For all the times you've heard "use your brand story in your marketing" and thought ... cool, what does that ACTUALLY look like ... ;) xx ash p.s. The QUIZ is all fresh and updated, so you can find your brand voice personality! >>> ashlynwrites.com/quiz
ORIGIN STORY Ah Hah moment this video is underrated. i'm still watching, maybe do some examples and splice them in? You're smart and right even brilliant but most people need and even more want practical examples not just the theoretical synthesis (smart people want the synthesis, only because we have no time). LOVE YOUR WORK THIS VIDEO IS AWESOME but underrated and now you know why.
I’m a newer copywriter and tears welled in my eyes when you mentioned brand stories being super short/2 lines long. 😂 Mine have been…far too lengthy. Welp, I guess that’s how you learn, right? Thanks for saving a perfectionistic over-thinker some time in her client workflow
Whimsical Visionary forever here methinks! Here’s a simple story. 1. Your latest video pops up. 2. I stop, watch, air high five every 30ish seconds. 3. You leave all of us so much richer than we came. Where I lived in Africa every teachable moment, conflict resolution, and negotiation was almost exclusively handled through strategic storytelling. So grateful for the wisdom they were willing to share.
@@AshlynWrites I lived in an active conflict zone in what is now South Sudan close to DRC and Uganda, out in the bush. Yep, I decorated my mud hut. Some of the most incredible people I have ever known.
Interesting I like what you said l am fixing to release a brand name under 2 registered trademarks. I am not ready to go all out yet. I have been designing and constructing dresses for years now. I started out slowly because I was self taught no training. Then 2001 I started making a lot of clothing that I sold. Under a design name for some people in the United States and one of my designs went to Paris France. I made clothing for a 1960's bebop star and his wife. So thanks for the advice. I am really going to do this on my own. I have a wild imagination and think out of the box type thinking.
Elena my friend!! Don’t you love when you take a quiz and you get the same thing? I have gotten the mostly-all-same Myers-Briggs results since 7th grade and love it :)
Hi Ashlyn! What tool or service do you use for your quiz? I took it recently and thought it was a very smooth user experience. I have a quiz of my own that I'd like to publish to help people make a decision about whether they should have social media or not. Thanks for considering!
Hi Ashlyn! I love these tips. curious how you recommend customizing storytelling like this for a product based business that does not sell something wildly innovative. I'm selling candles but my story is more important than the product. How do I help my customers understand that buying these candles will help them without making it sound so literal? does this make sense?
Meghana! You are on the right track, friend! Your story is a KEY component to your audience buying your product. When shaping your brand story I'd keep these things in mind: ~ Your origin story, how it is that you fell in love with what you do ~Your a-ha moment, the moment you saw a need & realized you could fill it by serving your prospect (when did you find the “you” shaped gap in the market) ~ A testimonial or transformation story that your client can see themselves in (someone who has loooved your candles!) Let me know if this helps! xx.
What medium is the best? Writing out a story and putting on your website? Sit infront of a camera and film yourself telling a story? What other mediums can be used with this type of storytelling?
Hi Ashlyn i have a breathing and mindfulness tool that i want to share with the world so everyone has the opportunity to find their calm place. I am wanting to deliver utube videos on meditation and breathing and wanted to ask you what video editing app do you use and what equipment do you use for your videos. Ps i love your work.xx
Hey Sara-Jane! I love that, friend. You can see all the tools I use for filming on my Amazon favorites page here: www.amazon.com/shop/ashlynscarter. As far as editing, I have an amazing TH-cam strategist that helps me with that! Cheering you on!
Yes! Jessica Rasdall has helped me sooo much. She has a podcast and great free content, but obviously I’m a believer in her paid things as well. She really helped me learn to love public speaking (and i am a big time introvert!!)!
@@AshlynWrites ..thank you! ...and if I may add YOU really blessed my socks off in sharing your morning routine of prayer and your readings - just so great to see others believers not ashamed to share their faith and the gospel! Thanks again!
@@maxincrease I meant to reply earlier, but thank you for your sweet note of encouragement. It's ALL JESUS'S anyway. His business. To Him be the glory!
For all the times you've heard "use your brand story in your marketing" and thought ... cool, what does that ACTUALLY look like ... ;) xx ash p.s. The QUIZ is all fresh and updated, so you can find your brand voice personality! >>> ashlynwrites.com/quiz
ORIGIN STORY
Ah Hah moment
this video is underrated.
i'm still watching, maybe do some examples and splice them in? You're smart and right even brilliant but most people need and even more want practical examples not just the theoretical synthesis (smart people want the synthesis, only because we have no time).
LOVE YOUR WORK THIS VIDEO IS AWESOME but underrated and now you know why.
I’m a newer copywriter and tears welled in my eyes when you mentioned brand stories being super short/2 lines long. 😂 Mine have been…far too lengthy. Welp, I guess that’s how you learn, right? Thanks for saving a perfectionistic over-thinker some time in her client workflow
Fellow over-thinker/perfectionist right here, bud! :) I'm cheering you on!
Whimsical Visionary forever here methinks! Here’s a simple story. 1. Your latest video pops up. 2. I stop, watch, air high five every 30ish seconds. 3. You leave all of us so much richer than we came.
Where I lived in Africa every teachable moment, conflict resolution, and negotiation was almost exclusively handled through strategic storytelling. So grateful for the wisdom they were willing to share.
Michele! I always love seeing your name pop up over here :)Gosh, that gives me chills-remind me where you lived in Africa?!
