREAT for the price!
Layered this one with one milion og 50/50 and when they started drying down that's when the magic starts
Hi Ash,
Is this real? What did i win?
How many sprays of this one should I use
Love it! Even got a back up bottle.
I got this a few years ago and nobody liked it. I tried to like it but honestly it was horrible and I just gave it away. Still it has a nice bottle so that's a plus I guess 🤷
Stop saying they are clones, in my opinion, they are unique and very much different from one another. Just because they are cheaper doesn't mean they are clones. This mentality needs to stop among frag enthusiasts.
Since names describe, Lattafa in English means like "Elegance or Subtlety even Tenderness " and Qaeda means like "Rule or Principle" ;)
Actually Qaeed means leader in Arabic.
@@arabgamingtv1261 قاعدة
@@mrkabbazi قائد ههههه
Agree with everything you said, but on my skin at least in the dry down is 99% similar to Interlude. Great fragrance! Thank you Ash!!!
Performance?
@@amaterasublack3519 On my skin 7-8 hours
You should check paris corner atoof. Its very close to rosendo mateu#5
I got it from a local mosque stall for £12.99. A snobby guy at work was one day rocking this and I just knew it. So I complimented him and he claims he got it for £60 :) from a "special" shop in York, England.
Lol. He doesn't realise you know the fragrance.
😂😂😂😂
A special shop for £60 instead of £16 ….he’s either lying or he’s been robbed by the special shop 😭
Its awesome.....Qauid means leader and it's also leader.....sometimes I used it at high heated nights and it worked.....
Got that last week and I think it smells like tar and feathers. Maybe I got a bad batch. I got lattafa eternal oud and I think it’s a amouage royal tobacco clone on the dry down.
Do you a video about lattafa best clone? If not can you please do one whenever you can.thank you in advance
Does Lataffa have Blue De Chanel clone?
I been wearing Gucci Guilty Elixar for a week and it’s expensive. This is 80% of that
I have Gucci Intense Oud and Qaa’ed is similar to it as well.
This is heavy Mid Eastern insense fragrance ! It last 6+ hours it's just not my thing
I wish I haded buy it because all I get from qa,ed is smoke from about 5 minutes in
hope youd review Loyal Agar from Luxodor Niche perfumes. Very beastmode and smells crazy great for its price imo
can you please make a lattafa ranking list from the ones you have
I read somewhere this was a clone of one of dunhill icon colognes which leans towards Tom Ford oud wood
Could you review al haramain amber oud tobacco edition?
scent wise this is niche quality but the performance is horrible on my skin unfortunately.
Qaeed vs velvet oud? Witch one is best?
Qaaed is better in my opinion. Don’t care for the Velvet Oud so much-Too feminine and unrefined from my experience.
@@atomicrancher3745 thanks for your reply
You said it right Qaeed which translates to Leader
I'm after a fragrance with great projection and longevity 10+hour and something that kinda versatile and can be worn basically nearly all year round any recommendations
Burberry touch, versace dylan blue or el ganso bravo monsieur
Any of the big 4 Blues - BdC, Sauvage, Y and Dylan Blue,
Chanel Allure Homme Sport Eau Extreme
I have to tell you I have taken this and layered it with Guerlain Le Petite Noir EDP or Legere Noir EDP smokey Cherry is the result . leaning female. Magic!
So latafa made a fragrance called boss, wait is it easy to find?
Fantastic fragrance
Love wearing this one
And layering it with
Qaaed al shabaab
Had so many people comment on the Fantastic smell
Qaaed has one of THE BEST atomizers...what did you get?
He had the chump version 😂
I heard its a clone of Dunhill icon gold can this be true
Now I need a Nuit d'Issey Pulse of the Night clone - especially since that is almost impossible to find.
may you please review Qaaed el shabab and maher from lattafa
Lattafa has one goal. To Tell the European designers that they're overrating their creativity. It's just time that they realised they're not that special.
Nothing like polaris...but smells very nice.
I read it smells like PdM's Haltane.
Latafa please do an alternative to pulse of the night.
Given that the bottle looks identical to Alfred Dunhills Absolute, wouldn’t it make sense that it was a clone of that?!
If you can get your hands on a pre-1980 VINTAGE bottle of Old Spice Cologne, layer this with it.
The effect is sublime!