@@AshlynWrites I lived in an active conflict zone in what is now South Sudan close to DRC and Uganda, out in the bush. Yep, I decorated my mud hut. Some of the most incredible people I have ever known.
@@DMichelePerry Wow, just, wow. You never cease to amaze me, Michele! :) xx.
Ashlyn Writes friend, the feeling is so mutual. Thank you for sharing so much of who you are with us here. You are a gift. 💖
Ashlyn-this is hands down the most helpful and insightful explanation of brand stories EVER! Thank you! 🙌🏻❤️
Oh wow, Lauren! Thank YOU for taking the time to let me know, I really appreciate it!
Interesting I like what you said l am fixing to release a brand name under 2 registered trademarks. I am not ready to go all out yet. I have been designing and constructing dresses for years now. I started out slowly because I was self taught no training. Then 2001 I started making a lot of clothing that I sold. Under a design name for some people in the United States and one of my designs went to Paris France. I made clothing for a 1960's bebop star and his wife. So thanks for the advice. I am really going to do this on my own. I have a wild imagination and think out of the box type thinking.
Wow, Robert, thanks so much for sharing a little bit of your journey with me. It sounds like you are up to amazing things! :)
Absolutely loved this video. Very crisp and to the point. Let me try this for my brand. Thanks, Ashlyn.
Fantastic! Give 'em a whirl, and lemme know how it goes!
As usual, I loved this!!! I remember taking the quiz on your website some time ago, but I still took it again: Sassy and strategic. No surprises here!
Elena my friend!! Don’t you love when you take a quiz and you get the same thing? I have gotten the mostly-all-same Myers-Briggs results since 7th grade and love it :)
I would love to be able to be this vulnerable- to share my why
I would love to hear your why, Yvette! I'm all ears :)
You have the best quiz ever! Thank you!
Omg, Zarah, you are so welcome! What did you get ?? xo
Always delivers great advice and easy to follow actions.
Oh Betty, wow-I appreciate that! Will you let me know if you have any questions or specifics I left out?
Ashlyn Writes yes, I can do that.
Your insights are fab!! Very interesting!!
Thank you for your kind feedback, Milind! I'm glad to hear this was helpful for you!
Wow! I just discovered your channel and I absolutely love it! Thanks!!!!!!!!
Thank you so much for your kind feedback, Funeka. Your kind words truly mean the world! Let me know if you have any questions along they way! :) xx.
@@AshlynWrites Will do!😄🤗
Threee types of
1 . your origin story
2.your yha
3.testimonial
You got it friend! Orgin Story - Aha Moment - testimonial/transformation story!
Who is your speaking coach?
You are so kind, friend! I don't have one at the moment! :)
Hi Ashlyn! What tool or service do you use for your quiz? I took it recently and thought it was a very smooth user experience. I have a quiz of my own that I'd like to publish to help people make a decision about whether they should have social media or not. Thanks for considering!
Marie! Oooh that's so interesting :) I use Interact www.tryinteract.com/?gspk=ZWxsYWNsYXJr&gsxid=2SwhLhWTizuw I highly recommend it!
Hi Ashlyn! I love these tips. curious how you recommend customizing storytelling like this for a product based business that does not sell something wildly innovative. I'm selling candles but my story is more important than the product. How do I help my customers understand that buying these candles will help them without making it sound so literal? does this make sense?
Meghana! You are on the right track, friend! Your story is a KEY component to your audience buying your product. When shaping your brand story I'd keep these things in mind:
~ Your origin story, how it is that you fell in love with what you do
~Your a-ha moment, the moment you saw a need & realized you could fill it by serving your prospect (when did you find the “you” shaped gap in the market)
~ A testimonial or transformation story that your client can see themselves in (someone who has loooved your candles!)
Let me know if this helps! xx.
I'm excited to sign up for Copy for Creatives! What is the price tag for the course? Thank you!
Whoop! Alexandra! I'd love to have you in the CfC fam :) You can get more information here : copywritingforcreatives.ashlynwrites.com/ :)
What medium is the best? Writing out a story and putting on your website? Sit infront of a camera and film yourself telling a story? What other mediums can be used with this type of storytelling?
Hi Ashlyn i have a breathing and mindfulness tool that i want to share with the world so everyone has the opportunity to find their calm place. I am wanting to deliver utube videos on meditation and breathing and wanted to ask you what video editing app do you use and what equipment do you use for your videos. Ps i love your work.xx
Hey Sara-Jane! I love that, friend. You can see all the tools I use for filming on my Amazon favorites page here: www.amazon.com/shop/ashlynscarter. As far as editing, I have an amazing TH-cam strategist that helps me with that! Cheering you on!
@@AshlynWrites Thank you so much for your reply. i really appreciate it.
THANK YOU
You're so welcome friend! :)
You are beautiful!
Thank you, Mo!
...how do you find a speaking coach like you have? thanks
Yes! Jessica Rasdall has helped me sooo much. She has a podcast and great free content, but obviously I’m a believer in her paid things as well. She really helped me learn to love public speaking (and i am a big time introvert!!)!
@@AshlynWrites ..thank you! ...and if I may add YOU really blessed my socks off in sharing your morning routine of prayer and your readings - just so great to see others believers not ashamed to share their faith and the gospel! Thanks again!
@@maxincrease I meant to reply earlier, but thank you for your sweet note of encouragement. It's ALL JESUS'S anyway. His business. To Him be the glory!
@@AshlynWrites ...so beautiful and encouraging as Im just getting started!
Awesome video 💗💗💗
I'm glad it was helpful, Shauntai!